--- title: "Pandora vs Swarovski: Which is searched more in New Zealand?" description: "Is Pandora or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/pandora-vs-swarovski" publisher: "Brandwave" --- # Pandora vs Swarovski: Which is searched more in New Zealand? Is Pandora or Swarovski more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pandora and Swarovski - **Competitive set**: Jewellery charm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pandora Share of Search**: 33.3% - **Swarovski Share of Search**: 32.1% ## Is Pandora or Swarovski more popular in search? - In September 2026, Pandora had more branded searches than Swarovski among jewellery charm brands in New Zealand. Pandora had about 11,300 branded searches, while Swarovski had 10,900. Pandora made up 33.3% of all jewellery charm brand searches we track, and Swarovski accounted for 32.1%. - The lead changed hands 6 times in the 12 months ending September 2026: Swarovski took it in November 2025, Pandora took it in December 2025, Swarovski took it in January 2026, Pandora took it in February 2026, Swarovski took it in March 2026, Pandora took it in June 2026. - Across the 12 months ending September 2026, Pandora’s share of searches among jewellery charm brands in New Zealand moved from 35.8% to 33.3%, and its estimated monthly branded searches moved from 12.7K to 11.3K. - Across the 12 months ending September 2026, Swarovski’s share of searches among jewellery charm brands in New Zealand moved from 30.8% to 32.1%, and its estimated monthly branded searches moved from 10.9K to 10.8K. ## Top jewellery charm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pandora appeared in all five answers. Swarovski did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pandora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Evolve Inspired Jewellery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lullaboo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Frenelle Jewellery | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Thomas Sabo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery charm brands - Asked ChatGPT "Which jewellery charm brand should I buy in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Frenelle Jewellery - Asked ChatGPT "What are the best jewellery charm brands in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Thomas Sabo - Asked ChatGPT "What's the best jewellery charm brand in New Zealand for a charm bracelet?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo - Searched Google, AI Overview "bracelet charms nz": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo, 4. Frenelle Jewellery - Searched Google, AI Overview "jewellery charms nz": 1. Pandora, 2. Lullaboo, 3. Evolve Inspired Jewellery, 4. Frenelle Jewellery Not named in any answer: Swarovski, Tiffany & Co., Meadowlark and Mejuri. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery charm brands in September 2026? - In September 2026, Swarovski overtook Tiffany & Co. to rank 2nd among jewellery charm brands in New Zealand, with 32.1% of the searches. - Estimated monthly branded searches for Pandora in New Zealand fell 11.1% over 12 measured months, from 12.7K to 11.3K in September 2026. ## Month by month | Month | Pandora estimated searches | Pandora Share of Search | Pandora rank | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.7K | 35.8% | 1 | 10.9K | 30.8% | 2 | | Nov 2025 | 19K | 35.4% | 2 | 19.6K | 36.6% | 1 | | Dec 2025 | 28.3K | 40.4% | 1 | 23.9K | 34.1% | 2 | | Jan 2026 | 12.1K | 30.8% | 2 | 13.2K | 33.4% | 1 | | Feb 2026 | 11.1K | 32.8% | 1 | 10.8K | 31.9% | 2 | | Mar 2026 | 9.1K | 26.4% | 3 | 13.5K | 39% | 1 | | Apr 2026 | 10.3K | 31% | 2 | 11K | 33% | 1 | | May 2026 | 12.7K | 33.1% | 2 | 13.4K | 34.9% | 1 | | Jun 2026 | 11.2K | 32.8% | 1 | 10.9K | 32% | 2 | | Jul 2026 | 11.2K | 32.6% | 1 | 11.1K | 32.3% | 2 | | Aug 2026 | 12.8K | 33.5% | 1 | 11.1K | 29% | 3 | | Sep 2026 | 11.3K | 33.3% | 1 | 10.8K | 32.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Pandora’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pandora**: Measured on the search terms “engraved pandora bracelet”, “pandora bracelet” and “pandora charms”, summed into one figure. - **Swarovski**: Measured on the search terms “swarovski”, “swarovski aus”, “swarovski crystals”, “swarovski jewelry”, “swarovski outlet”, “swarovski pendants” and “swarovski sale”, summed into one figure. - [Pandora profile](/demand/nz/brands/pandora) - [Swarovski profile](/demand/nz/brands/swarovski) - [All jewellery charm brands in New Zealand](/demand/nz/categories/nz-jewellery-charm-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pandora or Swarovski more popular in search? In September 2026, Pandora had more branded searches than Swarovski among jewellery charm brands in New Zealand. Pandora had about 11,300 branded searches, while Swarovski had 10,900. Pandora made up 33.3% of all jewellery charm brand searches we track, and Swarovski accounted for 32.1%. ## Cite this page Brandwave. "Pandora vs Swarovski: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/pandora-vs-swarovski This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jewellery-charm-brands/compare/pandora-vs-swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.