--- title: "Kids audio player brands in New Zealand: Which are searched most?" description: "Compare the kids audio player brands New Zealand families buy. Share of Search among Yoto, Tonies and Voxblock, the kids audio player brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kids-audio-player-brands" publisher: "Brandwave" --- # Kids audio player brands in New Zealand: Which are searched most? Compare the kids audio player brands New Zealand families buy. Share of Search among Yoto, Tonies and Voxblock, the kids audio player brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kids audio player brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yoto, 62.8% ## Which brand is most popular in search among kids audio player brands in New Zealand? - In September 2026, Yoto was the most searched among kids audio player brands in New Zealand, with an estimated 13.5K branded searches, 62.8% of all searches for the three we track. - Tonies is in 2nd place, 25.6 percentage points behind at 37.2%. - Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand increased from 61.6% to 62.8%. - Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand decreased from 38% to 37.2%. - Across the 12 months ending September 2026, Yoto’s share of searches among kids audio player brands in New Zealand peaked at 68% in June 2026 and was lowest at 57.8% in August 2026. - Across the 12 months ending September 2026, Tonies’ share of searches among kids audio player brands in New Zealand peaked at 42.1% in August 2026 and was lowest at 32% in June 2026. - Across the 12 months ending September 2026, Voxblock held steady: its share of searches among kids audio player brands in New Zealand moved less than 0.5 percentage points. ## Top kids audio player brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Yoto and Tonies appeared every time. Yoto was recommended most often, coming first in every answer. Tonies was second, and Voxblock was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yoto | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tonies | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Voxblock | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kids audio player brands - Asked ChatGPT "Which kids audio player brand should I buy in New Zealand?": 1. Yoto, 2. Tonies - Asked ChatGPT "What are the best kids audio player brands in New Zealand?": 1. Yoto, 2. Tonies, 3. Voxblock - Asked ChatGPT "What's the best kids audio player brand in New Zealand for screen free listening?": 1. Yoto, 2. Tonies - Searched Google, AI Overview "screen free audio player": 1. Yoto, 2. Tonies, 3. Voxblock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Yoto vs Tonies: compare search popularity](/demand/nz/compare/tonies-vs-yoto): 62.8% against 37.2% Share of Search. ## How did search popularity change for New Zealand kids audio player brands in September 2026? - In September 2026, Yoto gained share of searches among kids audio player brands in New Zealand, from 57.8% to 62.8%. - In September 2026, Tonies lost share of searches among kids audio player brands in New Zealand, from 42.1% to 37.2%. - Estimated monthly branded searches for Voxblock in New Zealand fell 85.7% over 12 measured months, from 70 to 10 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yoto | 62.8% | 13.5K | +22.7% | Yoto | | 2 | Tonies | 37.2% | 8K | 0.0% | Tonies | | 3 | Voxblock | 0.05% | 10 | -50.0% | Voxblock | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yoto | 10.2K | 61.6% | 1 | | Oct 2025 | Tonies | 6.3K | 38% | 2 | | Oct 2025 | Voxblock | 70 | 0.42% | 3 | | Nov 2025 | Yoto | 17.5K | 67.7% | 1 | | Nov 2025 | Tonies | 8.3K | 32.1% | 2 | | Nov 2025 | Voxblock | 50 | 0.19% | 3 | | Dec 2025 | Yoto | 10.2K | 58.2% | 1 | | Dec 2025 | Tonies | 7.3K | 41.6% | 2 | | Dec 2025 | Voxblock | 40 | 0.23% | 3 | | Jan 2026 | Yoto | 7.8K | 65.9% | 1 | | Jan 2026 | Tonies | 4K | 33.8% | 2 | | Jan 2026 | Voxblock | 30 | 0.25% | 3 | | Feb 2026 | Yoto | 6.3K | 66.2% | 1 | | Feb 2026 | Tonies | 3.2K | 33.6% | 2 | | Feb 2026 | Voxblock | 20 | 0.21% | 3 | | Mar 2026 | Yoto | 8.3K | 63.3% | 1 | | Mar 2026 | Tonies | 4.8K | 36.6% | 2 | | Mar 2026 | Voxblock | 20 | 0.15% | 3 | | Apr 2026 | Yoto | 6.8K | 62.8% | 1 | | Apr 2026 | Tonies | 4K | 37% | 2 | | Apr 2026 | Voxblock | 20 | 0.18% | 3 | | May 2026 | Yoto | 8.3K | 67.4% | 1 | | May 2026 | Tonies | 4K | 32.5% | 2 | | May 2026 | Voxblock | 20 | 0.16% | 3 | | Jun 2026 | Yoto | 10.2K | 68% | 1 | | Jun 2026 | Tonies | 4.8K | 32% | 2 | | Jun 2026 | Voxblock | 10 | 0.07% | 3 | | Jul 2026 | Yoto | 11K | 62.8% | 1 | | Jul 2026 | Tonies | 6.5K | 37.1% | 2 | | Jul 2026 | Voxblock | 10 | 0.06% | 3 | | Aug 2026 | Yoto | 11K | 57.8% | 1 | | Aug 2026 | Tonies | 8K | 42.1% | 2 | | Aug 2026 | Voxblock | 20 | 0.11% | 3 | | Sep 2026 | Yoto | 13.5K | 62.8% | 1 | | Sep 2026 | Tonies | 8K | 37.2% | 2 | | Sep 2026 | Voxblock | 10 | 0.05% | 3 | ## What is being compared - **Tonies**: Measured on the search terms “toniebox” and “tonies”, summed into one figure. - **Voxblock**: Measured on the search term “voxblock”. - **Yoto**: Measured on the search terms “yoto” and “yoto player”, summed into one figure. - [Tonies](/demand/nz/brands/tonies) - [Voxblock](/demand/nz/brands/voxblock) - [Yoto](/demand/nz/brands/yoto) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kids audio player brands in New Zealand? In September 2026, Yoto was the most searched among kids audio player brands in New Zealand, with an estimated 13.5K branded searches, 62.8% of all searches for the three we track. ## Cite this page Brandwave. "Kids audio player brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-kids-audio-player-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kids-audio-player-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.