---
title: "Kapiti mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mortgage Link, Craig Pope Financial and Kapiti Mortgages & Insurance, the kapiti mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kapiti-mortgage-advisers"
publisher: "Brandwave"
---

# Kapiti mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Kapiti mortgage advisers using branded search demand from across New Zealand. Share of Search among NZHL, Mortgage Link, Craig Pope Financial and Kapiti Mortgages & Insurance, the kapiti mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kapiti mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: NZHL, 91.1%

## Which brand is most popular in search among kapiti mortgage advisers in New Zealand?

- In August 2026, NZHL was the most searched among kapiti mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 91.1% estimated Share of Search within this set.
- Mortgage Link is in 2nd place, 82.5 percentage points behind at 8.6% Share of Search.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand increased from 88.9% to 91.1%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand decreased from 10.7% to 8.6%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 91.1% in August 2026 and was lowest at 87.8% in June 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among kapiti mortgage advisers in New Zealand peaked at 11.9% in June 2026 and was lowest at 8.6% in August 2026.
- Across the 11 months ending August 2026, Craig Pope Financial and Kapiti Mortgages & Insurance held steady: their estimated Share of Search among kapiti mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NZHL vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-nzhl): 91.1% against 8.6% Share of Search.

## How did search popularity change for New Zealand kapiti mortgage advisers in August 2026?

- Estimated monthly branded searches for Craig Pope Financial in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
- Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
- Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NZHL | 91.1% | 6.4K | -0.5% | NZHL |
| 2 | Mortgage Link | 8.6% | 600 | -6.3% | Mortgage Link |
| 3 | Craig Pope Financial | 0.14% | 10 | 0.0% | Craig Pope Financial |
| 4 | Kapiti Mortgages & Insurance | 0.14% | 10 | 0.0% | Kapiti Mortgages & Insurance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NZHL | 7.1K | 88.9% | 1 |
| Oct 2025 | Mortgage Link | 860 | 10.7% | 2 |
| Oct 2025 | Craig Pope Financial | 20 | 0.25% | 3 |
| Oct 2025 | Kapiti Mortgages & Insurance | 10 | 0.12% | 4 |
| Nov 2025 | NZHL | 7.2K | 91% | 1 |
| Nov 2025 | Mortgage Link | 680 | 8.6% | 2 |
| Nov 2025 | Craig Pope Financial | 20 | 0.25% | 3 |
| Nov 2025 | Kapiti Mortgages & Insurance | 10 | 0.13% | 4 |
| Dec 2025 | NZHL | 5.3K | 90.1% | 1 |
| Dec 2025 | Mortgage Link | 560 | 9.6% | 2 |
| Dec 2025 | Craig Pope Financial | 10 | 0.17% | 3 |
| Dec 2025 | Kapiti Mortgages & Insurance | 10 | 0.17% | 4 |
| Jan 2026 | NZHL | 6.5K | 89.7% | 1 |
| Jan 2026 | Mortgage Link | 730 | 10% | 2 |
| Jan 2026 | Craig Pope Financial | 10 | 0.14% | 3 |
| Jan 2026 | Kapiti Mortgages & Insurance | 10 | 0.14% | 4 |
| Feb 2026 | NZHL | 7.1K | 89.5% | 1 |
| Feb 2026 | Mortgage Link | 800 | 10.1% | 2 |
| Feb 2026 | Kapiti Mortgages & Insurance | 20 | 0.25% | 3 |
| Feb 2026 | Craig Pope Financial | 10 | 0.13% | 4 |
| Mar 2026 | NZHL | 7.1K | 88.9% | 1 |
| Mar 2026 | Mortgage Link | 860 | 10.8% | 2 |
| Mar 2026 | Craig Pope Financial | 10 | 0.13% | 3 |
| Mar 2026 | Kapiti Mortgages & Insurance | 10 | 0.13% | 4 |
| Apr 2026 | NZHL | 5.7K | 88.6% | 1 |
| Apr 2026 | Mortgage Link | 720 | 11.1% | 2 |
| Apr 2026 | Craig Pope Financial | 10 | 0.15% | 3 |
| Apr 2026 | Kapiti Mortgages & Insurance | 10 | 0.15% | 4 |
| May 2026 | NZHL | 6.5K | 88.4% | 1 |
| May 2026 | Mortgage Link | 840 | 11.4% | 2 |
| May 2026 | Craig Pope Financial | 10 | 0.14% | 3 |
| May 2026 | Kapiti Mortgages & Insurance | 10 | 0.14% | 4 |
| Jun 2026 | NZHL | 5.6K | 87.8% | 1 |
| Jun 2026 | Mortgage Link | 760 | 11.9% | 2 |
| Jun 2026 | Craig Pope Financial | 10 | 0.16% | 3 |
| Jun 2026 | Kapiti Mortgages & Insurance | 10 | 0.16% | 4 |
| Jul 2026 | NZHL | 6.4K | 90.7% | 1 |
| Jul 2026 | Mortgage Link | 640 | 9.1% | 2 |
| Jul 2026 | Craig Pope Financial | 10 | 0.14% | 3 |
| Jul 2026 | Kapiti Mortgages & Insurance | 10 | 0.14% | 4 |
| Aug 2026 | NZHL | 6.4K | 91.1% | 1 |
| Aug 2026 | Mortgage Link | 600 | 8.6% | 2 |
| Aug 2026 | Craig Pope Financial | 10 | 0.14% | 3 |
| Aug 2026 | Kapiti Mortgages & Insurance | 10 | 0.14% | 4 |
| Sep 2026 | Craig Pope Financial | — | — | — |
| Sep 2026 | Kapiti Mortgages & Insurance | — | — | — |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | NZHL | — | — | — |

## What is being compared

- **Craig Pope Financial**: Measured on the search term “craig pope financial”.
- **Kapiti Mortgages & Insurance**: Measured on the search term “kapiti mortgages and insurance”.
- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.

- [Craig Pope Financial](/demand/nz/brands/craig-pope-financial)
- [Kapiti Mortgages & Insurance](/demand/nz/brands/kapiti-mortgages-insurance)
- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [NZHL](/demand/nz/brands/nzhl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kapiti mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among kapiti mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 91.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kapiti mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kapiti-mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kapiti-mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.