--- title: "Global Knives vs Wusthof: Which is searched more in New Zealand?" description: "Is Global Knives or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-wusthof" publisher: "Brandwave" --- # Global Knives vs Wusthof: Which is searched more in New Zealand? Is Global Knives or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Global Knives and Wusthof - **Competitive set**: Kitchen knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Global Knives Share of Search**: 11% - **Wusthof Share of Search**: 13.5% ## Is Global Knives or Wusthof more popular in search? - In September 2026, Wusthof had more branded searches than Global Knives among kitchen knife brands in New Zealand. Wusthof had about 650 branded searches, while Global Knives had 530. Wusthof made up 13.5% of all kitchen knife brand searches we track, and Global Knives accounted for 11%. - The lead changed hands 3 times in the 12 months ending September 2026: Wusthof took it in January 2026, Global Knives took it in June 2026, Wusthof took it in July 2026. - Across the 12 months ending September 2026, Global Knives’ share of searches among kitchen knife brands in New Zealand moved from 12.8% to 11%, and its estimated monthly branded searches moved from 610 to 530. - Across the 12 months ending September 2026, Wusthof’s share of searches among kitchen knife brands in New Zealand moved from 11.5% to 13.5%, and its estimated monthly branded searches moved from 550 to 650. ## Top kitchen knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Global Knives and Wusthof were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Global Knives was listed before Wusthof in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Global Knives | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Wusthof | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Shun | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Tojiro | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Furi | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about kitchen knife brands - Asked ChatGPT "Which kitchen knife brand should I buy in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Tojiro, 4. Wusthof - Asked ChatGPT "What are the best kitchen knife brands in New Zealand?": 1. Victorinox, 2. Global Knives, 3. Wusthof, 4. Shun, 5. Tojiro, 6. Furi - Asked ChatGPT "What's the best kitchen knife brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Global Knives, 3. Wusthof - Searched Google, AI Overview "kitchen knives nz": 1. Victorinox, 2. Shun Not named in any answer: ZWILLING. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen knife brands in September 2026? - In September 2026, Wusthof lost share of searches among kitchen knife brands in New Zealand, from 16.3% to 13.5%. - In September 2026, Global Knives lost share of searches among kitchen knife brands in New Zealand, from 12.2% to 11%. ## Month by month | Month | Global Knives estimated searches | Global Knives Share of Search | Global Knives rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 12.8% | 2 | 550 | 11.5% | 3 | | Nov 2025 | 770 | 12.7% | 2 | 730 | 12% | 3 | | Dec 2025 | 820 | 11.2% | 2 | 790 | 10.8% | 3 | | Jan 2026 | 630 | 12.2% | 3 | 650 | 12.6% | 2 | | Feb 2026 | 400 | 9.9% | 3 | 670 | 16.5% | 2 | | Mar 2026 | 420 | 9.3% | 4 | 710 | 15.8% | 2 | | Apr 2026 | 460 | 9.7% | 4 | 820 | 17.4% | 2 | | May 2026 | 440 | 9.5% | 4 | 730 | 15.8% | 2 | | Jun 2026 | 530 | 11.9% | 2 | 500 | 11.3% | 3 | | Jul 2026 | 740 | 12.2% | 3 | 1K | 16.7% | 2 | | Aug 2026 | 780 | 12.2% | 3 | 1K | 16.3% | 2 | | Sep 2026 | 530 | 11% | 3 | 650 | 13.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Global Knives’ and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Global Knives**: Measured on the search terms “global knife”, “global knife set”, “global knife sharpener” and “global knives knives”, summed into one figure. - **Wusthof**: Measured on the search terms “knife set wusthof”, “wusthof”, “wusthof chef knife”, “wusthof classic”, “wusthof kitchen knives” and “wusthof knife”, summed into one figure. - [Global Knives profile](/demand/nz/brands/global-knives-nz) - [Wusthof profile](/demand/nz/brands/wusthof) - [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Global Knives or Wusthof more popular in search? In September 2026, Wusthof had more branded searches than Global Knives among kitchen knife brands in New Zealand. Wusthof had about 650 branded searches, while Global Knives had 530. Wusthof made up 13.5% of all kitchen knife brand searches we track, and Global Knives accounted for 11%. ## Cite this page Brandwave. "Global Knives vs Wusthof: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-knife-brands/compare/global-knives-nz-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.