---
title: "Kids play equipment brands in New Zealand: Which are searched most?"
description: "Compare the kids play equipment brands New Zealanders buy. Share of Search among Jumpflex, Little Tikes, Forest & Frolic, Keter, Intex, Bestway, Step2, Vuly, gobaplay, Plum, Gonge and TP Toys, the kids play equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kids-play-equipment-brands"
publisher: "Brandwave"
---

# Kids play equipment brands in New Zealand: Which are searched most?

Compare the kids play equipment brands New Zealanders buy. Share of Search among Jumpflex, Little Tikes, Forest & Frolic, Keter, Intex, Bestway, Step2, Vuly, gobaplay, Plum, Gonge and TP Toys, the kids play equipment brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids play equipment brands
- **Market**: New Zealand
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Jumpflex, 22.9%

## Which brand is most popular in search among kids play equipment brands in New Zealand?

- In September 2026, Jumpflex was the most searched among kids play equipment brands in New Zealand, with an estimated 1.4K branded searches, 22.9% of all searches for the 12 we track.
- Little Tikes is in 2nd place, 1 percentage point behind at 21.9%.
- Across the 12 months ending September 2026, Jumpflex’s share of searches among kids play equipment brands in New Zealand decreased from 27.7% to 22.9%.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands in New Zealand increased from 18.4% to 21.9%.
- Across the 12 months ending September 2026, Forest & Frolic’s share of searches among kids play equipment brands in New Zealand decreased from 18.4% to 16.9%.
- Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand increased from 10.2% to 12.1%.
- Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands in New Zealand increased from 11.3% to 12%.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand decreased from 10.2% to 6.6%.
- Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand increased from 1.3% to 2.9%.
- Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand increased from 0.57% to 2.9%.
- Across the 12 months ending September 2026, Jumpflex’s share of searches among kids play equipment brands in New Zealand peaked at 27.7% in October 2025 and was lowest at 20.4% in May 2026.
- Across the 12 months ending September 2026, Little Tikes’ share of searches among kids play equipment brands in New Zealand peaked at 25% in July 2026 and was lowest at 12.7% in January 2026.
- Across the 12 months ending September 2026, Forest & Frolic’s share of searches among kids play equipment brands in New Zealand peaked at 18.4% in October 2025 and was lowest at 12.3% in February 2026.
- Across the 12 months ending September 2026, Keter’s share of searches among kids play equipment brands in New Zealand peaked at 16% in May 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands in New Zealand peaked at 17.7% in December 2025 and was lowest at 8.2% in April 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand peaked at 16.8% in December 2025 and was lowest at 6.5% in July 2026.
- Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand peaked at 3% in May 2026 and was lowest at 0.94% in December 2025.
- Across the 12 months ending September 2026, Vuly’s share of searches among kids play equipment brands in New Zealand peaked at 2.9% in September 2026 and was lowest at 0.28% in June 2026.
- Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.54% in May 2026.
- Across the 12 months ending September 2026, Little Tikes rose from 3rd to 2nd among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Forest & Frolic fell from 2nd to 3rd among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Keter rose from 6th to 4th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Intex fell from 4th to 5th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Bestway fell from 5th to 6th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Step2 rose from 8th to 7th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Vuly rose from 9th to 8th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, gobaplay fell from 7th to 9th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, Gonge fell from 10th to 11th among kids play equipment brands in New Zealand.
- Across the 12 months ending September 2026, TP Toys held steady: its share of searches among kids play equipment brands in New Zealand moved less than 0.5 percentage points.

