---
title: "Small kitchen appliance brands in New Zealand: Which brands are most popular in search?"
description: "Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Share of Search among Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam and Tefal, the small kitchen appliance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kitchen-appliance-brands"
publisher: "Brandwave"
---

# Small kitchen appliance brands in New Zealand: Which brands are most popular in search?

Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Share of Search among Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam and Tefal, the small kitchen appliance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Small kitchen appliance brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ninja, 22.4%

## Which brand is most popular in search among small kitchen appliance brands in New Zealand?

- In August 2026, Ninja was the most searched among small kitchen appliance brands in New Zealand, with an estimated 30.7K branded searches and 22.4% estimated Share of Search within this set.
- Breville is in 2nd place, 1.2 percentage points behind at 21.2% Share of Search.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand increased from 20% to 21.2%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 11.6% to 14.1%.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand decreased from 17.8% to 13.5%.
- Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 5% to 5.6%.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 24.9% in November 2025 and was lowest at 19% in March 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 23.5% in July 2026 and was lowest at 19.5% in December 2025.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.6% in October 2025.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 17.8% in October 2025 and was lowest at 11.7% in December 2025.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 13.1% in December 2025 and was lowest at 9.8% in August 2026.
- Across the 11 months ending August 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 5.7% in October 2025.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 5.9% in January 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Philips rose from 4th to 3rd among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Thermomix fell from 3rd to 4th among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Russell Hobbs rose from 8th to 7th among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Sunbeam fell from 6th to 8th among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Ninja, KitchenAid and Tefal held steady: their estimated Share of Search among small kitchen appliance brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ninja vs Breville: compare search popularity](/demand/nz/compare/breville-vs-ninja-kitchen): 22.4% against 21.2% Share of Search.
- [Ninja vs Philips: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-philips): 22.4% against 14.1% Share of Search.
- [Ninja vs Thermomix: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-thermomix): 22.4% against 13.5% Share of Search.
- [Ninja vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-ninja-kitchen): 22.4% against 9.8% Share of Search.
- [Breville vs Philips: compare search popularity](/demand/nz/compare/breville-vs-philips): 21.2% against 14.1% Share of Search.
- [Breville vs Thermomix: compare search popularity](/demand/nz/compare/breville-vs-thermomix): 21.2% against 13.5% Share of Search.
- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 21.2% against 9.8% Share of Search.
- [Philips vs Thermomix: compare search popularity](/demand/nz/compare/philips-vs-thermomix): 14.1% against 13.5% Share of Search.
- [Philips vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-philips): 14.1% against 9.8% Share of Search.
