---
title: "Jar opener brands in New Zealand: Which are searched most?"
description: "Compare the jar opener brands people buy. Share of Search among Brabantia, OXO and Avanti Homewares, the jar opener brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands"
publisher: "Brandwave"
---

# Jar opener brands in New Zealand: Which are searched most?

Compare the jar opener brands people buy. Share of Search among Brabantia, OXO and Avanti Homewares, the jar opener brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jar opener brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Brabantia, 83.3%

## Which brand is most popular in search among jar opener brands in New Zealand?

- In September 2026, Brabantia was the most searched among jar opener brands in New Zealand, with an estimated 1.1K branded searches, 83.3% of all searches for the three we track.
- OXO is in 2nd place, 69.8 percentage points behind at 13.5%.
- Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand decreased from 84.5% to 83.3%.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among jar opener brands in New Zealand increased from 2.3% to 3.2%.
- Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand peaked at 87.3% in November 2025 and was lowest at 79% in January 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among jar opener brands in New Zealand peaked at 18.8% in January 2026 and was lowest at 10.4% in November 2025.
- Across the 12 months ending September 2026, Avanti Homewares’ share of searches among jar opener brands in New Zealand peaked at 4.4% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, OXO held steady: its share of searches among jar opener brands in New Zealand moved less than 0.5 percentage points.

## Top jar opener brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, OXO appeared every time. OXO was recommended most often, coming first in both answers that gave a list. Avanti Homewares was second. Brabantia, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| OXO | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Avanti Homewares | 2nd | 0 of 3 | 2 of 2 | 2 of 5 |
| Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about jar opener brands

- Asked ChatGPT "Which jar opener brand should I buy in New Zealand?": 1. OXO
- Asked ChatGPT "What are the best jar opener brands in New Zealand?": 1. OXO
- Asked ChatGPT "What's the best jar opener brand in New Zealand for weak hands?": 1. OXO
- Searched Google, AI Overview "best jar opener": 1. OXO, 2. Avanti Homewares
- Searched Google, AI Overview "jar opener for weak hands": 1. OXO, 2. Avanti Homewares

Not named in any answer: Brabantia.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Brabantia vs OXO: compare search popularity](/demand/nz/compare/brabantia-vs-oxo): 83.3% against 13.5% Share of Search.
- [Brabantia vs Avanti Homewares: compare search popularity](/demand/nz/compare/avanti-homewares-vs-brabantia): 83.3% against 3.2% Share of Search.
- [OXO vs Avanti Homewares: compare search popularity](/demand/nz/compare/avanti-homewares-vs-oxo): 13.5% against 3.2% Share of Search.

## How did search popularity change for New Zealand jar opener brands in September 2026?

- In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%.
- In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%.
- In September 2026, Avanti Homewares lost share of searches among jar opener brands in New Zealand, from 4.4% to 3.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brabantia | 83.3% | 1.1K | -3.7% | Brabantia |
| 2 | OXO | 13.5% | 170 | -19.0% | Oxo |
| 3 | Avanti Homewares | 3.2% | 40 | -33.3% | Avanti Homewares |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brabantia | 1.1K | 84.5% | 1 |
| Oct 2025 | OXO | 170 | 13.2% | 2 |
| Oct 2025 | Avanti Homewares | 30 | 2.3% | 3 |
| Nov 2025 | Brabantia | 1.2K | 87.3% | 1 |
| Nov 2025 | OXO | 140 | 10.4% | 2 |
| Nov 2025 | Avanti Homewares | 30 | 2.2% | 3 |
| Dec 2025 | Brabantia | 1.2K | 83.4% | 1 |
| Dec 2025 | OXO | 210 | 14.5% | 2 |
| Dec 2025 | Avanti Homewares | 30 | 2.1% | 3 |
| Jan 2026 | Brabantia | 1.1K | 79% | 1 |
| Jan 2026 | OXO | 260 | 18.8% | 2 |
| Jan 2026 | Avanti Homewares | 30 | 2.2% | 3 |
| Feb 2026 | Brabantia | 890 | 80.9% | 1 |
| Feb 2026 | OXO | 170 | 15.5% | 2 |
| Feb 2026 | Avanti Homewares | 40 | 3.6% | 3 |
| Mar 2026 | Brabantia | 1.1K | 81.4% | 1 |
| Mar 2026 | OXO | 210 | 16.3% | 2 |
| Mar 2026 | Avanti Homewares | 30 | 2.3% | 3 |
| Apr 2026 | Brabantia | 1.2K | 83% | 1 |
| Apr 2026 | OXO | 210 | 14.9% | 2 |
| Apr 2026 | Avanti Homewares | 30 | 2.1% | 3 |
| May 2026 | Brabantia | 1.1K | 82.7% | 1 |
| May 2026 | OXO | 170 | 13.4% | 2 |
| May 2026 | Avanti Homewares | 50 | 3.9% | 3 |
| Jun 2026 | Brabantia | 930 | 82.3% | 1 |
| Jun 2026 | OXO | 170 | 15% | 2 |
| Jun 2026 | Avanti Homewares | 30 | 2.7% | 3 |
| Jul 2026 | Brabantia | 1.1K | 84% | 1 |
| Jul 2026 | OXO | 170 | 13.6% | 2 |
| Jul 2026 | Avanti Homewares | 30 | 2.4% | 3 |
| Aug 2026 | Brabantia | 1.1K | 80.1% | 1 |
| Aug 2026 | OXO | 210 | 15.4% | 2 |
| Aug 2026 | Avanti Homewares | 60 | 4.4% | 3 |
| Sep 2026 | Brabantia | 1.1K | 83.3% | 1 |
| Sep 2026 | OXO | 170 | 13.5% | 2 |
| Sep 2026 | Avanti Homewares | 40 | 3.2% | 3 |

## What is being compared

- **Avanti Homewares**: Measured on the search terms “avanti homewares”, “avanti jar opener” and “avanti kitchenware”, summed into one figure.
- **Brabantia**: Measured on the search terms “brabantia” and “brabantia bin”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.

- [Avanti Homewares](/demand/nz/brands/avanti-homewares)
- [Brabantia](/demand/nz/brands/brabantia)
- [OXO](/demand/nz/brands/oxo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jar opener brands in New Zealand?

In September 2026, Brabantia was the most searched among jar opener brands in New Zealand, with an estimated 1.1K branded searches, 83.3% of all searches for the three we track.

## Cite this page

Brandwave. "Jar opener brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jar-opener-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.