---
title: "Kapiti accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Kapiti accounting firms using branded search demand from across New Zealand. Share of Search among WH Accounting & Advisory, SBA, First Class Accounts, Kapiti Chartered Accountants, Deans & Associates, Hine Accountants, GAB Chartered Accountants and Staples Tax, the kapiti accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-kapiti-accounting-firms"
publisher: "Brandwave"
---

# Kapiti accounting firms in New Zealand: Which brands are most popular in search?

Compare Kapiti accounting firms using branded search demand from across New Zealand. Share of Search among WH Accounting & Advisory, SBA, First Class Accounts, Kapiti Chartered Accountants, Deans & Associates, Hine Accountants, GAB Chartered Accountants and Staples Tax, the kapiti accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kapiti accounting firms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: WH Accounting & Advisory, 88.3%

## Which brand is most popular in search among kapiti accounting firms in New Zealand?

- In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 22.2K branded searches and 88.3% estimated Share of Search within this set.
- SBA is in 2nd place, 77.6 percentage points behind at 10.8% Share of Search.
- Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand decreased from 89% to 88.3%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand increased from 10.1% to 10.8%.
- Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 90.2% in December 2025 and was lowest at 85.3% in April 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 13.6% in April 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, GAB Chartered Accountants rose from 8th to 7th among kapiti accounting firms in New Zealand.
- Across the 11 months ending August 2026, Staples Tax fell from 7th to 8th among kapiti accounting firms in New Zealand.
- Across the 11 months ending August 2026, First Class Accounts, Kapiti Chartered Accountants, Deans & Associates and Hine Accountants held steady: their estimated Share of Search among kapiti accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [WH Accounting & Advisory vs SBA: compare search popularity](/demand/nz/compare/sba-vs-wh-accounting-advisory): 88.3% against 10.8% Share of Search.

