---
title: "Jump starter brands in New Zealand: Which are searched most?"
description: "Compare the portable jump starter brands New Zealanders buy. Share of Search among Anker, NOCO, Projecta, Stanley and GOOLOO, the jump starter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-jump-starter-brands"
publisher: "Brandwave"
---

# Jump starter brands in New Zealand: Which are searched most?

Compare the portable jump starter brands New Zealanders buy. Share of Search among Anker, NOCO, Projecta, Stanley and GOOLOO, the jump starter brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jump starter brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Anker, 53.5%

## Which brand is most popular in search among jump starter brands in New Zealand?

- In September 2026, Anker was the most searched among jump starter brands in New Zealand, with an estimated 1.8K branded searches, 53.5% of all searches for the five we track.
- NOCO is in 2nd place, 23.7 percentage points behind at 29.8%.
- Across the 12 months ending September 2026, Anker’s share of searches among jump starter brands in New Zealand increased from 44.2% to 53.5%.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand decreased from 32.1% to 29.8%.
- Across the 12 months ending September 2026, Projecta’s share of searches among jump starter brands in New Zealand decreased from 18.9% to 13.1%.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand decreased from 4.4% to 3.3%.
- Across the 12 months ending September 2026, Anker’s share of searches among jump starter brands in New Zealand peaked at 53.5% in September 2026 and was lowest at 41.3% in July 2026.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands in New Zealand peaked at 38.9% in June 2026 and was lowest at 29.8% in September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.8% in June 2026.
- Across the 12 months ending September 2026, GOOLOO held steady: its share of searches among jump starter brands in New Zealand moved less than 0.5 percentage points.

## Top jump starter brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, NOCO, Projecta and GOOLOO were mentioned most often, in three of the four answers. NOCO was recommended most often, coming first in all three answers that gave a list. Projecta was second, and GOOLOO was third. Anker, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| NOCO | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Projecta | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| GOOLOO | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Anker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about jump starter brands

- Asked ChatGPT "Which jump starter brand should I buy in New Zealand?": 1. NOCO, 2. Projecta, 3. GOOLOO
- Asked ChatGPT "What are the best jump starter brands in New Zealand?": 1. NOCO, 2. Projecta, 3. GOOLOO
- Asked ChatGPT "What's the best jump starter brand in New Zealand for a flat battery?": 1. NOCO, 2. Projecta, 3. GOOLOO
- Searched Google, AI Overview "jump starter nz": named none of the brands we track

Not named in any answer: Anker and Stanley.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Anker vs NOCO: compare search popularity](/demand/nz/compare/anker-vs-noco): 53.5% against 29.8% Share of Search.
- [Anker vs Projecta: compare search popularity](/demand/nz/compare/anker-vs-projecta): 53.5% against 13.1% Share of Search.
- [Anker vs Stanley: compare search popularity](/demand/nz/compare/anker-vs-stanley-wheelbarrow): 53.5% against 3.3% Share of Search.
- [NOCO vs Projecta: compare search popularity](/demand/nz/compare/noco-vs-projecta): 29.8% against 13.1% Share of Search.
- [NOCO vs Stanley: compare search popularity](/demand/nz/compare/noco-vs-stanley-wheelbarrow): 29.8% against 3.3% Share of Search.
- [Projecta vs Stanley: compare search popularity](/demand/nz/compare/projecta-vs-stanley-wheelbarrow): 13.1% against 3.3% Share of Search.

