---
title: "Invoicing apps in New Zealand: Which brands are most popular in search?"
description: "Compare the invoicing apps New Zealand sole traders and small businesses bill with. Share of Search among Zoho Invoice, Wave, Invoice2go, Invoice Simple and FreshBooks, the invoicing apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-invoicing-apps"
publisher: "Brandwave"
---

# Invoicing apps in New Zealand: Which brands are most popular in search?

Compare the invoicing apps New Zealand sole traders and small businesses bill with. Share of Search among Zoho Invoice, Wave, Invoice2go, Invoice Simple and FreshBooks, the invoicing apps Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invoicing apps
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zoho Invoice, 38.7%

## Which brand is most popular in search among invoicing apps in New Zealand?

- In August 2026, Zoho Invoice was the most searched among invoicing apps in New Zealand, with an estimated 750 branded searches and 38.7% estimated Share of Search within this set.
- Wave is in 2nd place, 11.3 percentage points behind at 27.3% Share of Search.
- Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing apps in New Zealand increased from 35% to 38.7%.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand decreased from 32.7% to 27.3%.
- Across the 11 months ending August 2026, Invoice2go’s estimated Share of Search among invoicing apps in New Zealand increased from 10.3% to 17%.
- Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand decreased from 12.6% to 11.3%.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand decreased from 9.3% to 5.7%.
- Across the 11 months ending August 2026, Zoho Invoice’s estimated Share of Search among invoicing apps in New Zealand peaked at 39.1% in July 2026 and was lowest at 30.7% in January 2026.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand peaked at 35.4% in March 2026 and was lowest at 27.3% in August 2026.
- Across the 11 months ending August 2026, Invoice Simple’s estimated Share of Search among invoicing apps in New Zealand peaked at 13.4% in January 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among invoicing apps in New Zealand peaked at 11.4% in January 2026 and was lowest at 5.3% in June 2026.
- Across the 11 months ending August 2026, Invoice2go rose from 4th to 3rd among invoicing apps in New Zealand.
- Across the 11 months ending August 2026, Invoice Simple fell from 3rd to 4th among invoicing apps in New Zealand.

## Compare search popularity between leading brands

- [Zoho Invoice vs Wave: compare search popularity](/demand/nz/compare/wave-accounting-vs-zoho-invoice): 38.7% against 27.3% Share of Search.
- [Zoho Invoice vs Invoice2go: compare search popularity](/demand/nz/compare/invoice2go-vs-zoho-invoice): 38.7% against 17% Share of Search.
- [Zoho Invoice vs Invoice Simple: compare search popularity](/demand/nz/compare/invoice-simple-vs-zoho-invoice): 38.7% against 11.3% Share of Search.
- [Zoho Invoice vs FreshBooks: compare search popularity](/demand/nz/compare/freshbooks-vs-zoho-invoice): 38.7% against 5.7% Share of Search.
- [Wave vs Invoice2go: compare search popularity](/demand/nz/compare/invoice2go-vs-wave-accounting): 27.3% against 17% Share of Search.
- [Wave vs Invoice Simple: compare search popularity](/demand/nz/compare/invoice-simple-vs-wave-accounting): 27.3% against 11.3% Share of Search.
- [Wave vs FreshBooks: compare search popularity](/demand/nz/compare/freshbooks-vs-wave-accounting): 27.3% against 5.7% Share of Search.
- [Invoice2go vs Invoice Simple: compare search popularity](/demand/nz/compare/invoice-simple-vs-invoice2go): 17% against 11.3% Share of Search.
- [Invoice2go vs FreshBooks: compare search popularity](/demand/nz/compare/freshbooks-vs-invoice2go): 17% against 5.7% Share of Search.
- [Invoice Simple vs FreshBooks: compare search popularity](/demand/nz/compare/freshbooks-vs-invoice-simple): 11.3% against 5.7% Share of Search.

