---
title: "Kayak brands in New Zealand: Which brands are most popular in search?"
description: "Compare the kayak brands New Zealand paddlers and fishers buy. Share of Search among Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree and Hobie, the kayak brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kayak-brands"
publisher: "Brandwave"
---

# Kayak brands in New Zealand: Which brands are most popular in search?

Compare the kayak brands New Zealand paddlers and fishers buy. Share of Search among Viking Kayaks, Ocean Kayak, Mission Kayaking, Feelfree and Hobie, the kayak brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kayak brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Viking Kayaks, 54.1%

## Which brand is most popular in search among kayak brands in New Zealand?

- In August 2026, Viking Kayaks was the most searched among kayak brands in New Zealand, with an estimated 660 branded searches and 54.1% estimated Share of Search within this set.
- Ocean Kayak is in 2nd place, 37.7 percentage points behind at 16.4% Share of Search.
- Across the 11 months ending August 2026, Viking Kayaks’ estimated Share of Search among kayak brands in New Zealand increased from 50.9% to 54.1%.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand decreased from 18% to 16.4%.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand increased from 12.6% to 13.9%.
- Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand decreased from 14.4% to 10.7%.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand increased from 4.2% to 4.9%.
- Across the 11 months ending August 2026, Viking Kayaks’ estimated Share of Search among kayak brands in New Zealand peaked at 61.8% in May 2026 and was lowest at 50.5% in July 2026.
- Across the 11 months ending August 2026, Ocean Kayak’s estimated Share of Search among kayak brands in New Zealand peaked at 25.7% in January 2026 and was lowest at 15.3% in May 2026.
- Across the 11 months ending August 2026, Mission Kayaking’s estimated Share of Search among kayak brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 8.4% in May 2026.
- Across the 11 months ending August 2026, Feelfree’s estimated Share of Search among kayak brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand peaked at 4.9% in August 2026 and was lowest at 3.6% in December 2025.
- Across the 11 months ending August 2026, Mission Kayaking rose from 4th to 3rd among kayak brands in New Zealand.
- Across the 11 months ending August 2026, Feelfree fell from 3rd to 4th among kayak brands in New Zealand.

## Compare search popularity between leading brands

- [Viking Kayaks vs Ocean Kayak: compare search popularity](/demand/nz/compare/ocean-kayak-vs-viking-kayaks): 54.1% against 16.4% Share of Search.
- [Viking Kayaks vs Mission Kayaking: compare search popularity](/demand/nz/compare/mission-kayaking-vs-viking-kayaks): 54.1% against 13.9% Share of Search.
- [Viking Kayaks vs Feelfree: compare search popularity](/demand/nz/compare/feelfree-vs-viking-kayaks): 54.1% against 10.7% Share of Search.
- [Viking Kayaks vs Hobie: compare search popularity](/demand/nz/compare/hobie-vs-viking-kayaks): 54.1% against 4.9% Share of Search.
- [Ocean Kayak vs Mission Kayaking: compare search popularity](/demand/nz/compare/mission-kayaking-vs-ocean-kayak): 16.4% against 13.9% Share of Search.
- [Ocean Kayak vs Feelfree: compare search popularity](/demand/nz/compare/feelfree-vs-ocean-kayak): 16.4% against 10.7% Share of Search.
- [Ocean Kayak vs Hobie: compare search popularity](/demand/nz/compare/hobie-vs-ocean-kayak): 16.4% against 4.9% Share of Search.
- [Mission Kayaking vs Feelfree: compare search popularity](/demand/nz/compare/feelfree-vs-mission-kayaking): 13.9% against 10.7% Share of Search.
- [Mission Kayaking vs Hobie: compare search popularity](/demand/nz/compare/hobie-vs-mission-kayaking): 13.9% against 4.9% Share of Search.
- [Feelfree vs Hobie: compare search popularity](/demand/nz/compare/feelfree-vs-hobie): 10.7% against 4.9% Share of Search.

