--- title: "Kitchen wrap and bag brands in New Zealand: Which brands are most popular in search?" description: "Compare the cling wrap, foil and bin bag brands New Zealand kitchens stock. Share of Search among Ziploc, Glad and Handee, the kitchen wrap and bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-wrap-and-bag-brands" publisher: "Brandwave" --- # Kitchen wrap and bag brands in New Zealand: Which brands are most popular in search? Compare the cling wrap, foil and bin bag brands New Zealand kitchens stock. Share of Search among Ziploc, Glad and Handee, the kitchen wrap and bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kitchen wrap and bag brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Ziploc, 59.5% ## Which brand is most popular in search among kitchen wrap and bag brands in New Zealand? - In August 2026, Ziploc was the most searched among kitchen wrap and bag brands in New Zealand, with an estimated 2.1K branded searches and 59.5% estimated Share of Search within this set. - Glad is in 2nd place, 28.9 percentage points behind at 30.6% Share of Search. - Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand increased from 48.7% to 59.5%. - Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 38.1% to 30.6%. - Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 13.2% to 9.8%. - Across the 11 months ending August 2026, Ziploc’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 60.7% in July 2026 and was lowest at 48.7% in October 2025. - Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 39% in December 2025 and was lowest at 27.2% in July 2026. - Across the 11 months ending August 2026, Handee’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 13.2% in October 2025 and was lowest at 8.9% in February 2026. ## Compare search popularity between leading brands - [Ziploc vs Glad: compare search popularity](/demand/nz/compare/glad-vs-ziploc): 59.5% against 30.6% Share of Search. - [Ziploc vs Handee: compare search popularity](/demand/nz/compare/handee-vs-ziploc): 59.5% against 9.8% Share of Search. - [Glad vs Handee: compare search popularity](/demand/nz/compare/glad-vs-handee): 30.6% against 9.8% Share of Search. ## How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026? - In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%. - In August 2026, Handee lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 12% to 9.8%. - In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Ziploc | 59.5% | 2.1K | -2.8% | Ziploc | | 2 | Glad | 30.6% | 1.1K | +11.6% | Glad | | 3 | Handee | 9.8% | 340 | -19.0% | Handee | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ziploc | 1.3K | 48.7% | 1 | | Oct 2025 | Glad | 1K | 38.1% | 2 | | Oct 2025 | Handee | 360 | 13.2% | 3 | | Nov 2025 | Ziploc | 1.4K | 51.1% | 1 | | Nov 2025 | Glad | 1K | 38.1% | 2 | | Nov 2025 | Handee | 290 | 10.7% | 3 | | Dec 2025 | Ziploc | 1.3K | 49.2% | 1 | | Dec 2025 | Glad | 1K | 39% | 2 | | Dec 2025 | Handee | 310 | 11.7% | 3 | | Jan 2026 | Ziploc | 1.5K | 53.2% | 1 | | Jan 2026 | Glad | 1K | 36.2% | 2 | | Jan 2026 | Handee | 300 | 10.6% | 3 | | Feb 2026 | Ziploc | 1.8K | 60.5% | 1 | | Feb 2026 | Glad | 930 | 30.6% | 2 | | Feb 2026 | Handee | 270 | 8.9% | 3 | | Mar 2026 | Ziploc | 1.7K | 53.8% | 1 | | Mar 2026 | Glad | 1.1K | 36.4% | 2 | | Mar 2026 | Handee | 310 | 9.8% | 3 | | Apr 2026 | Ziploc | 1.6K | 54.1% | 1 | | Apr 2026 | Glad | 1.1K | 36.4% | 2 | | Apr 2026 | Handee | 290 | 9.5% | 3 | | May 2026 | Ziploc | 1.7K | 52% | 1 | | May 2026 | Glad | 1.1K | 36.1% | 2 | | May 2026 | Handee | 380 | 11.9% | 3 | | Jun 2026 | Ziploc | 1.9K | 59.2% | 1 | | Jun 2026 | Glad | 1K | 31.6% | 2 | | Jun 2026 | Handee | 290 | 9.2% | 3 | | Jul 2026 | Ziploc | 2.1K | 60.7% | 1 | | Jul 2026 | Glad | 950 | 27.2% | 2 | | Jul 2026 | Handee | 420 | 12% | 3 | | Aug 2026 | Ziploc | 2.1K | 59.5% | 1 | | Aug 2026 | Glad | 1.1K | 30.6% | 2 | | Aug 2026 | Handee | 340 | 9.8% | 3 | | Sep 2026 | Glad | — | — | — | | Sep 2026 | Handee | — | — | — | | Sep 2026 | Ziploc | — | — | — | ## What is being compared - **Glad**: Measured on the search terms “glad bags”, “glad bin bags”, “glad cling wrap”, “glad foil”, “glad wrap”, “glad wrap cutter”, “glad zip bags” and “gladwrap”, summed into one figure. - **Handee**: Measured on the search terms “handee”, “handee paper towels”, “handee towel”, “handee ultra” and “handee ultra paper towel”, summed into one figure. - **Ziploc**: Measured on the search terms “bag ziploc”, “large ziploc bags”, “plastic ziploc bags”, “reusable ziploc bags”, “ziploc”, “ziploc bags”, “ziploc brand”, “ziploc com”, “ziploc food bags”, “ziploc freezer bags”, “ziploc sandwich bags” and “ziploc snack bags”, summed into one figure. - [Glad](/demand/nz/brands/glad) - [Handee](/demand/nz/brands/handee) - [Ziploc](/demand/nz/brands/ziploc) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kitchen wrap and bag brands in New Zealand? In August 2026, Ziploc was the most searched among kitchen wrap and bag brands in New Zealand, with an estimated 2.1K branded searches and 59.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Kitchen wrap and bag brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-wrap-and-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-wrap-and-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.