--- title: "Jet ski brands in New Zealand: Which brands are most popular in search?" description: "Compare the jet ski and personal watercraft brands New Zealanders ride. Share of Search among Sea-Doo, Yamaha WaveRunner and Kawasaki Jet Ski, the jet ski brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jet-ski-brands" publisher: "Brandwave" --- # Jet ski brands in New Zealand: Which brands are most popular in search? Compare the jet ski and personal watercraft brands New Zealanders ride. Share of Search among Sea-Doo, Yamaha WaveRunner and Kawasaki Jet Ski, the jet ski brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jet ski brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Sea-Doo, 64.5% ## Which brand is most popular in search among jet ski brands in New Zealand? - In August 2026, Sea-Doo was the most searched among jet ski brands in New Zealand, with an estimated 1.6K branded searches and 64.5% estimated Share of Search within this set. - Yamaha WaveRunner is in 2nd place, 45 percentage points behind at 19.5% Share of Search. - Across the 11 months ending August 2026, Sea-Doo’s estimated Share of Search among jet ski brands in New Zealand decreased from 71.9% to 64.5%. - Across the 11 months ending August 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands in New Zealand decreased from 23.2% to 19.5%. - Across the 11 months ending August 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands in New Zealand increased from 5% to 15.9%. - Across the 11 months ending August 2026, Sea-Doo’s estimated Share of Search among jet ski brands in New Zealand peaked at 79.2% in April 2026 and was lowest at 64.5% in August 2026. - Across the 11 months ending August 2026, Yamaha WaveRunner’s estimated Share of Search among jet ski brands in New Zealand peaked at 27.4% in July 2026 and was lowest at 16.5% in April 2026. - Across the 11 months ending August 2026, Kawasaki Jet Ski’s estimated Share of Search among jet ski brands in New Zealand peaked at 15.9% in August 2026 and was lowest at 4.2% in April 2026. ## Compare search popularity between leading brands - [Sea-Doo vs Yamaha WaveRunner: compare search popularity](/demand/nz/compare/sea-doo-vs-yamaha-waverunner): 64.5% against 19.5% Share of Search. - [Sea-Doo vs Kawasaki Jet Ski: compare search popularity](/demand/nz/compare/kawasaki-jet-ski-vs-sea-doo): 64.5% against 15.9% Share of Search. - [Yamaha WaveRunner vs Kawasaki Jet Ski: compare search popularity](/demand/nz/compare/kawasaki-jet-ski-vs-yamaha-waverunner): 19.5% against 15.9% Share of Search. ## How did search popularity change for New Zealand jet ski brands in August 2026? - In August 2026, Kawasaki Jet Ski gained estimated Share of Search among jet ski brands in New Zealand, from 5.6% to 15.9%. - In August 2026, Yamaha WaveRunner lost estimated Share of Search among jet ski brands in New Zealand, from 27.4% to 19.5%. - In August 2026, Sea-Doo lost estimated Share of Search among jet ski brands in New Zealand, from 67% to 64.5%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sea-Doo | 64.5% | 1.6K | +35.0% | Sea-Doo | | 2 | Yamaha WaveRunner | 19.5% | 490 | 