---
title: "IT asset management platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to track and manage business IT assets. Share of Search among Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar and ManageEngine AssetExplorer, the IT asset management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-it-asset-management-platforms"
publisher: "Brandwave"
---

# IT asset management platforms in New Zealand: Which are searched most?

Compare services and tools used to track and manage business IT assets. Share of Search among Freshservice, Snipe-IT, Lansweeper, Asset Panda, Reftab, AssetSonar and ManageEngine AssetExplorer, the IT asset management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IT asset management platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Freshservice, 33.3%

## Which brand is most popular in search among IT asset management platforms in New Zealand?

- In September 2026, Freshservice was the most searched among IT asset management platforms in New Zealand, with an estimated 140 branded searches, 33.3% of all searches for the seven we track.
- Snipe-IT is in 2nd place, 7.1 percentage points behind at 26.2%.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand increased from 31.1% to 33.3%.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand increased from 20% to 26.2%.
- Across the 12 months ending September 2026, Lansweeper’s share of searches among IT asset management platforms in New Zealand decreased from 24.4% to 16.7%.
- Across the 12 months ending September 2026, Asset Panda’s share of searches among IT asset management platforms in New Zealand decreased from 15.6% to 9.5%.
- Across the 12 months ending September 2026, Reftab’s share of searches among IT asset management platforms in New Zealand increased from 2.2% to 9.5%.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms in New Zealand decreased from 4.4% to 2.4%.
- Across the 12 months ending September 2026, Freshservice’s share of searches among IT asset management platforms in New Zealand peaked at 39.5% in August 2026 and was lowest at 25% in February 2026.
- Across the 12 months ending September 2026, Snipe-IT’s share of searches among IT asset management platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 18.9% in July 2026.
- Across the 12 months ending September 2026, Lansweeper’s share of searches among IT asset management platforms in New Zealand peaked at 24.4% in October 2025 and was lowest at 13.9% in December 2025.
- Across the 12 months ending September 2026, Asset Panda’s share of searches among IT asset management platforms in New Zealand peaked at 20.5% in February 2026 and was lowest at 9.3% in August 2026.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer’s share of searches among IT asset management platforms in New Zealand peaked at 4.7% in August 2026 and was lowest at 0% in July 2026.
- Across the 12 months ending September 2026, Snipe-IT rose from 3rd to 2nd among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, Lansweeper fell from 2nd to 3rd among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, Reftab rose from 7th to 5th among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, ManageEngine AssetExplorer fell from 5th to 7th among IT asset management platforms in New Zealand.
- Across the 12 months ending September 2026, AssetSonar held steady: its share of searches among IT asset management platforms in New Zealand moved less than 0.5 percentage points.

## Top IT asset management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Snipe-IT was mentioned most often, in four of the five answers. Freshservice was recommended most often, coming first in two out of four answers that gave a list. ManageEngine AssetExplorer was second, and Snipe-IT and Lansweeper tied for third. Reftab, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Freshservice | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| ManageEngine AssetExplorer | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Snipe-IT | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Lansweeper | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Asset Panda | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Reftab | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| AssetSonar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about IT asset management platforms

- Asked ChatGPT "Which IT asset management platform should I use in New Zealand?": 1. Freshservice, 2. ManageEngine AssetExplorer, 3. Lansweeper, 4. Snipe-IT
- Asked ChatGPT "What are the best IT asset management platforms in New Zealand?": 1. Lansweeper, 2. ManageEngine AssetExplorer, 3. Freshservice, 4. Snipe-IT
- Asked ChatGPT "What's the best IT asset management platform in New Zealand for a small IT team?": 1. Freshservice, 2. Snipe-IT, 3. ManageEngine AssetExplorer, 4. Lansweeper
- Searched Google, AI Overview "best asset management software": 1. Asset Panda, 2. Snipe-IT
- Searched Google, AI Overview "track it assets": named none of the brands we track

Not named in any answer: Reftab and AssetSonar.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Freshservice vs Snipe-IT: compare search popularity](/demand/nz/compare/freshservice-vs-snipe-it): 33.3% against 26.2% Share of Search.
- [Freshservice vs Lansweeper: compare search popularity](/demand/nz/compare/freshservice-vs-lansweeper): 33.3% against 16.7% Share of Search.
- [Freshservice vs Asset Panda: compare search popularity](/demand/nz/compare/asset-panda-vs-freshservice): 33.3% against 9.5% Share of Search.
- [Freshservice vs Reftab: compare search popularity](/demand/nz/compare/freshservice-vs-reftab): 33.3% against 9.5% Share of Search.
- [Snipe-IT vs Lansweeper: compare search popularity](/demand/nz/compare/lansweeper-vs-snipe-it): 26.2% against 16.7% Share of Search.
- [Snipe-IT vs Asset Panda: compare search popularity](/demand/nz/compare/asset-panda-vs-snipe-it): 26.2% against 9.5% Share of Search.
- [Snipe-IT vs Reftab: compare search popularity](/demand/nz/compare/reftab-vs-snipe-it): 26.2% against 9.5% Share of Search.
- [Lansweeper vs Asset Panda: compare search popularity](/demand/nz/compare/asset-panda-vs-lansweeper): 16.7% against 9.5% Share of Search.
- [Lansweeper vs Reftab: compare search popularity](/demand/nz/compare/lansweeper-vs-reftab): 16.7% against 9.5% Share of Search.
- [Asset Panda vs Reftab: compare search popularity](/demand/nz/compare/asset-panda-vs-reftab): 9.5% Share of Search each.

