--- title: "Freshservice vs Jira Service Management: Which is searched more in New Zealand?" description: "Is Freshservice or Jira Service Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms/compare/freshservice-vs-jira-service-management" publisher: "Brandwave" --- # Freshservice vs Jira Service Management: Which is searched more in New Zealand? Is Freshservice or Jira Service Management more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and Jira Service Management - **Competitive set**: IT service management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Freshservice Share of Search**: 7.5% - **Jira Service Management Share of Search**: 8% ## Is Freshservice or Jira Service Management more popular in search? - In September 2026, Freshservice and Jira Service Management were level in searches among IT service management platforms in New Zealand, with an estimated 160 versus 170 branded searches, at 7.5% and 8% of the total. - The lead changed hands 6 times in the 12 months ending September 2026: Freshservice took it in December 2025, Jira Service Management took it in January 2026, Freshservice took it in April 2026, Jira Service Management took it in June 2026, Freshservice took it in July 2026, Jira Service Management took it in August 2026. - Across the 12 months ending September 2026, Freshservice’s share of searches among IT service management platforms in New Zealand moved from 7.7% to 7.5%, and its estimated monthly branded searches held steady at 160. - Across the 12 months ending September 2026, Jira Service Management’s share of searches among IT service management platforms in New Zealand moved from 8.2% to 8%, and its estimated monthly branded searches held steady at 170. ## Top IT service management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Freshservice and Jira Service Management showed up in all five answers. Freshservice was listed before Jira Service Management in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IT service management platforms - Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM - Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus - Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice Not named in any answer: SysAid and TOPdesk. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand IT service management platforms in September 2026? - Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 7.7% | 3 | 170 | 8.2% | 2 | | Nov 2025 | 150 | 7.2% | 3 | 170 | 8.2% | 2 | | Dec 2025 | 150 | 8.6% | 2 | 110 | 6.3% | 3 | | Jan 2026 | 130 | 6.5% | 3 | 140 | 7% | 2 | | Feb 2026 | 120 | 5.4% | 3 | 180 | 8.1% | 2 | | Mar 2026 | 160 | 5.8% | 3 | 180 | 6.5% | 2 | | Apr 2026 | 170 | 6.3% | 2 | 150 | 5.5% | 3 | | May 2026 | 160 | 4.3% | 2 | 150 | 4% | 3 | | Jun 2026 | 160 | 4.6% | 3 | 220 | 6.3% | 2 | | Jul 2026 | 160 | 5.8% | 2 | 150 | 5.5% | 3 | | Aug 2026 | 200 | 7.4% | 3 | 220 | 8.1% | 2 | | Sep 2026 | 160 | 7.5% | 3 | 170 | 8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure. - **Jira Service Management**: Measured on the search terms “jira service management”, “jira service management itsm” and “jiraservicemanagement”, summed into one figure. - [Freshservice profile](/demand/nz/brands/freshservice) - [Jira Service Management profile](/demand/nz/brands/jira-service-management) - [All IT service management platforms in New Zealand](/demand/nz/categories/nz-it-service-management-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freshservice or Jira Service Management more popular in search? In September 2026, Freshservice and Jira Service Management were level in searches among IT service management platforms in New Zealand, with an estimated 160 versus 170 branded searches, at 7.5% and 8% of the total. ## Cite this page Brandwave. "Freshservice vs Jira Service Management: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms/compare/freshservice-vs-jira-service-management This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms/compare/freshservice-vs-jira-service-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.