---
title: "Jewellery brands in New Zealand: Which brands are most popular in search?"
description: "Compare the jewellery brands New Zealanders buy and gift. Share of Search among Pandora, Swarovski, Tiffany & Co., Meadowlark, Mejuri and Thomas Sabo, the jewellery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands"
publisher: "Brandwave"
---

# Jewellery brands in New Zealand: Which brands are most popular in search?

Compare the jewellery brands New Zealanders buy and gift. Share of Search among Pandora, Swarovski, Tiffany & Co., Meadowlark, Mejuri and Thomas Sabo, the jewellery brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewellery brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pandora, 56.4%

## Which brand is most popular in search among jewellery brands in New Zealand?

- In August 2026, Pandora was the most searched among jewellery brands in New Zealand, with an estimated 54.5K branded searches and 56.4% estimated Share of Search within this set.
- Swarovski is in 2nd place, 32 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand decreased from 25.2% to 24.4%.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand increased from 15.5% to 16.2%.
- Across the 11 months ending August 2026, Pandora’s estimated Share of Search among jewellery brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 50.1% in March 2026.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands in New Zealand peaked at 30.7% in March 2026 and was lowest at 24.4% in August 2026.
- Across the 11 months ending August 2026, Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand peaked at 17% in February 2026 and was lowest at 11% in November 2025.
- Across the 11 months ending August 2026, Pandora, Meadowlark, Mejuri and Thomas Sabo held steady: their estimated Share of Search among jewellery brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pandora vs Swarovski: compare search popularity](/demand/nz/compare/pandora-vs-swarovski): 56.4% against 24.4% Share of Search.
- [Pandora vs Tiffany & Co.: compare search popularity](/demand/nz/compare/pandora-vs-tiffany-and-co): 56.4% against 16.2% Share of Search.
- [Swarovski vs Tiffany & Co.: compare search popularity](/demand/nz/compare/swarovski-vs-tiffany-and-co): 24.4% against 16.2% Share of Search.

