---
title: "Kitchen scale brands in New Zealand: Which are searched most?"
description: "Compare the kitchen scale brands New Zealanders buy. Share of Search among Breville, KitchenAid, Salter, OXO, Etekcity and Soehnle, the kitchen scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands"
publisher: "Brandwave"
---

# Kitchen scale brands in New Zealand: Which are searched most?

Compare the kitchen scale brands New Zealanders buy. Share of Search among Breville, KitchenAid, Salter, OXO, Etekcity and Soehnle, the kitchen scale brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kitchen scale brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 62.6%

## Which brand is most popular in search among kitchen scale brands in New Zealand?

- In September 2026, Breville was the most searched among kitchen scale brands in New Zealand, with an estimated 12.1K branded searches, 62.6% of all searches for the six we track.
- KitchenAid is in 2nd place, 28.7 percentage points behind at 33.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand increased from 59.1% to 62.6%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand decreased from 37.2% to 33.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among kitchen scale brands in New Zealand peaked at 64.1% in July 2026 and was lowest at 51.3% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among kitchen scale brands in New Zealand peaked at 45.8% in December 2025 and was lowest at 32.2% in July 2026.
- Across the 12 months ending September 2026, Salter’s share of searches among kitchen scale brands in New Zealand peaked at 2.8% in June 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Salter, OXO, Etekcity and Soehnle held steady: their share of searches among kitchen scale brands in New Zealand each moved less than 0.5 percentage points.

## Top kitchen scale brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Salter appeared every time. Salter was recommended most often, coming first in two out of four answers that gave a list. Soehnle was second, and OXO was third. Breville, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Salter | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Soehnle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| OXO | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Breville | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kitchen scale brands

- Asked ChatGPT "Which kitchen scale brand should I buy in New Zealand?": 1. Salter, 2. Soehnle
- Asked ChatGPT "What are the best kitchen scale brands in New Zealand?": 1. Soehnle, 2. OXO, 3. Salter
- Asked ChatGPT "What's the best kitchen scale brand in New Zealand for accurate measuring?": 1. OXO, 2. Salter, 3. Soehnle
- Searched Google, AI Overview "digital scale nz": 1. Salter, 2. Soehnle
- Searched Google, AI Overview "kitchen scales nz": 1. Salter

Not named in any answer: Breville, KitchenAid and Etekcity.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 62.6% against 33.9% Share of Search.
- [Breville vs Salter: compare search popularity](/demand/nz/compare/breville-vs-salter): 62.6% against 2.4% Share of Search.
- [KitchenAid vs Salter: compare search popularity](/demand/nz/compare/kitchenaid-vs-salter): 33.9% against 2.4% Share of Search.

