--- title: "Global Knives vs ZWILLING: Which is searched more in New Zealand?" description: "Is Global Knives or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-zwilling" publisher: "Brandwave" --- # Global Knives vs ZWILLING: Which is searched more in New Zealand? Is Global Knives or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Global Knives and ZWILLING - **Competitive set**: Kitchen knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Global Knives Share of Search**: 11% - **ZWILLING Share of Search**: 7.1% ## Is Global Knives or ZWILLING more popular in search? - In September 2026, Global Knives had more branded searches than ZWILLING among kitchen knife brands in New Zealand. Global Knives had about 530 branded searches, while ZWILLING had 340. Global Knives made up 11% of all kitchen knife brand searches we track, and ZWILLING accounted for 7.1%. - The lead changed hands 2 times in the 12 months ending September 2026: ZWILLING took it in April 2026, Global Knives took it in June 2026. - Across the 12 months ending September 2026, Global Knives’ share of searches among kitchen knife brands in New Zealand moved from 12.8% to 11%, and its estimated monthly branded searches moved from 610 to 530. - Across the 12 months ending September 2026, ZWILLING’s share of searches among kitchen knife brands in New Zealand moved from 6.3% to 7.1%, and its estimated monthly branded searches moved from 300 to 340. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Global Knives was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ZWILLING did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Global Knives | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Wusthof | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shun | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Tojiro | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Furi | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Tojiro, 4. Wusthof - Asked ChatGPT "What are the best kitchen knife brands in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Wusthof, 4. Shun, 5. Tojiro, 6. Furi - Asked ChatGPT "What's the best kitchen knife brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Global Knives, 3. Wusthof - Searched Google, AI Overview "kitchen knives nz": 1. Victorinox, 2. Shun Not named in any answer: ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen knife brands in September 2026? - In September 2026, ZWILLING overtook Furi to rank 4th among kitchen knife brands in New Zealand, with 7.1% of the searches. - In September 2026, Global Knives lost share of searches among kitchen knife brands in New Zealand, from 12.2% to 11%. ## Month by month | Month | Global Knives estimated searches | Global Knives Share of Search | Global Knives rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 12.8% | 2 | 300 | 6.3% | 5 | | Nov 2025 | 770 | 12.7% | 2 | 380 | 6.3% | 5 | | Dec 2025 | 820 | 11.2% | 2 | 450 | 6.2% | 6 | | Jan 2026 | 630 | 12.2% | 3 | 330 | 6.4% | 6 | | Feb 2026 | 400 | 9.9% | 3 | 240 | 5.9% | 6 | | Mar 2026 | 420 | 9.3% | 4 | 290 | 6.4% | 6 | | Apr 2026 | 460 | 9.7% | 4 | 500 | 10.6% | 3 | | May 2026 | 440 | 9.5% | 4 | 460 | 9.9% | 3 | | Jun 2026 | 530 | 11.9% | 2 | 340 | 7.7% | 5 | | Jul 2026 | 740 | 12.2% | 3 | 430 | 7.1% | 5 | | Aug 2026 | 780 | 12.2% | 3 | 380 | 5.9% | 5 | | Sep 2026 | 530 | 11% | 3 | 340 | 7.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Global Knives’ and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Global Knives**: Measured on the search terms “global knife”, “global knife set”, “global knife sharpener” and “global knives knives”, summed into one figure. - **ZWILLING**: Measured on the search terms “zwilling”, “zwilling chef knife”, “zwilling knife” and “zwilling knife set”, summed into one figure. - [Global Knives profile](/demand/nz/brands/global-knives-nz) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Global Knives or ZWILLING more popular in search? In September 2026, Global Knives had more branded searches than ZWILLING among kitchen knife brands in New Zealand. Global Knives had about 530 branded searches, while ZWILLING had 340. Global Knives made up 11% of all kitchen knife brand searches we track, and ZWILLING accounted for 7.1%. ## Cite this page Brandwave. "Global Knives vs ZWILLING: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.