---
title: "IP and patent law firms in New Zealand: Which brands are most popular in search?"
description: "Compare the patent and trade mark firms New Zealand businesses protect their brands with. Share of Search among AJ Park, James & Wells, Henry Hughes, Pipers and Baldwins, the IP and patent law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ip-law-firms"
publisher: "Brandwave"
---

# IP and patent law firms in New Zealand: Which brands are most popular in search?

Compare the patent and trade mark firms New Zealand businesses protect their brands with. Share of Search among AJ Park, James & Wells, Henry Hughes, Pipers and Baldwins, the IP and patent law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: IP and patent law firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: AJ Park, 62.9%

## Which brand is most popular in search among IP and patent law firms in New Zealand?

- In August 2026, AJ Park was the most searched among IP and patent law firms in New Zealand, with an estimated 780 branded searches and 62.9% estimated Share of Search within this set.
- James & Wells is in 2nd place, 36.3 percentage points behind at 26.6% Share of Search.
- Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand increased from 61.9% to 62.9%.
- Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand decreased from 31.7% to 26.6%.
- Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand increased from 4.8% to 5.6%.
- Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 3.2%.
- Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 1.6%.
- Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand peaked at 66.9% in February 2026 and was lowest at 50% in November 2025.
- Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand peaked at 44.9% in November 2025 and was lowest at 26.3% in February 2026.
- Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand peaked at 7.2% in March 2026 and was lowest at 3.2% in November 2025.
- Across the 11 months ending August 2026, Pipers rose from 5th to 4th among IP and patent law firms in New Zealand.
- Across the 11 months ending August 2026, Baldwins fell from 4th to 5th among IP and patent law firms in New Zealand.