## How did search popularity change for New Zealand IT asset management platforms in September 2026?

- In September 2026, Snipe-IT overtook Lansweeper to rank 2nd among IT asset management platforms in New Zealand, with 26.2% of the searches.
- In September 2026, Reftab overtook ManageEngine AssetExplorer and AssetSonar to rank 5th among IT asset management platforms in New Zealand, with 9.5% of the searches.
- In September 2026, Freshservice lost share of searches among IT asset management platforms in New Zealand, from 39.5% to 33.3%.
- In September 2026, Lansweeper lost share of searches among IT asset management platforms in New Zealand, from 20.9% to 16.7%.
- In September 2026, ManageEngine AssetExplorer lost share of searches among IT asset management platforms in New Zealand, from 4.7% to 2.4%.
- Estimated monthly branded searches for Asset Panda in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Freshservice | 33.3% | 140 | -17.6% | Freshworks |
| 2 | Snipe-IT | 26.2% | 110 | +22.2% | Snipe-IT |
| 3 | Lansweeper | 16.7% | 70 | -22.2% | Lansweeper |
| 4 | Asset Panda | 9.5% | 40 | 0.0% | Asset Panda |
| 5 | Reftab | 9.5% | 40 | +300.0% | Reftab |
| 6 | AssetSonar | 2.4% | 10 | 0.0% | AssetSonar |
| 7 | ManageEngine AssetExplorer | 2.4% | 10 | -50.0% | ManageEngine AssetExplorer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Freshservice | 140 | 31.1% | 1 |
| Oct 2025 | Lansweeper | 110 | 24.4% | 2 |
| Oct 2025 | Snipe-IT | 90 | 20% | 3 |
| Oct 2025 | Asset Panda | 70 | 15.6% | 4 |
| Oct 2025 | ManageEngine AssetExplorer | 20 | 4.4% | 5 |
| Oct 2025 | AssetSonar | 10 | 2.2% | 6 |
| Oct 2025 | Reftab | 10 | 2.2% | 7 |
| Nov 2025 | Freshservice | 140 | 30.4% | 1 |
| Nov 2025 | Snipe-IT | 110 | 23.9% | 2 |
| Nov 2025 | Lansweeper | 90 | 19.6% | 3 |
| Nov 2025 | Asset Panda | 70 | 15.2% | 4 |
| Nov 2025 | ManageEngine AssetExplorer | 20 | 4.3% | 5 |
| Nov 2025 | Reftab | 20 | 4.3% | 6 |
| Nov 2025 | AssetSonar | 10 | 2.2% | 7 |
| Dec 2025 | Freshservice | 140 | 38.9% | 1 |
| Dec 2025 | Snipe-IT | 90 | 25% | 2 |
| Dec 2025 | Lansweeper | 50 | 13.9% | 3 |
| Dec 2025 | Asset Panda | 40 | 11.1% | 4 |
| Dec 2025 | Reftab | 20 | 5.6% | 5 |
| Dec 2025 | AssetSonar | 10 | 2.8% | 6 |
| Dec 2025 | ManageEngine AssetExplorer | 10 | 2.8% | 7 |
| Jan 2026 | Freshservice | 110 | 28.2% | 1 |
| Jan 2026 | Lansweeper | 90 | 23.1% | 2 |
| Jan 2026 | Snipe-IT | 90 | 23.1% | 3 |
| Jan 2026 | Asset Panda | 50 | 12.8% | 4 |
| Jan 2026 | Reftab | 30 | 7.7% | 5 |
| Jan 2026 | AssetSonar | 10 | 2.6% | 6 |
| Jan 2026 | ManageEngine AssetExplorer | 10 | 2.6% | 7 |
| Feb 2026 | Freshservice | 110 | 25% | 1 |
| Feb 2026 | Snipe-IT | 110 | 25% | 2 |
| Feb 2026 | Asset Panda | 90 | 20.5% | 3 |
| Feb 2026 | Lansweeper | 90 | 20.5% | 4 |
| Feb 2026 | Reftab | 20 | 4.5% | 5 |
| Feb 2026 | AssetSonar | 10 | 2.3% | 6 |
| Feb 2026 | ManageEngine AssetExplorer | 10 | 2.3% | 7 |
| Mar 2026 | Freshservice | 140 | 31.8% | 1 |
| Mar 2026 | Snipe-IT | 110 | 25% | 2 |
| Mar 2026 | Lansweeper | 90 | 20.5% | 3 |
| Mar 2026 | Asset Panda | 50 | 11.4% | 4 |
| Mar 2026 | ManageEngine AssetExplorer | 20 | 4.5% | 5 |
| Mar 2026 | Reftab | 20 | 4.5% | 6 |
| Mar 2026 | AssetSonar | 10 | 2.3% | 7 |
| Apr 2026 | Freshservice | 140 | 33.3% | 1 |
| Apr 2026 | Snipe-IT | 140 | 33.3% | 2 |
| Apr 2026 | Lansweeper | 70 | 16.7% | 3 |
| Apr 2026 | Asset Panda | 40 | 9.5% | 4 |
| Apr 2026 | AssetSonar | 10 | 2.4% | 5 |
| Apr 2026 | ManageEngine AssetExplorer | 10 | 2.4% | 6 |
| Apr 2026 | Reftab | 10 | 2.4% | 7 |
| May 2026 | Freshservice | 140 | 32.6% | 1 |
| May 2026 | Snipe-IT | 110 | 25.6% | 2 |
| May 2026 | Lansweeper | 90 | 20.9% | 3 |
| May 2026 | Asset Panda | 50 | 11.6% | 4 |
| May 2026 | Reftab | 20 | 4.7% | 5 |
| May 2026 | AssetSonar | 10 | 2.3% | 6 |
| May 2026 | ManageEngine AssetExplorer | 10 | 2.3% | 7 |
| Jun 2026 | Freshservice | 140 | 32.6% | 1 |
| Jun 2026 | Snipe-IT | 110 | 25.6% | 2 |
| Jun 2026 | Lansweeper | 90 | 20.9% | 3 |
| Jun 2026 | Asset Panda | 50 | 11.6% | 4 |
| Jun 2026 | Reftab | 20 | 4.7% | 5 |
| Jun 2026 | AssetSonar | 10 | 2.3% | 6 |
| Jun 2026 | ManageEngine AssetExplorer | 10 | 2.3% | 7 |
| Jul 2026 | Freshservice | 140 | 37.8% | 1 |
| Jul 2026 | Lansweeper | 90 | 24.3% | 2 |
| Jul 2026 | Snipe-IT | 70 | 18.9% | 3 |
| Jul 2026 | Asset Panda | 50 | 13.5% | 4 |
| Jul 2026 | AssetSonar | 10 | 2.7% | 5 |
| Jul 2026 | Reftab | 10 | 2.7% | 6 |
| Jul 2026 | ManageEngine AssetExplorer | 0 | 0% | 7 |
| Aug 2026 | Freshservice | 170 | 39.5% | 1 |
| Aug 2026 | Lansweeper | 90 | 20.9% | 2 |
| Aug 2026 | Snipe-IT | 90 | 20.9% | 3 |
| Aug 2026 | Asset Panda | 40 | 9.3% | 4 |
| Aug 2026 | ManageEngine AssetExplorer | 20 | 4.7% | 5 |
| Aug 2026 | AssetSonar | 10 | 2.3% | 6 |
| Aug 2026 | Reftab | 10 | 2.3% | 7 |
| Sep 2026 | Freshservice | 140 | 33.3% | 1 |
| Sep 2026 | Snipe-IT | 110 | 26.2% | 2 |
| Sep 2026 | Lansweeper | 70 | 16.7% | 3 |
| Sep 2026 | Asset Panda | 40 | 9.5% | 4 |
| Sep 2026 | Reftab | 40 | 9.5% | 5 |
| Sep 2026 | AssetSonar | 10 | 2.4% | 6 |
| Sep 2026 | ManageEngine AssetExplorer | 10 | 2.4% | 7 |

