---
title: "IT managed service providers in New Zealand: Which brands are most popular in search?"
description: "Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Share of Search among Datacom, Fujitsu, The Instillery, Cyclone Computers, CCL and Lucidity, the IT managed service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-it-managed-service-providers"
publisher: "Brandwave"
---

# IT managed service providers in New Zealand: Which brands are most popular in search?

Compare the IT services companies New Zealand organisations outsource IT support and cloud to. Share of Search among Datacom, Fujitsu, The Instillery, Cyclone Computers, CCL and Lucidity, the IT managed service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT managed service providers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Datacom, 57.4%

## Which brand is most popular in search among IT managed service providers in New Zealand?

- In August 2026, Datacom was the most searched among IT managed service providers in New Zealand, with an estimated 5.1K branded searches and 57.4% estimated Share of Search within this set.
- Fujitsu is in 2nd place, 29.6 percentage points behind at 27.8% Share of Search.
- Across the 11 months ending August 2026, Datacom’s estimated Share of Search among IT managed service providers in New Zealand decreased from 64.1% to 57.4%.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand increased from 18.4% to 27.8%.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand decreased from 9.5% to 8.6%.
- Across the 11 months ending August 2026, Cyclone Computers’ estimated Share of Search among IT managed service providers in New Zealand decreased from 6.8% to 5.2%.
- Across the 11 months ending August 2026, Datacom’s estimated Share of Search among IT managed service providers in New Zealand peaked at 65.1% in March 2026 and was lowest at 52.3% in July 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand peaked at 36% in July 2026 and was lowest at 18.4% in October 2025.
- Across the 11 months ending August 2026, The Instillery’s estimated Share of Search among IT managed service providers in New Zealand peaked at 9.7% in February 2026 and was lowest at 5.7% in April 2026.
- Across the 11 months ending August 2026, Cyclone Computers’ estimated Share of Search among IT managed service providers in New Zealand peaked at 9.2% in November 2025 and was lowest at 4.1% in July 2026.
- Across the 11 months ending August 2026, CCL and Lucidity held steady: their estimated Share of Search among IT managed service providers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Datacom vs Fujitsu: compare search popularity](/demand/nz/compare/datacom-vs-fujitsu): 57.4% against 27.8% Share of Search.
- [Datacom vs The Instillery: compare search popularity](/demand/nz/compare/datacom-vs-the-instillery): 57.4% against 8.6% Share of Search.
- [Datacom vs Cyclone Computers: compare search popularity](/demand/nz/compare/cyclone-computers-vs-datacom): 57.4% against 5.2% Share of Search.
- [Fujitsu vs The Instillery: compare search popularity](/demand/nz/compare/fujitsu-vs-the-instillery): 27.8% against 8.6% Share of Search.
- [Fujitsu vs Cyclone Computers: compare search popularity](/demand/nz/compare/cyclone-computers-vs-fujitsu): 27.8% against 5.2% Share of Search.
- [The Instillery vs Cyclone Computers: compare search popularity](/demand/nz/compare/cyclone-computers-vs-the-instillery): 8.6% against 5.2% Share of Search.

