--- title: "Jam and preserve brands in New Zealand: Which brands are most popular in search?" description: "Compare the jam, marmalade and preserve brands New Zealanders spread. Share of Search among Anathoth Farm, St Dalfour and IXL, the jam and preserve brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-jam-brands" publisher: "Brandwave" --- # Jam and preserve brands in New Zealand: Which brands are most popular in search? Compare the jam, marmalade and preserve brands New Zealanders spread. Share of Search among Anathoth Farm, St Dalfour and IXL, the jam and preserve brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jam and preserve brands - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Anathoth Farm, 69.9% ## Which brand is most popular in search among jam and preserve brands in New Zealand? - In August 2026, Anathoth Farm was the most searched among jam and preserve brands in New Zealand, with an estimated 720 branded searches and 69.9% estimated Share of Search within this set. - St Dalfour is in 2nd place, 40.8 percentage points behind at 29.1% Share of Search. - Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand increased from 64.6% to 69.9%. - Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 33.8% to 29.1%. - Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand decreased from 1.5% to 0.97%. - Across the 11 months ending August 2026, Anathoth Farm’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 77.6% in December 2025 and was lowest at 61% in July 2026. - Across the 11 months ending August 2026, St Dalfour’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 36.6% in July 2026 and was lowest at 21.1% in December 2025. - Across the 11 months ending August 2026, IXL’s estimated Share of Search among jam and preserve brands in New Zealand peaked at 2.4% in July 2026 and was lowest at 0.97% in August 2026. ## Compare search popularity between leading brands - [Anathoth Farm vs St Dalfour: compare search popularity](/demand/nz/compare/anathoth-farm-vs-st-dalfour): 69.9% against 29.1% Share of Search. ## How did search popularity change for New Zealand jam and preserve brands in August 2026? - In August 2026, Anathoth Farm gained estimated Share of Search among jam and preserve brands in New Zealand, from 61% to 69.9%. - In August 2026, St Dalfour lost estimated Share of Search among jam and preserve brands in New Zealand, from 36.6% to 29.1%. - In August 2026, IXL lost estimated Share of Search among jam and preserve brands in New Zealand, from 2.4% to 0.97%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Anathoth Farm | 69.9% | 720 | +44.0% | Anathoth Farm | | 2 | St Dalfour | 29.1% | 300 | 0.0% | St Dalfour | | 3 | IXL | 0.97% | 10 | -50.0% | IXL | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Anathoth Farm | 420 | 64.6% | 1 | | Oct 2025 | St Dalfour | 220 | 33.8% | 2 | | Oct 2025 | IXL | 10 | 1.5% | 3 | | Nov 2025 | Anathoth Farm | 540 | 75% | 1 | | Nov 2025 | St Dalfour | 170 | 23.6% | 2 | | Nov 2025 | IXL | 10 | 1.4% | 3 | | Dec 2025 | Anathoth Farm | 590 | 77.6% | 1 | | Dec 2025 | St Dalfour | 160 | 21.1% | 2 | | Dec 2025 | IXL | 10 | 1.3% | 3 | | Jan 2026 | Anathoth Farm | 540 | 76.1% | 1 | | Jan 2026 | St Dalfour | 160 | 22.5% | 2 | | Jan 2026 | IXL | 10 | 1.4% | 3 | | Feb 2026 | Anathoth Farm | 520 | 75.4% | 1 | | Feb 2026 | St Dalfour | 160 | 23.2% | 2 | | Feb 2026 | IXL | 10 | 1.4% | 3 | | Mar 2026 | Anathoth Farm | 480 | 72.7% | 1 | | Mar 2026 | St Dalfour | 170 | 25.8% | 2 | | Mar 2026 | IXL | 10 | 1.5% | 3 | | Apr 2026 | Anathoth Farm | 490 | 67.1% | 1 | | Apr 2026 | St Dalfour | 230 | 31.5% | 2 | | Apr 2026 | IXL | 10 | 1.4% | 3 | | May 2026 | Anathoth Farm | 590 | 65.6% | 1 | | May 2026 | St Dalfour | 300 | 33.3% | 2 | | May 2026 | IXL | 10 | 1.1% | 3 | | Jun 2026 | Anathoth Farm | 490 | 69% | 1 | | Jun 2026 | St Dalfour | 210 | 29.6% | 2 | | Jun 2026 | IXL | 10 | 1.4% | 3 | | Jul 2026 | Anathoth Farm | 500 | 61% | 1 | | Jul 2026 | St Dalfour | 300 | 36.6% | 2 | | Jul 2026 | IXL | 20 | 2.4% | 3 | | Aug 2026 | Anathoth Farm | 720 | 69.9% | 1 | | Aug 2026 | St Dalfour | 300 | 29.1% | 2 | | Aug 2026 | IXL | 10 | 0.97% | 3 | | Sep 2026 | Anathoth Farm | — | — | — | | Sep 2026 | IXL | — | — | — | | Sep 2026 | St Dalfour | — | — | — | ## What is being compared - **Anathoth Farm**: Measured on the search terms “anathoth farm”, “anathoth farm jam” and “anathoth jam”, summed into one figure. - **IXL**: Measured on the search terms “ixl jam” and “ixl marmalade”, summed into one figure. - **St Dalfour**: Measured on the search terms “st dalfour”, “st dalfour jam”, “st dalfour marmalade”, “st dalfour near me”, “st dalfour nz”, “stdalfour”, “stdalfour com” and “stdalfour jam”, summed into one figure. - [Anathoth Farm](/demand/nz/brands/anathoth-farm) - [IXL](/demand/nz/brands/ixl) - [St Dalfour](/demand/nz/brands/st-dalfour) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jam and preserve brands in New Zealand? In August 2026, Anathoth Farm was the most searched among jam and preserve brands in New Zealand, with an estimated 720 branded searches and 69.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Jam and preserve brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-jam-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-jam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.