---
title: "Kids scooter and balance bike brands in New Zealand: Which brands are most popular in search?"
description: "Compare the kids scooter and balance bike brands New Zealand parents buy. Share of Search among Micro Scooters, Razor, Wishbone, Globber and Strider, the kids scooter and balance bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kids-scooter-and-balance-bike-brands"
publisher: "Brandwave"
---

# Kids scooter and balance bike brands in New Zealand: Which brands are most popular in search?

Compare the kids scooter and balance bike brands New Zealand parents buy. Share of Search among Micro Scooters, Razor, Wishbone, Globber and Strider, the kids scooter and balance bike brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids scooter and balance bike brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Micro Scooters, 54%

## Which brand is most popular in search among kids scooter and balance bike brands in New Zealand?

- In August 2026, Micro Scooters was the most searched among kids scooter and balance bike brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.
- Razor is in 2nd place, 27 percentage points behind at 27% Share of Search.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand decreased from 66.2% to 54%.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 17.6% to 27%.
- Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 10% to 13.4%.
- Across the 11 months ending August 2026, Globber’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 2.2% to 2.8%.
- Across the 11 months ending August 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands in New Zealand decreased from 3.9% to 2.8%.
- Across the 11 months ending August 2026, Micro Scooters’ estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 69.5% in November 2025 and was lowest at 48.7% in July 2026.
- Across the 11 months ending August 2026, Razor’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 34.9% in July 2026 and was lowest at 16.9% in November 2025.
- Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 13.4% in August 2026 and was lowest at 8.2% in March 2026.
- Across the 11 months ending August 2026, Globber’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 3.8% in January 2026 and was lowest at 1.5% in July 2026.
- Across the 11 months ending August 2026, Strider’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 2.2% in May 2026.
- Across the 11 months ending August 2026, Globber rose from 5th to 4th among kids scooter and balance bike brands in New Zealand.
- Across the 11 months ending August 2026, Strider fell from 4th to 5th among kids scooter and balance bike brands in New Zealand.

## Compare search popularity between leading brands

- [Micro Scooters vs Razor: compare search popularity](/demand/nz/compare/micro-scooters-vs-razor): 54% against 27% Share of Search.
- [Micro Scooters vs Wishbone: compare search popularity](/demand/nz/compare/micro-scooters-vs-wishbone): 54% against 13.4% Share of Search.
- [Micro Scooters vs Globber: compare search popularity](/demand/nz/compare/globber-vs-micro-scooters): 54% against 2.8% Share of Search.
- [Micro Scooters vs Strider: compare search popularity](/demand/nz/compare/micro-scooters-vs-strider): 54% against 2.8% Share of Search.
- [Razor vs Wishbone: compare search popularity](/demand/nz/compare/razor-vs-wishbone): 27% against 13.4% Share of Search.
- [Razor vs Globber: compare search popularity](/demand/nz/compare/globber-vs-razor): 27% against 2.8% Share of Search.
- [Razor vs Strider: compare search popularity](/demand/nz/compare/razor-vs-strider): 27% against 2.8% Share of Search.
- [Wishbone vs Globber: compare search popularity](/demand/nz/compare/globber-vs-wishbone): 13.4% against 2.8% Share of Search.
- [Wishbone vs Strider: compare search popularity](/demand/nz/compare/strider-vs-wishbone): 13.4% against 2.8% Share of Search.
- [Globber vs Strider: compare search popularity](/demand/nz/compare/globber-vs-strider): 2.8% Share of Search each.

