--- title: "Avanti Homewares vs Joseph Joseph: Which is searched more in New Zealand?" description: "Is Avanti Homewares or Joseph Joseph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-joseph-joseph" publisher: "Brandwave" --- # Avanti Homewares vs Joseph Joseph: Which is searched more in New Zealand? Is Avanti Homewares or Joseph Joseph more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti Homewares and Joseph Joseph - **Competitive set**: Kitchen utensil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avanti Homewares Share of Search**: 4.9% - **Joseph Joseph Share of Search**: 36.2% ## Is Avanti Homewares or Joseph Joseph more popular in search? - In September 2026, Joseph Joseph had more branded searches than Avanti Homewares among kitchen utensil brands in New Zealand. Joseph Joseph had about 590 branded searches, while Avanti Homewares had 80. Joseph Joseph made up 36.2% of all kitchen utensil brand searches we track, and Avanti Homewares accounted for 4.9%. - Joseph Joseph was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among kitchen utensil brands in New Zealand moved from 2.6% to 4.9%, and its estimated monthly branded searches moved from 40 to 80. - Across the 12 months ending September 2026, Joseph Joseph’s share of searches among kitchen utensil brands in New Zealand moved from 39.1% to 36.2%, and its estimated monthly branded searches held steady at 590. ## Top kitchen utensil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joseph Joseph appeared in all five answers. Avanti Homewares was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph was listed before Avanti Homewares in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Joseph Joseph | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wiltshire | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Zyliss | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitchen utensil brands - Asked ChatGPT "Which kitchen utensil brand should I buy in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Wiltshire, 4. Avanti Homewares - Asked ChatGPT "What are the best kitchen utensil brands in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares, 4. Wiltshire, 5. Zyliss - Asked ChatGPT "What's the best kitchen utensil brand in New Zealand for everyday cooking?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares - Searched Google, AI Overview "kitchen tools nz": 1. Joseph Joseph, 2. Wiltshire, 3. OXO - Searched Google, AI Overview "utensil set nz": 1. Joseph Joseph Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen utensil brands in September 2026? - In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches. - In September 2026, Joseph Joseph lost share of searches among kitchen utensil brands in New Zealand, from 36.7% to 36.2%. ## Month by month | Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.6% | 5 | 590 | 39.1% | 1 | | Nov 2025 | 40 | 2.5% | 5 | 720 | 45.9% | 1 | | Dec 2025 | 50 | 3% | 5 | 720 | 43.1% | 1 | | Jan 2026 | 50 | 2.9% | 5 | 720 | 41.9% | 1 | | Feb 2026 | 40 | 3% | 5 | 480 | 35.6% | 2 | | Mar 2026 | 40 | 2.7% | 5 | 590 | 39.3% | 1 | | Apr 2026 | 40 | 2.7% | 5 | 590 | 39.3% | 1 | | May 2026 | 50 | 3.1% | 5 | 590 | 36.9% | 2 | | Jun 2026 | 40 | 2.5% | 5 | 590 | 37.1% | 2 | | Jul 2026 | 50 | 2.3% | 5 | 590 | 26.8% | 2 | | Aug 2026 | 70 | 3.6% | 5 | 720 | 36.7% | 2 | | Sep 2026 | 80 | 4.9% | 4 | 590 | 36.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti Homewares’ and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti Homewares**: Measured on the search terms “avanti cup”, “avanti jar opener” and “avanti salad spinner”, summed into one figure. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - [Avanti Homewares profile](/demand/nz/brands/avanti-homewares) - [Joseph Joseph profile](/demand/nz/brands/joseph-joseph) - [All kitchen utensil brands in New Zealand](/demand/nz/categories/nz-kitchen-utensil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanti Homewares or Joseph Joseph more popular in search? In September 2026, Joseph Joseph had more branded searches than Avanti Homewares among kitchen utensil brands in New Zealand. Joseph Joseph had about 590 branded searches, while Avanti Homewares had 80. Joseph Joseph made up 36.2% of all kitchen utensil brand searches we track, and Avanti Homewares accounted for 4.9%. ## Cite this page Brandwave. "Avanti Homewares vs Joseph Joseph: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-joseph-joseph This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-utensil-brands/compare/avanti-homewares-vs-joseph-joseph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.