## How did search popularity change for New Zealand kapiti accounting firms in August 2026?

- In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
- In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.
- Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
- Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | WH Accounting & Advisory | 88.3% | 22.2K | +22.6% | WH Accounting & Advisory |
| 2 | SBA | 10.8% | 2.7K | +9.7% | SBA |
| 3 | First Class Accounts | 0.28% | 70 | -22.2% | First Class Accounts |
| 4 | Kapiti Chartered Accountants | 0.28% | 70 | -12.5% | Kapiti Chartered Accountants |
| 5 | Deans & Associates | 0.16% | 40 | +33.3% | Deans & Associates |
| 6 | Hine Accountants | 0.08% | 20 | 0.0% | Hine Accountants |
| 7 | GAB Chartered Accountants | 0.04% | 10 | 0.0% | GAB Chartered Accountants |
| 8 | Staples Tax | 0.04% | 10 | 0.0% | Staples Tax |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | WH Accounting & Advisory | 22.2K | 89% | 1 |
| Oct 2025 | SBA | 2.5K | 10.1% | 2 |
| Oct 2025 | First Class Accounts | 90 | 0.36% | 3 |
| Oct 2025 | Kapiti Chartered Accountants | 80 | 0.32% | 4 |
| Oct 2025 | Deans & Associates | 30 | 0.12% | 5 |
| Oct 2025 | Hine Accountants | 10 | 0.04% | 6 |
| Oct 2025 | Staples Tax | 10 | 0.04% | 7 |
| Oct 2025 | GAB Chartered Accountants | 0 | 0% | 8 |
| Nov 2025 | WH Accounting & Advisory | 18.1K | 88.1% | 1 |
| Nov 2025 | SBA | 2.3K | 10.9% | 2 |
| Nov 2025 | First Class Accounts | 90 | 0.44% | 3 |
| Nov 2025 | Kapiti Chartered Accountants | 50 | 0.24% | 4 |
| Nov 2025 | Deans & Associates | 20 | 0.1% | 5 |
| Nov 2025 | Hine Accountants | 20 | 0.1% | 6 |
| Nov 2025 | Staples Tax | 10 | 0.05% | 7 |
| Nov 2025 | GAB Chartered Accountants | 0 | 0% | 8 |
| Dec 2025 | WH Accounting & Advisory | 18.1K | 90.2% | 1 |
| Dec 2025 | SBA | 1.7K | 8.6% | 2 |
| Dec 2025 | First Class Accounts | 70 | 0.35% | 3 |
| Dec 2025 | Kapiti Chartered Accountants | 60 | 0.3% | 4 |
| Dec 2025 | Deans & Associates | 50 | 0.25% | 5 |
| Dec 2025 | Hine Accountants | 40 | 0.2% | 6 |
| Dec 2025 | GAB Chartered Accountants | 10 | 0.05% | 7 |
| Dec 2025 | Staples Tax | 10 | 0.05% | 8 |
| Jan 2026 | WH Accounting & Advisory | 18.1K | 86.9% | 1 |
| Jan 2026 | SBA | 2.5K | 11.8% | 2 |
| Jan 2026 | Kapiti Chartered Accountants | 110 | 0.53% | 3 |
| Jan 2026 | First Class Accounts | 90 | 0.43% | 4 |
| Jan 2026 | Deans & Associates | 40 | 0.19% | 5 |
| Jan 2026 | Hine Accountants | 20 | 0.1% | 6 |
| Jan 2026 | Staples Tax | 10 | 0.05% | 7 |
| Jan 2026 | GAB Chartered Accountants | 0 | 0% | 8 |
| Feb 2026 | WH Accounting & Advisory | 18.1K | 86.8% | 1 |
| Feb 2026 | SBA | 2.5K | 12% | 2 |
| Feb 2026 | First Class Accounts | 110 | 0.53% | 3 |
| Feb 2026 | Kapiti Chartered Accountants | 80 | 0.38% | 4 |
| Feb 2026 | Deans & Associates | 30 | 0.14% | 5 |
| Feb 2026 | Hine Accountants | 10 | 0.05% | 6 |
| Feb 2026 | Staples Tax | 10 | 0.05% | 7 |
| Feb 2026 | GAB Chartered Accountants | 0 | 0% | 8 |
| Mar 2026 | WH Accounting & Advisory | 22.2K | 86.6% | 1 |
| Mar 2026 | SBA | 3.1K | 12.1% | 2 |
| Mar 2026 | Kapiti Chartered Accountants | 150 | 0.59% | 3 |
| Mar 2026 | First Class Accounts | 120 | 0.47% | 4 |
| Mar 2026 | Deans & Associates | 40 | 0.16% | 5 |
| Mar 2026 | Hine Accountants | 10 | 0.04% | 6 |
| Mar 2026 | Staples Tax | 10 | 0.04% | 7 |
| Mar 2026 | GAB Chartered Accountants | 0 | 0% | 8 |
| Apr 2026 | WH Accounting & Advisory | 18.1K | 85.3% | 1 |
| Apr 2026 | SBA | 2.9K | 13.6% | 2 |
| Apr 2026 | First Class Accounts | 110 | 0.52% | 3 |
| Apr 2026 | Kapiti Chartered Accountants | 70 | 0.33% | 4 |
| Apr 2026 | Deans & Associates | 20 | 0.09% | 5 |
| Apr 2026 | GAB Chartered Accountants | 10 | 0.05% | 6 |
| Apr 2026 | Hine Accountants | 10 | 0.05% | 7 |
| Apr 2026 | Staples Tax | 10 | 0.05% | 8 |
| May 2026 | WH Accounting & Advisory | 22.2K | 88.3% | 1 |
| May 2026 | SBA | 2.7K | 10.7% | 2 |
| May 2026 | First Class Accounts | 90 | 0.36% | 3 |
| May 2026 | Kapiti Chartered Accountants | 90 | 0.36% | 4 |
| May 2026 | Deans & Associates | 20 | 0.08% | 5 |
| May 2026 | Hine Accountants | 20 | 0.08% | 6 |
| May 2026 | Staples Tax | 10 | 0.04% | 7 |
| May 2026 | GAB Chartered Accountants | 0 | 0% | 8 |
| Jun 2026 | WH Accounting & Advisory | 22.3K | 86.6% | 1 |
| Jun 2026 | SBA | 3.2K | 12.4% | 2 |
| Jun 2026 | Kapiti Chartered Accountants | 100 | 0.39% | 3 |
| Jun 2026 | First Class Accounts | 80 | 0.31% | 4 |
| Jun 2026 | Deans & Associates | 40 | 0.16% | 5 |
| Jun 2026 | Hine Accountants | 20 | 0.08% | 6 |
| Jun 2026 | Staples Tax | 10 | 0.04% | 7 |
| Jun 2026 | GAB Chartered Accountants | 0 | 0% | 8 |
| Jul 2026 | WH Accounting & Advisory | 18.1K | 87% | 1 |
| Jul 2026 | SBA | 2.5K | 11.9% | 2 |
| Jul 2026 | First Class Accounts | 90 | 0.43% | 3 |
| Jul 2026 | Kapiti Chartered Accountants | 80 | 0.38% | 4 |
| Jul 2026 | Deans & Associates | 30 | 0.14% | 5 |
| Jul 2026 | Hine Accountants | 20 | 0.1% | 6 |
| Jul 2026 | GAB Chartered Accountants | 10 | 0.05% | 7 |
| Jul 2026 | Staples Tax | 10 | 0.05% | 8 |
| Aug 2026 | WH Accounting & Advisory | 22.2K | 88.3% | 1 |
| Aug 2026 | SBA | 2.7K | 10.8% | 2 |
| Aug 2026 | First Class Accounts | 70 | 0.28% | 3 |
| Aug 2026 | Kapiti Chartered Accountants | 70 | 0.28% | 4 |
| Aug 2026 | Deans & Associates | 40 | 0.16% | 5 |
| Aug 2026 | Hine Accountants | 20 | 0.08% | 6 |
| Aug 2026 | GAB Chartered Accountants | 10 | 0.04% | 7 |
| Aug 2026 | Staples Tax | 10 | 0.04% | 8 |
| Sep 2026 | Deans & Associates | — | — | — |
| Sep 2026 | First Class Accounts | — | — | — |
| Sep 2026 | GAB Chartered Accountants | — | — | — |
| Sep 2026 | Hine Accountants | — | — | — |
| Sep 2026 | Kapiti Chartered Accountants | — | — | — |
| Sep 2026 | SBA | — | — | — |
| Sep 2026 | Staples Tax | — | — | — |
| Sep 2026 | WH Accounting & Advisory | — | — | — |

