---
title: "Kitchen design and installation companies in New Zealand: Which brands are most popular in search?"
description: "Compare the kitchen design and installation companies New Zealanders renovate with. Share of Search among Kaboodle, Kitchen Studio, Mastercraft Kitchens and Kitset Kitchens, the kitchen design and installation companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-companies"
publisher: "Brandwave"
---

# Kitchen design and installation companies in New Zealand: Which brands are most popular in search?

Compare the kitchen design and installation companies New Zealanders renovate with. Share of Search among Kaboodle, Kitchen Studio, Mastercraft Kitchens and Kitset Kitchens, the kitchen design and installation companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kitchen design and installation companies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kaboodle, 79.2%

## Which brand is most popular in search among kitchen design and installation companies in New Zealand?

- In August 2026, Kaboodle was the most searched among kitchen design and installation companies in New Zealand, with an estimated 8K branded searches and 79.2% estimated Share of Search within this set.
- Kitchen Studio is in 2nd place, 69.6 percentage points behind at 9.6% Share of Search.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand decreased from 7.8% to 7.3%.
- Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand increased from 2.9% to 3.9%.
- Across the 11 months ending August 2026, Kaboodle’s estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 79.8% in December 2025 and was lowest at 69.8% in February 2026.
- Across the 11 months ending August 2026, Kitchen Studio’s estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 16.6% in February 2026 and was lowest at 9.6% in August 2026.
- Across the 11 months ending August 2026, Mastercraft Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 10.4% in March 2026 and was lowest at 6.4% in January 2026.
- Across the 11 months ending August 2026, Kitset Kitchens’ estimated Share of Search among kitchen design and installation companies in New Zealand peaked at 4.3% in July 2026 and was lowest at 2.9% in October 2025.
- Across the 11 months ending August 2026, Kaboodle and Kitchen Studio held steady: their estimated Share of Search among kitchen design and installation companies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kaboodle vs Kitchen Studio: compare search popularity](/demand/nz/compare/kaboodle-vs-kitchen-studio): 79.2% against 9.6% Share of Search.
- [Kaboodle vs Mastercraft Kitchens: compare search popularity](/demand/nz/compare/kaboodle-vs-mastercraft-kitchens): 79.2% against 7.3% Share of Search.
- [Kaboodle vs Kitset Kitchens: compare search popularity](/demand/nz/compare/kaboodle-vs-kitset-kitchens): 79.2% against 3.9% Share of Search.
- [Kitchen Studio vs Mastercraft Kitchens: compare search popularity](/demand/nz/compare/kitchen-studio-vs-mastercraft-kitchens): 9.6% against 7.3% Share of Search.
- [Kitchen Studio vs Kitset Kitchens: compare search popularity](/demand/nz/compare/kitchen-studio-vs-kitset-kitchens): 9.6% against 3.9% Share of Search.
- [Mastercraft Kitchens vs Kitset Kitchens: compare search popularity](/demand/nz/compare/kitset-kitchens-vs-mastercraft-kitchens): 7.3% against 3.9% Share of Search.