## How did search popularity change for New Zealand kitchen scale brands in September 2026?

- In September 2026, KitchenAid gained share of searches among kitchen scale brands in New Zealand, from 32.8% to 33.9%.
- In September 2026, Breville lost share of searches among kitchen scale brands in New Zealand, from 63.4% to 62.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 62.6% | 12.1K | -2.5% | Breville |
| 2 | KitchenAid | 33.9% | 6.5K | +2.2% | KitchenAid |
| 3 | Salter | 2.4% | 470 | -9.6% | Salter |
| 4 | OXO | 0.88% | 170 | -19.0% | Oxo |
| 5 | Etekcity | 0.1% | 20 | +100.0% | Etekcity |
| 6 | Soehnle | 0.05% | 10 | 0.0% | Soehnle |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 10.5K | 59.1% | 1 |
| Oct 2025 | KitchenAid | 6.6K | 37.2% | 2 |
| Oct 2025 | Salter | 470 | 2.6% | 3 |
| Oct 2025 | OXO | 170 | 0.96% | 4 |
| Oct 2025 | Etekcity | 20 | 0.11% | 5 |
| Oct 2025 | Soehnle | 10 | 0.06% | 6 |
| Nov 2025 | Breville | 13.3K | 52.4% | 1 |
| Nov 2025 | KitchenAid | 11.5K | 45.3% | 2 |
| Nov 2025 | Salter | 420 | 1.7% | 3 |
| Nov 2025 | OXO | 140 | 0.55% | 4 |
| Nov 2025 | Etekcity | 10 | 0.04% | 5 |
| Nov 2025 | Soehnle | 10 | 0.04% | 6 |
| Dec 2025 | Breville | 13.1K | 51.3% | 1 |
| Dec 2025 | KitchenAid | 11.7K | 45.8% | 2 |
| Dec 2025 | Salter | 470 | 1.8% | 3 |
| Dec 2025 | OXO | 210 | 0.82% | 4 |
| Dec 2025 | Etekcity | 30 | 0.12% | 5 |
| Dec 2025 | Soehnle | 10 | 0.04% | 6 |
| Jan 2026 | Breville | 10.9K | 55.5% | 1 |
| Jan 2026 | KitchenAid | 7.9K | 40.2% | 2 |
| Jan 2026 | Salter | 530 | 2.7% | 3 |
| Jan 2026 | OXO | 260 | 1.3% | 4 |
| Jan 2026 | Etekcity | 30 | 0.15% | 5 |
| Jan 2026 | Soehnle | 10 | 0.05% | 6 |
| Feb 2026 | Breville | 8.3K | 54.6% | 1 |
| Feb 2026 | KitchenAid | 6.3K | 41.3% | 2 |
| Feb 2026 | Salter | 420 | 2.8% | 3 |
| Feb 2026 | OXO | 170 | 1.1% | 4 |
| Feb 2026 | Etekcity | 20 | 0.13% | 5 |
| Feb 2026 | Soehnle | 10 | 0.07% | 6 |
| Mar 2026 | Breville | 9.6K | 57.8% | 1 |
| Mar 2026 | KitchenAid | 6.3K | 38.1% | 2 |
| Mar 2026 | Salter | 430 | 2.6% | 3 |
| Mar 2026 | OXO | 210 | 1.3% | 4 |
| Mar 2026 | Etekcity | 30 | 0.18% | 5 |
| Mar 2026 | Soehnle | 10 | 0.06% | 6 |
| Apr 2026 | Breville | 11.9K | 62.7% | 1 |
| Apr 2026 | KitchenAid | 6.4K | 33.4% | 2 |
| Apr 2026 | Salter | 520 | 2.7% | 3 |
| Apr 2026 | OXO | 210 | 1.1% | 4 |
| Apr 2026 | Etekcity | 20 | 0.1% | 5 |
| Apr 2026 | Soehnle | 10 | 0.05% | 6 |
| May 2026 | Breville | 12.2K | 63% | 1 |
| May 2026 | KitchenAid | 6.5K | 33.5% | 2 |
| May 2026 | Salter | 470 | 2.4% | 3 |
| May 2026 | OXO | 170 | 0.88% | 4 |
| May 2026 | Etekcity | 20 | 0.1% | 5 |
| May 2026 | Soehnle | 10 | 0.05% | 6 |
| Jun 2026 | Breville | 11.3K | 61.9% | 1 |
| Jun 2026 | KitchenAid | 6.3K | 34.2% | 2 |
| Jun 2026 | Salter | 520 | 2.8% | 3 |
| Jun 2026 | OXO | 170 | 0.93% | 4 |
| Jun 2026 | Etekcity | 20 | 0.11% | 5 |
| Jun 2026 | Soehnle | 10 | 0.05% | 6 |
| Jul 2026 | Breville | 12.8K | 64.1% | 1 |
| Jul 2026 | KitchenAid | 6.4K | 32.2% | 2 |
| Jul 2026 | Salter | 530 | 2.7% | 3 |
| Jul 2026 | OXO | 170 | 0.86% | 4 |
| Jul 2026 | Etekcity | 10 | 0.05% | 5 |
| Jul 2026 | Soehnle | 10 | 0.05% | 6 |
| Aug 2026 | Breville | 12.4K | 63.4% | 1 |
| Aug 2026 | KitchenAid | 6.4K | 32.8% | 2 |
| Aug 2026 | Salter | 520 | 2.7% | 3 |
| Aug 2026 | OXO | 210 | 1.1% | 4 |
| Aug 2026 | Etekcity | 10 | 0.05% | 5 |
| Aug 2026 | Soehnle | 10 | 0.05% | 6 |
| Sep 2026 | Breville | 12.1K | 62.6% | 1 |
| Sep 2026 | KitchenAid | 6.5K | 33.9% | 2 |
| Sep 2026 | Salter | 470 | 2.4% | 3 |
| Sep 2026 | OXO | 170 | 0.88% | 4 |
| Sep 2026 | Etekcity | 20 | 0.1% | 5 |
| Sep 2026 | Soehnle | 10 | 0.05% | 6 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **Etekcity**: Measured on the search terms “etekcity” and “etekcity kitchen scale”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.
- **Salter**: Measured on the search terms “salter” and “salter scales”, summed into one figure.
- **Soehnle**: Measured on the search term “soehnle”.

- [Breville](/demand/nz/brands/breville)
- [Etekcity](/demand/nz/brands/etekcity)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [OXO](/demand/nz/brands/oxo)
- [Salter](/demand/nz/brands/salter)
- [Soehnle](/demand/nz/brands/soehnle)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kitchen scale brands in New Zealand?

In September 2026, Breville was the most searched among kitchen scale brands in New Zealand, with an estimated 12.1K branded searches, 62.6% of all searches for the six we track.

## Cite this page

Brandwave. "Kitchen scale brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-scale-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.