---
title: "Job boards in New Zealand: Which brands are most popular in search?"
description: "Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Share of Search among SEEK, Trade Me Jobs, Indeed, Student Job Search, Jora, Sidekicker, Do Good Jobs, Backpacker Board and MyJobSpace, the job boards Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-job-boards"
publisher: "Brandwave"
---

# Job boards in New Zealand: Which brands are most popular in search?

Compare job search websites and apps used by job seekers in New Zealand, using branded searches made in New Zealand. Share of Search among SEEK, Trade Me Jobs, Indeed, Student Job Search, Jora, Sidekicker, Do Good Jobs, Backpacker Board and MyJobSpace, the job boards Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: job boards
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: SEEK, 74.4%

## Which brand is most popular in search among job boards in New Zealand?

- In August 2026, SEEK was the most searched among job boards in New Zealand, with an estimated 629K branded searches and 74.4% estimated Share of Search within this set.
- Trade Me Jobs is in 2nd place, 65.6 percentage points behind at 8.8% Share of Search.
- Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand increased from 65.9% to 74.4%.
- Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand decreased from 12.3% to 8.8%.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand decreased from 9.9% to 8.1%.
- Across the 11 months ending August 2026, Student Job Search’s estimated Share of Search among job boards in New Zealand decreased from 7% to 5.1%.
- Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand decreased from 2.5% to 1.8%.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand decreased from 1.4% to 0.83%.
- Across the 11 months ending August 2026, SEEK’s estimated Share of Search among job boards in New Zealand peaked at 74.4% in August 2026 and was lowest at 63.7% in November 2025.
- Across the 11 months ending August 2026, Trade Me Jobs’ estimated Share of Search among job boards in New Zealand peaked at 14% in March 2026 and was lowest at 8.8% in August 2026.
- Across the 11 months ending August 2026, Indeed’s estimated Share of Search among job boards in New Zealand peaked at 9.9% in October 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, Student Job Search’s estimated Share of Search among job boards in New Zealand peaked at 9.2% in November 2025 and was lowest at 5.1% in August 2026.
- Across the 11 months ending August 2026, Jora’s estimated Share of Search among job boards in New Zealand peaked at 2.9% in April 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, Sidekicker’s estimated Share of Search among job boards in New Zealand peaked at 2.2% in November 2025 and was lowest at 0.83% in August 2026.
- Across the 11 months ending August 2026, Do Good Jobs, Backpacker Board and MyJobSpace held steady: their estimated Share of Search among job boards in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SEEK vs Trade Me Jobs: compare search popularity](/demand/nz/compare/seek-vs-trade-me-jobs): 74.4% against 8.8% Share of Search.
- [SEEK vs Indeed: compare search popularity](/demand/nz/compare/indeed-vs-seek): 74.4% against 8.1% Share of Search.
- [SEEK vs Student Job Search: compare search popularity](/demand/nz/compare/seek-vs-student-job-search): 74.4% against 5.1% Share of Search.
- [Trade Me Jobs vs Indeed: compare search popularity](/demand/nz/compare/indeed-vs-trade-me-jobs): 8.8% against 8.1% Share of Search.
- [Trade Me Jobs vs Student Job Search: compare search popularity](/demand/nz/compare/student-job-search-vs-trade-me-jobs): 8.8% against 5.1% Share of Search.
- [Indeed vs Student Job Search: compare search popularity](/demand/nz/compare/indeed-vs-student-job-search): 8.1% against 5.1% Share of Search.

