---
title: "IT service management platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to coordinate IT support and service requests. Share of Search among ServiceNow, Jira Service Management, Freshservice, HaloITSM, ManageEngine ServiceDesk Plus, SysAid and TOPdesk, the IT service management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms"
publisher: "Brandwave"
---

# IT service management platforms in New Zealand: Which are searched most?

Compare services and tools used to coordinate IT support and service requests. Share of Search among ServiceNow, Jira Service Management, Freshservice, HaloITSM, ManageEngine ServiceDesk Plus, SysAid and TOPdesk, the IT service management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT service management platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: ServiceNow, 79.7%

## Which brand is most popular in search among IT service management platforms in New Zealand?

- In September 2026, ServiceNow was the most searched among IT service management platforms in New Zealand, with an estimated 1.7K branded searches, 79.7% of all searches for the seven we track.
- Jira Service Management is in 2nd place, 71.7 percentage points behind at 8%.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms in New Zealand increased from 1.4% to 2.4%.
- Across the 12 months ending September 2026, SysAid’s share of searches among IT service management platforms in New Zealand decreased from 1.4% to 0.94%.
- Across the 12 months ending September 2026, ServiceNow’s share of searches among IT service management platforms in New Zealand peaked at 88.3% in May 2026 and was lowest at 79.7% in October 2025.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among IT service management platforms in New Zealand peaked at 8.2% in October 2025 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT service management platforms in New Zealand peaked at 8.6% in December 2025 and was lowest at 4.3% in May 2026.
- Across the 12 months ending September 2026, HaloITSM’s share of searches among IT service management platforms in New Zealand peaked at 2.5% in January 2026 and was lowest at 0.8% in May 2026.
- Across the 12 months ending September 2026, ManageEngine ServiceDesk Plus’ share of searches among IT service management platforms in New Zealand peaked at 1.9% in May 2026 and was lowest at 0.73% in July 2026.
- Across the 12 months ending September 2026, ManageEngine ServiceDesk Plus rose from 6th to 5th among IT service management platforms in New Zealand.
- Across the 12 months ending September 2026, SysAid fell from 5th to 6th among IT service management platforms in New Zealand.
- Across the 12 months ending September 2026, ServiceNow, Jira Service Management, Freshservice and TOPdesk held steady: their share of searches among IT service management platforms in New Zealand each moved less than 0.5 percentage points.

## Top IT service management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Jira Service Management and Freshservice appeared every time. Freshservice was recommended most often, coming first in four out of five answers. Jira Service Management was second, and ServiceNow was third. SysAid, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Freshservice | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Jira Service Management | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ServiceNow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| HaloITSM | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| ManageEngine ServiceDesk Plus | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| SysAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TOPdesk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about IT service management platforms

- Asked ChatGPT "Which IT service management platform should I use in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus
- Asked ChatGPT "What are the best IT service management platforms in New Zealand?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. ManageEngine ServiceDesk Plus, 5. HaloITSM
- Asked ChatGPT "What's the best IT service management platform in New Zealand for a service desk?": 1. Freshservice, 2. Jira Service Management, 3. ServiceNow, 4. HaloITSM, 5. ManageEngine ServiceDesk Plus
- Searched Google, AI Overview "best service desk software": 1. Freshservice, 2. Jira Service Management, 3. HaloITSM, 4. ManageEngine ServiceDesk Plus
- Searched Google, AI Overview "it support ticketing": 1. ServiceNow, 2. Jira Service Management, 3. Freshservice

Not named in any answer: SysAid and TOPdesk.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [ServiceNow vs Jira Service Management: compare search popularity](/demand/nz/compare/jira-service-management-vs-servicenow): 79.7% against 8% Share of Search.
- [ServiceNow vs Freshservice: compare search popularity](/demand/nz/compare/freshservice-vs-servicenow): 79.7% against 7.5% Share of Search.
- [ServiceNow vs HaloITSM: compare search popularity](/demand/nz/compare/haloitsm-vs-servicenow): 79.7% against 2.4% Share of Search.
- [Jira Service Management vs Freshservice: compare search popularity](/demand/nz/compare/freshservice-vs-jira-service-management): 8% against 7.5% Share of Search.
- [Jira Service Management vs HaloITSM: compare search popularity](/demand/nz/compare/haloitsm-vs-jira-service-management): 8% against 2.4% Share of Search.
- [Freshservice vs HaloITSM: compare search popularity](/demand/nz/compare/freshservice-vs-haloitsm): 7.5% against 2.4% Share of Search.