## How did search popularity change for New Zealand kayak brands in August 2026?

- In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
- In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
- In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
- In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
- Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Viking Kayaks | 54.1% | 660 | +17.9% | Viking Kayaks |
| 2 | Ocean Kayak | 16.4% | 200 | -4.8% | Ocean Kayak |
| 3 | Mission Kayaking | 13.9% | 170 | +54.5% | Mission Kayaking |
| 4 | Feelfree | 10.7% | 130 | -27.8% | Feelfree |
| 5 | Hobie | 4.9% | 60 | +20.0% | Hobie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Viking Kayaks | 850 | 50.9% | 1 |
| Oct 2025 | Ocean Kayak | 300 | 18% | 2 |
| Oct 2025 | Feelfree | 240 | 14.4% | 3 |
| Oct 2025 | Mission Kayaking | 210 | 12.6% | 4 |
| Oct 2025 | Hobie | 70 | 4.2% | 5 |
| Nov 2025 | Viking Kayaks | 1.4K | 53.8% | 1 |
| Nov 2025 | Ocean Kayak | 520 | 20% | 2 |
| Nov 2025 | Feelfree | 310 | 11.9% | 3 |
| Nov 2025 | Mission Kayaking | 260 | 10% | 4 |
| Nov 2025 | Hobie | 110 | 4.2% | 5 |
| Dec 2025 | Viking Kayaks | 1.4K | 56.6% | 1 |
| Dec 2025 | Ocean Kayak | 580 | 23.3% | 2 |
| Dec 2025 | Mission Kayaking | 260 | 10.4% | 3 |
| Dec 2025 | Feelfree | 150 | 6% | 4 |
| Dec 2025 | Hobie | 90 | 3.6% | 5 |
| Jan 2026 | Viking Kayaks | 1.4K | 54% | 1 |
| Jan 2026 | Ocean Kayak | 670 | 25.7% | 2 |
| Jan 2026 | Mission Kayaking | 260 | 10% | 3 |
| Jan 2026 | Feelfree | 160 | 6.1% | 4 |
| Jan 2026 | Hobie | 110 | 4.2% | 5 |
| Feb 2026 | Viking Kayaks | 870 | 51.2% | 1 |
| Feb 2026 | Ocean Kayak | 380 | 22.4% | 2 |
| Feb 2026 | Mission Kayaking | 210 | 12.4% | 3 |
| Feb 2026 | Feelfree | 170 | 10% | 4 |
| Feb 2026 | Hobie | 70 | 4.1% | 5 |
| Mar 2026 | Viking Kayaks | 820 | 52.2% | 1 |
| Mar 2026 | Ocean Kayak | 310 | 19.7% | 2 |
| Mar 2026 | Mission Kayaking | 210 | 13.4% | 3 |
| Mar 2026 | Feelfree | 160 | 10.2% | 4 |
| Mar 2026 | Hobie | 70 | 4.5% | 5 |
| Apr 2026 | Viking Kayaks | 690 | 56.1% | 1 |
| Apr 2026 | Ocean Kayak | 240 | 19.5% | 2 |
| Apr 2026 | Feelfree | 130 | 10.6% | 3 |
| Apr 2026 | Mission Kayaking | 110 | 8.9% | 4 |
| Apr 2026 | Hobie | 60 | 4.9% | 5 |
| May 2026 | Viking Kayaks | 810 | 61.8% | 1 |
| May 2026 | Ocean Kayak | 200 | 15.3% | 2 |
| May 2026 | Feelfree | 130 | 9.9% | 3 |
| May 2026 | Mission Kayaking | 110 | 8.4% | 4 |
| May 2026 | Hobie | 60 | 4.6% | 5 |
| Jun 2026 | Viking Kayaks | 610 | 58.7% | 1 |
| Jun 2026 | Ocean Kayak | 180 | 17.3% | 2 |
| Jun 2026 | Mission Kayaking | 110 | 10.6% | 3 |
| Jun 2026 | Feelfree | 90 | 8.7% | 4 |
| Jun 2026 | Hobie | 50 | 4.8% | 5 |
| Jul 2026 | Viking Kayaks | 560 | 50.5% | 1 |
| Jul 2026 | Ocean Kayak | 210 | 18.9% | 2 |
| Jul 2026 | Feelfree | 180 | 16.2% | 3 |
| Jul 2026 | Mission Kayaking | 110 | 9.9% | 4 |
| Jul 2026 | Hobie | 50 | 4.5% | 5 |
| Aug 2026 | Viking Kayaks | 660 | 54.1% | 1 |
| Aug 2026 | Ocean Kayak | 200 | 16.4% | 2 |
| Aug 2026 | Mission Kayaking | 170 | 13.9% | 3 |
| Aug 2026 | Feelfree | 130 | 10.7% | 4 |
| Aug 2026 | Hobie | 60 | 4.9% | 5 |
| Sep 2026 | Feelfree | — | — | — |
| Sep 2026 | Hobie | — | — | — |
| Sep 2026 | Mission Kayaking | — | — | — |
| Sep 2026 | Ocean Kayak | — | — | — |
| Sep 2026 | Viking Kayaks | — | — | — |

## What is being compared

- **Feelfree**: Measured on the search terms “feelfree”, “feelfree fishing kayak”, “feelfree kayak”, “feelfree near me” and “feelfree nz”, summed into one figure.
- **Hobie**: Measured on the search terms “hobie fishing kayak”, “hobie kayak” and “hobie mirage”, summed into one figure.
- **Mission Kayaking**: Measured on the search term “mission kayak”.
- **Ocean Kayak**: Measured on the search terms “ocean kayak”, “ocean kayak angler 13”, “ocean kayak fishing kayak”, “ocean kayak frenzy”, “ocean kayak prowler”, “ocean kayak scrambler” and “ocean kayak scrambler 11”, summed into one figure.
- **Viking Kayaks**: Measured on the search terms “viking kayaks”, “viking kayaks kayaks”, “viking kayaks near me”, “viking kayaks nz”, “vikingkayaks” and “vikingkayaks co nz”, summed into one figure.

- [Feelfree](/demand/nz/brands/feelfree)
- [Hobie](/demand/nz/brands/hobie)
- [Mission Kayaking](/demand/nz/brands/mission-kayaking)
- [Ocean Kayak](/demand/nz/brands/ocean-kayak)
- [Viking Kayaks](/demand/nz/brands/viking-kayaks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kayak brands in New Zealand?

In August 2026, Viking Kayaks was the most searched among kayak brands in New Zealand, with an estimated 660 branded searches and 54.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kayak brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kayak-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kayak-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.