0.0% | Yamaha Motor | | 3 | Kawasaki Jet Ski | 15.9% | 400 | +300.0% | Kawasaki Jet Ski | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sea-Doo | 2.2K | 71.9% | 1 | | Oct 2025 | Yamaha WaveRunner | 700 | 23.2% | 2 | | Oct 2025 | Kawasaki Jet Ski | 150 | 5% | 3 | | Nov 2025 | Sea-Doo | 3.2K | 71.8% | 1 | | Nov 2025 | Yamaha WaveRunner | 990 | 22.1% | 2 | | Nov 2025 | Kawasaki Jet Ski | 270 | 6% | 3 | | Dec 2025 | Sea-Doo | 4.5K | 74.1% | 1 | | Dec 2025 | Yamaha WaveRunner | 1.3K | 21.5% | 2 | | Dec 2025 | Kawasaki Jet Ski | 270 | 4.4% | 3 | | Jan 2026 | Sea-Doo | 7K | 76.2% | 1 | | Jan 2026 | Yamaha WaveRunner | 1.8K | 19.4% | 2 | | Jan 2026 | Kawasaki Jet Ski | 400 | 4.4% | 3 | | Feb 2026 | Sea-Doo | 3K | 70.6% | 1 | | Feb 2026 | Yamaha WaveRunner | 840 | 19.9% | 2 | | Feb 2026 | Kawasaki Jet Ski | 400 | 9.5% | 3 | | Mar 2026 | Sea-Doo | 2K | 70.5% | 1 | | Mar 2026 | Yamaha WaveRunner | 600 | 21.6% | 2 | | Mar 2026 | Kawasaki Jet Ski | 220 | 7.9% | 3 | | Apr 2026 | Sea-Doo | 1.9K | 79.2% | 1 | | Apr 2026 | Yamaha WaveRunner | 390 | 16.5% | 2 | | Apr 2026 | Kawasaki Jet Ski | 100 | 4.2% | 3 | | May 2026 | Sea-Doo | 1.8K | 77.9% | 1 | | May 2026 | Yamaha WaveRunner | 400 | 17.7% | 2 | | May 2026 | Kawasaki Jet Ski | 100 | 4.4% | 3 | | Jun 2026 | Sea-Doo | 1.3K | 75.6% | 1 | | Jun 2026 | Yamaha WaveRunner | 350 | 19.9% | 2 | | Jun 2026 | Kawasaki Jet Ski | 80 | 4.5% | 3 | | Jul 2026 | Sea-Doo | 1.2K | 67% | 1 | | Jul 2026 | Yamaha WaveRunner | 490 | 27.4% | 2 | | Jul 2026 | Kawasaki Jet Ski | 100 | 5.6% | 3 | | Aug 2026 | Sea-Doo | 1.6K | 64.5% | 1 | | Aug 2026 | Yamaha WaveRunner | 490 | 19.5% | 2 | | Aug 2026 | Kawasaki Jet Ski | 400 | 15.9% | 3 | | Sep 2026 | Kawasaki Jet Ski | — | — | — | | Sep 2026 | Sea-Doo | — | — | — | | Sep 2026 | Yamaha WaveRunner | — | — | — | ## What is being compared - **Kawasaki Jet Ski**: Measured on the search terms “kawasaki jet ski” and “kawasaki ultra”, summed into one figure. - **Sea-Doo**: Measured on the search terms “sea doo”, “sea doo gti 90”, “sea doo jet ski price”, “sea doo near me”, “sea doo nz”, “sea doo pwc”, “sea doo pwc for sale”, “sea doo wake pro”, “seadoo”, “seadoo boats”, “seadoo gti”, “seadoo gti 130”, “seadoo gtr 230”, “seadoo gtx”, “seadoo gtx 155”, “seadoo gtx 230”, “seadoo hamilton”, “seadoo nz”, “seadoo pwc” and “seadoo ski pole”, summed into one figure. - **Yamaha WaveRunner**: Measured on the search terms “jet ski waverunner yamaha”, “waverunner”, “yamaha jet ski”, “yamaha waverunner” and “yamaha waverunner pwc”, summed into one figure. - [Kawasaki Jet Ski](/demand/nz/brands/kawasaki-jet-ski) - [Sea-Doo](/demand/nz/brands/sea-doo) - [Yamaha WaveRunner](/demand/nz/brands/yamaha-waverunner) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jet ski brands in New Zealand? In August 2026, Sea-Doo was the most searched among jet ski brands in New Zealand, with an estimated 1.6K branded searches and 64.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Jet ski brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-jet-ski-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jet-ski-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.