--- title: "Anathoth Farm vs Barker's of Geraldine: Which is searched more in New Zealand?" description: "Is Anathoth Farm or Barker's of Geraldine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jam-brands/compare/anathoth-farm-vs-barkers-of-geraldine" publisher: "Brandwave" --- # Anathoth Farm vs Barker's of Geraldine: Which is searched more in New Zealand? Is Anathoth Farm or Barker's of Geraldine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jam and preserve brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anathoth Farm and Barker's of Geraldine - **Competitive set**: Jam and preserve brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anathoth Farm Share of Search**: 16.4% - **Barker's of Geraldine Share of Search**: 67.8% ## Is Anathoth Farm or Barker's of Geraldine more popular in search? - In September 2026, Barker's of Geraldine had more branded searches than Anathoth Farm among jam and preserve brands in New Zealand. Barker's of Geraldine had about 2,900 branded searches, while Anathoth Farm had 700. Barker's of Geraldine made up 67.8% of all jam and preserve brand searches we track, and Anathoth Farm accounted for 16.4%. - Barker's of Geraldine was ahead of Anathoth Farm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anathoth Farm’s share of searches among jam and preserve brands in New Zealand moved from 9.1% to 16.4%, and its estimated monthly branded searches moved from 420 to 700. - Across the 12 months ending September 2026, Barker's of Geraldine’s share of searches among jam and preserve brands in New Zealand moved from 77.8% to 67.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top jam and preserve brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Anathoth Farm and Barker's of Geraldine showed up in all five answers. Anathoth Farm was listed before Barker's of Geraldine in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anathoth Farm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Barker's of Geraldine | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bonne Maman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Craig's | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | St Dalfour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | IXL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jam and preserve brands - Asked ChatGPT "Which jam and preserve brand should I buy in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What are the best jam and preserve brands in New Zealand?": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Bonne Maman - Asked ChatGPT "What's the best jam and preserve brand in New Zealand for toast and baking?": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam nz": 1. Anathoth Farm, 2. Barker's of Geraldine - Searched Google, AI Overview "jam brands nz": 1. Anathoth Farm, 2. Barker's of Geraldine, 3. Craig's, 4. Bonne Maman Not named in any answer: St Dalfour and IXL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jam and preserve brands in September 2026? - In September 2026, Barker's of Geraldine gained share of searches among jam and preserve brands in New Zealand, from 66.7% to 67.8%. - Estimated monthly branded searches for Anathoth Farm in New Zealand rose 66.7% over 12 measured months, from 420 to 700 in September 2026. ## Month by month | Month | Anathoth Farm estimated searches | Anathoth Farm Share of Search | Anathoth Farm rank | Barker's of Geraldine estimated searches | Barker's of Geraldine Share of Search | Barker's of Geraldine rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 420 | 9.1% | 2 | 3.6K | 77.8% | 1 | | Nov 2025 | 540 | 9.7% | 2 | 4.4K | 79.3% | 1 | | Dec 2025 | 590 | 9% | 2 | 5.4K | 82.2% | 1 | | Jan 2026 | 540 | 11.7% | 2 | 3.6K | 78.3% | 1 | | Feb 2026 | 520 | 13.5% | 2 | 2.9K | 75.3% | 1 | | Mar 2026 | 480 | 12.3% | 2 | 2.9K | 74.2% | 1 | | Apr 2026 | 490 | 12.5% | 2 | 2.9K | 74.2% | 1 | | May 2026 | 590 | 14.3% | 2 | 2.9K | 70.2% | 1 | | Jun 2026 | 490 | 14.2% | 2 | 2.4K | 69.4% | 1 | | Jul 2026 | 500 | 14% | 2 | 2.4K | 67.2% | 1 | | Aug 2026 | 720 | 16.6% | 2 | 2.9K | 66.7% | 1 | | Sep 2026 | 700 | 16.4% | 2 | 2.9K | 67.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Anathoth Farm’s and Barker's of Geraldine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anathoth Farm**: Measured on the search terms “anathoth farm”, “anathoth farm jam” and “anathoth jam”, summed into one figure. - **Barker's of Geraldine**: Measured on the search term “barkers of geraldine”. - [Anathoth Farm profile](/demand/nz/brands/anathoth-farm) - [Barker's of Geraldine profile](/demand/nz/brands/barkers-of-geraldine) - [All jam and preserve brands in New Zealand](/demand/nz/categories/nz-jam-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anathoth Farm or Barker's of Geraldine more popular in search? In September 2026, Barker's of Geraldine had more branded searches than Anathoth Farm among jam and preserve brands in New Zealand. Barker's of Geraldine had about 2,900 branded searches, while Anathoth Farm had 700. Barker's of Geraldine made up 67.8% of all jam and preserve brand searches we track, and Anathoth Farm accounted for 16.4%. ## Cite this page Brandwave. "Anathoth Farm vs Barker's of Geraldine: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-jam-brands/compare/anathoth-farm-vs-barkers-of-geraldine This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jam-brands/compare/anathoth-farm-vs-barkers-of-geraldine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.