## How did search popularity change for New Zealand IT service management platforms in September 2026?

- In September 2026, HaloITSM gained share of searches among IT service management platforms in New Zealand, from 1.5% to 2.4%.
- In September 2026, ServiceNow lost share of searches among IT service management platforms in New Zealand, from 80.9% to 79.7%.
- Freshservice’s share of searches among IT service management platforms in New Zealand has gained ground for 3 months in a row, from 4.6% to 7.5% in September 2026.
- Estimated monthly branded searches for SysAid in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ServiceNow | 79.7% | 1.7K | -23.2% | ServiceNow |
| 2 | Jira Service Management | 8% | 170 | -22.7% | Atlassian |
| 3 | Freshservice | 7.5% | 160 | -20.0% | Freshworks |
| 4 | HaloITSM | 2.4% | 50 | +25.0% | HaloITSM |
| 5 | ManageEngine ServiceDesk Plus | 0.94% | 20 | 0.0% | Zoho |
| 6 | SysAid | 0.94% | 20 | 0.0% | SysAid |
| 7 | TOPdesk | 0.47% | 10 | -50.0% | TOPdesk |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ServiceNow | 1.6K | 79.7% | 1 |
| Oct 2025 | Jira Service Management | 170 | 8.2% | 2 |
| Oct 2025 | Freshservice | 160 | 7.7% | 3 |
| Oct 2025 | HaloITSM | 30 | 1.4% | 4 |
| Oct 2025 | SysAid | 30 | 1.4% | 5 |
| Oct 2025 | ManageEngine ServiceDesk Plus | 20 | 0.97% | 6 |
| Oct 2025 | TOPdesk | 10 | 0.48% | 7 |
| Nov 2025 | ServiceNow | 1.6K | 79.7% | 1 |
| Nov 2025 | Jira Service Management | 170 | 8.2% | 2 |
| Nov 2025 | Freshservice | 150 | 7.2% | 3 |
| Nov 2025 | HaloITSM | 40 | 1.9% | 4 |
| Nov 2025 | ManageEngine ServiceDesk Plus | 20 | 0.97% | 5 |
| Nov 2025 | SysAid | 20 | 0.97% | 6 |
| Nov 2025 | TOPdesk | 20 | 0.97% | 7 |
| Dec 2025 | ServiceNow | 1.4K | 80.6% | 1 |
| Dec 2025 | Freshservice | 150 | 8.6% | 2 |
| Dec 2025 | Jira Service Management | 110 | 6.3% | 3 |
| Dec 2025 | HaloITSM | 30 | 1.7% | 4 |
| Dec 2025 | ManageEngine ServiceDesk Plus | 20 | 1.1% | 5 |
| Dec 2025 | SysAid | 20 | 1.1% | 6 |
| Dec 2025 | TOPdesk | 10 | 0.57% | 7 |
| Jan 2026 | ServiceNow | 1.6K | 81.6% | 1 |
| Jan 2026 | Jira Service Management | 140 | 7% | 2 |
| Jan 2026 | Freshservice | 130 | 6.5% | 3 |
| Jan 2026 | HaloITSM | 50 | 2.5% | 4 |
| Jan 2026 | ManageEngine ServiceDesk Plus | 20 | 1% | 5 |
| Jan 2026 | TOPdesk | 20 | 1% | 6 |
| Jan 2026 | SysAid | 10 | 0.5% | 7 |
| Feb 2026 | ServiceNow | 1.8K | 81.5% | 1 |
| Feb 2026 | Jira Service Management | 180 | 8.1% | 2 |
| Feb 2026 | Freshservice | 120 | 5.4% | 3 |
| Feb 2026 | HaloITSM | 40 | 1.8% | 4 |
| Feb 2026 | ManageEngine ServiceDesk Plus | 30 | 1.4% | 5 |
| Feb 2026 | SysAid | 20 | 0.9% | 6 |
| Feb 2026 | TOPdesk | 20 | 0.9% | 7 |
| Mar 2026 | ServiceNow | 2.3K | 83.6% | 1 |
| Mar 2026 | Jira Service Management | 180 | 6.5% | 2 |
| Mar 2026 | Freshservice | 160 | 5.8% | 3 |
| Mar 2026 | HaloITSM | 40 | 1.5% | 4 |
| Mar 2026 | ManageEngine ServiceDesk Plus | 40 | 1.5% | 5 |
| Mar 2026 | SysAid | 20 | 0.73% | 6 |
| Mar 2026 | TOPdesk | 10 | 0.36% | 7 |
| Apr 2026 | ServiceNow | 2.3K | 83.8% | 1 |
| Apr 2026 | Freshservice | 170 | 6.3% | 2 |
| Apr 2026 | Jira Service Management | 150 | 5.5% | 3 |
| Apr 2026 | HaloITSM | 50 | 1.8% | 4 |
| Apr 2026 | ManageEngine ServiceDesk Plus | 40 | 1.5% | 5 |
| Apr 2026 | SysAid | 20 | 0.74% | 6 |
| Apr 2026 | TOPdesk | 10 | 0.37% | 7 |
| May 2026 | ServiceNow | 3.3K | 88.3% | 1 |
| May 2026 | Freshservice | 160 | 4.3% | 2 |
| May 2026 | Jira Service Management | 150 | 4% | 3 |
| May 2026 | ManageEngine ServiceDesk Plus | 70 | 1.9% | 4 |
| May 2026 | HaloITSM | 30 | 0.8% | 5 |
| May 2026 | SysAid | 20 | 0.53% | 6 |
| May 2026 | TOPdesk | 10 | 0.27% | 7 |
| Jun 2026 | ServiceNow | 3K | 86.2% | 1 |
| Jun 2026 | Jira Service Management | 220 | 6.3% | 2 |
| Jun 2026 | Freshservice | 160 | 4.6% | 3 |
| Jun 2026 | HaloITSM | 40 | 1.1% | 4 |
| Jun 2026 | ManageEngine ServiceDesk Plus | 30 | 0.86% | 5 |
| Jun 2026 | SysAid | 20 | 0.57% | 6 |
| Jun 2026 | TOPdesk | 10 | 0.29% | 7 |
| Jul 2026 | ServiceNow | 2.3K | 85.4% | 1 |
| Jul 2026 | Freshservice | 160 | 5.8% | 2 |
| Jul 2026 | Jira Service Management | 150 | 5.5% | 3 |
| Jul 2026 | HaloITSM | 40 | 1.5% | 4 |
| Jul 2026 | ManageEngine ServiceDesk Plus | 20 | 0.73% | 5 |
| Jul 2026 | SysAid | 20 | 0.73% | 6 |
| Jul 2026 | TOPdesk | 10 | 0.36% | 7 |
| Aug 2026 | ServiceNow | 2.2K | 80.9% | 1 |
| Aug 2026 | Jira Service Management | 220 | 8.1% | 2 |
| Aug 2026 | Freshservice | 200 | 7.4% | 3 |
| Aug 2026 | HaloITSM | 40 | 1.5% | 4 |
| Aug 2026 | ManageEngine ServiceDesk Plus | 20 | 0.74% | 5 |
| Aug 2026 | SysAid | 20 | 0.74% | 6 |
| Aug 2026 | TOPdesk | 20 | 0.74% | 7 |
| Sep 2026 | ServiceNow | 1.7K | 79.7% | 1 |
| Sep 2026 | Jira Service Management | 170 | 8% | 2 |
| Sep 2026 | Freshservice | 160 | 7.5% | 3 |
| Sep 2026 | HaloITSM | 50 | 2.4% | 4 |
| Sep 2026 | ManageEngine ServiceDesk Plus | 20 | 0.94% | 5 |
| Sep 2026 | SysAid | 20 | 0.94% | 6 |
| Sep 2026 | TOPdesk | 10 | 0.47% | 7 |