## How did search popularity change for New Zealand IT managed service providers in August 2026?

- In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%.
- In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%.
- In August 2026, Cyclone Computers gained estimated Share of Search among IT managed service providers in New Zealand, from 4.1% to 5.2%.
- In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Datacom | 57.4% | 5.1K | 0.0% | Datacom |
| 2 | Fujitsu | 27.8% | 2.5K | -29.7% | Fujitsu |
| 3 | The Instillery | 8.6% | 760 | +16.9% | The Instillery |
| 4 | Cyclone Computers | 5.2% | 460 | +15.0% | Cyclone Computers |
| 5 | CCL | 0.68% | 60 | 0.0% | CCL |
| 6 | Lucidity | 0.34% | 30 | 0.0% | Lucidity |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Datacom | 5.1K | 64.1% | 1 |
| Oct 2025 | Fujitsu | 1.4K | 18.4% | 2 |
| Oct 2025 | The Instillery | 750 | 9.5% | 3 |
| Oct 2025 | Cyclone Computers | 540 | 6.8% | 4 |
| Oct 2025 | CCL | 60 | 0.76% | 5 |
| Oct 2025 | Lucidity | 30 | 0.38% | 6 |
| Nov 2025 | Datacom | 5.1K | 60.3% | 1 |
| Nov 2025 | Fujitsu | 1.9K | 21.9% | 2 |
| Nov 2025 | Cyclone Computers | 780 | 9.2% | 3 |
| Nov 2025 | The Instillery | 620 | 7.3% | 4 |
| Nov 2025 | CCL | 80 | 0.94% | 5 |
| Nov 2025 | Lucidity | 30 | 0.35% | 6 |
| Dec 2025 | Datacom | 4.2K | 57.8% | 1 |
| Dec 2025 | Fujitsu | 1.8K | 24.8% | 2 |
| Dec 2025 | The Instillery | 640 | 8.9% | 3 |
| Dec 2025 | Cyclone Computers | 540 | 7.5% | 4 |
| Dec 2025 | CCL | 50 | 0.69% | 5 |
| Dec 2025 | Lucidity | 30 | 0.41% | 6 |
| Jan 2026 | Datacom | 4.2K | 56.3% | 1 |
| Jan 2026 | Fujitsu | 1.8K | 24.4% | 2 |
| Jan 2026 | Cyclone Computers | 680 | 9.2% | 3 |
| Jan 2026 | The Instillery | 650 | 8.8% | 4 |
| Jan 2026 | CCL | 70 | 0.94% | 5 |
| Jan 2026 | Lucidity | 30 | 0.4% | 6 |
| Feb 2026 | Datacom | 5.1K | 64.2% | 1 |
| Feb 2026 | Fujitsu | 1.5K | 18.5% | 2 |
| Feb 2026 | The Instillery | 770 | 9.7% | 3 |
| Feb 2026 | Cyclone Computers | 490 | 6.2% | 4 |
| Feb 2026 | CCL | 80 | 1% | 5 |
| Feb 2026 | Lucidity | 30 | 0.38% | 6 |
| Mar 2026 | Datacom | 6.3K | 65.1% | 1 |
| Mar 2026 | Fujitsu | 1.9K | 19.1% | 2 |
| Mar 2026 | The Instillery | 940 | 9.7% | 3 |
| Mar 2026 | Cyclone Computers | 490 | 5% | 4 |
| Mar 2026 | CCL | 70 | 0.72% | 5 |
| Mar 2026 | Lucidity | 40 | 0.41% | 6 |
| Apr 2026 | Datacom | 5.1K | 54.2% | 1 |
| Apr 2026 | Fujitsu | 3.2K | 34% | 2 |
| Apr 2026 | The Instillery | 530 | 5.7% | 3 |
| Apr 2026 | Cyclone Computers | 490 | 5.2% | 4 |
| Apr 2026 | CCL | 60 | 0.64% | 5 |
| Apr 2026 | Lucidity | 30 | 0.32% | 6 |
| May 2026 | Datacom | 5.1K | 53.8% | 1 |
| May 2026 | Fujitsu | 3.1K | 32.7% | 2 |
| May 2026 | The Instillery | 780 | 8.2% | 3 |
| May 2026 | Cyclone Computers | 410 | 4.3% | 4 |
| May 2026 | CCL | 70 | 0.73% | 5 |
| May 2026 | Lucidity | 30 | 0.31% | 6 |
| Jun 2026 | Datacom | 5.1K | 53.5% | 1 |
| Jun 2026 | Fujitsu | 3.1K | 32.5% | 2 |
| Jun 2026 | The Instillery | 810 | 8.5% | 3 |
| Jun 2026 | Cyclone Computers | 410 | 4.3% | 4 |
| Jun 2026 | CCL | 90 | 0.95% | 5 |
| Jun 2026 | Lucidity | 20 | 0.21% | 6 |
| Jul 2026 | Datacom | 5.1K | 52.3% | 1 |
| Jul 2026 | Fujitsu | 3.5K | 36% | 2 |
| Jul 2026 | The Instillery | 650 | 6.7% | 3 |
| Jul 2026 | Cyclone Computers | 400 | 4.1% | 4 |
| Jul 2026 | CCL | 60 | 0.62% | 5 |
| Jul 2026 | Lucidity | 30 | 0.31% | 6 |
| Aug 2026 | Datacom | 5.1K | 57.4% | 1 |
| Aug 2026 | Fujitsu | 2.5K | 27.8% | 2 |
| Aug 2026 | The Instillery | 760 | 8.6% | 3 |
| Aug 2026 | Cyclone Computers | 460 | 5.2% | 4 |
| Aug 2026 | CCL | 60 | 0.68% | 5 |
| Aug 2026 | Lucidity | 30 | 0.34% | 6 |
| Sep 2026 | CCL | — | — | — |
| Sep 2026 | Cyclone Computers | — | — | — |
| Sep 2026 | Datacom | — | — | — |
| Sep 2026 | Fujitsu | — | — | — |
| Sep 2026 | Lucidity | — | — | — |
| Sep 2026 | The Instillery | — | — | — |

## What is being compared

- **CCL**: Measured on the search terms “ccl cloud”, “ccl it” and “ccl nz”, summed into one figure.
- **Cyclone Computers**: Measured on the search terms “cyclone co nz”, “cyclone computers”, “cyclone computers nz”, “cyclone dunedin”, “cyclone it”, “cyclone technology” and “cyclone.co.nz”, summed into one figure.
- **Datacom**: Measured on the search terms “datacom”, “datacom com”, “datacom it services”, “datacom near me”, “datacom nz” and “datacom online”, summed into one figure.
- **Fujitsu**: Measured on the search terms “fujitsu air conditioner”, “fujitsu cloud”, “fujitsu heat pump”, “fujitsu it services”, “fujitsu it support”, “fujitsu managed services” and “fujitsu nz”, summed into one figure.
- **Lucidity**: Measured on the search terms “lucidity cloud”, “lucidity it” and “lucidity nz”, summed into one figure.
- **The Instillery**: Measured on the search terms “the instillery”, “the instillery near me”, “the instillery nz” and “theinstillery”, summed into one figure.

- [CCL](/demand/nz/brands/ccl)
- [Cyclone Computers](/demand/nz/brands/cyclone-computers)
- [Datacom](/demand/nz/brands/datacom)
- [Fujitsu](/demand/nz/brands/fujitsu)
- [Lucidity](/demand/nz/brands/lucidity)
- [The Instillery](/demand/nz/brands/the-instillery)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT managed service providers in New Zealand?

In August 2026, Datacom was the most searched among IT managed service providers in New Zealand, with an estimated 5.1K branded searches and 57.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "IT managed service providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-it-managed-service-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-it-managed-service-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.