## How did search popularity change for New Zealand jewellery brands in August 2026?

- In August 2026, Pandora gained estimated Share of Search among jewellery brands in New Zealand, from 53.6% to 56.4%.
- In August 2026, Swarovski lost estimated Share of Search among jewellery brands in New Zealand, from 27% to 24.4%.
- Tiffany & Co.’s estimated Share of Search among jewellery brands in New Zealand has gained ground for 3 months in a row, from 13.8% to 16.2% in August 2026.
- In August 2026, Meadowlark rose from 5th to 4th among jewellery brands in New Zealand.
- In August 2026, Mejuri fell from 4th to 5th among jewellery brands in New Zealand.
- Estimated monthly branded searches for Thomas Sabo in New Zealand rose 14.8% over 11 measured months, from 540 to 620 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pandora | 56.4% | 54.5K | +15.3% | Pandora |
| 2 | Swarovski | 24.4% | 23.6K | -0.9% | Swarovski |
| 3 | Tiffany & Co. | 16.2% | 15.6K | +11.3% | Tiffany & Co. |
| 4 | Meadowlark | 1.4% | 1.3K | +8.1% | Meadowlark |
| 5 | Mejuri | 0.96% | 930 | -27.3% | Mejuri |
| 6 | Thomas Sabo | 0.64% | 620 | +24.0% | Thomas Sabo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pandora | 52.4K | 56.7% | 1 |
| Oct 2025 | Swarovski | 23.3K | 25.2% | 2 |
| Oct 2025 | Tiffany & Co. | 14.4K | 15.5% | 3 |
| Oct 2025 | Meadowlark | 880 | 0.95% | 4 |
| Oct 2025 | Mejuri | 880 | 0.95% | 5 |
| Oct 2025 | Thomas Sabo | 540 | 0.58% | 6 |
| Nov 2025 | Pandora | 88.9K | 59.4% | 1 |
| Nov 2025 | Swarovski | 41K | 27.4% | 2 |
| Nov 2025 | Tiffany & Co. | 16.5K | 11% | 3 |
| Nov 2025 | Mejuri | 1.3K | 0.86% | 4 |
| Nov 2025 | Meadowlark | 1.2K | 0.81% | 5 |
| Nov 2025 | Thomas Sabo | 800 | 0.53% | 6 |
| Dec 2025 | Pandora | 115K | 60.7% | 1 |
| Dec 2025 | Swarovski | 50.3K | 26.6% | 2 |
| Dec 2025 | Tiffany & Co. | 20.8K | 11% | 3 |
| Dec 2025 | Meadowlark | 1.4K | 0.76% | 4 |
| Dec 2025 | Mejuri | 1K | 0.53% | 5 |
| Dec 2025 | Thomas Sabo | 830 | 0.44% | 6 |
| Jan 2026 | Pandora | 53K | 53.5% | 1 |
| Jan 2026 | Swarovski | 28.2K | 28.4% | 2 |
| Jan 2026 | Tiffany & Co. | 15.3K | 15.5% | 3 |
| Jan 2026 | Meadowlark | 1.1K | 1.1% | 4 |
| Jan 2026 | Mejuri | 840 | 0.85% | 5 |
| Jan 2026 | Thomas Sabo | 570 | 0.58% | 6 |
| Feb 2026 | Pandora | 44.9K | 52.9% | 1 |
| Feb 2026 | Swarovski | 23.2K | 27.3% | 2 |
| Feb 2026 | Tiffany & Co. | 14.4K | 17% | 3 |
| Feb 2026 | Meadowlark | 1.1K | 1.3% | 4 |
| Feb 2026 | Mejuri | 730 | 0.86% | 5 |
| Feb 2026 | Thomas Sabo | 540 | 0.64% | 6 |
| Mar 2026 | Pandora | 42.1K | 50.1% | 1 |
| Mar 2026 | Swarovski | 25.8K | 30.7% | 2 |
| Mar 2026 | Tiffany & Co. | 13.8K | 16.4% | 3 |
| Mar 2026 | Meadowlark | 1.2K | 1.5% | 4 |
| Mar 2026 | Mejuri | 710 | 0.84% | 5 |
| Mar 2026 | Thomas Sabo | 430 | 0.51% | 6 |
| Apr 2026 | Pandora | 43.3K | 52.4% | 1 |
| Apr 2026 | Swarovski | 23.1K | 28.1% | 2 |
| Apr 2026 | Tiffany & Co. | 13.7K | 16.6% | 3 |
| Apr 2026 | Meadowlark | 1K | 1.2% | 4 |
| Apr 2026 | Mejuri | 840 | 1% | 5 |
| Apr 2026 | Thomas Sabo | 510 | 0.62% | 6 |
| May 2026 | Pandora | 60.9K | 58.3% | 1 |
| May 2026 | Swarovski | 26.2K | 25.1% | 2 |
| May 2026 | Tiffany & Co. | 14.4K | 13.8% | 3 |
| May 2026 | Meadowlark | 1.2K | 1.2% | 4 |
| May 2026 | Mejuri | 1.2K | 1.2% | 5 |
| May 2026 | Thomas Sabo | 500 | 0.48% | 6 |
| Jun 2026 | Pandora | 55.1K | 58.3% | 1 |
| Jun 2026 | Swarovski | 23.4K | 24.8% | 2 |
| Jun 2026 | Tiffany & Co. | 13.1K | 13.9% | 3 |
| Jun 2026 | Meadowlark | 1.2K | 1.3% | 4 |
| Jun 2026 | Mejuri | 1.1K | 1.2% | 5 |
| Jun 2026 | Thomas Sabo | 480 | 0.51% | 6 |
| Jul 2026 | Pandora | 47.3K | 53.6% | 1 |
| Jul 2026 | Swarovski | 23.9K | 27% | 2 |
| Jul 2026 | Tiffany & Co. | 14K | 15.9% | 3 |
| Jul 2026 | Mejuri | 1.3K | 1.5% | 4 |
| Jul 2026 | Meadowlark | 1.2K | 1.4% | 5 |
| Jul 2026 | Thomas Sabo | 500 | 0.57% | 6 |
| Aug 2026 | Pandora | 54.5K | 56.4% | 1 |
| Aug 2026 | Swarovski | 23.6K | 24.4% | 2 |
| Aug 2026 | Tiffany & Co. | 15.6K | 16.2% | 3 |
| Aug 2026 | Meadowlark | 1.3K | 1.4% | 4 |
| Aug 2026 | Mejuri | 930 | 0.96% | 5 |
| Aug 2026 | Thomas Sabo | 620 | 0.64% | 6 |
| Sep 2026 | Meadowlark | — | — | — |
| Sep 2026 | Mejuri | — | — | — |
| Sep 2026 | Pandora | — | — | — |
| Sep 2026 | Swarovski | — | — | — |
| Sep 2026 | Thomas Sabo | — | — | — |
| Sep 2026 | Tiffany & Co. | — | — | — |

