--- title: "Avanti Homewares vs Zyliss: Which is searched more in New Zealand?" description: "Is Avanti Homewares or Zyliss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-zyliss" publisher: "Brandwave" --- # Avanti Homewares vs Zyliss: Which is searched more in New Zealand? Is Avanti Homewares or Zyliss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti Homewares and Zyliss - **Competitive set**: Kitchen utensil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avanti Homewares Share of Search**: 4.9% - **Zyliss Share of Search**: 4.3% ## Is Avanti Homewares or Zyliss more popular in search? - In September 2026, Avanti Homewares had more branded searches than Zyliss among kitchen utensil brands in New Zealand. Avanti Homewares had about 80 branded searches, while Zyliss had 70. Avanti Homewares made up 4.9% of all kitchen utensil brand searches we track, and Zyliss accounted for 4.3%. - The lead changed hands once in the 12 months ending September 2026: Avanti Homewares took it in September 2026. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among kitchen utensil brands in New Zealand moved from 2.6% to 4.9%, and its estimated monthly branded searches moved from 40 to 80. - Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands in New Zealand moved from 7.9% to 4.3%, and its estimated monthly branded searches moved from 120 to 70. ## Top kitchen utensil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avanti Homewares was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zyliss was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avanti Homewares was listed before Zyliss in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Joseph Joseph | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wiltshire | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Zyliss | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitchen utensil brands - Asked ChatGPT "Which kitchen utensil brand should I buy in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Wiltshire, 4. Avanti Homewares - Asked ChatGPT "What are the best kitchen utensil brands in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares, 4. Wiltshire, 5. Zyliss - Asked ChatGPT "What's the best kitchen utensil brand in New Zealand for everyday cooking?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares - Searched Google, AI Overview "kitchen tools nz": 1. Joseph Joseph, 2. Wiltshire, 3. OXO - Searched Google, AI Overview "utensil set nz": 1. Joseph Joseph Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen utensil brands in September 2026? - In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches. - Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026. ## Month by month | Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | Zyliss estimated searches | Zyliss Share of Search | Zyliss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.6% | 5 | 120 | 7.9% | 4 | | Nov 2025 | 40 | 2.5% | 5 | 80 | 5.1% | 4 | | Dec 2025 | 50 | 3% | 5 | 100 | 6% | 4 | | Jan 2026 | 50 | 2.9% | 5 | 100 | 5.8% | 4 | | Feb 2026 | 40 | 3% | 5 | 70 | 5.2% | 4 | | Mar 2026 | 40 | 2.7% | 5 | 70 | 4.7% | 4 | | Apr 2026 | 40 | 2.7% | 5 | 70 | 4.7% | 4 | | May 2026 | 50 | 3.1% | 5 | 70 | 4.4% | 4 | | Jun 2026 | 40 | 2.5% | 5 | 70 | 4.4% | 4 | | Jul 2026 | 50 | 2.3% | 5 | 90 | 4.1% | 4 | | Aug 2026 | 70 | 3.6% | 5 | 80 | 4.1% | 4 | | Sep 2026 | 80 | 4.9% | 4 | 70 | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti Homewares’ and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti Homewares**: Measured on the search terms “avanti cup”, “avanti jar opener” and “avanti salad spinner”, summed into one figure. - **Zyliss**: Measured on the search terms “zyliss” and “zyliss kitchen”, summed into one figure. - [Avanti Homewares profile](/demand/nz/brands/avanti-homewares) - [Zyliss profile](/demand/nz/brands/zyliss) - [All kitchen utensil brands in New Zealand](/demand/nz/categories/nz-kitchen-utensil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanti Homewares or Zyliss more popular in search? In September 2026, Avanti Homewares had more branded searches than Zyliss among kitchen utensil brands in New Zealand. Avanti Homewares had about 80 branded searches, while Zyliss had 70. Avanti Homewares made up 4.9% of all kitchen utensil brand searches we track, and Zyliss accounted for 4.3%. ## Cite this page Brandwave. "Avanti Homewares vs Zyliss: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-zyliss This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-zyliss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.