## How did search popularity change for New Zealand job boards in August 2026?

- In August 2026, SEEK gained estimated Share of Search among job boards in New Zealand, from 72.8% to 74.4%.
- In August 2026, Trade Me Jobs lost estimated Share of Search among job boards in New Zealand, from 9.7% to 8.8%.
- Jora’s estimated Share of Search among job boards in New Zealand has lost ground for 3 months in a row, from 2.8% to 1.8% in August 2026.
- Estimated monthly branded searches for Sidekicker in New Zealand fell 30.8% over 11 measured months, from 10.1K to 7K in August 2026.
- Estimated monthly branded searches for Backpacker Board in New Zealand fell 16.9% over 11 measured months, from 3.3K to 2.7K in August 2026.
- Estimated monthly branded searches for Student Job Search in New Zealand fell 13.2% over 11 measured months, from 50K to 43.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SEEK | 74.4% | 629K | +15.3% | SEEK |
| 2 | Trade Me Jobs | 8.8% | 74.4K | +2.7% | Trade Me Limited |
| 3 | Indeed | 8.1% | 68.6K | +15.0% | Indeed |
| 4 | Student Job Search | 5.1% | 43.4K | +5.7% | Student Job Search |
| 5 | Jora | 1.8% | 15.6K | -9.5% | SEEK |
| 6 | Sidekicker | 0.83% | 7K | +4.8% | Sidekicker |
| 7 | Do Good Jobs | 0.4% | 3.4K | +0.6% | Do Good Jobs |
| 8 | Backpacker Board | 0.32% | 2.7K | +12.9% | Backpacker Board |
| 9 | MyJobSpace | 0.14% | 1.2K | +8.1% | MyJobSpace |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SEEK | 473K | 65.9% | 1 |
| Oct 2025 | Trade Me Jobs | 88K | 12.3% | 2 |
| Oct 2025 | Indeed | 70.9K | 9.9% | 3 |
| Oct 2025 | Student Job Search | 50K | 7% | 4 |
| Oct 2025 | Jora | 18.2K | 2.5% | 5 |
| Oct 2025 | Sidekicker | 10.1K | 1.4% | 6 |
| Oct 2025 | Do Good Jobs | 3.4K | 0.48% | 7 |
| Oct 2025 | Backpacker Board | 3.3K | 0.45% | 8 |
| Oct 2025 | MyJobSpace | 1.3K | 0.18% | 9 |
| Nov 2025 | SEEK | 471K | 63.7% | 1 |
| Nov 2025 | Trade Me Jobs | 88.6K | 12% | 2 |
| Nov 2025 | Indeed | 68.5K | 9.3% | 3 |
| Nov 2025 | Student Job Search | 68.1K | 9.2% | 4 |
| Nov 2025 | Jora | 18.1K | 2.5% | 5 |
| Nov 2025 | Sidekicker | 16.3K | 2.2% | 6 |
| Nov 2025 | Backpacker Board | 4.2K | 0.57% | 7 |
| Nov 2025 | Do Good Jobs | 3.5K | 0.47% | 8 |
| Nov 2025 | MyJobSpace | 1.1K | 0.15% | 9 |
| Dec 2025 | SEEK | 382K | 66.3% | 1 |
| Dec 2025 | Trade Me Jobs | 73.4K | 12.8% | 2 |
| Dec 2025 | Indeed | 47K | 8.2% | 3 |
| Dec 2025 | Student Job Search | 41.5K | 7.2% | 4 |
| Dec 2025 | Jora | 15.2K | 2.6% | 5 |
| Dec 2025 | Sidekicker | 8.9K | 1.5% | 6 |
| Dec 2025 | Backpacker Board | 4.2K | 0.73% | 7 |
| Dec 2025 | Do Good Jobs | 2.7K | 0.47% | 8 |
| Dec 2025 | MyJobSpace | 910 | 0.16% | 9 |
| Jan 2026 | SEEK | 542K | 68.6% | 1 |
| Jan 2026 | Trade Me Jobs | 93.2K | 11.8% | 2 |
| Jan 2026 | Indeed | 68.7K | 8.7% | 3 |
| Jan 2026 | Student Job Search | 50.3K | 6.4% | 4 |
| Jan 2026 | Jora | 19.9K | 2.5% | 5 |
| Jan 2026 | Sidekicker | 7K | 0.88% | 6 |
| Jan 2026 | Backpacker Board | 4.1K | 0.52% | 7 |
| Jan 2026 | Do Good Jobs | 3.5K | 0.44% | 8 |
| Jan 2026 | MyJobSpace | 1.1K | 0.14% | 9 |
| Feb 2026 | SEEK | 467K | 65.9% | 1 |
