---
title: "Keyboard tray brands in New Zealand: Which are searched most?"
description: "Compare the keyboard tray brands people buy. Share of Search among StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale and Kensington, the keyboard tray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-keyboard-tray-brands"
publisher: "Brandwave"
---

# Keyboard tray brands in New Zealand: Which are searched most?

Compare the keyboard tray brands people buy. Share of Search among StarTech, FlexiSpot, Fellowes, Ergotron, Humanscale and Kensington, the keyboard tray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Keyboard tray brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: StarTech, 37.6%

## Which brand is most popular in search among keyboard tray brands in New Zealand?

- In September 2026, StarTech was the most searched among keyboard tray brands in New Zealand, with an estimated 410 branded searches, 37.6% of all searches for the six we track.
- FlexiSpot is in 2nd place, 8.3 percentage points behind at 29.4%.
- Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand decreased from 41% to 37.6%.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand increased from 21% to 29.4%.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand decreased from 22% to 17.4%.
- Across the 12 months ending September 2026, Ergotron’s share of searches among keyboard tray brands in New Zealand increased from 7% to 8.3%.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand decreased from 9% to 6.4%.
- Across the 12 months ending September 2026, Kensington’s share of searches among keyboard tray brands in New Zealand increased from 0% to 0.92%.
- Across the 12 months ending September 2026, StarTech’s share of searches among keyboard tray brands in New Zealand peaked at 42.4% in March 2026 and was lowest at 28.6% in May 2026.
- Across the 12 months ending September 2026, FlexiSpot’s share of searches among keyboard tray brands in New Zealand peaked at 33.3% in November 2025 and was lowest at 20.4% in February 2026.
- Across the 12 months ending September 2026, Fellowes’ share of searches among keyboard tray brands in New Zealand peaked at 23.3% in February 2026 and was lowest at 17.1% in November 2025.
- Across the 12 months ending September 2026, Ergotron’s share of searches among keyboard tray brands in New Zealand peaked at 8.3% in September 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, Humanscale’s share of searches among keyboard tray brands in New Zealand peaked at 11.8% in May 2026 and was lowest at 6.2% in June 2026.
- Across the 12 months ending September 2026, FlexiSpot rose from 3rd to 2nd among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Fellowes fell from 2nd to 3rd among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Ergotron rose from 5th to 4th among keyboard tray brands in New Zealand.
- Across the 12 months ending September 2026, Humanscale fell from 4th to 5th among keyboard tray brands in New Zealand.

## Top keyboard tray brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, StarTech appeared every time. Humanscale was recommended most often, coming first in two out of three answers that gave a list. Fellowes was second, and StarTech was third. FlexiSpot, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Humanscale | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Fellowes | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| StarTech | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Kensington | 4th | 2 of 3 | 1 of 1 | 3 of 4 |
| FlexiSpot | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Ergotron | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about keyboard tray brands

- Asked ChatGPT "Which keyboard tray brand should I buy in New Zealand?": 1. StarTech, 2. Fellowes, 3. Kensington, 4. Humanscale
- Asked ChatGPT "What are the best keyboard tray brands in New Zealand?": 1. Humanscale, 2. Fellowes, 3. Kensington, 4. StarTech
- Asked ChatGPT "What's the best keyboard tray brand in New Zealand for an ergonomic desk?": 1. Humanscale, 2. Fellowes, 3. StarTech
- Searched Google, AI Overview "best keyboard tray": 1. StarTech, 2. Kensington

