---
title: "Irrigation brands in New Zealand: Which are searched most?"
description: "Compare the irrigation system brands New Zealand farmers and growers use. Share of Search among RX Plastics, Hunter Irrigation, Netafim and Rain Bird, the irrigation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-irrigation-brands"
publisher: "Brandwave"
---

# Irrigation brands in New Zealand: Which are searched most?

Compare the irrigation system brands New Zealand farmers and growers use. Share of Search among RX Plastics, Hunter Irrigation, Netafim and Rain Bird, the irrigation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Irrigation brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: RX Plastics, 75.8%

## Which brand is most popular in search among irrigation brands in New Zealand?

- In September 2026, RX Plastics was the most searched among irrigation brands in New Zealand, with an estimated 720 branded searches, 75.8% of all searches for the four we track.
- Hunter Irrigation is in 2nd place, 66.3 percentage points behind at 9.5%.
- Across the 12 months ending September 2026, RX Plastics’ share of searches among irrigation brands in New Zealand increased from 69.9% to 75.8%.
- Across the 12 months ending September 2026, Hunter Irrigation’s share of searches among irrigation brands in New Zealand decreased from 16.5% to 9.5%.
- Across the 12 months ending September 2026, Netafim’s share of searches among irrigation brands in New Zealand increased from 6.8% to 9.5%.
- Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand decreased from 6.8% to 5.3%.
- Across the 12 months ending September 2026, RX Plastics’ share of searches among irrigation brands in New Zealand peaked at 85.7% in July 2026 and was lowest at 63.2% in December 2025.
- Across the 12 months ending September 2026, Hunter Irrigation’s share of searches among irrigation brands in New Zealand peaked at 22.8% in December 2025 and was lowest at 3.6% in July 2026.
- Across the 12 months ending September 2026, Netafim’s share of searches among irrigation brands in New Zealand peaked at 9.5% in September 2026 and was lowest at 5.5% in April 2026.
- Across the 12 months ending September 2026, Rain Bird’s share of searches among irrigation brands in New Zealand peaked at 8.8% in January 2026 and was lowest at 2.9% in June 2026.

## Top irrigation brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Netafim was mentioned most often, in four of the five answers. Hunter Irrigation was recommended most often, coming first in both answers that gave a list. Rain Bird was second, and Netafim was third. RX Plastics, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hunter Irrigation | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Rain Bird | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Netafim | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| RX Plastics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about irrigation brands

- Asked ChatGPT "Which irrigation brand should I buy in New Zealand?": 1. Hunter Irrigation, 2. Rain Bird, 3. Netafim
- Asked ChatGPT "What are the best irrigation brands in New Zealand?": 1. Hunter Irrigation, 2. Rain Bird, 3. Netafim
- Asked ChatGPT "What's the best irrigation brand in New Zealand for a farm?": 1. Netafim
- Searched Google, AI Overview "farm irrigation system": named none of the brands we track
- Searched Google, AI Overview "drip irrigation nz": 1. Netafim

Not named in any answer: RX Plastics.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [RX Plastics vs Hunter Irrigation: compare search popularity](/demand/nz/compare/hunter-irrigation-vs-rx-plastics): 75.8% against 9.5% Share of Search.
- [RX Plastics vs Netafim: compare search popularity](/demand/nz/compare/netafim-vs-rx-plastics): 75.8% against 9.5% Share of Search.
- [RX Plastics vs Rain Bird: compare search popularity](/demand/nz/compare/rain-bird-vs-rx-plastics): 75.8% against 5.3% Share of Search.
- [Hunter Irrigation vs Netafim: compare search popularity](/demand/nz/compare/hunter-irrigation-vs-netafim): 9.5% Share of Search each.
- [Hunter Irrigation vs Rain Bird: compare search popularity](/demand/nz/compare/hunter-irrigation-vs-rain-bird): 9.5% against 5.3% Share of Search.
- [Netafim vs Rain Bird: compare search popularity](/demand/nz/compare/netafim-vs-rain-bird): 9.5% against 5.3% Share of Search.

