---
title: "Kapiti real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Kapiti real estate agencies using branded search demand from across New Zealand. Share of Search among Bayleys, New Zealand Sotheby’s International Realty, Tommy’s Real Estate, Voyle & Co and Howard & Co, the kapiti real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kapiti-real-estate-agencies"
publisher: "Brandwave"
---

# Kapiti real estate agencies in New Zealand: Which brands are most popular in search?

Compare Kapiti real estate agencies using branded search demand from across New Zealand. Share of Search among Bayleys, New Zealand Sotheby’s International Realty, Tommy’s Real Estate, Voyle & Co and Howard & Co, the kapiti real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kapiti real estate agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bayleys, 86.2%

## Which brand is most popular in search among kapiti real estate agencies in New Zealand?

- In August 2026, Bayleys was the most searched among kapiti real estate agencies in New Zealand, with an estimated 21.8K branded searches and 86.2% estimated Share of Search within this set.
- New Zealand Sotheby’s International Realty is in 2nd place, 79.6 percentage points behind at 6.7% Share of Search.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among kapiti real estate agencies in New Zealand decreased from 89.6% to 86.2%.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 3.5% to 6.7%.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 5.1% to 5.7%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 90.1% in December 2025 and was lowest at 86.2% in August 2026.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 6.1% in February 2026 and was lowest at 4.6% in December 2025.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 3rd to 2nd among kapiti real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Tommy’s Real Estate fell from 2nd to 3rd among kapiti real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Voyle & Co rose from 5th to 4th among kapiti real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Howard & Co fell from 4th to 5th among kapiti real estate agencies in New Zealand.

## Compare search popularity between leading brands

- [Bayleys vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/bayleys-vs-new-zealand-sothebys-international-realty): 86.2% against 6.7% Share of Search.
- [Bayleys vs Tommy’s Real Estate: compare search popularity](/demand/nz/compare/bayleys-vs-tommys-real-estate): 86.2% against 5.7% Share of Search.
- [New Zealand Sotheby’s International Realty vs Tommy’s Real Estate: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-tommys-real-estate): 6.7% against 5.7% Share of Search.

