---
title: "Kitchenware retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the kitchen and homeware stores New Zealanders buy cookware and kitchen tools from. Share of Search among Briscoes Homeware, Stevens, Milly's Kitchen and Kitchen Things, the kitchenware retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchenware-retailers"
publisher: "Brandwave"
---

# Kitchenware retailers in New Zealand: Which brands are most popular in search?

Compare the kitchen and homeware stores New Zealanders buy cookware and kitchen tools from. Share of Search among Briscoes Homeware, Stevens, Milly's Kitchen and Kitchen Things, the kitchenware retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kitchenware retailers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Briscoes Homeware, 97.4%

## Which brand is most popular in search among kitchenware retailers in New Zealand?

- In August 2026, Briscoes Homeware was the most searched among kitchenware retailers in New Zealand, with an estimated 395K branded searches and 97.4% estimated Share of Search within this set.
- Stevens is in 2nd place, 96 percentage points behind at 1.3% Share of Search.
- Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand increased from 96% to 97.4%.
- Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand decreased from 1.8% to 0.3%.
- Across the 11 months ending August 2026, Briscoes Homeware’s estimated Share of Search among kitchenware retailers in New Zealand peaked at 98% in April 2026 and was lowest at 96% in October 2025.
- Across the 11 months ending August 2026, Kitchen Things’ estimated Share of Search among kitchenware retailers in New Zealand peaked at 1.8% in October 2025 and was lowest at 0.25% in July 2026.
- Across the 11 months ending August 2026, Stevens rose from 3rd to 2nd among kitchenware retailers in New Zealand.
- Across the 11 months ending August 2026, Milly's Kitchen rose from 4th to 3rd among kitchenware retailers in New Zealand.
- Across the 11 months ending August 2026, Kitchen Things fell from 2nd to 4th among kitchenware retailers in New Zealand.

## How did search popularity change for New Zealand kitchenware retailers in August 2026?

- In August 2026, Briscoes Homeware lost estimated Share of Search among kitchenware retailers in New Zealand, from 98% to 97.4%.
- Estimated monthly branded searches for Milly's Kitchen in New Zealand rose 40.5% over 11 measured months, from 3K to 4.2K in August 2026.
- Estimated monthly branded searches for Kitchen Things in New Zealand fell 83.4% over 11 measured months, from 7.4K to 1.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Briscoes Homeware | 97.4% | 395K | -18.2% | Briscoes (New Zealand) Limited |
| 2 | Stevens | 1.3% | 5.3K | +2.3% | Stevens |
| 3 | Milly's Kitchen | 1% | 4.2K | +18.6% | Milly's Kitchen |
| 4 | Kitchen Things | 0.3% | 1.2K | -0.8% | Kitchen Things |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Briscoes Homeware | 388K | 96% | 1 |
| Oct 2025 | Kitchen Things | 7.4K | 1.8% | 2 |
| Oct 2025 | Stevens | 5.8K | 1.4% | 3 |
| Oct 2025 | Milly's Kitchen | 3K | 0.74% | 4 |
| Nov 2025 | Briscoes Homeware | 564K | 97.1% | 1 |
| Nov 2025 | Stevens | 8.7K | 1.5% | 2 |
| Nov 2025 | Milly's Kitchen | 4.3K | 0.75% | 3 |
| Nov 2025 | Kitchen Things | 3.7K | 0.64% | 4 |
| Dec 2025 | Briscoes Homeware | 700K | 96.8% | 1 |
| Dec 2025 | Stevens | 12.9K | 1.8% | 2 |
| Dec 2025 | Milly's Kitchen | 7K | 0.96% | 3 |
| Dec 2025 | Kitchen Things | 3.1K | 0.43% | 4 |
| Jan 2026 | Briscoes Homeware | 460K | 97.6% | 1 |
| Jan 2026 | Stevens | 5.9K | 1.2% | 2 |
| Jan 2026 | Milly's Kitchen | 3.4K | 0.72% | 3 |
| Jan 2026 | Kitchen Things | 2.2K | 0.47% | 4 |
| Feb 2026 | Briscoes Homeware | 322K | 97.1% | 1 |
| Feb 2026 | Stevens | 4.8K | 1.4% | 2 |
| Feb 2026 | Milly's Kitchen | 3.1K | 0.93% | 3 |
| Feb 2026 | Kitchen Things | 1.8K | 0.53% | 4 |
| Mar 2026 | Briscoes Homeware | 326K | 97.2% | 1 |
| Mar 2026 | Stevens | 4.8K | 1.4% | 2 |
| Mar 2026 | Milly's Kitchen | 2.8K | 0.84% | 3 |
| Mar 2026 | Kitchen Things | 1.8K | 0.52% | 4 |
| Apr 2026 | Briscoes Homeware | 469K | 98% | 1 |
| Apr 2026 | Stevens | 4.9K | 1% | 2 |
| Apr 2026 | Milly's Kitchen | 3.1K | 0.65% | 3 |
| Apr 2026 | Kitchen Things | 1.5K | 0.31% | 4 |
| May 2026 | Briscoes Homeware | 404K | 97.6% | 1 |
| May 2026 | Stevens | 4.9K | 1.2% | 2 |
| May 2026 | Milly's Kitchen | 3.6K | 0.87% | 3 |
| May 2026 | Kitchen Things | 1.4K | 0.33% | 4 |
| Jun 2026 | Briscoes Homeware | 380K | 97.6% | 1 |
| Jun 2026 | Stevens | 5K | 1.3% | 2 |
| Jun 2026 | Milly's Kitchen | 3.2K | 0.82% | 3 |
| Jun 2026 | Kitchen Things | 1.2K | 0.31% | 4 |
| Jul 2026 | Briscoes Homeware | 484K | 98% | 1 |
| Jul 2026 | Stevens | 5.2K | 1.1% | 2 |
| Jul 2026 | Milly's Kitchen | 3.5K | 0.72% | 3 |
| Jul 2026 | Kitchen Things | 1.2K | 0.25% | 4 |
| Aug 2026 | Briscoes Homeware | 395K | 97.4% | 1 |
| Aug 2026 | Stevens | 5.3K | 1.3% | 2 |
| Aug 2026 | Milly's Kitchen | 4.2K | 1% | 3 |
| Aug 2026 | Kitchen Things | 1.2K | 0.3% | 4 |
| Sep 2026 | Briscoes Homeware | — | — | — |
| Sep 2026 | Kitchen Things | — | — | — |
| Sep 2026 | Milly's Kitchen | — | — | — |
| Sep 2026 | Stevens | — | — | — |

