---
title: "IT service management tools in New Zealand: Which brands are most popular in search?"
description: "Compare the IT service desk and asset management tools New Zealand IT teams run. Share of Search among ServiceNow, Jira Service Management, ManageEngine, Freshservice and HaloITSM, the IT service management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-it-service-management-tools"
publisher: "Brandwave"
---

# IT service management tools in New Zealand: Which brands are most popular in search?

Compare the IT service desk and asset management tools New Zealand IT teams run. Share of Search among ServiceNow, Jira Service Management, ManageEngine, Freshservice and HaloITSM, the IT service management tools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT service management tools
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ServiceNow, 76.7%

## Which brand is most popular in search among IT service management tools in New Zealand?

- In August 2026, ServiceNow was the most searched among IT service management tools in New Zealand, with an estimated 2.2K branded searches and 76.7% estimated Share of Search within this set.
- Jira Service Management is in 2nd place, 69.2 percentage points behind at 7.5% Share of Search.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand increased from 73.3% to 76.7%.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand decreased from 11.2% to 7.2%.
- Across the 11 months ending August 2026, ServiceNow’s estimated Share of Search among IT service management tools in New Zealand peaked at 84.4% in May 2026 and was lowest at 73% in November 2025.
- Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management tools in New Zealand peaked at 7.9% in February 2026 and was lowest at 4.3% in May 2026.
- Across the 11 months ending August 2026, ManageEngine’s estimated Share of Search among IT service management tools in New Zealand peaked at 11.2% in October 2025 and was lowest at 6.2% in June 2026.
- Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management tools in New Zealand peaked at 8% in December 2025 and was lowest at 4% in May 2026.
- Across the 11 months ending August 2026, HaloITSM’s estimated Share of Search among IT service management tools in New Zealand peaked at 2.3% in January 2026 and was lowest at 0.75% in May 2026.
- Across the 11 months ending August 2026, Jira Service Management rose from 3rd to 2nd among IT service management tools in New Zealand.
- Across the 11 months ending August 2026, ManageEngine fell from 2nd to 3rd among IT service management tools in New Zealand.
- Across the 11 months ending August 2026, Freshservice and HaloITSM held steady: their estimated Share of Search among IT service management tools in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [ServiceNow vs Jira Service Management: compare search popularity](/demand/nz/compare/jira-service-management-vs-servicenow): 76.7% against 7.5% Share of Search.
- [ServiceNow vs ManageEngine: compare search popularity](/demand/nz/compare/manageengine-vs-servicenow): 76.7% against 7.2% Share of Search.
- [ServiceNow vs Freshservice: compare search popularity](/demand/nz/compare/freshservice-vs-servicenow): 76.7% against 6.8% Share of Search.
- [Jira Service Management vs ManageEngine: compare search popularity](/demand/nz/compare/jira-service-management-vs-manageengine): 7.5% against 7.2% Share of Search.
- [Jira Service Management vs Freshservice: compare search popularity](/demand/nz/compare/freshservice-vs-jira-service-management): 7.5% against 6.8% Share of Search.
- [ManageEngine vs Freshservice: compare search popularity](/demand/nz/compare/freshservice-vs-manageengine): 7.2% against 6.8% Share of Search.