## Top kids play equipment brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jumpflex, Forest & Frolic and gobaplay were mentioned most often, in three of the five answers. Vuly was recommended most often, coming first in two out of three answers that gave a list. Forest & Frolic was second, and gobaplay was third. Little Tikes, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Vuly | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Forest & Frolic | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| gobaplay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Jumpflex | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Intex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bestway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Step2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Plum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Gonge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TP Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids play equipment brands

- Asked ChatGPT "Which kids play equipment brand should I buy in New Zealand?": 1. Vuly, 2. Forest & Frolic, 3. Jumpflex
- Asked ChatGPT "What are the best kids play equipment brands in New Zealand?": 1. gobaplay, 2. Forest & Frolic, 3. Jumpflex
- Asked ChatGPT "What's the best kids play equipment brand in New Zealand for backyard play?": 1. Vuly, 2. gobaplay, 3. Forest & Frolic, 4. Jumpflex
- Searched Google, AI Overview "outdoor play equipment": 1. gobaplay
- Searched Google, AI Overview "backyard play set": named none of the brands we track

Not named in any answer: Little Tikes, Keter, Intex, Bestway, Step2, Plum, Gonge and TP Toys.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Jumpflex vs Little Tikes: compare search popularity](/demand/nz/compare/jumpflex-vs-little-tikes): 22.9% against 21.9% Share of Search.
- [Jumpflex vs Forest & Frolic: compare search popularity](/demand/nz/compare/forest-and-frolic-vs-jumpflex): 22.9% against 16.9% Share of Search.
- [Jumpflex vs Keter: compare search popularity](/demand/nz/compare/jumpflex-vs-keter): 22.9% against 12.1% Share of Search.
- [Jumpflex vs Intex: compare search popularity](/demand/nz/compare/intex-vs-jumpflex): 22.9% against 12% Share of Search.
- [Little Tikes vs Forest & Frolic: compare search popularity](/demand/nz/compare/forest-and-frolic-vs-little-tikes): 21.9% against 16.9% Share of Search.
- [Little Tikes vs Keter: compare search popularity](/demand/nz/compare/keter-vs-little-tikes): 21.9% against 12.1% Share of Search.
- [Little Tikes vs Intex: compare search popularity](/demand/nz/compare/intex-vs-little-tikes): 21.9% against 12% Share of Search.
- [Forest & Frolic vs Keter: compare search popularity](/demand/nz/compare/forest-and-frolic-vs-keter): 16.9% against 12.1% Share of Search.
- [Forest & Frolic vs Intex: compare search popularity](/demand/nz/compare/forest-and-frolic-vs-intex): 16.9% against 12% Share of Search.
- [Keter vs Intex: compare search popularity](/demand/nz/compare/intex-vs-keter): 12.1% against 12% Share of Search.

