--- title: "Hill's vs Purina: Which is searched more in New Zealand?" description: "Is Hill's or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/hills-vs-purina" publisher: "Brandwave" --- # Hill's vs Purina: Which is searched more in New Zealand? Is Hill's or Purina more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitten food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Purina - **Competitive set**: Kitten food brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hill's Share of Search**: 29.1% - **Purina Share of Search**: 8.2% ## Is Hill's or Purina more popular in search? - In September 2026, Hill's had more branded searches than Purina among kitten food brands in New Zealand. Hill's had about 2,640 branded searches, while Purina had 740. Hill's made up 29.1% of all kitten food brand searches we track, and Purina accounted for 8.2%. - Hill's was ahead of Purina in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hill's’ share of searches among kitten food brands in New Zealand moved from 28.9% to 29.1%, and its estimated monthly branded searches moved from 2.4K to 2.6K. - Across the 12 months ending September 2026, Purina’s share of searches among kitten food brands in New Zealand moved from 7.4% to 8.2%, and its estimated monthly branded searches moved from 620 to 740. ## Top kitten food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hill's appeared in all five answers. Purina was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hill's was listed before Purina in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Purina | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Whiskas | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitten food brands - Asked ChatGPT "Which kitten food brand should I buy in New Zealand?": 1. Royal Canin, 2. Hill's, 3. Purina, 4. Whiskas - Asked ChatGPT "What are the best kitten food brands in New Zealand?": 1. Royal Canin, 2. Hill's, 3. Purina - Asked ChatGPT "What's the best kitten food brand in New Zealand for young cats?": 1. Royal Canin, 2. Hill's, 3. Purina - Searched Google, AI Overview "best kitten food": 1. Hill's, 2. Royal Canin - Searched Google, AI Overview "dry kitten food": 1. Royal Canin, 2. Hill's, 3. Purina Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitten food brands in September 2026? - In September 2026, Hill's overtook Whiskas to rank 2nd among kitten food brands in New Zealand, with 29.1% of the searches. - Purina’s share of searches among kitten food brands in New Zealand has lost ground for 3 months in a row, from 10.5% to 8.2% in September 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Purina estimated searches | Purina Share of Search | Purina rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 28.9% | 2 | 620 | 7.4% | 4 | | Nov 2025 | 2.4K | 32.5% | 2 | 650 | 8.8% | 4 | | Dec 2025 | 1.7K | 24.8% | 3 | 690 | 9.8% | 4 | | Jan 2026 | 1.8K | 22.6% | 3 | 910 | 11.5% | 4 | | Feb 2026 | 2K | 25.3% | 3 | 740 | 9.3% | 4 | | Mar 2026 | 2.7K | 28.2% | 2 | 910 | 9.5% | 4 | | Apr 2026 | 2.3K | 24.8% | 3 | 910 | 9.9% | 4 | | May 2026 | 2.3K | 27.1% | 3 | 910 | 10.5% | 4 | | Jun 2026 | 2.4K | 27.5% | 3 | 910 | 10.5% | 4 | | Jul 2026 | 2.1K | 23.6% | 3 | 870 | 9.8% | 4 | | Aug 2026 | 2.3K | 26% | 3 | 740 | 8.2% | 4 | | Sep 2026 | 2.6K | 29.1% | 2 | 740 | 8.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search terms “hill's”, “hills”, “hills biome”, “hills derm complete”, “hills digestive care”, “hills gastrointestinal biome”, “hills metabolic”, “hills metabolic mobility”, “hills prescription diet”, “hills puppy food” and “hills science diet”, summed into one figure. - **Purina**: Measured on the search terms “purina” and “purina kitten food”, summed into one figure. - [Hill's profile](/demand/nz/brands/hills) - [Purina profile](/demand/nz/brands/purina) - [All kitten food brands in New Zealand](/demand/nz/categories/nz-kitten-food-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hill's or Purina more popular in search? In September 2026, Hill's had more branded searches than Purina among kitten food brands in New Zealand. Hill's had about 2,640 branded searches, while Purina had 740. Hill's made up 29.1% of all kitten food brand searches we track, and Purina accounted for 8.2%. ## Cite this page Brandwave. "Hill's vs Purina: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/hills-vs-purina This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitten-food-brands/compare/hills-vs-purina. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.