| Feb 2026 | Trade Me Jobs | 98.2K | 13.8% | 2 |
| Feb 2026 | Indeed | 59.6K | 8.4% | 3 |
| Feb 2026 | Student Job Search | 50K | 7% | 4 |
| Feb 2026 | Jora | 19.2K | 2.7% | 5 |
| Feb 2026 | Sidekicker | 7K | 0.98% | 6 |
| Feb 2026 | Do Good Jobs | 3.5K | 0.5% | 7 |
| Feb 2026 | Backpacker Board | 3.3K | 0.46% | 8 |
| Feb 2026 | MyJobSpace | 1.4K | 0.19% | 9 |
| Mar 2026 | SEEK | 544K | 67.1% | 1 |
| Mar 2026 | Trade Me Jobs | 113K | 14% | 2 |
| Mar 2026 | Indeed | 59.7K | 7.4% | 3 |
| Mar 2026 | Student Job Search | 50.1K | 6.2% | 4 |
| Mar 2026 | Jora | 22.2K | 2.7% | 5 |
| Mar 2026 | Sidekicker | 12.3K | 1.5% | 6 |
| Mar 2026 | Do Good Jobs | 4.1K | 0.5% | 7 |
| Mar 2026 | Backpacker Board | 3.6K | 0.44% | 8 |
| Mar 2026 | MyJobSpace | 1.6K | 0.2% | 9 |
| Apr 2026 | SEEK | 446K | 67.9% | 1 |
| Apr 2026 | Trade Me Jobs | 71.9K | 10.9% | 2 |
| Apr 2026 | Indeed | 57.5K | 8.8% | 3 |
| Apr 2026 | Student Job Search | 43.1K | 6.6% | 4 |
| Apr 2026 | Jora | 19.3K | 2.9% | 5 |
| Apr 2026 | Sidekicker | 9.9K | 1.5% | 6 |
| Apr 2026 | Backpacker Board | 4.3K | 0.66% | 7 |
| Apr 2026 | Do Good Jobs | 3.5K | 0.53% | 8 |
| Apr 2026 | MyJobSpace | 1.5K | 0.23% | 9 |
| May 2026 | SEEK | 544K | 70.3% | 1 |
| May 2026 | Trade Me Jobs | 86.2K | 11.1% | 2 |
| May 2026 | Indeed | 61.5K | 7.9% | 3 |
| May 2026 | Student Job Search | 42.8K | 5.5% | 4 |
| May 2026 | Jora | 21.4K | 2.8% | 5 |
| May 2026 | Sidekicker | 8.4K | 1.1% | 6 |
| May 2026 | Backpacker Board | 4.8K | 0.62% | 7 |
| May 2026 | Do Good Jobs | 3.5K | 0.45% | 8 |
| May 2026 | MyJobSpace | 1.3K | 0.16% | 9 |
| Jun 2026 | SEEK | 546K | 72.3% | 1 |
| Jun 2026 | Trade Me Jobs | 73.1K | 9.7% | 2 |
| Jun 2026 | Indeed | 60.4K | 8% | 3 |
| Jun 2026 | Student Job Search | 40.6K | 5.4% | 4 |
| Jun 2026 | Jora | 19.4K | 2.6% | 5 |
| Jun 2026 | Sidekicker | 7K | 0.93% | 6 |
| Jun 2026 | Backpacker Board | 3.5K | 0.46% | 7 |
| Jun 2026 | Do Good Jobs | 3.4K | 0.45% | 8 |
| Jun 2026 | MyJobSpace | 1.5K | 0.2% | 9 |
| Jul 2026 | SEEK | 546K | 72.8% | 1 |
| Jul 2026 | Trade Me Jobs | 72.4K | 9.7% | 2 |
| Jul 2026 | Indeed | 59.6K | 8% | 3 |
| Jul 2026 | Student Job Search | 41K | 5.5% | 4 |
| Jul 2026 | Jora | 17.3K | 2.3% | 5 |
| Jul 2026 | Sidekicker | 6.7K | 0.89% | 6 |
| Jul 2026 | Do Good Jobs | 3.4K | 0.45% | 7 |
| Jul 2026 | Backpacker Board | 2.4K | 0.32% | 8 |
| Jul 2026 | MyJobSpace | 1.1K | 0.15% | 9 |
| Aug 2026 | SEEK | 629K | 74.4% | 1 |
| Aug 2026 | Trade Me Jobs | 74.4K | 8.8% | 2 |
| Aug 2026 | Indeed | 68.6K | 8.1% | 3 |
| Aug 2026 | Student Job Search | 43.4K | 5.1% | 4 |
| Aug 2026 | Jora | 15.6K | 1.8% | 5 |
| Aug 2026 | Sidekicker | 7K | 0.83% | 6 |
| Aug 2026 | Do Good Jobs | 3.4K | 0.4% | 7 |
| Aug 2026 | Backpacker Board | 2.7K | 0.32% | 8 |
| Aug 2026 | MyJobSpace | 1.2K | 0.14% | 9 |
| Sep 2026 | Backpacker Board | — | — | — |
| Sep 2026 | Do Good Jobs | — | — | — |
| Sep 2026 | Indeed | — | — | — |
| Sep 2026 | Jora | — | — | — |
| Sep 2026 | MyJobSpace | — | — | — |
| Sep 2026 | SEEK | — | — | — |
| Sep 2026 | Sidekicker | — | — | — |
| Sep 2026 | Student Job Search | — | — | — |
| Sep 2026 | Trade Me Jobs | — | — | — |