## How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?

- In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.
- In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.
- In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.
- In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
- In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Micro Scooters | 54% | 1.7K | +6.7% | Micro Scooters |
| 2 | Razor | 27% | 870 | -25.6% | Razor |
| 3 | Wishbone | 13.4% | 430 | +16.2% | Wishbone |
| 4 | Globber | 2.8% | 90 | +80.0% | Globber |
| 5 | Strider | 2.8% | 90 | -30.8% | Strider |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Micro Scooters | 2.7K | 66.2% | 1 |
| Oct 2025 | Razor | 720 | 17.6% | 2 |
| Oct 2025 | Wishbone | 410 | 10% | 3 |
| Oct 2025 | Strider | 160 | 3.9% | 4 |
| Oct 2025 | Globber | 90 | 2.2% | 5 |
| Nov 2025 | Micro Scooters | 4.6K | 69.5% | 1 |
| Nov 2025 | Razor | 1.1K | 16.9% | 2 |
| Nov 2025 | Wishbone | 590 | 8.9% | 3 |
| Nov 2025 | Strider | 170 | 2.6% | 4 |
| Nov 2025 | Globber | 140 | 2.1% | 5 |
| Dec 2025 | Micro Scooters | 2.8K | 59.7% | 1 |
| Dec 2025 | Razor | 1.2K | 25.1% | 2 |
| Dec 2025 | Wishbone | 430 | 9.1% | 3 |
| Dec 2025 | Strider | 150 | 3.2% | 4 |
| Dec 2025 | Globber | 140 | 3% | 5 |
| Jan 2026 | Micro Scooters | 2.1K | 57.8% | 1 |
| Jan 2026 | Razor | 940 | 25.3% | 2 |
| Jan 2026 | Wishbone | 400 | 10.8% | 3 |
| Jan 2026 | Globber | 140 | 3.8% | 4 |
| Jan 2026 | Strider | 90 | 2.4% | 5 |
| Feb 2026 | Micro Scooters | 1.7K | 58.9% | 1 |
| Feb 2026 | Razor | 790 | 27.1% | 2 |
| Feb 2026 | Wishbone | 260 | 8.9% | 3 |
| Feb 2026 | Strider | 80 | 2.7% | 4 |
| Feb 2026 | Globber | 70 | 2.4% | 5 |
| Mar 2026 | Micro Scooters | 2.2K | 59.9% | 1 |
| Mar 2026 | Razor | 980 | 26.9% | 2 |
| Mar 2026 | Wishbone | 300 | 8.2% | 3 |
| Mar 2026 | Globber | 90 | 2.5% | 4 |
| Mar 2026 | Strider | 90 | 2.5% | 5 |
| Apr 2026 | Micro Scooters | 1.7K | 56.9% | 1 |
| Apr 2026 | Razor | 830 | 27.3% | 2 |
| Apr 2026 | Wishbone | 330 | 10.9% | 3 |
| Apr 2026 | Strider | 80 | 2.6% | 4 |
| Apr 2026 | Globber | 70 | 2.3% | 5 |
| May 2026 | Micro Scooters | 2.1K | 56.9% | 1 |
| May 2026 | Razor | 1.1K | 29% | 2 |
| May 2026 | Wishbone | 340 | 9.4% | 3 |
| May 2026 | Globber | 90 | 2.5% | 4 |
| May 2026 | Strider | 80 | 2.2% | 5 |
| Jun 2026 | Micro Scooters | 1.7K | 56% | 1 |
| Jun 2026 | Razor | 850 | 27.5% | 2 |
| Jun 2026 | Wishbone | 330 | 10.7% | 3 |
| Jun 2026 | Strider | 110 | 3.6% | 4 |
| Jun 2026 | Globber | 70 | 2.3% | 5 |
| Jul 2026 | Micro Scooters | 1.6K | 48.7% | 1 |
| Jul 2026 | Razor | 1.2K | 34.9% | 2 |
| Jul 2026 | Wishbone | 370 | 11% | 3 |
| Jul 2026 | Strider | 130 | 3.9% | 4 |
| Jul 2026 | Globber | 50 | 1.5% | 5 |
| Aug 2026 | Micro Scooters | 1.7K | 54% | 1 |
| Aug 2026 | Razor | 870 | 27% | 2 |
| Aug 2026 | Wishbone | 430 | 13.4% | 3 |
| Aug 2026 | Globber | 90 | 2.8% | 4 |
| Aug 2026 | Strider | 90 | 2.8% | 5 |
| Sep 2026 | Globber | — | — | — |
| Sep 2026 | Micro Scooters | — | — | — |
| Sep 2026 | Razor | — | — | — |
| Sep 2026 | Strider | — | — | — |
| Sep 2026 | Wishbone | — | — | — |

## What is being compared

- **Globber**: Measured on the search term “globber scooter”.
- **Micro Scooters**: Measured on the search terms “micro scooter”, “micro scooter adult”, “micro scooter helmets”, “micro scooter maxi micro”, “micro scooter sale”, “micro scooter sprite”, “micro scooters near me”, “micro scooters nz”, “micro scooters online”, “microscooters co nz” and “microscooters nz”, summed into one figure.
- **Razor**: Measured on the search terms “e100 electric scooter razor”, “razor e scooter”, “razor power scooter” and “razor scooter”, summed into one figure.
- **Strider**: Measured on the search terms “best strider bike”, “strider bike”, “strider bike with pedals” and “strider scooter”, summed into one figure.
- **Wishbone**: Measured on the search terms “wishbone bike”, “wishbone bike 3 in 1”, “wishbone bike nz” and “wishbone scooter”, summed into one figure.

- [Globber](/demand/nz/brands/globber)
- [Micro Scooters](/demand/nz/brands/micro-scooters)
- [Razor](/demand/nz/brands/razor)
- [Strider](/demand/nz/brands/strider)
- [Wishbone](/demand/nz/brands/wishbone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids scooter and balance bike brands in New Zealand?

In August 2026, Micro Scooters was the most searched among kids scooter and balance bike brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kids scooter and balance bike brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kids-scooter-and-balance-bike-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kids-scooter-and-balance-bike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.