--- title: "Kāpiti coast restaurants in New Zealand: Which brands are most popular in search?" description: "Compare Kāpiti Coast restaurants in New Zealand by measured brand search demand. Share of Search among Salt & Wood and 50-50, the kāpiti coast restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-kapiti-coast-restaurants" publisher: "Brandwave" --- # Kāpiti coast restaurants in New Zealand: Which brands are most popular in search? Compare Kāpiti Coast restaurants in New Zealand by measured brand search demand. Share of Search among Salt & Wood and 50-50, the kāpiti coast restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Kāpiti Coast restaurants - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Salt & Wood, 54.1% ## Which brand is most popular in search among kāpiti coast restaurants in New Zealand? - In August 2026, Salt & Wood was the most searched among kāpiti coast restaurants in New Zealand, with an estimated 2K branded searches and 54.1% estimated Share of Search within this set. - 50-50 is in 2nd place, 8.2 percentage points behind at 45.9% Share of Search. - Across the 11 months ending August 2026, Salt & Wood’s estimated Share of Search among kāpiti coast restaurants in New Zealand increased from 3.3% to 54.1%. - Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand decreased from 96.7% to 45.9%. - Across the 11 months ending August 2026, Salt & Wood’s estimated Share of Search among kāpiti coast restaurants in New Zealand peaked at 65.3% in May 2026 and was lowest at 2.8% in November 2025. - Across the 11 months ending August 2026, 50-50’s estimated Share of Search among kāpiti coast restaurants in New Zealand peaked at 97.2% in November 2025 and was lowest at 34.7% in May 2026. - Across the 11 months ending August 2026, Salt & Wood rose from 2nd to 1st among kāpiti coast restaurants in New Zealand. - Across the 11 months ending August 2026, 50-50 fell from 1st to 2nd among kāpiti coast restaurants in New Zealand. ## Compare search popularity between leading brands - [Salt & Wood vs 50-50: compare search popularity](/demand/nz/compare/50-50-vs-salt-and-wood): 54.1% against 45.9% Share of Search. ## How did search popularity change for New Zealand kāpiti coast restaurants in August 2026? - In August 2026, Salt & Wood overtook 50-50 to take the highest estimated Share of Search among kāpiti coast restaurants in New Zealand, at 54.1%. - In August 2026, 50-50 lost estimated Share of Search among kāpiti coast restaurants in New Zealand, from 69.3% to 45.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Salt & Wood | 54.1% | 2K | +17.8% | Salt & Wood | | 2 | 50-50 | 45.9% | 1.7K | -55.8% | 50-50 | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | 50-50 | 1.8K | 96.7% | 1 | | Oct 2025 | Salt & Wood | 60 | 3.3% | 2 | | Nov 2025 | 50-50 | 1.7K | 97.2% | 1 | | Nov 2025 | Salt & Wood | 50 | 2.8% | 2 | | Dec 2025 | 50-50 | 1.7K | 96.1% | 1 | | Dec 2025 | Salt & Wood | 70 | 3.9% | 2 | | Jan 2026 | 50-50 | 2.1K | 95.1% | 1 | | Jan 2026 | Salt & Wood | 110 | 4.9% | 2 | | Feb 2026 | 50-50 | 2.1K | 96.3% | 1 | | Feb 2026 | Salt & Wood | 80 | 3.7% | 2 | | Mar 2026 | 50-50 | 1.7K | 96.1% | 1 | | Mar 2026 | Salt & Wood | 70 | 3.9% | 2 | | Apr 2026 | 50-50 | 1.6K | 53.5% | 1 | | Apr 2026 | Salt & Wood | 1.4K | 46.5% | 2 | | May 2026 | Salt & Wood | 3.1K | 65.3% | 1 | | May 2026 | 50-50 | 1.6K | 34.7% | 2 | | Jun 2026 | 50-50 | 2.5K | 55.8% | 1 | | Jun 2026 | Salt & Wood | 2K | 44.2% | 2 | | Jul 2026 | 50-50 | 3.8K | 69.3% | 1 | | Jul 2026 | Salt & Wood | 1.7K | 30.7% | 2 | | Aug 2026 | Salt & Wood | 2K | 54.1% | 1 | | Aug 2026 | 50-50 | 1.7K | 45.9% | 2 | | Sep 2026 | 50-50 | — | — | — | | Sep 2026 | Salt & Wood | — | — | — | ## What is being compared - **50-50**: Measured on the search terms “50 50 kapiti”, “50 50 paraparaumu”, “50 50 restaurant” and “50 50 restaurant paraparaumu”, summed into one figure. - **Salt & Wood**: Measured on the search terms “salt & wood” and “saltwood”, summed into one figure. - [50-50](/demand/nz/brands/50-50) - [Salt & Wood](/demand/nz/brands/salt-and-wood) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among kāpiti coast restaurants in New Zealand? In August 2026, Salt & Wood was the most searched among kāpiti coast restaurants in New Zealand, with an estimated 2K branded searches and 54.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Kāpiti coast restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kapiti-coast-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kapiti-coast-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.