## How did search popularity change for New Zealand kids play equipment brands in September 2026?

- In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.
- In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
- In September 2026, Intex gained share of searches among kids play equipment brands in New Zealand, from 9.5% to 12%.
- In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%.
- In September 2026, Keter lost share of searches among kids play equipment brands in New Zealand, from 14% to 12.1%.
- In September 2026, Little Tikes lost share of searches among kids play equipment brands in New Zealand, from 23.8% to 21.9%.
- In September 2026, Bestway lost share of searches among kids play equipment brands in New Zealand, from 7.6% to 6.6%.
- In September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Jumpflex | 22.9% | 1.4K | +47.8% | Jumpflex |
| 2 | Little Tikes | 21.9% | 1.3K | +30.0% | Little Tikes |
| 3 | Forest & Frolic | 16.9% | 1K | +38.9% | Forest & Frolic |
| 4 | Keter | 12.1% | 720 | +22.0% | Keter |
| 5 | Intex | 12% | 710 | +77.5% | Intex |
| 6 | Bestway | 6.6% | 390 | +21.9% | Bestway |
| 7 | Step2 | 2.9% | 170 | +88.9% | Step2 |
| 8 | Vuly | 2.9% | 170 | +142.9% | Vuly |
| 9 | gobaplay | 1.2% | 70 | 0.0% | gobaplay |
| 10 | Plum | 0.34% | 20 | +100.0% | Plum Play |
| 11 | Gonge | 0.17% | 10 | 0.0% | Gonge |
| 12 | TP Toys | 0.17% | 10 | 0.0% | TP Toys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jumpflex | 2K | 27.7% | 1 |
| Oct 2025 | Forest & Frolic | 1.3K | 18.4% | 2 |
| Oct 2025 | Little Tikes | 1.3K | 18.4% | 3 |
| Oct 2025 | Intex | 800 | 11.3% | 4 |
| Oct 2025 | Bestway | 720 | 10.2% | 5 |
| Oct 2025 | Keter | 720 | 10.2% | 6 |
| Oct 2025 | gobaplay | 110 | 1.6% | 7 |
| Oct 2025 | Step2 | 90 | 1.3% | 8 |
| Oct 2025 | Vuly | 40 | 0.57% | 9 |
| Oct 2025 | Gonge | 10 | 0.14% | 10 |
| Oct 2025 | Plum | 10 | 0.14% | 11 |
| Oct 2025 | TP Toys | 10 | 0.14% | 12 |
| Nov 2025 | Jumpflex | 3K | 26.2% | 1 |
| Nov 2025 | Little Tikes | 1.9K | 16.8% | 2 |
| Nov 2025 | Intex | 1.8K | 15.7% | 3 |
| Nov 2025 | Bestway | 1.6K | 14.1% | 4 |
| Nov 2025 | Forest & Frolic | 1.6K | 14.1% | 5 |
| Nov 2025 | Keter | 1K | 8.8% | 6 |
| Nov 2025 | gobaplay | 210 | 1.9% | 7 |
| Nov 2025 | Step2 | 170 | 1.5% | 8 |
| Nov 2025 | Vuly | 70 | 0.62% | 9 |
| Nov 2025 | Plum | 20 | 0.18% | 10 |
| Nov 2025 | Gonge | 10 | 0.09% | 11 |
| Nov 2025 | TP Toys | 10 | 0.09% | 12 |
| Dec 2025 | Jumpflex | 2.5K | 26.2% | 1 |
| Dec 2025 | Intex | 1.7K | 17.7% | 2 |
| Dec 2025 | Bestway | 1.6K | 16.8% | 3 |
| Dec 2025 | Forest & Frolic | 1.3K | 13.6% | 4 |
| Dec 2025 | Little Tikes | 1.3K | 13.6% | 5 |
| Dec 2025 | Keter | 880 | 9.2% | 6 |
| Dec 2025 | Step2 | 90 | 0.94% | 7 |
| Dec 2025 | gobaplay | 70 | 0.73% | 8 |
| Dec 2025 | Vuly | 50 | 0.52% | 9 |
| Dec 2025 | Gonge | 30 | 0.31% | 10 |
| Dec 2025 | Plum | 20 | 0.21% | 11 |
| Dec 2025 | TP Toys | 10 | 0.1% | 12 |
| Jan 2026 | Jumpflex | 1.3K | 23.7% | 1 |
| Jan 2026 | Intex | 910 | 16.1% | 2 |
| Jan 2026 | Bestway | 880 | 15.6% | 3 |
| Jan 2026 | Keter | 880 | 15.6% | 4 |
| Jan 2026 | Forest & Frolic | 720 | 12.7% | 5 |
| Jan 2026 | Little Tikes | 720 | 12.7% | 6 |
| Jan 2026 | Step2 | 90 | 1.6% | 7 |
| Jan 2026 | gobaplay | 40 | 0.71% | 8 |
| Jan 2026 | Vuly | 40 | 0.71% | 9 |
| Jan 2026 | Gonge | 10 | 0.18% | 10 |
| Jan 2026 | Plum | 10 | 0.18% | 11 |
| Jan 2026 | TP Toys | 10 | 0.18% | 12 |
| Feb 2026 | Jumpflex | 1K | 26.3% | 1 |
| Feb 2026 | Little Tikes | 720 | 18.4% | 2 |
| Feb 2026 | Keter | 590 | 15.1% | 3 |
| Feb 2026 | Bestway | 480 | 12.3% | 4 |
| Feb 2026 | Forest & Frolic | 480 | 12.3% | 5 |
