---
title: "Jewellery retailers in New Zealand: Which brands are most popular in search?"
description: "Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Share of Search among Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark and Partridge Jewellers, the jewellery retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-jewellery-retailers"
publisher: "Brandwave"
---

# Jewellery retailers in New Zealand: Which brands are most popular in search?

Compare the jewellery stores New Zealanders buy engagement rings, watches and gifts from. Share of Search among Michael Hill, Pandora, Pascoes, Lovisa, Stewart Dawsons, Walker & Hall, Goldmark and Partridge Jewellers, the jewellery retailers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellery retailers
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Michael Hill, 26.4%

## Which brand is most popular in search among jewellery retailers in New Zealand?

- In August 2026, Michael Hill was the most searched among jewellery retailers in New Zealand, with an estimated 59.5K branded searches and 26.4% estimated Share of Search within this set.
- Pandora is in 2nd place, 2.2 percentage points behind at 24.2% Share of Search.
- Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand increased from 24.6% to 26.4%.
- Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand increased from 21.3% to 24.2%.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand decreased from 25.2% to 23.4%.
- Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand decreased from 14.7% to 13.1%.
- Across the 11 months ending August 2026, Walker & Hall’s estimated Share of Search among jewellery retailers in New Zealand decreased from 5.3% to 4.3%.
- Across the 11 months ending August 2026, Michael Hill’s estimated Share of Search among jewellery retailers in New Zealand peaked at 28.9% in February 2026 and was lowest at 23% in December 2025.
- Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery retailers in New Zealand peaked at 26.9% in June 2026 and was lowest at 20.6% in April 2026.
- Across the 11 months ending August 2026, Pascoes’ estimated Share of Search among jewellery retailers in New Zealand peaked at 25.9% in December 2025 and was lowest at 21.4% in June 2026.
- Across the 11 months ending August 2026, Lovisa’s estimated Share of Search among jewellery retailers in New Zealand peaked at 15.3% in March 2026 and was lowest at 12.6% in May 2026.
- Across the 11 months ending August 2026, Walker & Hall’s estimated Share of Search among jewellery retailers in New Zealand peaked at 5.7% in March 2026 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Partridge Jewellers’ estimated Share of Search among jewellery retailers in New Zealand peaked at 2.9% in March 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Michael Hill rose from 2nd to 1st among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Pandora rose from 3rd to 2nd among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Pascoes fell from 1st to 3rd among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Stewart Dawsons rose from 6th to 5th among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Walker & Hall fell from 5th to 6th among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
- Across the 11 months ending August 2026, Partridge Jewellers fell from 7th to 8th among jewellery retailers in New Zealand.

## Compare search popularity between leading brands

- [Michael Hill vs Pandora: compare search popularity](/demand/nz/compare/michael-hill-vs-pandora): 26.4% against 24.2% Share of Search.
- [Michael Hill vs Pascoes: compare search popularity](/demand/nz/compare/michael-hill-vs-pascoes): 26.4% against 23.4% Share of Search.
- [Michael Hill vs Lovisa: compare search popularity](/demand/nz/compare/lovisa-vs-michael-hill): 26.4% against 13.1% Share of Search.
- [Michael Hill vs Stewart Dawsons: compare search popularity](/demand/nz/compare/michael-hill-vs-stewart-dawsons): 26.4% against 4.4% Share of Search.
- [Pandora vs Pascoes: compare search popularity](/demand/nz/compare/pandora-vs-pascoes): 24.2% against 23.4% Share of Search.
- [Pandora vs Lovisa: compare search popularity](/demand/nz/compare/lovisa-vs-pandora): 24.2% against 13.1% Share of Search.
- [Pandora vs Stewart Dawsons: compare search popularity](/demand/nz/compare/pandora-vs-stewart-dawsons): 24.2% against 4.4% Share of Search.
- [Pascoes vs Lovisa: compare search popularity](/demand/nz/compare/lovisa-vs-pascoes): 23.4% against 13.1% Share of Search.
- [Pascoes vs Stewart Dawsons: compare search popularity](/demand/nz/compare/pascoes-vs-stewart-dawsons): 23.4% against 4.4% Share of Search.
- [Lovisa vs Stewart Dawsons: compare search popularity](/demand/nz/compare/lovisa-vs-stewart-dawsons): 13.1% against 4.4% Share of Search.

