--- title: "Victorinox vs Wusthof: Which is searched more in New Zealand?" description: "Is Victorinox or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/victorinox-vs-wusthof" publisher: "Brandwave" --- # Victorinox vs Wusthof: Which is searched more in New Zealand? Is Victorinox or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Victorinox and Wusthof - **Competitive set**: Kitchen knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Victorinox Share of Search**: 55.6% - **Wusthof Share of Search**: 13.5% ## Is Victorinox or Wusthof more popular in search? - In September 2026, Victorinox had more branded searches than Wusthof among kitchen knife brands in New Zealand. Victorinox had about 2,680 branded searches, while Wusthof had 650. Victorinox made up 55.6% of all kitchen knife brand searches we track, and Wusthof accounted for 13.5%. - Victorinox was ahead of Wusthof in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Victorinox’s share of searches among kitchen knife brands in New Zealand moved from 54.1% to 55.6%, and its estimated monthly branded searches moved from 2.6K to 2.7K. - Across the 12 months ending September 2026, Wusthof’s share of searches among kitchen knife brands in New Zealand moved from 11.5% to 13.5%, and its estimated monthly branded searches moved from 550 to 650. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Victorinox appeared in all four answers. Wusthof was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Victorinox was listed before Wusthof in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Global Knives | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Wusthof | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shun | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Tojiro | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Furi | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Tojiro, 4. Wusthof - Asked ChatGPT "What are the best kitchen knife brands in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Wusthof, 4. Shun, 5. Tojiro, 6. Furi - Asked ChatGPT "What's the best kitchen knife brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Global Knives, 3. Wusthof - Searched Google, AI Overview "kitchen knives nz": 1. Victorinox, 2. Shun Not named in any answer: ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen knife brands in September 2026? - In September 2026, Victorinox gained share of searches among kitchen knife brands in New Zealand, from 52.7% to 55.6%. - In September 2026, Wusthof lost share of searches among kitchen knife brands in New Zealand, from 16.3% to 13.5%. ## Month by month | Month | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 54.1% | 1 | 550 | 11.5% | 3 | | Nov 2025 | 3.4K | 55.5% | 1 | 730 | 12% | 3 | | Dec 2025 | 4.2K | 56.8% | 1 | 790 | 10.8% | 3 | | Jan 2026 | 2.7K | 52.8% | 1 | 650 | 12.6% | 2 | | Feb 2026 | 2.1K | 51.1% | 1 | 670 | 16.5% | 2 | | Mar 2026 | 2.3K | 50.7% | 1 | 710 | 15.8% | 2 | | Apr 2026 | 2.3K | 48.3% | 1 | 820 | 17.4% | 2 | | May 2026 | 2.3K | 49.9% | 1 | 730 | 15.8% | 2 | | Jun 2026 | 2.3K | 52% | 1 | 500 | 11.3% | 3 | | Jul 2026 | 3.1K | 50.7% | 1 | 1K | 16.7% | 2 | | Aug 2026 | 3.4K | 52.7% | 1 | 1K | 16.3% | 2 | | Sep 2026 | 2.7K | 55.6% | 1 | 650 | 13.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Victorinox’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Victorinox**: Measured on the search terms “victorinox”, “victorinox chef knife”, “victorinox knife” and “victorinox knife set”, summed into one figure. - **Wusthof**: Measured on the search terms “knife set wusthof”, “wusthof”, “wusthof chef knife”, “wusthof classic”, “wusthof kitchen knives” and “wusthof knife”, summed into one figure. - [Victorinox profile](/demand/nz/brands/victorinox) - [Wusthof profile](/demand/nz/brands/wusthof) - [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Victorinox or Wusthof more popular in search? In September 2026, Victorinox had more branded searches than Wusthof among kitchen knife brands in New Zealand. Victorinox had about 2,680 branded searches, while Wusthof had 650. Victorinox made up 55.6% of all kitchen knife brand searches we track, and Wusthof accounted for 13.5%. ## Cite this page Brandwave. "Victorinox vs Wusthof: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/victorinox-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/victorinox-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.