| Feb 2026 | Intex | 470 | 12% | 6 |
| Feb 2026 | Step2 | 70 | 1.8% | 7 |
| Feb 2026 | gobaplay | 30 | 0.77% | 8 |
| Feb 2026 | Vuly | 20 | 0.51% | 9 |
| Feb 2026 | Gonge | 10 | 0.26% | 10 |
| Feb 2026 | Plum | 10 | 0.26% | 11 |
| Feb 2026 | TP Toys | 0 | 0% | 12 |
| Mar 2026 | Jumpflex | 1K | 25.3% | 1 |
| Mar 2026 | Little Tikes | 880 | 21.8% | 2 |
| Mar 2026 | Forest & Frolic | 590 | 14.6% | 3 |
| Mar 2026 | Keter | 590 | 14.6% | 4 |
| Mar 2026 | Intex | 460 | 11.4% | 5 |
| Mar 2026 | Bestway | 320 | 7.9% | 6 |
| Mar 2026 | Step2 | 70 | 1.7% | 7 |
| Mar 2026 | gobaplay | 40 | 0.99% | 8 |
| Mar 2026 | Plum | 20 | 0.5% | 9 |
| Mar 2026 | Vuly | 20 | 0.5% | 10 |
| Mar 2026 | Gonge | 10 | 0.25% | 11 |
| Mar 2026 | TP Toys | 10 | 0.25% | 12 |
| Apr 2026 | Jumpflex | 1K | 26.1% | 1 |
| Apr 2026 | Little Tikes | 880 | 22.5% | 2 |
| Apr 2026 | Forest & Frolic | 590 | 15.1% | 3 |
| Apr 2026 | Keter | 590 | 15.1% | 4 |
| Apr 2026 | Bestway | 320 | 8.2% | 5 |
| Apr 2026 | Intex | 320 | 8.2% | 6 |
| Apr 2026 | Step2 | 90 | 2.3% | 7 |
| Apr 2026 | gobaplay | 40 | 1% | 8 |
| Apr 2026 | Vuly | 30 | 0.77% | 9 |
| Apr 2026 | Gonge | 10 | 0.26% | 10 |
| Apr 2026 | Plum | 10 | 0.26% | 11 |
| Apr 2026 | TP Toys | 10 | 0.26% | 12 |
| May 2026 | Little Tikes | 880 | 23.9% | 1 |
| May 2026 | Jumpflex | 750 | 20.4% | 2 |
| May 2026 | Forest & Frolic | 590 | 16% | 3 |
| May 2026 | Keter | 590 | 16% | 4 |
| May 2026 | Intex | 370 | 10.1% | 5 |
| May 2026 | Bestway | 320 | 8.7% | 6 |
| May 2026 | Step2 | 110 | 3% | 7 |
| May 2026 | gobaplay | 20 | 0.54% | 8 |
| May 2026 | Vuly | 20 | 0.54% | 9 |
| May 2026 | Gonge | 10 | 0.27% | 10 |
| May 2026 | Plum | 10 | 0.27% | 11 |
| May 2026 | TP Toys | 10 | 0.27% | 12 |
| Jun 2026 | Little Tikes | 880 | 24.9% | 1 |
| Jun 2026 | Jumpflex | 800 | 22.7% | 2 |
| Jun 2026 | Forest & Frolic | 480 | 13.6% | 3 |
| Jun 2026 | Keter | 480 | 13.6% | 4 |
| Jun 2026 | Intex | 400 | 11.3% | 5 |
| Jun 2026 | Bestway | 320 | 9.1% | 6 |
| Jun 2026 | Step2 | 90 | 2.5% | 7 |
| Jun 2026 | gobaplay | 40 | 1.1% | 8 |
| Jun 2026 | Gonge | 10 | 0.28% | 9 |
| Jun 2026 | Plum | 10 | 0.28% | 10 |
| Jun 2026 | TP Toys | 10 | 0.28% | 11 |
| Jun 2026 | Vuly | 10 | 0.28% | 12 |
| Jul 2026 | Little Tikes | 1K | 25% | 1 |
| Jul 2026 | Jumpflex | 960 | 24% | 2 |
| Jul 2026 | Forest & Frolic | 720 | 18% | 3 |
| Jul 2026 | Keter | 480 | 12% | 4 |
| Jul 2026 | Intex | 400 | 10% | 5 |
| Jul 2026 | Bestway | 260 | 6.5% | 6 |
| Jul 2026 | Step2 | 90 | 2.3% | 7 |
| Jul 2026 | gobaplay | 30 | 0.75% | 8 |
| Jul 2026 | Vuly | 30 | 0.75% | 9 |
| Jul 2026 | Gonge | 10 | 0.25% | 10 |
| Jul 2026 | Plum | 10 | 0.25% | 11 |
| Jul 2026 | TP Toys | 10 | 0.25% | 12 |
| Aug 2026 | Little Tikes | 1K | 23.8% | 1 |
| Aug 2026 | Jumpflex | 920 | 21.9% | 2 |
| Aug 2026 | Forest & Frolic | 720 | 17.1% | 3 |
| Aug 2026 | Keter | 590 | 14% | 4 |
| Aug 2026 | Intex | 400 | 9.5% | 5 |
| Aug 2026 | Bestway | 320 | 7.6% | 6 |
| Aug 2026 | Step2 | 90 | 2.1% | 7 |
| Aug 2026 | gobaplay | 70 | 1.7% | 8 |
| Aug 2026 | Vuly | 70 | 1.7% | 9 |
| Aug 2026 | Gonge | 10 | 0.24% | 10 |
| Aug 2026 | Plum | 10 | 0.24% | 11 |
| Aug 2026 | TP Toys | 10 | 0.24% | 12 |
| Sep 2026 | Jumpflex | 1.4K | 22.9% | 1 |
| Sep 2026 | Little Tikes | 1.3K | 21.9% | 2 |
| Sep 2026 | Forest & Frolic | 1K | 16.9% | 3 |
| Sep 2026 | Keter | 720 | 12.1% | 4 |
| Sep 2026 | Intex | 710 | 12% | 5 |
| Sep 2026 | Bestway | 390 | 6.6% | 6 |
| Sep 2026 | Step2 | 170 | 2.9% | 7 |
| Sep 2026 | Vuly | 170 | 2.9% | 8 |
| Sep 2026 | gobaplay | 70 | 1.2% | 9 |
| Sep 2026 | Plum | 20 | 0.34% | 10 |
| Sep 2026 | Gonge | 10 | 0.17% | 11 |
| Sep 2026 | TP Toys | 10 | 0.17% | 12 |