## What is being compared

- **Freshservice**: Measured on the search terms “freshservice”, “freshservice asset management”, “freshservice itsm” and “freshservice service desk”, summed into one figure.
- **HaloITSM**: Measured on the search terms “haloitsm” and “haloitsm asset management”, summed into one figure.
- **Jira Service Management**: Measured on the search terms “jira service management”, “jira service management itsm” and “jiraservicemanagement”, summed into one figure.
- **ManageEngine ServiceDesk Plus**: Measured on the search term “manageengineservicedeskplus”.
- **ServiceNow**: Measured on the search terms “cmdb servicenow”, “servicenow”, “servicenow asset management”, “servicenow it ticketing”, “servicenow itsm”, “servicenow now” and “servicenow service desk”, summed into one figure.
- **SysAid**: Measured on the search term “sysaid”.
- **TOPdesk**: Measured on the search term “topdesk”.

- [Freshservice](/demand/nz/brands/freshservice)
- [HaloITSM](/demand/nz/brands/haloitsm)
- [Jira Service Management](/demand/nz/brands/jira-service-management)
- [ManageEngine ServiceDesk Plus](/demand/nz/brands/manageengine-servicedesk-plus)
- [ServiceNow](/demand/nz/brands/servicenow)
- [SysAid](/demand/nz/brands/sysaid)
- [TOPdesk](/demand/nz/brands/topdesk)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT service management platforms in New Zealand?

In September 2026, ServiceNow was the most searched among IT service management platforms in New Zealand, with an estimated 1.7K branded searches, 79.7% of all searches for the seven we track.

## Cite this page

Brandwave. "IT service management platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-it-service-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.