## Compare search popularity between leading brands

- [AJ Park vs James & Wells: compare search popularity](/demand/nz/compare/aj-park-vs-james-and-wells): 62.9% against 26.6% Share of Search.
- [AJ Park vs Henry Hughes: compare search popularity](/demand/nz/compare/aj-park-vs-henry-hughes): 62.9% against 5.6% Share of Search.
- [AJ Park vs Pipers: compare search popularity](/demand/nz/compare/aj-park-vs-pipers): 62.9% against 3.2% Share of Search.
- [James & Wells vs Henry Hughes: compare search popularity](/demand/nz/compare/henry-hughes-vs-james-and-wells): 26.6% against 5.6% Share of Search.
- [James & Wells vs Pipers: compare search popularity](/demand/nz/compare/james-and-wells-vs-pipers): 26.6% against 3.2% Share of Search.
- [Henry Hughes vs Pipers: compare search popularity](/demand/nz/compare/henry-hughes-vs-pipers): 5.6% against 3.2% Share of Search.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.
- In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
- In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.
- In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.
- Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AJ Park | 62.9% | 780 | +21.9% | AJ Park |
| 2 | James & Wells | 26.6% | 330 | -17.5% | James & Wells |
| 3 | Henry Hughes | 5.6% | 70 | +16.7% | Henry Hughes |
| 4 | Pipers | 3.2% | 40 | +100.0% | Pipers |
| 5 | Baldwins | 1.6% | 20 | +100.0% | Baldwins |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AJ Park | 780 | 61.9% | 1 |
| Oct 2025 | James & Wells | 400 | 31.7% | 2 |
| Oct 2025 | Henry Hughes | 60 | 4.8% | 3 |
| Oct 2025 | Baldwins | 10 | 0.79% | 4 |
| Oct 2025 | Pipers | 10 | 0.79% | 5 |
| Nov 2025 | AJ Park | 780 | 50% | 1 |
| Nov 2025 | James & Wells | 700 | 44.9% | 2 |
| Nov 2025 | Henry Hughes | 50 | 3.2% | 3 |
| Nov 2025 | Pipers | 20 | 1.3% | 4 |
| Nov 2025 | Baldwins | 10 | 0.64% | 5 |
| Dec 2025 | AJ Park | 520 | 58.4% | 1 |
| Dec 2025 | James & Wells | 310 | 34.8% | 2 |
| Dec 2025 | Henry Hughes | 30 | 3.4% | 3 |
| Dec 2025 | Pipers | 20 | 2.2% | 4 |
| Dec 2025 | Baldwins | 10 | 1.1% | 5 |
| Jan 2026 | AJ Park | 520 | 57.8% | 1 |
| Jan 2026 | James & Wells | 300 | 33.3% | 2 |
| Jan 2026 | Henry Hughes | 50 | 5.6% | 3 |
| Jan 2026 | Pipers | 20 | 2.2% | 4 |
| Jan 2026 | Baldwins | 10 | 1.1% | 5 |
| Feb 2026 | AJ Park | 790 | 66.9% | 1 |
| Feb 2026 | James & Wells | 310 | 26.3% | 2 |
| Feb 2026 | Henry Hughes | 50 | 4.2% | 3 |
| Feb 2026 | Pipers | 20 | 1.7% | 4 |
| Feb 2026 | Baldwins | 10 | 0.85% | 5 |
| Mar 2026 | AJ Park | 780 | 56.5% | 1 |
| Mar 2026 | James & Wells | 460 | 33.3% | 2 |
| Mar 2026 | Henry Hughes | 100 | 7.2% | 3 |
| Mar 2026 | Baldwins | 20 | 1.4% | 4 |
| Mar 2026 | Pipers | 20 | 1.4% | 5 |
| Apr 2026 | AJ Park | 780 | 61.4% | 1 |
| Apr 2026 | James & Wells | 370 | 29.1% | 2 |
| Apr 2026 | Henry Hughes | 80 | 6.3% | 3 |
| Apr 2026 | Baldwins | 20 | 1.6% | 4 |
| Apr 2026 | Pipers | 20 | 1.6% | 5 |
| May 2026 | AJ Park | 780 | 65% | 1 |
| May 2026 | James & Wells | 320 | 26.7% | 2 |
| May 2026 | Henry Hughes | 60 | 5% | 3 |
| May 2026 | Pipers | 30 | 2.5% | 4 |
| May 2026 | Baldwins | 10 | 0.83% | 5 |
| Jun 2026 | AJ Park | 770 | 64.7% | 1 |
| Jun 2026 | James & Wells | 320 | 26.9% | 2 |
| Jun 2026 | Henry Hughes | 80 | 6.7% | 3 |
| Jun 2026 | Baldwins | 10 | 0.84% | 4 |
| Jun 2026 | Pipers | 10 | 0.84% | 5 |
| Jul 2026 | AJ Park | 640 | 56.6% | 1 |
| Jul 2026 | James & Wells | 400 | 35.4% | 2 |
| Jul 2026 | Henry Hughes | 60 | 5.3% | 3 |
| Jul 2026 | Pipers | 20 | 1.8% | 4 |
| Jul 2026 | Baldwins | 10 | 0.88% | 5 |
| Aug 2026 | AJ Park | 780 | 62.9% | 1 |
| Aug 2026 | James & Wells | 330 | 26.6% | 2 |
| Aug 2026 | Henry Hughes | 70 | 5.6% | 3 |
| Aug 2026 | Pipers | 40 | 3.2% | 4 |
| Aug 2026 | Baldwins | 20 | 1.6% | 5 |
| Sep 2026 | AJ Park | — | — | — |
| Sep 2026 | Baldwins | — | — | — |
| Sep 2026 | Henry Hughes | — | — | — |
| Sep 2026 | James & Wells | — | — | — |
| Sep 2026 | Pipers | — | — | — |

## What is being compared

- **AJ Park**: Measured on the search terms “aj park”, “aj park intellectual property”, “aj park near me”, “aj park new zealand”, “aj park nz”, “aj park patent”, “ajpark” and “ajpark com”, summed into one figure.
- **Baldwins**: Measured on the search terms “baldwins ip” and “baldwins patent”, summed into one figure.
- **Henry Hughes**: Measured on the search terms “henry hughes”, “henry hughes new zealand”, “henry hughes nz” and “henryhughes”, summed into one figure.
- **James & Wells**: Measured on the search terms “james & wells”, “james & wells intellectual property”, “james & wells new zealand”, “james and wells intellectual property”, “james wells”, “james wells intellectual property”, “jameswells” and “jaws co nz”, summed into one figure.
- **Pipers**: Measured on the search terms “pipers intellectual property” and “pipers patent”, summed into one figure.

- [AJ Park](/demand/nz/brands/aj-park)
- [Baldwins](/demand/nz/brands/baldwins)
- [Henry Hughes](/demand/nz/brands/henry-hughes)
- [James & Wells](/demand/nz/brands/james-and-wells)
- [Pipers](/demand/nz/brands/pipers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among IP and patent law firms in New Zealand?

In August 2026, AJ Park was the most searched among IP and patent law firms in New Zealand, with an estimated 780 branded searches and 62.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "IP and patent law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ip-law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ip-law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.