---
title: "Kidney belt brands in New Zealand: Which are searched most?"
description: "Compare the kidney belt brands people buy. Share of Search among Alpinestars, Fox Racing and Dainese, the kidney belt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kidney-belt-brands"
publisher: "Brandwave"
---

# Kidney belt brands in New Zealand: Which are searched most?

Compare the kidney belt brands people buy. Share of Search among Alpinestars, Fox Racing and Dainese, the kidney belt brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kidney belt brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Alpinestars, 76.5%

## Which brand is most popular in search among kidney belt brands in New Zealand?

- In September 2026, Alpinestars was the most searched among kidney belt brands in New Zealand, with an estimated 2.5K branded searches, 76.5% of all searches for the three we track.
- Fox Racing is in 2nd place, 61.9 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Alpinestars’ share of searches among kidney belt brands in New Zealand increased from 70.9% to 76.5%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand decreased from 17.9% to 14.6%.
- Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand decreased from 11.2% to 8.8%.
- Across the 12 months ending September 2026, Alpinestars’ share of searches among kidney belt brands in New Zealand peaked at 77.6% in August 2026 and was lowest at 68.7% in November 2025.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among kidney belt brands in New Zealand peaked at 21.1% in November 2025 and was lowest at 13.1% in January 2026.
- Across the 12 months ending September 2026, Dainese’s share of searches among kidney belt brands in New Zealand peaked at 12% in December 2025 and was lowest at 8% in July 2026.

## Top kidney belt brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Alpinestars was mentioned most often, in four of the five answers. Alpinestars and Fox Racing tied as the most recommended. Dainese, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Alpinestars | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fox Racing | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Dainese | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kidney belt brands

- Asked ChatGPT "Which kidney belt brand should I buy in New Zealand?": 1. Alpinestars, 2. Fox Racing
- Asked ChatGPT "What are the best kidney belt brands in New Zealand?": 1. Fox Racing, 2. Alpinestars
- Asked ChatGPT "What's the best kidney belt brand in New Zealand for motorcycle riding?": 1. Alpinestars
- Searched Google, AI Overview "best kidney belt": 1. Fox Racing
- Searched Google, AI Overview "motorcycle kidney belt": 1. Alpinestars

Not named in any answer: Dainese.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Alpinestars vs Fox Racing: compare search popularity](/demand/nz/compare/alpinestars-vs-fox-racing): 76.5% against 14.6% Share of Search.
- [Alpinestars vs Dainese: compare search popularity](/demand/nz/compare/alpinestars-vs-dainese): 76.5% against 8.8% Share of Search.
- [Fox Racing vs Dainese: compare search popularity](/demand/nz/compare/dainese-vs-fox-racing): 14.6% against 8.8% Share of Search.

## How did search popularity change for New Zealand kidney belt brands in September 2026?

- In September 2026, Dainese gained share of searches among kidney belt brands in New Zealand, from 8.2% to 8.8%.
- In September 2026, Fox Racing gained share of searches among kidney belt brands in New Zealand, from 14.1% to 14.6%.
- In September 2026, Alpinestars lost share of searches among kidney belt brands in New Zealand, from 77.6% to 76.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alpinestars | 76.5% | 2.5K | -4.9% | Alpinestars |
| 2 | Fox Racing | 14.6% | 480 | 0.0% | Fox Racing |
| 3 | Dainese | 8.8% | 290 | +3.6% | Dainese |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alpinestars | 2.3K | 70.9% | 1 |
| Oct 2025 | Fox Racing | 590 | 17.9% | 2 |
| Oct 2025 | Dainese | 370 | 11.2% | 3 |
| Nov 2025 | Alpinestars | 2.4K | 68.7% | 1 |
| Nov 2025 | Fox Racing | 720 | 21.1% | 2 |
| Nov 2025 | Dainese | 350 | 10.2% | 3 |
| Dec 2025 | Alpinestars | 2.2K | 74.6% | 1 |
| Dec 2025 | Fox Racing | 390 | 13.4% | 2 |
| Dec 2025 | Dainese | 350 | 12% | 3 |
| Jan 2026 | Alpinestars | 2.2K | 75.1% | 1 |
| Jan 2026 | Fox Racing | 390 | 13.1% | 2 |
| Jan 2026 | Dainese | 350 | 11.8% | 3 |
| Feb 2026 | Alpinestars | 2.2K | 74.2% | 1 |
| Feb 2026 | Fox Racing | 480 | 16.1% | 2 |
| Feb 2026 | Dainese | 290 | 9.7% | 3 |
| Mar 2026 | Alpinestars | 2.6K | 77.2% | 1 |
| Mar 2026 | Fox Racing | 480 | 14% | 2 |
| Mar 2026 | Dainese | 300 | 8.8% | 3 |
| Apr 2026 | Alpinestars | 2.3K | 75% | 1 |
| Apr 2026 | Fox Racing | 480 | 15.4% | 2 |
| Apr 2026 | Dainese | 300 | 9.6% | 3 |
| May 2026 | Alpinestars | 2.5K | 75.9% | 1 |
| May 2026 | Fox Racing | 480 | 14.9% | 2 |
| May 2026 | Dainese | 300 | 9.3% | 3 |
| Jun 2026 | Alpinestars | 2.4K | 76.3% | 1 |
| Jun 2026 | Fox Racing | 480 | 15% | 2 |
| Jun 2026 | Dainese | 280 | 8.8% | 3 |
| Jul 2026 | Alpinestars | 2.5K | 77.1% | 1 |
| Jul 2026 | Fox Racing | 480 | 14.9% | 2 |
| Jul 2026 | Dainese | 260 | 8% | 3 |
| Aug 2026 | Alpinestars | 2.6K | 77.6% | 1 |
| Aug 2026 | Fox Racing | 480 | 14.1% | 2 |
| Aug 2026 | Dainese | 280 | 8.2% | 3 |
| Sep 2026 | Alpinestars | 2.5K | 76.5% | 1 |
| Sep 2026 | Fox Racing | 480 | 14.6% | 2 |
| Sep 2026 | Dainese | 290 | 8.8% | 3 |

## What is being compared

- **Alpinestars**: Measured on the search terms “alpinestars”, “alpinestars airbag vest”, “alpinestars biker jacket”, “alpinestars chest protector”, “alpinestars gloves”, “alpinestars helm”, “alpinestars jacket” and “alpinestars supertech r”, summed into one figure.
- **Dainese**: Measured on the search terms “dainese”, “dainese gloves”, “dainese jacket” and “dainese sizing”, summed into one figure.
- **Fox Racing**: Measured on the search term “fox racing”.

- [Alpinestars](/demand/nz/brands/alpinestars)
- [Dainese](/demand/nz/brands/dainese)
- [Fox Racing](/demand/nz/brands/fox-racing)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kidney belt brands in New Zealand?

In September 2026, Alpinestars was the most searched among kidney belt brands in New Zealand, with an estimated 2.5K branded searches, 76.5% of all searches for the three we track.

## Cite this page

Brandwave. "Kidney belt brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-kidney-belt-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kidney-belt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.