--- title: "Breville vs KitchenAid: Which is searched more in New Zealand?" description: "Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands/compare/breville-vs-kitchenaid" publisher: "Brandwave" --- # Breville vs KitchenAid: Which is searched more in New Zealand? Is Breville or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and KitchenAid - **Competitive set**: Kitchen scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 62.6% - **KitchenAid Share of Search**: 33.9% ## Is Breville or KitchenAid more popular in search? - In September 2026, Breville had more branded searches than KitchenAid among kitchen scale brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 62.6% of all kitchen scale brand searches we track, and KitchenAid accounted for 33.9%. - Breville was ahead of KitchenAid in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand moved from 59.1% to 62.6%, and its estimated monthly branded searches moved from 10.5K to 12.1K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand moved from 37.2% to 33.9%, and its estimated monthly branded searches moved from 6.6K to 6.5K. ## Top kitchen scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Breville nor KitchenAid showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Soehnle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OXO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kitchen scale brands - Asked ChatGPT "Which kitchen scale brand should I buy in New Zealand?": 1. Salter, 2. Soehnle - Asked ChatGPT "What are the best kitchen scale brands in New Zealand?": 1. Soehnle, 2. OXO, 3. Salter - Asked ChatGPT "What's the best kitchen scale brand in New Zealand for accurate measuring?": 1. OXO, 2. Salter, 3. Soehnle - Searched Google, AI Overview "digital scale nz": 1. Salter, 2. Soehnle - Searched Google, AI Overview "kitchen scales nz": 1. Salter Not named in any answer: Breville, KitchenAid and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen scale brands in September 2026? - In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%. - In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 59.1% | 1 | 6.6K | 37.2% | 2 | | Nov 2025 | 13.3K | 52.4% | 1 | 11.5K | 45.3% | 2 | | Dec 2025 | 13.1K | 51.3% | 1 | 11.7K | 45.8% | 2 | | Jan 2026 | 10.9K | 55.5% | 1 | 7.9K | 40.2% | 2 | | Feb 2026 | 8.3K | 54.6% | 1 | 6.3K | 41.3% | 2 | | Mar 2026 | 9.6K | 57.8% | 1 | 6.3K | 38.1% | 2 | | Apr 2026 | 11.9K | 62.7% | 1 | 6.4K | 33.4% | 2 | | May 2026 | 12.2K | 63% | 1 | 6.5K | 33.5% | 2 | | Jun 2026 | 11.3K | 61.9% | 1 | 6.3K | 34.2% | 2 | | Jul 2026 | 12.8K | 64.1% | 1 | 6.4K | 32.2% | 2 | | Aug 2026 | 12.4K | 63.4% | 1 | 6.4K | 32.8% | 2 | | Sep 2026 | 12.1K | 62.6% | 1 | 6.5K | 33.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All kitchen scale brands in New Zealand](/demand/nz/categories/nz-kitchen-scale-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or KitchenAid more popular in search? In September 2026, Breville had more branded searches than KitchenAid among kitchen scale brands in New Zealand. Breville had about 12,100 branded searches, while KitchenAid had 6,530. Breville made up 62.6% of all kitchen scale brand searches we track, and KitchenAid accounted for 33.9%. ## Cite this page Brandwave. "Breville vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands/compare/breville-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands/compare/breville-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.