- [Thermomix vs KitchenAid: compare search popularity](/demand/nz/compare/kitchenaid-vs-thermomix): 13.5% against 9.8% Share of Search.

## How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
- In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
- In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
- Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
- KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
- Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.
- Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.
- Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ninja | 22.4% | 30.7K | -1.6% | SharkNinja |
| 2 | Breville | 21.2% | 29.1K | -14.3% | Breville |
| 3 | Philips | 14.1% | 19.3K | +4.8% | Philips |
| 4 | Thermomix | 13.5% | 18.5K | -4.4% | Thermomix |
| 5 | KitchenAid | 9.8% | 13.5K | -9.2% | KitchenAid |
| 6 | Kenwood | 6% | 8.2K | -1.8% | Kenwood |
| 7 | Russell Hobbs | 5.6% | 7.7K | -3.5% | Russell Hobbs |
| 8 | Sunbeam | 5.6% | 7.6K | -3.5% | Sunbeam |
| 9 | Tefal | 1.9% | 2.6K | +2.3% | Tefal |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ninja | 28.3K | 22.3% | 1 |
| Oct 2025 | Breville | 25.4K | 20% | 2 |
| Oct 2025 | Thermomix | 22.6K | 17.8% | 3 |
| Oct 2025 | Philips | 14.7K | 11.6% | 4 |
| Oct 2025 | KitchenAid | 13K | 10.2% | 5 |
| Oct 2025 | Sunbeam | 7.3K | 5.8% | 6 |
| Oct 2025 | Kenwood | 7.3K | 5.7% | 7 |
| Oct 2025 | Russell Hobbs | 6.4K | 5% | 8 |
| Oct 2025 | Tefal | 2K | 1.6% | 9 |
| Nov 2025 | Ninja | 39.3K | 24.9% | 1 |
| Nov 2025 | Breville | 31.3K | 19.8% | 2 |
| Nov 2025 | KitchenAid | 20.6K | 13% | 3 |
| Nov 2025 | Thermomix | 19.2K | 12.2% | 4 |
| Nov 2025 | Philips | 18.7K | 11.8% | 5 |
| Nov 2025 | Kenwood | 10.6K | 6.7% | 6 |
| Nov 2025 | Russell Hobbs | 8.5K | 5.4% | 7 |
| Nov 2025 | Sunbeam | 7.5K | 4.7% | 8 |
| Nov 2025 | Tefal | 2.3K | 1.5% | 9 |
| Dec 2025 | Ninja | 38.1K | 23.9% | 1 |
| Dec 2025 | Breville | 31.1K | 19.5% | 2 |
| Dec 2025 | KitchenAid | 20.9K | 13.1% | 3 |
| Dec 2025 | Philips | 19.3K | 12.1% | 4 |
| Dec 2025 | Thermomix | 18.6K | 11.7% | 5 |
| Dec 2025 | Kenwood | 12.5K | 7.8% | 6 |
| Dec 2025 | Sunbeam | 9K | 5.7% | 7 |
| Dec 2025 | Russell Hobbs | 8K | 5% | 8 |
| Dec 2025 | Tefal | 2K | 1.3% | 9 |
| Jan 2026 | Ninja | 27.9K | 22.5% | 1 |
| Jan 2026 | Breville | 26.4K | 21.3% | 2 |
| Jan 2026 | Thermomix | 16.4K | 13.2% | 3 |
| Jan 2026 | Philips | 15.7K | 12.6% | 4 |
| Jan 2026 | KitchenAid | 14K | 11.3% | 5 |
| Jan 2026 | Kenwood | 8.1K | 6.5% | 6 |
| Jan 2026 | Sunbeam | 7.3K | 5.9% | 7 |
| Jan 2026 | Russell Hobbs | 6.4K | 5.2% | 8 |
| Jan 2026 | Tefal | 1.9K | 1.5% | 9 |
| Feb 2026 | Breville | 21K | 21.8% | 1 |
| Feb 2026 | Ninja | 19.3K | 20.1% | 2 |
| Feb 2026 | Philips | 13.1K | 13.6% | 3 |
| Feb 2026 | Thermomix | 12.7K | 13.2% | 4 |
| Feb 2026 | KitchenAid | 11.4K | 11.9% | 5 |
| Feb 2026 | Kenwood | 6.4K | 6.6% | 6 |
| Feb 2026 | Sunbeam | 5.5K | 5.8% | 7 |
| Feb 2026 | Russell Hobbs | 5.2K | 5.4% | 8 |
| Feb 2026 | Tefal | 1.5K | 1.6% | 9 |
| Mar 2026 | Breville | 22.7K | 22% | 1 |
| Mar 2026 | Ninja | 19.6K | 19% | 2 |
| Mar 2026 | Thermomix | 15.5K | 15.1% | 3 |
| Mar 2026 | Philips | 13.2K | 12.8% | 4 |
| Mar 2026 | KitchenAid | 11.9K | 11.6% | 5 |
| Mar 2026 | Kenwood | 6.7K | 6.5% | 6 |
| Mar 2026 | Sunbeam | 5.8K | 5.6% | 7 |
| Mar 2026 | Russell Hobbs | 5.6K | 5.5% | 8 |
| Mar 2026 | Tefal | 2K | 1.9% | 9 |
| Apr 2026 | Breville | 27.4K | 22.6% | 1 |
| Apr 2026 | Ninja | 24.2K | 20% | 2 |
| Apr 2026 | Philips | 17.3K | 14.3% | 3 |
| Apr 2026 | Thermomix | 15.3K | 12.7% | 4 |
| Apr 2026 | KitchenAid | 13.4K | 11.1% | 5 |
| Apr 2026 | Kenwood | 8.1K | 6.7% | 6 |
| Apr 2026 | Sunbeam | 6.7K | 5.6% | 7 |
| Apr 2026 | Russell Hobbs | 6.5K | 5.4% | 8 |
| Apr 2026 | Tefal | 2K | 1.6% | 9 |
| May 2026 | Breville | 29.8K | 22.1% | 1 |
| May 2026 | Ninja | 27.1K | 20.1% | 2 |
| May 2026 | Thermomix | 19.1K | 14.1% | 3 |
| May 2026 | Philips | 18.9K | 14% | 4 |
