--- title: "Michael Hill vs Walker & Hall: Which is searched more in New Zealand?" description: "Is Michael Hill or Walker & Hall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands/compare/michael-hill-vs-walker-and-hall" publisher: "Brandwave" --- # Michael Hill vs Walker & Hall: Which is searched more in New Zealand? Is Michael Hill or Walker & Hall more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Michael Hill and Walker & Hall - **Competitive set**: Jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Michael Hill Share of Search**: 40.3% - **Walker & Hall Share of Search**: 7.7% ## Is Michael Hill or Walker & Hall more popular in search? - In September 2026, Michael Hill had more branded searches than Walker & Hall among jewellery brands in New Zealand. Michael Hill had about 34,700 branded searches, while Walker & Hall had 6,600. Michael Hill made up 40.3% of all jewellery brand searches we track, and Walker & Hall accounted for 7.7%. - Michael Hill was ahead of Walker & Hall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery brands in New Zealand moved from 43% to 40.3%, and its estimated monthly branded searches moved from 42.8K to 34.6K. - Across the 12 months ending September 2026, Walker & Hall’s share of searches among jewellery brands in New Zealand moved from 10% to 7.7%, and its estimated monthly branded searches moved from 9.9K to 6.6K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Walker & Hall was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Michael Hill was listed before Walker & Hall in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Michael Hill | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Walker & Hall | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Boh Runga | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Michael Hill, 3. Zoe & Morgan, 4. Walker & Hall, 5. Boh Runga - Asked ChatGPT "What are the best jewellery brands in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Boh Runga, 4. Michael Hill - Asked ChatGPT "What's the best jewellery brand in New Zealand for everyday wear?": 1. Zoe & Morgan, 2. Meadowlark, 3. Michael Hill - Searched Google, AI Overview "jewellery brands nz": 1. Walker & Hall, 2. Zoe & Morgan, 3. Meadowlark, 4. Boh Runga - Searched Google, AI Overview "gold jewellery nz": 1. Michael Hill, 2. Walker & Hall Not named in any answer: Pandora, Swarovski, Tiffany & Co., Mejuri and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery brands in September 2026? - In September 2026, Walker & Hall gained share of searches among jewellery brands in New Zealand, from 6.6% to 7.7%. - In September 2026, Michael Hill lost share of searches among jewellery brands in New Zealand, from 42.4% to 40.3%. ## Month by month | Month | Michael Hill estimated searches | Michael Hill Share of Search | Michael Hill rank | Walker & Hall estimated searches | Walker & Hall Share of Search | Walker & Hall rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 42.8K | 43% | 1 | 9.9K | 10% | 5 | | Nov 2025 | 62.8K | 43.2% | 1 | 9.9K | 6.8% | 5 | | Dec 2025 | 63.1K | 38.4% | 1 | 12.1K | 7.4% | 5 | | Jan 2026 | 42K | 41.5% | 1 | 8.1K | 8% | 5 | | Feb 2026 | 42.4K | 44.9% | 1 | 8.1K | 8.6% | 5 | | Mar 2026 | 34.7K | 38.2% | 1 | 8.1K | 8.9% | 5 | | Apr 2026 | 42.1K | 45.2% | 1 | 8.1K | 8.7% | 5 | | May 2026 | 42.4K | 42.4% | 1 | 8.1K | 8.1% | 5 | | Jun 2026 | 34.6K | 40.5% | 1 | 6.6K | 7.7% | 5 | | Jul 2026 | 34.4K | 38.7% | 1 | 6.6K | 7.4% | 5 | | Aug 2026 | 42.1K | 42.4% | 1 | 6.6K | 6.6% | 5 | | Sep 2026 | 34.6K | 40.3% | 1 | 6.6K | 7.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Michael Hill’s and Walker & Hall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Michael Hill**: Measured on the search terms “michael hill”, “michael hill botany”, “michael hill charm”, “michael hill lynnmall”, “michael hill northlands”, “michael hill palms”, “michael hill richmond”, “michael hill sales”, “michaelhill” and “sir michael hill”, summed into one figure. - **Walker & Hall**: Measured on the search terms “walker & hall”, “walker hall” and “walkerhall”, summed into one figure. - [Michael Hill profile](/demand/nz/brands/michael-hill) - [Walker & Hall profile](/demand/nz/brands/walker-and-hall) - [All jewellery brands in New Zealand](/demand/nz/categories/nz-jewellery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Michael Hill or Walker & Hall more popular in search? In September 2026, Michael Hill had more branded searches than Walker & Hall among jewellery brands in New Zealand. Michael Hill had about 34,700 branded searches, while Walker & Hall had 6,600. Michael Hill made up 40.3% of all jewellery brand searches we track, and Walker & Hall accounted for 7.7%. ## Cite this page Brandwave. "Michael Hill vs Walker & Hall: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands/compare/michael-hill-vs-walker-and-hall This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands/compare/michael-hill-vs-walker-and-hall. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.