## How did search popularity change for New Zealand jewellery retailers in August 2026?

- In August 2026, Michael Hill gained estimated Share of Search among jewellery retailers in New Zealand, from 24.2% to 26.4%.
- In August 2026, Pascoes gained estimated Share of Search among jewellery retailers in New Zealand, from 22.8% to 23.4%.
- In August 2026, Lovisa lost estimated Share of Search among jewellery retailers in New Zealand, from 15% to 13.1%.
- In August 2026, Walker & Hall lost estimated Share of Search among jewellery retailers in New Zealand, from 4.8% to 4.3%.
- In August 2026, Stewart Dawsons lost estimated Share of Search among jewellery retailers in New Zealand, from 4.9% to 4.4%.
- In August 2026, Goldmark rose from 8th to 7th among jewellery retailers in New Zealand.
- In August 2026, Partridge Jewellers fell from 7th to 8th among jewellery retailers in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Michael Hill | 26.4% | 59.5K | +25.3% | Michael Hill |
| 2 | Pandora | 24.2% | 54.5K | +15.3% | Pandora |
| 3 | Pascoes | 23.4% | 52.8K | +17.9% | Pascoes Group |
| 4 | Lovisa | 13.1% | 29.6K | +0.2% | Lovisa |
| 5 | Stewart Dawsons | 4.4% | 10K | +3.0% | Pascoes Group |
| 6 | Walker & Hall | 4.3% | 9.7K | +2.2% | Walker & Hall |
| 7 | Goldmark | 2.1% | 4.8K | +38.2% | Pascoes Group |
| 8 | Partridge Jewellers | 2.1% | 4.8K | +1.3% | Partridge Jewellers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pascoes | 62K | 25.2% | 1 |
| Oct 2025 | Michael Hill | 60.5K | 24.6% | 2 |
| Oct 2025 | Pandora | 52.4K | 21.3% | 3 |
| Oct 2025 | Lovisa | 36K | 14.7% | 4 |
| Oct 2025 | Walker & Hall | 13K | 5.3% | 5 |
| Oct 2025 | Stewart Dawsons | 11.6K | 4.7% | 6 |
| Oct 2025 | Partridge Jewellers | 6.1K | 2.5% | 7 |
| Oct 2025 | Goldmark | 4.3K | 1.7% | 8 |
| Nov 2025 | Pandora | 88.9K | 25.9% | 1 |
| Nov 2025 | Michael Hill | 88K | 25.7% | 2 |
| Nov 2025 | Pascoes | 78.5K | 22.9% | 3 |
| Nov 2025 | Lovisa | 46.9K | 13.7% | 4 |
| Nov 2025 | Stewart Dawsons | 14.4K | 4.2% | 5 |
| Nov 2025 | Walker & Hall | 13.8K | 4% | 6 |
| Nov 2025 | Goldmark | 6.5K | 1.9% | 7 |
| Nov 2025 | Partridge Jewellers | 6K | 1.7% | 8 |
| Dec 2025 | Pandora | 115K | 26.7% | 1 |
| Dec 2025 | Pascoes | 111K | 25.9% | 2 |
| Dec 2025 | Michael Hill | 98.9K | 23% | 3 |
| Dec 2025 | Lovisa | 54.3K | 12.7% | 4 |
| Dec 2025 | Stewart Dawsons | 18K | 4.2% | 5 |
| Dec 2025 | Walker & Hall | 17.2K | 4% | 6 |
| Dec 2025 | Goldmark | 8.6K | 2% | 7 |
| Dec 2025 | Partridge Jewellers | 6.1K | 1.4% | 8 |
| Jan 2026 | Michael Hill | 62.4K | 26.1% | 1 |
| Jan 2026 | Pascoes | 53.7K | 22.5% | 2 |
| Jan 2026 | Pandora | 53K | 22.2% | 3 |
| Jan 2026 | Lovisa | 36.2K | 15.2% | 4 |
| Jan 2026 | Stewart Dawsons | 12K | 5% | 5 |
| Jan 2026 | Walker & Hall | 11.5K | 4.8% | 6 |
| Jan 2026 | Partridge Jewellers | 5.6K | 2.3% | 7 |
| Jan 2026 | Goldmark | 4.4K | 1.9% | 8 |