## How did search popularity change for New Zealand jump starter brands in September 2026?

- In September 2026, Anker gained share of searches among jump starter brands in New Zealand, from 45.6% to 53.5%.
- In September 2026, Stanley gained share of searches among jump starter brands in New Zealand, from 2.8% to 3.3%.
- In September 2026, Projecta lost share of searches among jump starter brands in New Zealand, from 17.5% to 13.1%.
- In September 2026, NOCO lost share of searches among jump starter brands in New Zealand, from 33.4% to 29.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Anker | 53.5% | 1.8K | +20.5% | Anker |
| 2 | NOCO | 29.8% | 980 | -8.4% | NOCO |
| 3 | Projecta | 13.1% | 430 | -23.2% | Projecta |
| 4 | Stanley | 3.3% | 110 | +22.2% | Stanley |
| 5 | GOOLOO | 0.3% | 10 | -50.0% | GOOLOO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Anker | 1.1K | 44.2% | 1 |
| Oct 2025 | NOCO | 800 | 32.1% | 2 |
| Oct 2025 | Projecta | 470 | 18.9% | 3 |
| Oct 2025 | Stanley | 110 | 4.4% | 4 |
| Oct 2025 | GOOLOO | 10 | 0.4% | 5 |
| Nov 2025 | Anker | 1.2K | 45.6% | 1 |
| Nov 2025 | NOCO | 910 | 34.6% | 2 |
| Nov 2025 | Projecta | 380 | 14.4% | 3 |
| Nov 2025 | Stanley | 110 | 4.2% | 4 |
| Nov 2025 | GOOLOO | 30 | 1.1% | 5 |
| Dec 2025 | Anker | 1.2K | 46.4% | 1 |
| Dec 2025 | NOCO | 870 | 33.1% | 2 |
| Dec 2025 | Projecta | 430 | 16.3% | 3 |
| Dec 2025 | Stanley | 90 | 3.4% | 4 |
| Dec 2025 | GOOLOO | 20 | 0.76% | 5 |
| Jan 2026 | Anker | 1.2K | 45.3% | 1 |
| Jan 2026 | NOCO | 870 | 32.6% | 2 |
| Jan 2026 | Projecta | 430 | 16.1% | 3 |
| Jan 2026 | Stanley | 140 | 5.2% | 4 |
| Jan 2026 | GOOLOO | 20 | 0.75% | 5 |
| Feb 2026 | Anker | 990 | 43.2% | 1 |
| Feb 2026 | NOCO | 800 | 34.9% | 2 |
| Feb 2026 | Projecta | 420 | 18.3% | 3 |
| Feb 2026 | Stanley | 70 | 3.1% | 4 |
| Feb 2026 | GOOLOO | 10 | 0.44% | 5 |
| Mar 2026 | Anker | 1.2K | 46.3% | 1 |
| Mar 2026 | NOCO | 800 | 31.4% | 2 |
| Mar 2026 | Projecta | 470 | 18.4% | 3 |
| Mar 2026 | Stanley | 90 | 3.5% | 4 |
| Mar 2026 | GOOLOO | 10 | 0.39% | 5 |
| Apr 2026 | Anker | 1.2K | 43.8% | 1 |
| Apr 2026 | NOCO | 960 | 36.2% | 2 |
| Apr 2026 | Projecta | 420 | 15.8% | 3 |
| Apr 2026 | Stanley | 90 | 3.4% | 4 |
| Apr 2026 | GOOLOO | 20 | 0.75% | 5 |
| May 2026 | Anker | 1.1K | 44% | 1 |
| May 2026 | NOCO | 960 | 37.1% | 2 |
| May 2026 | Projecta | 430 | 16.6% | 3 |
| May 2026 | Stanley | 50 | 1.9% | 4 |
| May 2026 | GOOLOO | 10 | 0.39% | 5 |
| Jun 2026 | Anker | 1.1K | 41.5% | 1 |
| Jun 2026 | NOCO | 1.1K | 38.9% | 2 |
| Jun 2026 | Projecta | 470 | 17.1% | 3 |
| Jun 2026 | Stanley | 50 | 1.8% | 4 |
| Jun 2026 | GOOLOO | 20 | 0.73% | 5 |
| Jul 2026 | Anker | 1.2K | 41.3% | 1 |
| Jul 2026 | NOCO | 1.1K | 37.2% | 2 |
| Jul 2026 | Projecta | 530 | 17.8% | 3 |
| Jul 2026 | Stanley | 90 | 3% | 4 |
| Jul 2026 | GOOLOO | 20 | 0.67% | 5 |
| Aug 2026 | Anker | 1.5K | 45.6% | 1 |
| Aug 2026 | NOCO | 1.1K | 33.4% | 2 |
| Aug 2026 | Projecta | 560 | 17.5% | 3 |
| Aug 2026 | Stanley | 90 | 2.8% | 4 |
| Aug 2026 | GOOLOO | 20 | 0.63% | 5 |
| Sep 2026 | Anker | 1.8K | 53.5% | 1 |
| Sep 2026 | NOCO | 980 | 29.8% | 2 |
| Sep 2026 | Projecta | 430 | 13.1% | 3 |
| Sep 2026 | Stanley | 110 | 3.3% | 4 |
| Sep 2026 | GOOLOO | 10 | 0.3% | 5 |

## What is being compared

- **Anker**: Measured on the search terms “anker”, “anker nano” and “anker nebula”, summed into one figure.
- **GOOLOO**: Measured on the search term “gooloo”.
- **NOCO**: Measured on the search terms “noco” and “noco jump starter”, summed into one figure.
- **Projecta**: Measured on the search terms “projecta” and “projecta jump starter”, summed into one figure.
- **Stanley**: Measured on the search term “stanley wheelbarrow”.

- [Anker](/demand/nz/brands/anker)
- [GOOLOO](/demand/nz/brands/gooloo)
- [NOCO](/demand/nz/brands/noco)
- [Projecta](/demand/nz/brands/projecta)
- [Stanley](/demand/nz/brands/stanley-wheelbarrow)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jump starter brands in New Zealand?

In September 2026, Anker was the most searched among jump starter brands in New Zealand, with an estimated 1.8K branded searches, 53.5% of all searches for the five we track.

## Cite this page

Brandwave. "Jump starter brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-jump-starter-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jump-starter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.