| May 2026 | KitchenAid | 15.8K | 11.7% | 5 |
| May 2026 | Kenwood | 8.4K | 6.2% | 6 |
| May 2026 | Russell Hobbs | 7.2K | 5.3% | 7 |
| May 2026 | Sunbeam | 6.6K | 4.9% | 8 |
| May 2026 | Tefal | 2K | 1.5% | 9 |
| Jun 2026 | Breville | 29.8K | 21.6% | 1 |
| Jun 2026 | Ninja | 27.3K | 19.8% | 2 |
| Jun 2026 | Thermomix | 23.7K | 17.2% | 3 |
| Jun 2026 | Philips | 18.4K | 13.4% | 4 |
| Jun 2026 | KitchenAid | 14.7K | 10.6% | 5 |
| Jun 2026 | Kenwood | 8K | 5.8% | 6 |
| Jun 2026 | Sunbeam | 7K | 5.1% | 7 |
| Jun 2026 | Russell Hobbs | 6.6K | 4.8% | 8 |
| Jun 2026 | Tefal | 2.3K | 1.6% | 9 |
| Jul 2026 | Breville | 34K | 23.5% | 1 |
| Jul 2026 | Ninja | 31.2K | 21.6% | 2 |
| Jul 2026 | Thermomix | 19.3K | 13.4% | 3 |
| Jul 2026 | Philips | 18.4K | 12.7% | 4 |
| Jul 2026 | KitchenAid | 14.9K | 10.3% | 5 |
| Jul 2026 | Kenwood | 8.3K | 5.8% | 6 |
| Jul 2026 | Russell Hobbs | 7.9K | 5.5% | 7 |
| Jul 2026 | Sunbeam | 7.9K | 5.5% | 8 |
| Jul 2026 | Tefal | 2.6K | 1.8% | 9 |
| Aug 2026 | Ninja | 30.7K | 22.4% | 1 |
| Aug 2026 | Breville | 29.1K | 21.2% | 2 |
| Aug 2026 | Philips | 19.3K | 14.1% | 3 |
| Aug 2026 | Thermomix | 18.5K | 13.5% | 4 |
| Aug 2026 | KitchenAid | 13.5K | 9.8% | 5 |
| Aug 2026 | Kenwood | 8.2K | 6% | 6 |
| Aug 2026 | Russell Hobbs | 7.7K | 5.6% | 7 |
| Aug 2026 | Sunbeam | 7.6K | 5.6% | 8 |
| Aug 2026 | Tefal | 2.6K | 1.9% | 9 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | Kenwood | — | — | — |
| Sep 2026 | KitchenAid | — | — | — |
| Sep 2026 | Ninja | — | — | — |
| Sep 2026 | Philips | — | — | — |
| Sep 2026 | Russell Hobbs | — | — | — |
| Sep 2026 | Sunbeam | — | — | — |
| Sep 2026 | Tefal | — | — | — |
| Sep 2026 | Thermomix | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville air fryer chef”, “breville air fryer oven”, “breville all in one air fryer”, “breville barista express”, “breville barista express espresso machine”, “breville barista express impress”, “breville barista pro”, “breville barista touch”, “breville blender”, “breville bread maker”, “breville coffee machine”, “breville com”, “breville descaler”, “breville double boiler”, “breville espresso machine”, “breville espresso machine descaler”, “breville juicer”, “breville kettle”, “breville milk frother”, “breville mixer”, “breville mixer stand”, “breville near me”, “breville nz”, “breville online”, “breville oracle”, “breville pods”, “breville stand mixer nz”, “breville the air fryer chef” and “breville toaster”, summed into one figure.
- **Kenwood**: Measured on the search terms “auto radio kenwood”, “kenwood”, “kenwood attachments”, “kenwood blender”, “kenwood chef”, “kenwood chef attachments”, “kenwood chef classic”, “kenwood chef classic mixer”, “kenwood chef classic stand mixer km336”, “kenwood chef kvc3100s”, “kenwood chef old”, “kenwood chef stand mixer”, “kenwood chef titanium”, “kenwood chef xl”, “kenwood chef xl mixer”, “kenwood chef xl mixer kvl4100s”, “kenwood chef xl stand mixer”, “kenwood chefette”, “kenwood foodprocessor”, “kenwood head unit”, “kenwood kettle”, “kenwood kmix”, “kenwood kmm bt408”, “kenwood mixer”, “kenwood mixer dough hook”, “kenwood multipro”, “kenwood multipro go”, “kenwood near me”, “kenwood nz”, “kenwood online”, “kenwood patissier”, “kenwood stand mixer”, “kenwood stand mixer titanium”, “kenwood stereo”, “kenwood stick blender”, “kenwood titanium chef baker xl”, “kenwood toaster”, “kenwood truck” and “kenwoodworld com”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan 5 quart mixer”, “kitchenaid artisan mixer”, “kitchenaid artisan stand mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid briscoes”, “kitchenaid co nz”, “kitchenaid food mixer”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid ice cream attachment”, “kitchenaid ice cream maker”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid near me”, “kitchenaid nz”, “kitchenaid online”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure.