## What is being compared

- **Asset Panda**: Measured on the search term “asset panda”.
- **AssetSonar**: Measured on the search term “assetsonar”.
- **Freshservice**: Measured on the search term “freshservice”.
- **Lansweeper**: Measured on the search term “lansweeper”.
- **ManageEngine AssetExplorer**: Measured on the search terms “assetexplorer” and “manageengine assetexplorer”, summed into one figure.
- **Reftab**: Measured on the search term “reftab”.
- **Snipe-IT**: Measured on the search term “snipe-it”.

- [Asset Panda](/demand/nz/brands/asset-panda)
- [AssetSonar](/demand/nz/brands/assetsonar)
- [Freshservice](/demand/nz/brands/freshservice)
- [Lansweeper](/demand/nz/brands/lansweeper)
- [ManageEngine AssetExplorer](/demand/nz/brands/manageengine-assetexplorer)
- [Reftab](/demand/nz/brands/reftab)
- [Snipe-IT](/demand/nz/brands/snipe-it)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IT asset management platforms in New Zealand?

In September 2026, Freshservice was the most searched among IT asset management platforms in New Zealand, with an estimated 140 branded searches, 33.3% of all searches for the seven we track.

## Cite this page

Brandwave. "IT asset management platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-it-asset-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-it-asset-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.