## How did search popularity change for New Zealand kapiti real estate agencies in August 2026?

- In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.
- In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.
- Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.
- Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.
- Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bayleys | 86.2% | 21.8K | +6.3% | Bayleys Real Estate |
| 2 | New Zealand Sotheby’s International Realty | 6.7% | 1.7K | +45.7% | New Zealand Sotheby’s International Realty |
| 3 | Tommy’s Real Estate | 5.7% | 1.4K | +13.4% | Tommy’s Real Estate |
| 4 | Voyle & Co | 0.75% | 190 | -29.6% | Voyle & Co |
| 5 | Howard & Co | 0.63% | 160 | +23.1% | Howard & Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bayleys | 29.6K | 89.6% | 1 |
| Oct 2025 | Tommy’s Real Estate | 1.7K | 5.1% | 2 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 1.1K | 3.5% | 3 |
| Oct 2025 | Howard & Co | 310 | 0.94% | 4 |
| Oct 2025 | Voyle & Co | 280 | 0.85% | 5 |
| Nov 2025 | Bayleys | 28.8K | 89.9% | 1 |
| Nov 2025 | Tommy’s Real Estate | 1.5K | 4.6% | 2 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 1.3K | 4.1% | 3 |
| Nov 2025 | Voyle & Co | 240 | 0.75% | 4 |
| Nov 2025 | Howard & Co | 220 | 0.69% | 5 |
| Dec 2025 | Bayleys | 21.2K | 90.1% | 1 |
| Dec 2025 | Tommy’s Real Estate | 1.1K | 4.6% | 2 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 880 | 3.7% | 3 |
| Dec 2025 | Howard & Co | 200 | 0.85% | 4 |
| Dec 2025 | Voyle & Co | 170 | 0.72% | 5 |
| Jan 2026 | Bayleys | 24.3K | 88.3% | 1 |
| Jan 2026 | Tommy’s Real Estate | 1.4K | 5.1% | 2 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 1.1K | 4.2% | 3 |
| Jan 2026 | Voyle & Co | 370 | 1.3% | 4 |
| Jan 2026 | Howard & Co | 310 | 1.1% | 5 |
| Feb 2026 | Bayleys | 27.1K | 87.8% | 1 |
| Feb 2026 | Tommy’s Real Estate | 1.9K | 6.1% | 2 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 1.3K | 4.3% | 3 |
| Feb 2026 | Voyle & Co | 310 | 1% | 4 |
| Feb 2026 | Howard & Co | 270 | 0.87% | 5 |
| Mar 2026 | Bayleys | 27.9K | 88% | 1 |
| Mar 2026 | Tommy’s Real Estate | 1.6K | 5.1% | 2 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 1.5K | 4.6% | 3 |
| Mar 2026 | Voyle & Co | 450 | 1.4% | 4 |
| Mar 2026 | Howard & Co | 250 | 0.79% | 5 |
| Apr 2026 | Bayleys | 22K | 87.5% | 1 |
| Apr 2026 | Tommy’s Real Estate | 1.4K | 5.7% | 2 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 1.2K | 4.8% | 3 |
| Apr 2026 | Voyle & Co | 310 | 1.2% | 4 |
| Apr 2026 | Howard & Co | 180 | 0.72% | 5 |
| May 2026 | Bayleys | 23.9K | 88.5% | 1 |
| May 2026 | Tommy’s Real Estate | 1.4K | 5.3% | 2 |
| May 2026 | New Zealand Sotheby’s International Realty | 1.2K | 4.5% | 3 |
| May 2026 | Voyle & Co | 240 | 0.89% | 4 |
| May 2026 | Howard & Co | 210 | 0.78% | 5 |
| Jun 2026 | Bayleys | 21.7K | 88.9% | 1 |
| Jun 2026 | Tommy’s Real Estate | 1.3K | 5.3% | 2 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 1K | 4.2% | 3 |
| Jun 2026 | Voyle & Co | 240 | 0.98% | 4 |
| Jun 2026 | Howard & Co | 150 | 0.62% | 5 |
| Jul 2026 | Bayleys | 20.5K | 87.9% | 1 |
| Jul 2026 | Tommy’s Real Estate | 1.3K | 5.4% | 2 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 1.2K | 5% | 3 |
| Jul 2026 | Voyle & Co | 270 | 1.2% | 4 |
| Jul 2026 | Howard & Co | 130 | 0.56% | 5 |
| Aug 2026 | Bayleys | 21.8K | 86.2% | 1 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 1.7K | 6.7% | 2 |
| Aug 2026 | Tommy’s Real Estate | 1.4K | 5.7% | 3 |
| Aug 2026 | Voyle & Co | 190 | 0.75% | 4 |
| Aug 2026 | Howard & Co | 160 | 0.63% | 5 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Howard & Co | — | — | — |
| Sep 2026 | New Zealand Sotheby’s International Realty | — | — | — |
| Sep 2026 | Tommy’s Real Estate | — | — | — |
| Sep 2026 | Voyle & Co | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Howard & Co**: Measured on the search terms “howard & co”, “howard and co”, “howard and co kapiti”, “howard&co” and “howardandco”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir” and “nzsothebysrealty.com”, summed into one figure.
- **Tommy’s Real Estate**: Measured on the search terms “tommy's real estate”, “tommy's real estate kapiti”, “tommy's real estate new zealand”, “tommy's real estate nz”, “tommy's wellington”, “tommys real estate”, “tommys real estate kapiti”, “tommys wellington” and “tommys.co.nz”, summed into one figure.
- **Voyle & Co**: Measured on the search terms “voyle & co”, “voyle and co” and “voyle and co kapiti”, summed into one figure.

- [Bayleys](/demand/nz/brands/bayleys)
- [Howard & Co](/demand/nz/brands/howard-co)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [Tommy’s Real Estate](/demand/nz/brands/tommys-real-estate)
- [Voyle & Co](/demand/nz/brands/voyle-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kapiti real estate agencies in New Zealand?

In August 2026, Bayleys was the most searched among kapiti real estate agencies in New Zealand, with an estimated 21.8K branded searches and 86.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kapiti real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kapiti-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kapiti-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.