--- title: "Avanti Homewares vs OXO: Which is searched more in New Zealand?" description: "Is Avanti Homewares or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands/compare/avanti-homewares-vs-oxo" publisher: "Brandwave" --- # Avanti Homewares vs OXO: Which is searched more in New Zealand? Is Avanti Homewares or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jar opener brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avanti Homewares and OXO - **Competitive set**: Jar opener brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Avanti Homewares Share of Search**: 3.2% - **OXO Share of Search**: 13.5% ## Is Avanti Homewares or OXO more popular in search? - In September 2026, OXO had more branded searches than Avanti Homewares among jar opener brands in New Zealand. OXO had about 170 branded searches, while Avanti Homewares had 40. OXO made up 13.5% of all jar opener brand searches we track, and Avanti Homewares accounted for 3.2%. - OXO was ahead of Avanti Homewares in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avanti Homewares’ share of searches among jar opener brands in New Zealand moved from 2.3% to 3.2%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending September 2026, OXO’s share of searches among jar opener brands in New Zealand moved from 13.2% to 13.5%, and its estimated monthly branded searches held steady at 170. ## Top jar opener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Avanti Homewares was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. OXO was listed before Avanti Homewares in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Avanti Homewares | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jar opener brands - Asked ChatGPT "Which jar opener brand should I buy in New Zealand?": 1. OXO - Asked ChatGPT "What are the best jar opener brands in New Zealand?": 1. OXO - Asked ChatGPT "What's the best jar opener brand in New Zealand for weak hands?": 1. OXO - Searched Google, AI Overview "best jar opener": 1. OXO, 2. Avanti Homewares - Searched Google, AI Overview "jar opener for weak hands": 1. OXO, 2. Avanti Homewares Not named in any answer: Brabantia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jar opener brands in September 2026? - In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%. - In September 2026, Avanti Homewares lost share of searches among jar opener brands in New Zealand, from 4.4% to 3.2%. ## Month by month | Month | Avanti Homewares estimated searches | Avanti Homewares Share of Search | Avanti Homewares rank | OXO estimated searches | OXO Share of Search | OXO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 2.3% | 3 | 170 | 13.2% | 2 | | Nov 2025 | 30 | 2.2% | 3 | 140 | 10.4% | 2 | | Dec 2025 | 30 | 2.1% | 3 | 210 | 14.5% | 2 | | Jan 2026 | 30 | 2.2% | 3 | 260 | 18.8% | 2 | | Feb 2026 | 40 | 3.6% | 3 | 170 | 15.5% | 2 | | Mar 2026 | 30 | 2.3% | 3 | 210 | 16.3% | 2 | | Apr 2026 | 30 | 2.1% | 3 | 210 | 14.9% | 2 | | May 2026 | 50 | 3.9% | 3 | 170 | 13.4% | 2 | | Jun 2026 | 30 | 2.7% | 3 | 170 | 15% | 2 | | Jul 2026 | 30 | 2.4% | 3 | 170 | 13.6% | 2 | | Aug 2026 | 60 | 4.4% | 3 | 210 | 15.4% | 2 | | Sep 2026 | 40 | 3.2% | 3 | 170 | 13.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Avanti Homewares’ and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avanti Homewares**: Measured on the search terms “avanti homewares”, “avanti jar opener” and “avanti kitchenware”, summed into one figure. - **OXO**: Measured on the search term “oxo good grips”. - [Avanti Homewares profile](/demand/nz/brands/avanti-homewares) - [OXO profile](/demand/nz/brands/oxo) - [All jar opener brands in New Zealand](/demand/nz/categories/nz-jar-opener-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avanti Homewares or OXO more popular in search? In September 2026, OXO had more branded searches than Avanti Homewares among jar opener brands in New Zealand. OXO had about 170 branded searches, while Avanti Homewares had 40. OXO made up 13.5% of all jar opener brand searches we track, and Avanti Homewares accounted for 3.2%. ## Cite this page Brandwave. "Avanti Homewares vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands/compare/avanti-homewares-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands/compare/avanti-homewares-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.