## What is being compared

- **Meadowlark**: Measured on the search terms “meadowlark bracelet”, “meadowlark charms”, “meadowlark earrings”, “meadowlark jewellery”, “meadowlark necklace” and “meadowlark rings”, summed into one figure.
- **Mejuri**: Measured on the search terms “jewelry mejuri”, “mejuri”, “mejuri bracelet”, “mejuri charms”, “mejuri com”, “mejuri earrings”, “mejuri gold necklace”, “mejuri hoop earrings”, “mejuri near me”, “mejuri necklace”, “mejuri nz” and “mejuri online”, summed into one figure.
- **Pandora**: Measured on the search terms “bracelet gold pandora”, “childrens pandora bracelet”, “engagement rings pandora”, “engraved jewellery pandora”, “engraved pandora bracelet”, “pandora bracelet”, “pandora bracelet charms sale”, “pandora bracelet tennis”, “pandora charm bracelet”, “pandora charms”, “pandora charms in gold”, “pandora earrings”, “pandora jewellery”, “pandora jewelry promise rings”, “pandora necklace”, “pandora nz”, “pandora nz charms”, “pandora nz earrings”, “pandora rings”, “pandora rings gold”, “pandora sale rings”, “pandora silver rings” and “silver pandora bracelet”, summed into one figure.
- **Swarovski**: Measured on the search terms “swarovski”, “swarovski aus”, “swarovski bracelet”, “swarovski charms”, “swarovski com”, “swarovski crystals”, “swarovski earrings”, “swarovski gold bracelet”, “swarovski jewelry”, “swarovski near me”, “swarovski necklace”, “swarovski necklace tennis”, “swarovski nz”, “swarovski online”, “swarovski outlet”, “swarovski pendants”, “swarovski sale”, “swarovski shop near me”, “swarovski swan necklace” and “swarovski tennis bracelet”, summed into one figure.
- **Thomas Sabo**: Measured on the search terms “thomas sabo”, “thomas sabo bracelet”, “thomas sabo charms”, “thomas sabo earrings”, “thomas sabo jewellery”, “thomas sabo near me”, “thomas sabo necklace”, “thomas sabo nz”, “thomas sabo online”, “thomassabo”, “thomassabo bracelet”, “thomassabo charms”, “thomassabo com”, “thomassabo earrings” and “thomassabo necklace”, summed into one figure.
- **Tiffany & Co.**: Measured on the search terms “tiffany”, “tiffany & co charms”, “tiffany & co earrings”, “tiffany & co near me”, “tiffany & co nz”, “tiffany and co blue”, “tiffany and co engagement rings”, “tiffany and co rings”, “tiffany bracelet”, “tiffany co charms”, “tiffany co earrings”, “tiffany com au”, “tiffany necklace” and “tiffany s”, summed into one figure.

- [Meadowlark](/demand/nz/brands/meadowlark)
- [Mejuri](/demand/nz/brands/mejuri)
- [Pandora](/demand/nz/brands/pandora)
- [Swarovski](/demand/nz/brands/swarovski)
- [Thomas Sabo](/demand/nz/brands/thomas-sabo)
- [Tiffany & Co.](/demand/nz/brands/tiffany-and-co)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewellery brands in New Zealand?

In August 2026, Pandora was the most searched among jewellery brands in New Zealand, with an estimated 54.5K branded searches and 56.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Jewellery brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jewellery-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.