--- title: "Swarovski vs Tiffany & Co.: Which is searched more in New Zealand?" description: "Is Swarovski or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co" publisher: "Brandwave" --- # Swarovski vs Tiffany & Co.: Which is searched more in New Zealand? Is Swarovski or Tiffany & Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swarovski and Tiffany & Co. - **Competitive set**: Jewellery charm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Swarovski Share of Search**: 32.1% - **Tiffany & Co. Share of Search**: 26.7% ## Is Swarovski or Tiffany & Co. more popular in search? - In September 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery charm brands in New Zealand. Swarovski had about 10,900 branded searches, while Tiffany & Co. had 9,030. Swarovski made up 32.1% of all jewellery charm brand searches we track, and Tiffany & Co. accounted for 26.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Tiffany & Co. took it in August 2026, Swarovski took it in September 2026. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery charm brands in New Zealand moved from 30.8% to 32.1%, and its estimated monthly branded searches moved from 10.9K to 10.8K. - Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewellery charm brands in New Zealand moved from 25.8% to 26.7%, and its estimated monthly branded searches moved from 9.2K to 9K. ## Top jewellery charm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Swarovski nor Tiffany & Co. showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pandora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Evolve Inspired Jewellery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lullaboo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Frenelle Jewellery | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Thomas Sabo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery charm brands - Asked ChatGPT "Which jewellery charm brand should I buy in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Frenelle Jewellery - Asked ChatGPT "What are the best jewellery charm brands in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Thomas Sabo - Asked ChatGPT "What's the best jewellery charm brand in New Zealand for a charm bracelet?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo - Searched Google, AI Overview "bracelet charms nz": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo, 4. Frenelle Jewellery - Searched Google, AI Overview "jewellery charms nz": 1. Pandora, 2. Lullaboo, 3. Evolve Inspired Jewellery, 4. Frenelle Jewellery Not named in any answer: Swarovski, Tiffany & Co., Meadowlark and Mejuri. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery charm brands in September 2026? - In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches. - In September 2026, Tiffany & Co. lost share of searches among jewellery charm brands in New Zealand, from 29.2% to 26.7%. ## Month by month | Month | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | Tiffany & Co. estimated searches | Tiffany & Co. Share of Search | Tiffany & Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.9K | 30.8% | 2 | 9.2K | 25.8% | 3 | | Nov 2025 | 19.6K | 36.6% | 1 | 11.2K | 20.8% | 3 | | Dec 2025 | 23.9K | 34.1% | 2 | 13.6K | 19.4% | 3 | | Jan 2026 | 13.2K | 33.4% | 1 | 11.1K | 28.2% | 3 | | Feb 2026 | 10.8K | 31.9% | 2 | 9.1K | 26.9% | 3 | | Mar 2026 | 13.5K | 39% | 1 | 9.2K | 26.4% | 2 | | Apr 2026 | 11K | 33% | 1 | 9.1K | 27.4% | 3 | | May 2026 | 13.4K | 34.9% | 1 | 9.2K | 23.9% | 3 | | Jun 2026 | 10.9K | 32% | 2 | 9.2K | 27% | 3 | | Jul 2026 | 11.1K | 32.3% | 2 | 9.1K | 26.5% | 3 | | Aug 2026 | 11.1K | 29% | 3 | 11.1K | 29.2% | 2 | | Sep 2026 | 10.8K | 32.1% | 2 | 9K | 26.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Swarovski’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swarovski**: Measured on the search terms “swarovski”, “swarovski aus”, “swarovski crystals”, “swarovski jewelry”, “swarovski outlet”, “swarovski pendants” and “swarovski sale”, summed into one figure. - **Tiffany & Co.**: Measured on the search terms “tiffany and co”, “tiffany charm”, “tiffany co”, “tiffany jewellery” and “tiffany s”, summed into one figure. - [Swarovski profile](/demand/nz/brands/swarovski) - [Tiffany & Co. profile](/demand/nz/brands/tiffany-and-co) - [All jewellery charm brands in New Zealand](/demand/nz/categories/nz-jewellery-charm-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swarovski or Tiffany & Co. more popular in search? In September 2026, Swarovski had more branded searches than Tiffany & Co. among jewellery charm brands in New Zealand. Swarovski had about 10,900 branded searches, while Tiffany & Co. had 9,030. Swarovski made up 32.1% of all jewellery charm brand searches we track, and Tiffany & Co. accounted for 26.7%. ## Cite this page Brandwave. "Swarovski vs Tiffany & Co.: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/swarovski-vs-tiffany-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.