## What is being compared

- **Backpacker Board**: Measured on the search terms “Backpacker Board”, “backpacker board new zealand”, “backpacker board new zealand jobs”, “backpacker board nz”, “backpacker board nz jobs”, “backpacker job board”, “backpacker job board new zealand”, “backpacker job board nz”, “nz backpacker board” and “nz backpacker job board”, summed into one figure.
- **Do Good Jobs**: Measured on the search terms “Do Good Jobs”, “do good jobs nz”, “do good jobs wellington” and “dogoodjobs”, summed into one figure.
- **Indeed**: Measured on the search terms “auckland jobs indeed”, “employment indeed”, “find jobs on indeed”, “Indeed”, “indeed auckland”, “indeed auckland jobs”, “indeed christchurch”, “indeed job”, “indeed job finder”, “indeed job search”, “indeed job sites”, “indeed jobs”, “indeed jobs auckland”, “indeed jobs christchurch”, “indeed jobs christchurch nz”, “indeed jobs nz”, “indeed new zealand”, “indeed new zealand jobs”, “indeed nz”, “indeed nz jobs”, “indeed nz jobs auckland”, “indeed search jobs”, “job finder indeed”, “job indeed auckland”, “job indeed nz”, “job search on indeed”, “jobs auckland indeed”, “jobs in auckland indeed”, “jobs indeed auckland”, “jobs on indeed”, “jobs with indeed”, “nz indeed” and “nz indeed jobs”, summed into one figure.
- **Jora**: Measured on the search terms “job jora”, “job search jora”, “jobs jora”, “Jora”, “jora job”, “jora job search”, “jora jobs”, “jora jobs auckland”, “jora jobs blenheim”, “jora jobs christchurch”, “jora jobs dunedin”, “jora jobs hamilton”, “jora jobs in auckland”, “jora jobs invercargill”, “jora jobs nelson”, “jora jobs new plymouth”, “jora jobs new zealand”, “jora jobs nz”, “jora jobs rotorua”, “jora jobs taranaki”, “jora jobs tauranga”, “jora jobs timaru”, “jora jobs wanganui”, “jora jobs wellington”, “jora jobs whangarei”, “jora jobs--blenheim”, “jora jobs--new plymouth”, “jora jobs--rotorua”, “jora jobs--taranaki”, “jora jobs--wanganui”, “jora jobs--whangarei”, “jora new zealand”, “jora nz”, “jora nz jobs”, “nz jora” and “nz jora jobs”, summed into one figure.
- **MyJobSpace**: Measured on the search terms “MyJobSpace” and “myjobspace nz”, summed into one figure.
- **SEEK**: Measured on the search terms “auckland jobs seek”, “auckland seek jobs”, “job seek auckland”, “job seek auckland new zealand”, “job seek nz”, “jobs at seek”, “jobs in auckland seek”, “jobs in seek”, “jobs nz seek”, “jobs on seek”, “jobs on seek nz”, “jobs seek”, “jobs seek auckland”, “jobs seek nz”, “jobs with seek”, “new zealand jobs seek”, “nz seek”, “nz seek jobs”, “SEEK”, “seek app”, “seek auckland”, “seek christchurch”, “seek co nz”, “seek co nz job”, “seek co nz jobs”, “seek com”, “seek for jobs”, “seek in nz”, “seek it nz”, “seek job”, “seek job auckland”, “seek job new zealand”, “seek jobs”, “seek jobs auckland”, “seek jobs auckland nz”, “seek jobs christchurch”, “seek jobs in auckland”, “seek jobs new zealand”, “seek jobs nz”, “seek jobs wellington”, “seek new zealand”, “seek nz”, “seek nz jobs”, “seek wellington” and “seek.co.nz”, summed into one figure.