Not named in any answer: FlexiSpot and Ergotron.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [StarTech vs FlexiSpot: compare search popularity](/demand/nz/compare/flexispot-vs-startech): 37.6% against 29.4% Share of Search.
- [StarTech vs Fellowes: compare search popularity](/demand/nz/compare/fellowes-vs-startech): 37.6% against 17.4% Share of Search.
- [StarTech vs Ergotron: compare search popularity](/demand/nz/compare/ergotron-vs-startech): 37.6% against 8.3% Share of Search.
- [StarTech vs Humanscale: compare search popularity](/demand/nz/compare/humanscale-vs-startech): 37.6% against 6.4% Share of Search.
- [FlexiSpot vs Fellowes: compare search popularity](/demand/nz/compare/fellowes-vs-flexispot): 29.4% against 17.4% Share of Search.
- [FlexiSpot vs Ergotron: compare search popularity](/demand/nz/compare/ergotron-vs-flexispot): 29.4% against 8.3% Share of Search.
- [FlexiSpot vs Humanscale: compare search popularity](/demand/nz/compare/flexispot-vs-humanscale): 29.4% against 6.4% Share of Search.
- [Fellowes vs Ergotron: compare search popularity](/demand/nz/compare/ergotron-vs-fellowes): 17.4% against 8.3% Share of Search.
- [Fellowes vs Humanscale: compare search popularity](/demand/nz/compare/fellowes-vs-humanscale): 17.4% against 6.4% Share of Search.
- [Ergotron vs Humanscale: compare search popularity](/demand/nz/compare/ergotron-vs-humanscale): 8.3% against 6.4% Share of Search.

## How did search popularity change for New Zealand keyboard tray brands in September 2026?

- In September 2026, Ergotron overtook Humanscale to rank 4th among keyboard tray brands in New Zealand, with 8.3% of the searches.
- In September 2026, FlexiSpot gained share of searches among keyboard tray brands in New Zealand, from 27.8% to 29.4%.
- In September 2026, StarTech gained share of searches among keyboard tray brands in New Zealand, from 36.5% to 37.6%.
- In September 2026, Kensington gained share of searches among keyboard tray brands in New Zealand, from 0% to 0.92%.
- In September 2026, Humanscale lost share of searches among keyboard tray brands in New Zealand, from 9.6% to 6.4%.
- In September 2026, Fellowes lost share of searches among keyboard tray brands in New Zealand, from 20% to 17.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | StarTech | 37.6% | 410 | -2.4% | StarTech |
| 2 | FlexiSpot | 29.4% | 320 | 0.0% | FlexiSpot |
| 3 | Fellowes | 17.4% | 190 | -17.4% | Fellowes |
| 4 | Ergotron | 8.3% | 90 | +28.6% | Ergotron |
| 5 | Humanscale | 6.4% | 70 | -36.4% | Humanscale |
| 6 | Kensington | 0.92% | 10 | — | Kensington |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | StarTech | 410 | 41% | 1 |
| Oct 2025 | Fellowes | 220 | 22% | 2 |
| Oct 2025 | FlexiSpot | 210 | 21% | 3 |
| Oct 2025 | Humanscale | 90 | 9% | 4 |
| Oct 2025 | Ergotron | 70 | 7% | 5 |
| Oct 2025 | Kensington | 0 | 0% | 6 |
| Nov 2025 | StarTech | 420 | 35.9% | 1 |
| Nov 2025 | FlexiSpot | 390 | 33.3% | 2 |
| Nov 2025 | Fellowes | 200 | 17.1% | 3 |
| Nov 2025 | Humanscale | 90 | 7.7% | 4 |
| Nov 2025 | Ergotron | 70 | 6% | 5 |
| Nov 2025 | Kensington | 0 | 0% | 6 |
| Dec 2025 | StarTech | 340 | 35.1% | 1 |
| Dec 2025 | FlexiSpot | 320 | 33% | 2 |
| Dec 2025 | Fellowes | 170 | 17.5% | 3 |
| Dec 2025 | Ergotron | 70 | 7.2% | 4 |
| Dec 2025 | Humanscale | 70 | 7.2% | 5 |
| Dec 2025 | Kensington | 0 | 0% | 6 |
| Jan 2026 | StarTech | 520 | 39.1% | 1 |