| Feb 2026 | Michael Hill | 62.6K | 28.9% | 1 |
| Feb 2026 | Pascoes | 50.8K | 23.4% | 2 |
| Feb 2026 | Pandora | 44.9K | 20.7% | 3 |
| Feb 2026 | Lovisa | 29.4K | 13.6% | 4 |
| Feb 2026 | Walker & Hall | 11.1K | 5.1% | 5 |
| Feb 2026 | Stewart Dawsons | 9.8K | 4.5% | 6 |
| Feb 2026 | Partridge Jewellers | 4.5K | 2.1% | 7 |
| Feb 2026 | Goldmark | 3.6K | 1.7% | 8 |
| Mar 2026 | Michael Hill | 51.7K | 26.5% | 1 |
| Mar 2026 | Pandora | 42.1K | 21.6% | 2 |
| Mar 2026 | Pascoes | 41.9K | 21.5% | 3 |
| Mar 2026 | Lovisa | 29.8K | 15.3% | 4 |
| Mar 2026 | Walker & Hall | 11.1K | 5.7% | 5 |
| Mar 2026 | Stewart Dawsons | 9.9K | 5.1% | 6 |
| Mar 2026 | Partridge Jewellers | 5.6K | 2.9% | 7 |
| Mar 2026 | Goldmark | 3.3K | 1.7% | 8 |
| Apr 2026 | Michael Hill | 59.3K | 28.3% | 1 |
| Apr 2026 | Pascoes | 47.6K | 22.7% | 2 |
| Apr 2026 | Pandora | 43.3K | 20.6% | 3 |
| Apr 2026 | Lovisa | 29.8K | 14.2% | 4 |
| Apr 2026 | Walker & Hall | 11K | 5.2% | 5 |
| Apr 2026 | Stewart Dawsons | 10K | 4.8% | 6 |
| Apr 2026 | Partridge Jewellers | 4.8K | 2.3% | 7 |
| Apr 2026 | Goldmark | 3.7K | 1.8% | 8 |
| May 2026 | Pandora | 60.9K | 25.8% | 1 |
| May 2026 | Michael Hill | 60.7K | 25.7% | 2 |
| May 2026 | Pascoes | 53.2K | 22.5% | 3 |
| May 2026 | Lovisa | 29.6K | 12.6% | 4 |
| May 2026 | Walker & Hall | 11.6K | 4.9% | 5 |
| May 2026 | Stewart Dawsons | 9.9K | 4.2% | 6 |
| May 2026 | Partridge Jewellers | 5.7K | 2.4% | 7 |
| May 2026 | Goldmark | 4.3K | 1.8% | 8 |
| Jun 2026 | Pandora | 55.1K | 26.9% | 1 |
| Jun 2026 | Michael Hill | 49.7K | 24.3% | 2 |
| Jun 2026 | Pascoes | 43.9K | 21.4% | 3 |
| Jun 2026 | Lovisa | 29.2K | 14.3% | 4 |
| Jun 2026 | Walker & Hall | 9.6K | 4.7% | 5 |
| Jun 2026 | Stewart Dawsons | 9.6K | 4.7% | 6 |
| Jun 2026 | Partridge Jewellers | 4.6K | 2.2% | 7 |
| Jun 2026 | Goldmark | 3K | 1.5% | 8 |
| Jul 2026 | Michael Hill | 47.5K | 24.2% | 1 |
| Jul 2026 | Pandora | 47.3K | 24.1% | 2 |
| Jul 2026 | Pascoes | 44.7K | 22.8% | 3 |
| Jul 2026 | Lovisa | 29.5K | 15% | 4 |
| Jul 2026 | Stewart Dawsons | 9.7K | 4.9% | 5 |
| Jul 2026 | Walker & Hall | 9.5K | 4.8% | 6 |
| Jul 2026 | Partridge Jewellers | 4.7K | 2.4% | 7 |
| Jul 2026 | Goldmark | 3.5K | 1.8% | 8 |
| Aug 2026 | Michael Hill | 59.5K | 26.4% | 1 |
| Aug 2026 | Pandora | 54.5K | 24.2% | 2 |
| Aug 2026 | Pascoes | 52.8K | 23.4% | 3 |
| Aug 2026 | Lovisa | 29.6K | 13.1% | 4 |
| Aug 2026 | Stewart Dawsons | 10K | 4.4% | 5 |
| Aug 2026 | Walker & Hall | 9.7K | 4.3% | 6 |
| Aug 2026 | Goldmark | 4.8K | 2.1% | 7 |
| Aug 2026 | Partridge Jewellers | 4.8K | 2.1% | 8 |
| Sep 2026 | Goldmark | — | — | — |
| Sep 2026 | Lovisa | — | — | — |
| Sep 2026 | Michael Hill | — | — | — |
| Sep 2026 | Pandora | — | — | — |
| Sep 2026 | Partridge Jewellers | — | — | — |
| Sep 2026 | Pascoes | — | — | — |
| Sep 2026 | Stewart Dawsons | — | — | — |
| Sep 2026 | Walker & Hall | — | — | — |