- **Sidekicker**: Measured on the search terms “Sidekicker”, “sidekicker app”, “sidekicker auckland”, “sidekicker christchurch”, “sidekicker jobs”, “sidekicker jobs nz”, “sidekicker new zealand”, “sidekicker nz” and “sidekicker wellington”, summed into one figure.
- **Student Job Search**: Measured on the search terms “auckland student job search”, “nz student job search”, “SJS”, “sjs jobs”, “sjs nz”, “sjs student job search”, “Student Job Search”, “student job search auckland”, “student job search christchurch”, “student job search dunedin”, “student job search hamilton”, “student job search new zealand”, “student job search nz”, “student job search palmerston north”, “student job search tauranga”, “student job search wellington” and “wellington student job search”, summed into one figure.
- **Trade Me Jobs**: Measured on the search terms “dunedin jobs trade me”, “jobs at trade me”, “jobs at trademe”, “jobs christchurch trade me”, “jobs in auckland trade me”, “jobs in christchurch trade me”, “jobs in nelson trade me”, “jobs in tauranga trade me”, “jobs nelson trade me”, “jobs nz trade me”, “jobs on trade me”, “jobs trade me”, “jobs trade me auckland”, “nelson jobs trade me”, “trade me job”, “Trade Me Jobs”, “trade me jobs auckland”, “trade me jobs christchurch”, “trade me jobs christchurch nz”, “trade me jobs dunedin”, “trade me jobs dunedin nz”, “trade me jobs hamilton”, “trade me jobs in auckland”, “trade me jobs in christchurch”, “trade me jobs in nelson”, “trade me jobs in tauranga”, “trade me jobs in wellington”, “trade me jobs nelson”, “trade me jobs nelson nz”, “trade me jobs new zealand”, “trade me jobs nz”, “trade me jobs tauranga”, “trade me jobs tauranga nz”, “trade me jobs wellington”, “trade me new zealand jobs”, “trade me nz jobs”, “trade me tauranga jobs”, “trade me wellington jobs”, “trademe co nz jobs”, “trademe farm jobs”, “trademe farming jobs”, “trademe jobs”, “trademe jobs in auckland”, “trademe new zealand jobs”, “trademe part time jobs” and “www trademe co nz jobs”, summed into one figure.

- [Backpacker Board](/demand/nz/brands/backpacker-board)
- [Do Good Jobs](/demand/nz/brands/do-good-jobs)
- [Indeed](/demand/nz/brands/indeed)
- [Jora](/demand/nz/brands/jora)
- [MyJobSpace](/demand/nz/brands/myjobspace)
- [SEEK](/demand/nz/brands/seek)
- [Sidekicker](/demand/nz/brands/sidekicker)
- [Student Job Search](/demand/nz/brands/student-job-search)
- [Trade Me Jobs](/demand/nz/brands/trade-me-jobs)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among job boards in New Zealand?

In August 2026, SEEK was the most searched among job boards in New Zealand, with an estimated 629K branded searches and 74.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Job boards in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-job-boards

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-job-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.