## What is being compared

- **Bestway**: Measured on the search term “bestway”.
- **Forest & Frolic**: Measured on the search term “forest and frolic”.
- **gobaplay**: Measured on the search term “gobaplay”.
- **Gonge**: Measured on the search terms “gonge” and “gonge play”, summed into one figure.
- **Intex**: Measured on the search terms “intex” and “intex pool”, summed into one figure.
- **Jumpflex**: Measured on the search terms “jumpflex trampoline”, “jumpflex trampoline accessories” and “trampoline jumpflex”, summed into one figure.
- **Keter**: Measured on the search term “keter”.
- **Little Tikes**: Measured on the search term “little tikes”.
- **Plum**: Measured on the search term “plum play”.
- **Step2**: Measured on the search term “step2”.
- **TP Toys**: Measured on the search term “tp toys”.
- **Vuly**: Measured on the search term “vuly”.

- [Bestway](/demand/nz/brands/bestway)
- [Forest & Frolic](/demand/nz/brands/forest-and-frolic)
- [gobaplay](/demand/nz/brands/gobaplay)
- [Gonge](/demand/nz/brands/gonge)
- [Intex](/demand/nz/brands/intex)
- [Jumpflex](/demand/nz/brands/jumpflex)
- [Keter](/demand/nz/brands/keter)
- [Little Tikes](/demand/nz/brands/little-tikes)
- [Plum](/demand/nz/brands/plum)
- [Step2](/demand/nz/brands/step2)
- [TP Toys](/demand/nz/brands/tp-toys)
- [Vuly](/demand/nz/brands/vuly)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids play equipment brands in New Zealand?

In September 2026, Jumpflex was the most searched among kids play equipment brands in New Zealand, with an estimated 1.4K branded searches, 22.9% of all searches for the 12 we track.

## Cite this page

Brandwave. "Kids play equipment brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-kids-play-equipment-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kids-play-equipment-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.