## How did search popularity change for New Zealand invoicing apps in August 2026?

- In August 2026, Invoice2go gained estimated Share of Search among invoicing apps in New Zealand, from 14.1% to 17%.
- In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.
- Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.
- Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zoho Invoice | 38.7% | 750 | 0.0% | Zoho Invoice |
| 2 | Wave | 27.3% | 530 | 0.0% | Wave |
| 3 | Invoice2go | 17% | 330 | +22.2% | Invoice2go |
| 4 | Invoice Simple | 11.3% | 220 | 0.0% | Invoice Simple |
| 5 | FreshBooks | 5.7% | 110 | -26.7% | FreshBooks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zoho Invoice | 750 | 35% | 1 |
| Oct 2025 | Wave | 700 | 32.7% | 2 |
| Oct 2025 | Invoice Simple | 270 | 12.6% | 3 |
| Oct 2025 | Invoice2go | 220 | 10.3% | 4 |
| Oct 2025 | FreshBooks | 200 | 9.3% | 5 |
| Nov 2025 | Wave | 770 | 34.2% | 1 |
| Nov 2025 | Zoho Invoice | 760 | 33.8% | 2 |
| Nov 2025 | Invoice Simple | 280 | 12.4% | 3 |
| Nov 2025 | Invoice2go | 270 | 12% | 4 |
| Nov 2025 | FreshBooks | 170 | 7.6% | 5 |
| Dec 2025 | Wave | 630 | 34.2% | 1 |
| Dec 2025 | Zoho Invoice | 620 | 33.7% | 2 |
| Dec 2025 | Invoice2go | 220 | 12% | 3 |
| Dec 2025 | FreshBooks | 200 | 10.9% | 4 |
| Dec 2025 | Invoice Simple | 170 | 9.2% | 5 |
| Jan 2026 | Wave | 680 | 33.7% | 1 |
| Jan 2026 | Zoho Invoice | 620 | 30.7% | 2 |
| Jan 2026 | Invoice Simple | 270 | 13.4% | 3 |
| Jan 2026 | FreshBooks | 230 | 11.4% | 4 |
| Jan 2026 | Invoice2go | 220 | 10.9% | 5 |
| Feb 2026 | Zoho Invoice | 750 | 33.6% | 1 |
| Feb 2026 | Wave | 720 | 32.3% | 2 |
| Feb 2026 | Invoice Simple | 280 | 12.6% | 3 |
| Feb 2026 | Invoice2go | 270 | 12.1% | 4 |
| Feb 2026 | FreshBooks | 210 | 9.4% | 5 |
| Mar 2026 | Wave | 860 | 35.4% | 1 |
| Mar 2026 | Zoho Invoice | 800 | 32.9% | 2 |
| Mar 2026 | Invoice2go | 330 | 13.6% | 3 |
| Mar 2026 | Invoice Simple | 280 | 11.5% | 4 |
| Mar 2026 | FreshBooks | 160 | 6.6% | 5 |
| Apr 2026 | Zoho Invoice | 780 | 38.6% | 1 |
| Apr 2026 | Wave | 680 | 33.7% | 2 |
| Apr 2026 | Invoice Simple | 220 | 10.9% | 3 |
| Apr 2026 | Invoice2go | 220 | 10.9% | 4 |
| Apr 2026 | FreshBooks | 120 | 5.9% | 5 |
| May 2026 | Zoho Invoice | 850 | 35.6% | 1 |
| May 2026 | Wave | 830 | 34.7% | 2 |
| May 2026 | Invoice Simple | 300 | 12.6% | 3 |
| May 2026 | Invoice2go | 270 | 11.3% | 4 |
| May 2026 | FreshBooks | 140 | 5.9% | 5 |
| Jun 2026 | Zoho Invoice | 750 | 36.1% | 1 |
| Jun 2026 | Wave | 730 | 35.1% | 2 |
| Jun 2026 | Invoice2go | 270 | 13% | 3 |
| Jun 2026 | Invoice Simple | 220 | 10.6% | 4 |
| Jun 2026 | FreshBooks | 110 | 5.3% | 5 |
| Jul 2026 | Zoho Invoice | 750 | 39.1% | 1 |
| Jul 2026 | Wave | 530 | 27.6% | 2 |
| Jul 2026 | Invoice2go | 270 | 14.1% | 3 |
| Jul 2026 | Invoice Simple | 220 | 11.5% | 4 |
| Jul 2026 | FreshBooks | 150 | 7.8% | 5 |
| Aug 2026 | Zoho Invoice | 750 | 38.7% | 1 |
| Aug 2026 | Wave | 530 | 27.3% | 2 |
| Aug 2026 | Invoice2go | 330 | 17% | 3 |
| Aug 2026 | Invoice Simple | 220 | 11.3% | 4 |
| Aug 2026 | FreshBooks | 110 | 5.7% | 5 |
| Sep 2026 | FreshBooks | — | — | — |
| Sep 2026 | Invoice Simple | — | — | — |
| Sep 2026 | Invoice2go | — | — | — |
| Sep 2026 | Wave | — | — | — |
| Sep 2026 | Zoho Invoice | — | — | — |

## What is being compared

- **FreshBooks**: Measured on the search terms “freshbooks”, “freshbooks accounting software”, “freshbooks com”, “freshbooks invoice”, “freshbooks invoice app”, “freshbooks nz” and “freshbooks online”, summed into one figure.
- **Invoice Simple**: Measured on the search terms “invoice simple”, “invoice simple invoice app”, “invoice simple online”, “invoicesimple” and “invoicesimple com”, summed into one figure.
- **Invoice2go**: Measured on the search terms “invoice2go” and “invoice2go invoice app”, summed into one figure.
- **Wave**: Measured on the search terms “wave accounting”, “wave accounting program”, “wave invoice”, “wave invoice app”, “waveapps” and “waveapps app”, summed into one figure.
- **Zoho Invoice**: Measured on the search terms “zoho com”, “zoho invoice”, “zoho invoice invoice app”, “zoho invoice online” and “zohoinvoice”, summed into one figure.

- [FreshBooks](/demand/nz/brands/freshbooks)
- [Invoice Simple](/demand/nz/brands/invoice-simple)
- [Invoice2go](/demand/nz/brands/invoice2go)
- [Wave](/demand/nz/brands/wave-accounting)
- [Zoho Invoice](/demand/nz/brands/zoho-invoice)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invoicing apps in New Zealand?

In August 2026, Zoho Invoice was the most searched among invoicing apps in New Zealand, with an estimated 750 branded searches and 38.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invoicing apps in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-invoicing-apps

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invoicing-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.