## How did search popularity change for New Zealand kitchen design and installation companies in August 2026?

- In August 2026, Kaboodle gained estimated Share of Search among kitchen design and installation companies in New Zealand, from 77% to 79.2%.
- In August 2026, Kitchen Studio lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 10.6% to 9.6%.
- In August 2026, Mastercraft Kitchens lost estimated Share of Search among kitchen design and installation companies in New Zealand, from 8.1% to 7.3%.
- Estimated monthly branded searches for Kitset Kitchens in New Zealand rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kaboodle | 79.2% | 8K | +13.7% | Kaboodle |
| 2 | Kitchen Studio | 9.6% | 970 | 0.0% | Kitchen Studio |
| 3 | Mastercraft Kitchens | 7.3% | 740 | 0.0% | Mastercraft Kitchens |
| 4 | Kitset Kitchens | 3.9% | 390 | 0.0% | Kitset Kitchens |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kaboodle | 8.6K | 79.4% | 1 |
| Oct 2025 | Kitchen Studio | 1.1K | 9.9% | 2 |
| Oct 2025 | Mastercraft Kitchens | 850 | 7.8% | 3 |
| Oct 2025 | Kitset Kitchens | 320 | 2.9% | 4 |
| Nov 2025 | Kaboodle | 7K | 76.7% | 1 |
| Nov 2025 | Kitchen Studio | 950 | 10.4% | 2 |
| Nov 2025 | Mastercraft Kitchens | 850 | 9.3% | 3 |
| Nov 2025 | Kitset Kitchens | 320 | 3.5% | 4 |
| Dec 2025 | Kaboodle | 6.5K | 79.8% | 1 |
| Dec 2025 | Kitchen Studio | 790 | 9.7% | 2 |
| Dec 2025 | Mastercraft Kitchens | 540 | 6.6% | 3 |
| Dec 2025 | Kitset Kitchens | 320 | 3.9% | 4 |
| Jan 2026 | Kaboodle | 8K | 79.2% | 1 |
| Jan 2026 | Kitchen Studio | 1.1K | 10.6% | 2 |
| Jan 2026 | Mastercraft Kitchens | 650 | 6.4% | 3 |
| Jan 2026 | Kitset Kitchens | 390 | 3.9% | 4 |
| Feb 2026 | Kaboodle | 5.8K | 69.8% | 1 |
| Feb 2026 | Kitchen Studio | 1.4K | 16.6% | 2 |
| Feb 2026 | Mastercraft Kitchens | 800 | 9.7% | 3 |
| Feb 2026 | Kitset Kitchens | 320 | 3.9% | 4 |
| Mar 2026 | Kaboodle | 6.1K | 72.6% | 1 |
| Mar 2026 | Kitchen Studio | 1.1K | 13.2% | 2 |
| Mar 2026 | Mastercraft Kitchens | 870 | 10.4% | 3 |
| Mar 2026 | Kitset Kitchens | 320 | 3.8% | 4 |
| Apr 2026 | Kaboodle | 7.2K | 76.3% | 1 |
| Apr 2026 | Kitchen Studio | 1.1K | 12.1% | 2 |
| Apr 2026 | Mastercraft Kitchens | 710 | 7.5% | 3 |
| Apr 2026 | Kitset Kitchens | 390 | 4.1% | 4 |
| May 2026 | Kaboodle | 7.7K | 77.4% | 1 |
| May 2026 | Kitchen Studio | 1.1K | 11.4% | 2 |
| May 2026 | Mastercraft Kitchens | 730 | 7.3% | 3 |
| May 2026 | Kitset Kitchens | 390 | 3.9% | 4 |
| Jun 2026 | Kaboodle | 7.7K | 76.5% | 1 |
| Jun 2026 | Kitchen Studio | 1.1K | 11% | 2 |
| Jun 2026 | Mastercraft Kitchens | 880 | 8.7% | 3 |
| Jun 2026 | Kitset Kitchens | 390 | 3.9% | 4 |
| Jul 2026 | Kaboodle | 7K | 77% | 1 |
| Jul 2026 | Kitchen Studio | 970 | 10.6% | 2 |
| Jul 2026 | Mastercraft Kitchens | 740 | 8.1% | 3 |
| Jul 2026 | Kitset Kitchens | 390 | 4.3% | 4 |
| Aug 2026 | Kaboodle | 8K | 79.2% | 1 |
| Aug 2026 | Kitchen Studio | 970 | 9.6% | 2 |
| Aug 2026 | Mastercraft Kitchens | 740 | 7.3% | 3 |
| Aug 2026 | Kitset Kitchens | 390 | 3.9% | 4 |
| Sep 2026 | Kaboodle | — | — | — |
| Sep 2026 | Kitchen Studio | — | — | — |
| Sep 2026 | Kitset Kitchens | — | — | — |
| Sep 2026 | Mastercraft Kitchens | — | — | — |

## What is being compared

- **Kaboodle**: Measured on the search terms “kaboodle”, “kaboodle au”, “kaboodle cabinetry”, “kaboodle co nz”, “kaboodle drawer”, “kaboodle near me”, “kaboodle new zealand”, “kaboodle nz”, “kaboodle online”, “kaboodle pantries”, “kit kaboodle kitchens” and “kitchens kaboodle”, summed into one figure.
- **Kitchen Studio**: Measured on the search terms “kitchen studio” and “kitchen studio near me”, summed into one figure.
- **Kitset Kitchens**: Measured on the search term “kitset kitchens nz”.
- **Mastercraft Kitchens**: Measured on the search terms “mastercraft kitchens”, “mastercraft kitchens near me”, “mastercraft kitchens nz” and “mastercraft kitchens wellington”, summed into one figure.

- [Kaboodle](/demand/nz/brands/kaboodle)
- [Kitchen Studio](/demand/nz/brands/kitchen-studio)
- [Kitset Kitchens](/demand/nz/brands/kitset-kitchens)
- [Mastercraft Kitchens](/demand/nz/brands/mastercraft-kitchens)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kitchen design and installation companies in New Zealand?

In August 2026, Kaboodle was the most searched among kitchen design and installation companies in New Zealand, with an estimated 8K branded searches and 79.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kitchen design and installation companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.