- **Ninja**: Measured on the search terms “air fryer ninja”, “airfryer ninja”, “ninja af101 4 quart air fryer”, “ninja af101 air fryer”, “ninja air fryer”, “ninja air fryer dual”, “ninja air fryer pro”, “ninja blast”, “ninja blender”, “ninja creami”, “ninja double air fryer”, “ninja dual air fryer”, “ninja dual zone air fryer”, “ninja foodi”, “ninja foodi air fryer”, “ninja foodi dual zone”, “ninja foodi dualzone air fryer”, “ninja foodi multi cooker”, “ninja foodi smartlid multi cooker”, “ninja kettle”, “ninja mixer”, “ninja pro air fryer”, “ninja toaster”, “ninja xl air fryer” and “ninja xxl airfryer”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “briscoes russell hobbs air fryer”, “kettle russell hobbs glass”, “multicooker russell hobbs”, “russell hobbs”, “russell hobbs 11 in 1 digital multicooker rhpc3000”, “russell hobbs 2 slice toasters”, “russell hobbs 4 slice toasters”, “russell hobbs 8l air fryer”, “russell hobbs air fry”, “russell hobbs air fryer 8l”, “russell hobbs air fryer briscoes”, “russell hobbs air fryers”, “russell hobbs blender”, “russell hobbs brooklyn air fryer”, “russell hobbs brooklyn kettle”, “russell hobbs chopper”, “russell hobbs food processors”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs kettle”, “russell hobbs luna kettle”, “russell hobbs mixer”, “russell hobbs montana kettle”, “russell hobbs near me”, “russell hobbs nz”, “russell hobbs online”, “russell hobbs salt & pepper mills”, “russell hobbs silent kettle”, “russell hobbs steam”, “russell hobbs steam irons”, “russell hobbs toaster”, “russellhobbs”, “russellhobbs blender”, “russellhobbs kettle”, “russellhobbs mixer”, “russellhobbs nz” and “russellhobbs toaster”, summed into one figure.
- **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure.
- **Tefal**: Measured on the search terms “briscoes tefal”, “jamie oliver tefal cookware”, “multicooker tefal”, “tefal”, “tefal actifry”, “tefal air fryer”, “tefal blender”, “tefal co nz”, “tefal cook set”, “tefal cookware”, “tefal easy fry”, “tefal ingenio”, “tefal jamie oliver”, “tefal kettle”, “tefal mixer”, “tefal near me”, “tefal nz”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal toaster”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.
- **Thermomix**: Measured on the search terms “mix shop thermomix”, “new thermomix”, “the mix shop thermomix”, “thermomix”, “thermomix 7”, “thermomix air fryer”, “thermomix blade cover”, “thermomix blender”, “thermomix co nz”, “thermomix cost”, “thermomix cutter”, “thermomix is it worth it”, “thermomix kettle”, “thermomix mixer”, “thermomix near me”, “thermomix nz”, “thermomix nz price”, “thermomix online”, “thermomix shop”, “thermomix tm5”, “thermomix tm6”, “thermomix tm6 price”, “thermomix tm7”, “thermomix toaster”, “thermomix varoma”, “tm6 thermomix” and “tm7 thermomix”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [Kenwood](/demand/nz/brands/kenwood)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Philips](/demand/nz/brands/philips)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Sunbeam](/demand/nz/brands/sunbeam)
- [Tefal](/demand/nz/brands/tefal)
- [Thermomix](/demand/nz/brands/thermomix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among small kitchen appliance brands in New Zealand?

In August 2026, Ninja was the most searched among small kitchen appliance brands in New Zealand, with an estimated 30.7K branded searches and 22.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Small kitchen appliance brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kitchen-appliance-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kitchen-appliance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.