--- title: "Kapiti law firms in New Zealand: Which brands are most popular in search?" description: "Compare Kapiti law firms using branded search demand from across New Zealand. Share of Search among Kāpiti Law, The Law Connection and Hobson Mills Law, the kapiti law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kapiti-law-firms" publisher: "Brandwave" --- # Kapiti law firms in New Zealand: Which brands are most popular in search? Compare Kapiti law firms using branded search demand from across New Zealand. Share of Search among Kāpiti Law, The Law Connection and Hobson Mills Law, the kapiti law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kapiti law firms - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kāpiti Law, 78.8% ## Which brand is most popular in search among kapiti law firms in New Zealand? - In August 2026, Kāpiti Law was the most searched among kapiti law firms in New Zealand, with an estimated 630 branded searches and 78.8% estimated Share of Search within this set. - The Law Connection is in 2nd place, 62.5 percentage points behind at 16.3% Share of Search. - Across the 11 months ending August 2026, Kāpiti Law’s estimated Share of Search among kapiti law firms in New Zealand increased from 64.6% to 78.8%. - Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand decreased from 27.7% to 16.3%. - Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand decreased from 7.7% to 5%. - Across the 11 months ending August 2026, Kāpiti Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 80% in November 2025 and was lowest at 64.6% in October 2025. - Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand peaked at 27.7% in October 2025 and was lowest at 13.7% in November 2025. - Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 10.1% in December 2025 and was lowest at 5% in August 2026. ## Compare search popularity between leading brands - [Kāpiti Law vs The Law Connection: compare search popularity](/demand/nz/compare/kapiti-law-vs-the-law-connection): 78.8% against 16.3% Share of Search. - [Kāpiti Law vs Hobson Mills Law: compare search popularity](/demand/nz/compare/hobson-mills-law-vs-kapiti-law): 78.8% against 5% Share of Search. - [The Law Connection vs Hobson Mills Law: compare search popularity](/demand/nz/compare/hobson-mills-law-vs-the-law-connection): 16.3% against 5% Share of Search. ## How did search popularity change for New Zealand kapiti law firms in August 2026? - In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%. - In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%. - In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kāpiti Law | 78.8% | 630 | +31.3% | Kāpiti Law | | 2 | The Law Connection | 16.3% | 130 | +8.3% | The Law Connection | | 3 | Hobson Mills Law | 5% | 40 | 0.0% | Hobson Mills Law | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kāpiti Law | 420 | 64.6% | 1 | | Oct 2025 | The Law Connection | 180 | 27.7% | 2 | | Oct 2025 | Hobson Mills Law | 50 | 7.7% | 3 | | Nov 2025 | Kāpiti Law | 760 | 80% | 1 | | Nov 2025 | The Law Connection | 130 | 13.7% | 2 | | Nov 2025 | Hobson Mills Law | 60 | 6.3% | 3 | | Dec 2025 | Kāpiti Law | 480 | 69.6% | 1 | | Dec 2025 | The Law Connection | 140 | 20.3% | 2 | | Dec 2025 | Hobson Mills Law | 70 | 10.1% | 3 | | Jan 2026 | Kāpiti Law | 520 | 76.5% | 1 | | Jan 2026 | The Law Connection | 110 | 16.2% | 2 | | Jan 2026 | Hobson Mills Law | 50 | 7.4% | 3 | | Feb 2026 | Kāpiti Law | 570 | 76% | 1 | | Feb 2026 | The Law Connection | 110 | 14.7% | 2 | | Feb 2026 | Hobson Mills Law | 70 | 9.3% | 3 | | Mar 2026 | Kāpiti Law | 650 | 73% | 1 | | Mar 2026 | The Law Connection | 170 | 19.1% | 2 | | Mar 2026 | Hobson Mills Law | 70 | 7.9% | 3 | | Apr 2026 | Kāpiti Law | 410 | 69.5% | 1 | | Apr 2026 | The Law Connection | 140 | 23.7% | 2 | | Apr 2026 | Hobson Mills Law | 40 | 6.8% | 3 | | May 2026 | Kāpiti Law | 460 | 68.7% | 1 | | May 2026 | The Law Connection | 170 | 25.4% | 2 | | May 2026 | Hobson Mills Law | 40 | 6% | 3 | | Jun 2026 | Kāpiti Law | 440 | 65.7% | 1 | | Jun 2026 | The Law Connection | 180 | 26.9% | 2 | | Jun 2026 | Hobson Mills Law | 50 | 7.5% | 3 | | Jul 2026 | Kāpiti Law | 480 | 75% | 1 | | Jul 2026 | The Law Connection | 120 | 18.8% | 2 | | Jul 2026 | Hobson Mills Law | 40 | 6.3% | 3 | | Aug 2026 | Kāpiti Law | 630 | 78.8% | 1 | | Aug 2026 | The Law Connection | 130 | 16.3% | 2 | | Aug 2026 | Hobson Mills Law | 40 | 5% | 3 | | Sep 2026 | Hobson Mills Law | — | — | — | | Sep 2026 | Kāpiti Law | — | — | — | | Sep 2026 | The Law Connection | — | — | — | ## What is being compared - **Hobson Mills Law**: Measured on the search terms “hobson mills” and “susie mills law”, summed into one figure. - **Kāpiti Law**: Measured on the search terms “kapiti law”, “kapiti law paraparaumu” and “kapiti law waikanae”, summed into one figure. - **The Law Connection**: Measured on the search terms “the law connection”, “the law connection kapiti”, “the law connection paraparaumu” and “the law connection waikanae”, summed into one figure. - [Hobson Mills Law](/demand/nz/brands/hobson-mills-law) - [Kāpiti Law](/demand/nz/brands/kapiti-law) - [The Law Connection](/demand/nz/brands/the-law-connection) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kapiti law firms in New Zealand? In August 2026, Kāpiti Law was the most searched among kapiti law firms in New Zealand, with an estimated 630 branded searches and 78.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Kapiti law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kapiti-law-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kapiti-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.