| Jan 2026 | FlexiSpot | 390 | 29.3% | 2 |
| Jan 2026 | Fellowes | 240 | 18% | 3 |
| Jan 2026 | Humanscale | 110 | 8.3% | 4 |
| Jan 2026 | Ergotron | 70 | 5.3% | 5 |
| Jan 2026 | Kensington | 0 | 0% | 6 |
| Feb 2026 | StarTech | 420 | 40.8% | 1 |
| Feb 2026 | Fellowes | 240 | 23.3% | 2 |
| Feb 2026 | FlexiSpot | 210 | 20.4% | 3 |
| Feb 2026 | Humanscale | 90 | 8.7% | 4 |
| Feb 2026 | Ergotron | 70 | 6.8% | 5 |
| Feb 2026 | Kensington | 0 | 0% | 6 |
| Mar 2026 | StarTech | 530 | 42.4% | 1 |
| Mar 2026 | FlexiSpot | 320 | 25.6% | 2 |
| Mar 2026 | Fellowes | 220 | 17.6% | 3 |
| Mar 2026 | Ergotron | 90 | 7.2% | 4 |
| Mar 2026 | Humanscale | 90 | 7.2% | 5 |
| Mar 2026 | Kensington | 0 | 0% | 6 |
| Apr 2026 | StarTech | 420 | 39.3% | 1 |
| Apr 2026 | FlexiSpot | 260 | 24.3% | 2 |
| Apr 2026 | Fellowes | 220 | 20.6% | 3 |
| Apr 2026 | Humanscale | 90 | 8.4% | 4 |
| Apr 2026 | Ergotron | 70 | 6.5% | 5 |
| Apr 2026 | Kensington | 10 | 0.93% | 6 |
| May 2026 | FlexiSpot | 390 | 32.8% | 1 |
| May 2026 | StarTech | 340 | 28.6% | 2 |
| May 2026 | Fellowes | 230 | 19.3% | 3 |
| May 2026 | Humanscale | 140 | 11.8% | 4 |
| May 2026 | Ergotron | 90 | 7.6% | 5 |
| May 2026 | Kensington | 0 | 0% | 6 |
| Jun 2026 | StarTech | 410 | 36.3% | 1 |
| Jun 2026 | FlexiSpot | 320 | 28.3% | 2 |
| Jun 2026 | Fellowes | 260 | 23% | 3 |
| Jun 2026 | Ergotron | 70 | 6.2% | 4 |
| Jun 2026 | Humanscale | 70 | 6.2% | 5 |
| Jun 2026 | Kensington | 0 | 0% | 6 |
| Jul 2026 | StarTech | 410 | 38% | 1 |
| Jul 2026 | FlexiSpot | 320 | 29.6% | 2 |
| Jul 2026 | Fellowes | 190 | 17.6% | 3 |
| Jul 2026 | Humanscale | 90 | 8.3% | 4 |
| Jul 2026 | Ergotron | 70 | 6.5% | 5 |
| Jul 2026 | Kensington | 0 | 0% | 6 |
| Aug 2026 | StarTech | 420 | 36.5% | 1 |
| Aug 2026 | FlexiSpot | 320 | 27.8% | 2 |
| Aug 2026 | Fellowes | 230 | 20% | 3 |
| Aug 2026 | Humanscale | 110 | 9.6% | 4 |
| Aug 2026 | Ergotron | 70 | 6.1% | 5 |
| Aug 2026 | Kensington | 0 | 0% | 6 |
| Sep 2026 | StarTech | 410 | 37.6% | 1 |
| Sep 2026 | FlexiSpot | 320 | 29.4% | 2 |
| Sep 2026 | Fellowes | 190 | 17.4% | 3 |
| Sep 2026 | Ergotron | 90 | 8.3% | 4 |
| Sep 2026 | Humanscale | 70 | 6.4% | 5 |
| Sep 2026 | Kensington | 10 | 0.92% | 6 |

## What is being compared

- **Ergotron**: Measured on the search term “ergotron”.
- **Fellowes**: Measured on the search term “fellowes keyboard tray”.
- **FlexiSpot**: Measured on the search term “flexispot”.
- **Humanscale**: Measured on the search term “humanscale”.
- **Kensington**: Measured on the search term “kensington keyboard tray”.
- **StarTech**: Measured on the search terms “startech” and “startech.com”, summed into one figure.

- [Ergotron](/demand/nz/brands/ergotron)
- [Fellowes](/demand/nz/brands/fellowes)
- [FlexiSpot](/demand/nz/brands/flexispot)
- [Humanscale](/demand/nz/brands/humanscale)
- [Kensington](/demand/nz/brands/kensington-tech)
- [StarTech](/demand/nz/brands/startech)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among keyboard tray brands in New Zealand?

In September 2026, StarTech was the most searched among keyboard tray brands in New Zealand, with an estimated 410 branded searches, 37.6% of all searches for the six we track.

## Cite this page

Brandwave. "Keyboard tray brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-keyboard-tray-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-keyboard-tray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.