--- title: "Kids reading apps in New Zealand: Which brands are most popular in search?" description: "Compare the reading apps and digital libraries New Zealand children read on. Share of Search among Reading Eggs, Epic, Raz-Kids and Wushka, the kids reading apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kids-reading-apps" publisher: "Brandwave" --- # Kids reading apps in New Zealand: Which brands are most popular in search? Compare the reading apps and digital libraries New Zealand children read on. Share of Search among Reading Eggs, Epic, Raz-Kids and Wushka, the kids reading apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids reading apps - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Reading Eggs, 61.2% ## Which brand is most popular in search among kids reading apps in New Zealand? - In August 2026, Reading Eggs was the most searched among kids reading apps in New Zealand, with an estimated 34.1K branded searches and 61.2% estimated Share of Search within this set. - Epic is in 2nd place, 24.4 percentage points behind at 36.8% Share of Search. - Across the 11 months ending August 2026, Reading Eggs’ estimated Share of Search among kids reading apps in New Zealand peaked at 85.2% in January 2026 and was lowest at 56.3% in May 2026. - Across the 11 months ending August 2026, Epic’s estimated Share of Search among kids reading apps in New Zealand peaked at 41.6% in May 2026 and was lowest at 12.9% in January 2026. - Across the 11 months ending August 2026, Reading Eggs, Epic, Raz-Kids and Wushka held steady: their estimated Share of Search among kids reading apps in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Reading Eggs vs Epic: compare search popularity](/demand/nz/compare/epic-vs-reading-eggs): 61.2% against 36.8% Share of Search. ## How did search popularity change for New Zealand kids reading apps in August 2026? - In August 2026, Epic gained estimated Share of Search among kids reading apps in New Zealand, from 32.6% to 36.8%. - In August 2026, Reading Eggs lost estimated Share of Search among kids reading apps in New Zealand, from 65.4% to 61.2%. - Estimated monthly branded searches for Raz-Kids in New Zealand rose 38.9% over 11 measured months, from 720 to 1K in August 2026. - Estimated monthly branded searches for Wushka in New Zealand rose 23.1% over 11 measured months, from 130 to 160 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Reading Eggs | 61.2% | 34.1K | +48.4% | Reading Eggs | | 2 | Epic | 36.8% | 20.5K | +78.8% | Epic | | 3 | Raz-Kids | 1.8% | 1K | +69.5% | Raz-Kids | | 4 | Wushka | 0.29% | 160 | +45.5% | Wushka | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Reading Eggs | 27.9K | 61.6% | 1 | | Oct 2025 | Epic | 16.6K | 36.6% | 2 | | Oct 2025 | Raz-Kids | 720 | 1.6% | 3 | | Oct 2025 | Wushka | 130 | 0.29% | 4 | | Nov 2025 | Reading Eggs | 33.9K | 57.5% | 1 | | Nov 2025 | Epic | 24.3K | 41.3% | 2 | | Nov 2025 | Raz-Kids | 590 | 1% | 3 | | Nov 2025 | Wushka | 100 | 0.17% | 4 | | Dec 2025 | Reading Eggs | 12.7K | 61.9% | 1 | | Dec 2025 | Epic | 7.6K | 36.9% | 2 | | Dec 2025 | Raz-Kids | 210 | 1% | 3 | | Dec 2025 | Wushka | 40 | 0.2% | 4 | | Jan 2026 | Reading Eggs | 7.5K | 85.2% | 1 | | Jan 2026 | Epic | 1.1K | 12.9% | 2 | | Jan 2026 | Raz-Kids | 140 | 1.6% | 3 | | Jan 2026 | Wushka | 30 | 0.34% | 4 | | Feb 2026 | Reading Eggs | 34.3K | 59.9% | 1 | | Feb 2026 | Epic | 22.2K | 38.8% | 2 | | Feb 2026 | Raz-Kids | 720 | 1.3% | 3 | | Feb 2026 | Wushka | 20 | 0.03% | 4 | | Mar 2026 | Reading Eggs | 50.8K | 60.4% | 1 | | Mar 2026 | Epic | 32.1K | 38.2% | 2 | | Mar 2026 | Raz-Kids | 1K | 1.2% | 3 | | Mar 2026 | Wushka | 130 | 0.15% | 4 | | Apr 2026 | Reading Eggs | 22.9K | 65.2% | 1 | | Apr 2026 | Epic | 11.4K | 32.5% | 2 | | Apr 2026 | Raz-Kids | 590 | 1.7% | 3 | | Apr 2026 | Wushka | 230 | 0.65% | 4 | | May 2026 | Reading Eggs | 33.9K | 56.3% | 1 | | May 2026 | Epic | 25K | 41.6% | 2 | | May 2026 | Raz-Kids | 880 | 1.5% | 3 | | May 2026 | Wushka | 400 | 0.66% | 4 | | Jun 2026 | Reading Eggs | 34K | 56.4% | 1 | | Jun 2026 | Epic | 25K | 41.4% | 2 | | Jun 2026 | Raz-Kids | 1K | 1.7% | 3 | | Jun 2026 | Wushka | 340 | 0.56% | 4 | | Jul 2026 | Reading Eggs | 23K | 65.4% | 1 | | Jul 2026 | Epic | 11.5K | 32.6% | 2 | | Jul 2026 | Raz-Kids | 590 | 1.7% | 3 | | Jul 2026 | Wushka | 110 | 0.31% | 4 | | Aug 2026 | Reading Eggs | 34.1K | 61.2% | 1 | | Aug 2026 | Epic | 20.5K | 36.8% | 2 | | Aug 2026 | Raz-Kids | 1K | 1.8% | 3 | | Aug 2026 | Wushka | 160 | 0.29% | 4 | | Sep 2026 | Epic | — | — | — | | Sep 2026 | Raz-Kids | — | — | — | | Sep 2026 | Reading Eggs | — | — | — | | Sep 2026 | Wushka | — | — | — | ## What is being compared - **Epic**: Measured on the search terms “epic books for kids”, “epic reading”, “epic reading app”, “epic reading free”, “epic reading online”, “getepic” and “getepic classcode”, summed into one figure. - **Raz-Kids**: Measured on the search term “razkids”. - **Reading Eggs**: Measured on the search terms “abc reading eggs learn to read”, “reading eggs app”, “reading eggs cost”, “reading eggs games”, “reading eggs learning”, “reading eggs maths”, “reading eggs mathseeds”, “reading eggs near me”, “reading eggs nz”, “reading eggs online”, “reading eggs reading app”, “readingeggs”, “readingeggs co nz”, “readingeggs free”, “readingeggs maths” and “readingeggs nz”, summed into one figure. - **Wushka**: Measured on the search terms “wushka”, “wushka com au”, “wushka new zealand”, “wushka nz” and “wushka reading app”, summed into one figure. - [Epic](/demand/nz/brands/epic) - [Raz-Kids](/demand/nz/brands/raz-kids) - [Reading Eggs](/demand/nz/brands/reading-eggs) - [Wushka](/demand/nz/brands/wushka) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids reading apps in New Zealand? In August 2026, Reading Eggs was the most searched among kids reading apps in New Zealand, with an estimated 34.1K branded searches and 61.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Kids reading apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kids-reading-apps This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kids-reading-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.