## What is being compared

- **Goldmark**: Measured on the search terms “goldmark”, “goldmark co nz”, “goldmark earrings”, “goldmark engagement rings”, “goldmark jewellery”, “goldmark near me”, “goldmark nz”, “goldmark online”, “goldmark rings” and “goldmark store”, summed into one figure.
- **Lovisa**: Measured on the search terms “bracelets lovisa”, “lola lovisa”, “lovisa”, “lovisa bayfair”, “lovisa botany”, “lovisa centre place”, “lovisa co nz”, “lovisa earrings”, “lovisa jewellery”, “lovisa near me”, “lovisa necklaces”, “lovisa northlands”, “lovisa nz”, “lovisa online”, “lovisa pearl earrings”, “lovisa pearl necklaces”, “lovisa rings”, “lovisa sale”, “lovisa shop”, “lovisa sylvia park”, “lovisa the base” and “lovisa xmas earrings”, summed into one figure.
- **Michael Hill**: Measured on the search terms “michael hill”, “michael hill au”, “michael hill botany”, “michael hill charm”, “michael hill earrings”, “michael hill engagement rings”, “michael hill jewellery”, “michael hill lynnmall”, “michael hill near me”, “michael hill north west”, “michael hill northlands”, “michael hill nz”, “michael hill online”, “michael hill palms”, “michael hill queen st”, “michael hill richmond”, “michael hill rings”, “michael hill sales”, “michael hill shop”, “michael hill st lukes”, “michael hill sylvia park”, “michael hill the base”, “michael hill the palms”, “michaelhill”, “michaelhill co nz”, “michaelhill earrings”, “michaelhill jewellery”, “michaelhill nz”, “michaelhill rings” and “sir michael hill”, summed into one figure.
- **Pandora**: Measured on the search terms “bracelet gold pandora”, “childrens pandora bracelet”, “engagement rings pandora”, “engraved jewellery pandora”, “engraved pandora bracelet”, “pandora bracelet”, “pandora bracelet charms sale”, “pandora bracelet tennis”, “pandora charm bracelet”, “pandora charms”, “pandora charms in gold”, “pandora earrings”, “pandora jewellery”, “pandora jewelry promise rings”, “pandora necklace”, “pandora nz”, “pandora nz charms”, “pandora nz earrings”, “pandora rings”, “pandora rings gold”, “pandora sale rings”, “pandora silver rings” and “silver pandora bracelet”, summed into one figure.
- **Partridge Jewellers**: Measured on the search terms “partridge jewellers”, “partridge jewellers near me”, “partridge jewellers nz”, “partridge jewellers queen street”, “partridge jewellers rings”, “partridge jewellers rolex”, “partridge jewellers watches”, “partridgejewellers” and “partridgejewellers com”, summed into one figure.
- **Pascoes**: Measured on the search terms “james pascoes”, “pascoes”, “pascoes bayfair”, “pascoes black friday sale”, “pascoes casio”, “pascoes co nz”, “pascoes diamond rings”, “pascoes earrings”, “pascoes engagement rings”, “pascoes g shock”, “pascoes gold rings”, “pascoes gold sale”, “pascoes jewellery”, “pascoes jewellery sale”, “pascoes mens rings”, “pascoes near me”, “pascoes northlands”, “pascoes nz”, “pascoes online”, “pascoes queensgate”, “pascoes rings”, “pascoes sale”, “pascoes seiko”, “pascoes silver rings”, “pascoes the base”, “pascoes the crossing”, “pascoes the jeweller” and “pascoes the palms”, summed into one figure.
- **Stewart Dawsons**: Measured on the search terms “stewart dawsons”, “stewart dawsons botany”, “stewart dawsons earrings”, “stewart dawsons engagement rings”, “stewart dawsons jewellery”, “stewart dawsons lower hutt”, “stewart dawsons near me”, “stewart dawsons nz”, “stewart dawsons online”, “stewart dawsons rings”, “stewartdawsons” and “stewartdawsons co nz”, summed into one figure.
- **Walker & Hall**: Measured on the search terms “walker & hall”, “walker & hall jewellery”, “walker & hall near me”, “walker & hall nz”, “walker & hall rings”, “walker & hall silver”, “walker and hall botany”, “walker and hall bracelets”, “walker and hall christchurch”, “walker and hall earrings”, “walker and hall engagement rings”, “walker and hall hamilton”, “walker and hall locations”, “walker and hall near me”, “walker and hall necklace”, “walker and hall pearl earrings”, “walker and hall rings”, “walker and hall sale”, “walker and hall watches”, “walker hall”, “walker hall jewellery”, “walkerandhall co nz” and “walkerhall”, summed into one figure.

- [Goldmark](/demand/nz/brands/goldmark)
- [Lovisa](/demand/nz/brands/lovisa)
- [Michael Hill](/demand/nz/brands/michael-hill)
- [Pandora](/demand/nz/brands/pandora)
- [Partridge Jewellers](/demand/nz/brands/partridge-jewellers)
- [Pascoes](/demand/nz/brands/pascoes)
- [Stewart Dawsons](/demand/nz/brands/stewart-dawsons)
- [Walker & Hall](/demand/nz/brands/walker-and-hall)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellery retailers in New Zealand?

In August 2026, Michael Hill was the most searched among jewellery retailers in New Zealand, with an estimated 59.5K branded searches and 26.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Jewellery retailers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-jewellery-retailers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jewellery-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.