## How did search popularity change for New Zealand IT service management tools in August 2026?

- In August 2026, Jira Service Management overtook Freshservice to rank 2nd among IT service management tools in New Zealand, at 7.5%.
- In August 2026, Freshservice gained estimated Share of Search among IT service management tools in New Zealand, from 5.5% to 6.8%.
- In August 2026, ManageEngine gained estimated Share of Search among IT service management tools in New Zealand, from 6.2% to 7.2%.
- In August 2026, ServiceNow lost estimated Share of Search among IT service management tools in New Zealand, from 81.7% to 76.7%.
- HaloITSM’s estimated Share of Search among IT service management tools in New Zealand has gained ground for 3 months in a row, from 0.75% to 1.7% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ServiceNow | 76.7% | 2.2K | -5.1% | ServiceNow |
| 2 | Jira Service Management | 7.5% | 220 | +46.7% | Atlassian |
| 3 | ManageEngine | 7.2% | 210 | +16.7% | ManageEngine |
| 4 | Freshservice | 6.8% | 200 | +25.0% | Freshworks |
| 5 | HaloITSM | 1.7% | 50 | +25.0% | HaloITSM |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ServiceNow | 1.7K | 73.3% | 1 |
| Oct 2025 | ManageEngine | 260 | 11.2% | 2 |
| Oct 2025 | Jira Service Management | 170 | 7.3% | 3 |
| Oct 2025 | Freshservice | 160 | 6.9% | 4 |
| Oct 2025 | HaloITSM | 30 | 1.3% | 5 |
| Nov 2025 | ServiceNow | 1.7K | 73% | 1 |
| Nov 2025 | ManageEngine | 260 | 11.2% | 2 |
| Nov 2025 | Jira Service Management | 170 | 7.3% | 3 |
| Nov 2025 | Freshservice | 150 | 6.4% | 4 |
| Nov 2025 | HaloITSM | 50 | 2.1% | 5 |
| Dec 2025 | ServiceNow | 1.4K | 75.5% | 1 |
| Dec 2025 | ManageEngine | 170 | 9% | 2 |
| Dec 2025 | Freshservice | 150 | 8% | 3 |
| Dec 2025 | Jira Service Management | 110 | 5.9% | 4 |
| Dec 2025 | HaloITSM | 30 | 1.6% | 5 |
| Jan 2026 | ServiceNow | 1.7K | 77.9% | 1 |
| Jan 2026 | ManageEngine | 150 | 7% | 2 |
| Jan 2026 | Jira Service Management | 140 | 6.6% | 3 |
| Jan 2026 | Freshservice | 130 | 6.1% | 4 |
| Jan 2026 | HaloITSM | 50 | 2.3% | 5 |
| Feb 2026 | ServiceNow | 1.9K | 77.8% | 1 |
| Feb 2026 | Jira Service Management | 190 | 7.9% | 2 |
| Feb 2026 | ManageEngine | 180 | 7.5% | 3 |
| Feb 2026 | Freshservice | 120 | 5% | 4 |
| Feb 2026 | HaloITSM | 40 | 1.7% | 5 |
| Mar 2026 | ServiceNow | 2.4K | 79.2% | 1 |
| Mar 2026 | ManageEngine | 240 | 8.1% | 2 |
| Mar 2026 | Jira Service Management | 180 | 6% | 3 |
| Mar 2026 | Freshservice | 160 | 5.4% | 4 |
| Mar 2026 | HaloITSM | 40 | 1.3% | 5 |
| Apr 2026 | ServiceNow | 2.3K | 78.2% | 1 |
| Apr 2026 | ManageEngine | 270 | 9.2% | 2 |
| Apr 2026 | Freshservice | 170 | 5.8% | 3 |
| Apr 2026 | Jira Service Management | 150 | 5.1% | 4 |
| Apr 2026 | HaloITSM | 50 | 1.7% | 5 |
| May 2026 | ServiceNow | 3.4K | 84.4% | 1 |
| May 2026 | ManageEngine | 260 | 6.5% | 2 |
| May 2026 | Jira Service Management | 170 | 4.3% | 3 |
| May 2026 | Freshservice | 160 | 4% | 4 |
| May 2026 | HaloITSM | 30 | 0.75% | 5 |
| Jun 2026 | ServiceNow | 3K | 82.2% | 1 |
| Jun 2026 | Jira Service Management | 230 | 6.2% | 2 |
| Jun 2026 | ManageEngine | 230 | 6.2% | 3 |
| Jun 2026 | Freshservice | 160 | 4.3% | 4 |
| Jun 2026 | HaloITSM | 40 | 1.1% | 5 |
| Jul 2026 | ServiceNow | 2.4K | 81.7% | 1 |
| Jul 2026 | ManageEngine | 180 | 6.2% | 2 |
| Jul 2026 | Freshservice | 160 | 5.5% | 3 |
| Jul 2026 | Jira Service Management | 150 | 5.2% | 4 |
| Jul 2026 | HaloITSM | 40 | 1.4% | 5 |
| Aug 2026 | ServiceNow | 2.2K | 76.7% | 1 |
| Aug 2026 | Jira Service Management | 220 | 7.5% | 2 |
| Aug 2026 | ManageEngine | 210 | 7.2% | 3 |
| Aug 2026 | Freshservice | 200 | 6.8% | 4 |
| Aug 2026 | HaloITSM | 50 | 1.7% | 5 |
| Sep 2026 | Freshservice | — | — | — |
| Sep 2026 | HaloITSM | — | — | — |
| Sep 2026 | Jira Service Management | — | — | — |
| Sep 2026 | ManageEngine | — | — | — |
| Sep 2026 | ServiceNow | — | — | — |

## What is being compared

- **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure.
- **HaloITSM**: Measured on the search terms “haloitsm”, “haloitsm asset management”, “haloitsm com” and “haloitsm near me”, summed into one figure.
- **Jira Service Management**: Measured on the search terms “jira service management”, “jira service management asset management”, “jira service management itsm”, “jira service management service desk” and “jiraservicemanagement”, summed into one figure.
- **ManageEngine**: Measured on the search terms “manageengine”, “manageengine asset management”, “manageengine com”, “manageengine itsm”, “manageengine near me”, “manageengine plus” and “manageengine service desk”, summed into one figure.
- **ServiceNow**: Measured on the search terms “cmdb servicenow”, “servicenow”, “servicenow asset management”, “servicenow com”, “servicenow it ticketing”, “servicenow itsm”, “servicenow near me”, “servicenow now”, “servicenow nz”, “servicenow online” and “servicenow service desk”, summed into one figure.

- [Freshservice](/demand/nz/brands/freshservice)
- [HaloITSM](/demand/nz/brands/haloitsm)
- [Jira Service Management](/demand/nz/brands/jira-service-management)
- [ManageEngine](/demand/nz/brands/manageengine)
- [ServiceNow](/demand/nz/brands/servicenow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT service management tools in New Zealand?

In August 2026, ServiceNow was the most searched among IT service management tools in New Zealand, with an estimated 2.2K branded searches and 76.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "IT service management tools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-it-service-management-tools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-it-service-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.