## What is being compared

- **Deans & Associates**: Measured on the search terms “deans & associates”, “deans and associates”, “deans and associates kapiti” and “deans associates”, summed into one figure.
- **First Class Accounts**: Measured on the search terms “first class accounts”, “first class accounts blenheim”, “first class accounts nz”, “firstclassaccounts” and “firstclassaccounts.co.nz”, summed into one figure.
- **GAB Chartered Accountants**: Measured on the search term “gab accountants”.
- **Hine Accountants**: Measured on the search term “hine accountants”.
- **Kapiti Chartered Accountants**: Measured on the search terms “kapiti chartered accountants” and “kapiti.accountants”, summed into one figure.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.
- **Staples Tax**: Measured on the search term “staples tax”.
- **WH Accounting & Advisory**: Measured on the search terms “wh accounting” and “whaa”, summed into one figure.

- [Deans & Associates](/demand/nz/brands/deans-associates)
- [First Class Accounts](/demand/nz/brands/first-class-accounts)
- [GAB Chartered Accountants](/demand/nz/brands/gab-chartered-accountants)
- [Hine Accountants](/demand/nz/brands/hine-accountants)
- [Kapiti Chartered Accountants](/demand/nz/brands/kapiti-chartered-accountants)
- [SBA](/demand/nz/brands/sba)
- [Staples Tax](/demand/nz/brands/staples-tax)
- [WH Accounting & Advisory](/demand/nz/brands/wh-accounting-advisory)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kapiti accounting firms in New Zealand?

In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 22.2K branded searches and 88.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Kapiti accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-kapiti-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-kapiti-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.