## How did search popularity change for New Zealand irrigation brands in September 2026?

- In September 2026, Hunter Irrigation overtook Netafim and Rain Bird to rank 2nd among irrigation brands in New Zealand, with 9.5% of the searches.
- In September 2026, Netafim gained share of searches among irrigation brands in New Zealand, from 7.7% to 9.5%.
- In September 2026, RX Plastics lost share of searches among irrigation brands in New Zealand, from 79.1% to 75.8%.
- In September 2026, Rain Bird lost share of searches among irrigation brands in New Zealand, from 7.7% to 5.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | RX Plastics | 75.8% | 720 | 0.0% | RX Plastics |
| 2 | Hunter Irrigation | 9.5% | 90 | +80.0% | Hunter Industries |
| 3 | Netafim | 9.5% | 90 | +28.6% | Netafim |
| 4 | Rain Bird | 5.3% | 50 | -28.6% | Rain Bird |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | RX Plastics | 720 | 69.9% | 1 |
| Oct 2025 | Hunter Irrigation | 170 | 16.5% | 2 |
| Oct 2025 | Netafim | 70 | 6.8% | 3 |
| Oct 2025 | Rain Bird | 70 | 6.8% | 4 |
| Nov 2025 | RX Plastics | 880 | 69.3% | 1 |
| Nov 2025 | Hunter Irrigation | 210 | 16.5% | 2 |
| Nov 2025 | Netafim | 90 | 7.1% | 3 |
| Nov 2025 | Rain Bird | 90 | 7.1% | 4 |
| Dec 2025 | RX Plastics | 720 | 63.2% | 1 |
| Dec 2025 | Hunter Irrigation | 260 | 22.8% | 2 |
| Dec 2025 | Rain Bird | 90 | 7.9% | 3 |
| Dec 2025 | Netafim | 70 | 6.1% | 4 |
| Jan 2026 | RX Plastics | 720 | 70.6% | 1 |
| Jan 2026 | Hunter Irrigation | 140 | 13.7% | 2 |
| Jan 2026 | Rain Bird | 90 | 8.8% | 3 |
| Jan 2026 | Netafim | 70 | 6.9% | 4 |
| Feb 2026 | RX Plastics | 720 | 75.8% | 1 |
| Feb 2026 | Hunter Irrigation | 90 | 9.5% | 2 |
| Feb 2026 | Netafim | 70 | 7.4% | 3 |
| Feb 2026 | Rain Bird | 70 | 7.4% | 4 |
| Mar 2026 | RX Plastics | 880 | 79.3% | 1 |
| Mar 2026 | Hunter Irrigation | 90 | 8.1% | 2 |
| Mar 2026 | Netafim | 70 | 6.3% | 3 |
| Mar 2026 | Rain Bird | 70 | 6.3% | 4 |
| Apr 2026 | RX Plastics | 720 | 79.1% | 1 |
| Apr 2026 | Hunter Irrigation | 70 | 7.7% | 2 |
| Apr 2026 | Rain Bird | 70 | 7.7% | 3 |
| Apr 2026 | Netafim | 50 | 5.5% | 4 |
| May 2026 | RX Plastics | 720 | 81.8% | 1 |
| May 2026 | Hunter Irrigation | 70 | 8% | 2 |
| May 2026 | Netafim | 50 | 5.7% | 3 |
| May 2026 | Rain Bird | 40 | 4.5% | 4 |
| Jun 2026 | RX Plastics | 880 | 84.6% | 1 |
| Jun 2026 | Netafim | 90 | 8.7% | 2 |
| Jun 2026 | Hunter Irrigation | 40 | 3.8% | 3 |
| Jun 2026 | Rain Bird | 30 | 2.9% | 4 |
| Jul 2026 | RX Plastics | 720 | 85.7% | 1 |
| Jul 2026 | Netafim | 50 | 6% | 2 |
| Jul 2026 | Rain Bird | 40 | 4.8% | 3 |
| Jul 2026 | Hunter Irrigation | 30 | 3.6% | 4 |
| Aug 2026 | RX Plastics | 720 | 79.1% | 1 |
| Aug 2026 | Netafim | 70 | 7.7% | 2 |
| Aug 2026 | Rain Bird | 70 | 7.7% | 3 |
| Aug 2026 | Hunter Irrigation | 50 | 5.5% | 4 |
| Sep 2026 | RX Plastics | 720 | 75.8% | 1 |
| Sep 2026 | Hunter Irrigation | 90 | 9.5% | 2 |
| Sep 2026 | Netafim | 90 | 9.5% | 3 |
| Sep 2026 | Rain Bird | 50 | 5.3% | 4 |

## What is being compared

- **Hunter Irrigation**: Measured on the search term “hunter irrigation”.
- **Netafim**: Measured on the search term “netafim”.
- **Rain Bird**: Measured on the search term “rain bird”.
- **RX Plastics**: Measured on the search term “rx plastics”.

- [Hunter Irrigation](/demand/nz/brands/hunter-irrigation)
- [Netafim](/demand/nz/brands/netafim)
- [Rain Bird](/demand/nz/brands/rain-bird)
- [RX Plastics](/demand/nz/brands/rx-plastics)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among irrigation brands in New Zealand?

In September 2026, RX Plastics was the most searched among irrigation brands in New Zealand, with an estimated 720 branded searches, 75.8% of all searches for the four we track.

## Cite this page

Brandwave. "Irrigation brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-irrigation-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-irrigation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.