## What is being compared

- **Briscoes Homeware**: Measured on the search terms “Briscoes”, “briscoes bedding”, “briscoes botany”, “briscoes bush inn”, “briscoes co nz”, “briscoes henderson”, “briscoes home decor”, “briscoes homeware”, “briscoes homeware near me”, “briscoes homeware new zealand”, “briscoes homeware nz”, “briscoes mt roskill”, “briscoes one day sale today”, “briscoes one day sale tomorrow”, “briscoes online”, “briscoes online shopping”, “briscoes papanui”, “briscoes sale”, “briscoes sale today”, “briscoes sales this week”, “briscoes salisbury”, “briscoes taranaki”, “briscoes te rapa”, “briscoes upper hutt”, “briscoes wairau park” and “briscoes westgate”, summed into one figure.
- **Kitchen Things**: Measured on the search terms “kitchen things”, “kitchen things lunn ave”, “kitchen things near me”, “kitchen things nz”, “kitchen things online”, “kitchen things outlet”, “kitchen things sale”, “kitchen things store”, “kitchenthings”, “kitchenthings co nz”, “kitchenthings nz” and “the kitchen things”, summed into one figure.
- **Milly's Kitchen**: Measured on the search terms “millys kitchen”, “millys kitchen nz”, “millys kitchen store”, “millyskitchen” and “millyskitchen co nz”, summed into one figure.
- **Stevens**: Measured on the search terms “stevens cookware”, “stevens kitchenware”, “stevens kitchenware nz”, “stevens nz”, “stevens nz online” and “stevens store”, summed into one figure.

- [Briscoes Homeware](/demand/nz/brands/briscoes-homeware)
- [Kitchen Things](/demand/nz/brands/kitchen-things)
- [Milly's Kitchen](/demand/nz/brands/millys-kitchen)
- [Stevens](/demand/nz/brands/stevens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kitchenware retailers in New Zealand?

In August 2026, Briscoes Homeware was the most searched among kitchenware retailers in New Zealand, with an estimated 395K branded searches and 97.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kitchenware retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kitchenware-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchenware-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.