---
title: "Investment platforms in New Zealand: Share of Search"
description: "Share of Search among Sharesies, InvestNow, Craigs Investment Partners, Jarden, Tiger Brokers and Snowball Effect, the investment platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-investment-platforms"
publisher: "Brandwave"
---

# Investment platforms in New Zealand: Share of Search

Share of Search among Sharesies, InvestNow, Craigs Investment Partners, Jarden, Tiger Brokers and Snowball Effect, the investment platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: Investment Platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Sharesies, 65.6%

## Which brand has the highest Share of Search among investment platforms in New Zealand?

- Sharesies holds the highest estimated Share of Search among investment platforms in New Zealand, at 65.6% in August 2026.
- InvestNow is in 2nd place, 49.4 percentage points behind at 16.1% Share of Search.
- Across the 12 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand decreased from 70.2% to 65.6%.
- Across the 12 months ending August 2026, InvestNow’s estimated Share of Search among investment platforms in New Zealand increased from 14.2% to 16.1%.
- Across the 12 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among investment platforms in New Zealand increased from 11.3% to 12.9%.
- Across the 12 months ending August 2026, Jarden’s estimated Share of Search among investment platforms in New Zealand increased from 1.2% to 3.4%.
- Across the 12 months ending August 2026, Tiger Brokers’ estimated Share of Search among investment platforms in New Zealand decreased from 2.5% to 1.4%.
- Across the 12 months ending August 2026, Sharesies’ estimated Share of Search among investment platforms in New Zealand peaked at 74.2% in October 2025 and was lowest at 63.9% in July 2026.
- Across the 12 months ending August 2026, InvestNow’s estimated Share of Search among investment platforms in New Zealand peaked at 19.2% in July 2026 and was lowest at 12.4% in October 2025.
- Across the 12 months ending August 2026, Craigs Investment Partners’ estimated Share of Search among investment platforms in New Zealand peaked at 12.9% in August 2026 and was lowest at 9.5% in January 2026.
- Across the 12 months ending August 2026, Jarden’s estimated Share of Search among investment platforms in New Zealand peaked at 3.4% in August 2026 and was lowest at 0.79% in June 2026.
- Across the 12 months ending August 2026, Jarden rose from 5th to 4th among investment platforms in New Zealand.
- Across the 12 months ending August 2026, Tiger Brokers fell from 4th to 5th among investment platforms in New Zealand.
- Across the 12 months ending August 2026, Snowball Effect held steady: its estimated Share of Search among investment platforms in New Zealand moved less than 0.5 percentage points.

## What changed among investment platforms in New Zealand?

- In August 2026, Jarden overtook Tiger Brokers to rank 4th among investment platforms in New Zealand, at 3.4%.
- In August 2026, Sharesies gained estimated Share of Search among investment platforms in New Zealand, from 63.9% to 65.6%.
- In August 2026, InvestNow lost estimated Share of Search among investment platforms in New Zealand, from 19.2% to 16.1%.
- In August 2026, Tiger Brokers lost estimated Share of Search among investment platforms in New Zealand, from 2% to 1.4%.
- Craigs Investment Partners’ estimated Share of Search among investment platforms in New Zealand has gained ground for 3 months in a row, from 11% to 12.9% in August 2026.
- Estimated monthly branded searches for Snowball Effect in New Zealand rose 21.7% over 12 measured months, from 600 to 730 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Sharesies | 65.6% | 75K | +22.3% | Sharesies Limited |
| 2 | InvestNow | 16.1% | 18.4K | 0.0% | Investnow Saving and Investment Service Limited |
| 3 | Craigs Investment Partners | 12.9% | 14.8K | +22.3% | Craigs Investment Partners Limited |
| 4 | Jarden | 3.4% | 3.8K | +116.9% | Jarden Securities Limited |
| 5 | Tiger Brokers | 1.4% | 1.6K | -16.1% | Tiger Fintech (NZ) Limited |
| 6 | Snowball Effect | 0.64% | 730 | +49.0% | The Snowball Effect Limited |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | Sharesies | 75K | 70.2% | 1 |
| Sep 2025 | InvestNow | 15.2K | 14.2% | 2 |
| Sep 2025 | Craigs Investment Partners | 12.1K | 11.3% | 3 |
| Sep 2025 | Tiger Brokers | 2.6K | 2.5% | 4 |
| Sep 2025 | Jarden | 1.3K | 1.2% | 5 |
| Sep 2025 | Snowball Effect | 600 | 0.56% | 6 |
| Oct 2025 | Sharesies | 112K | 74.2% | 1 |
| Oct 2025 | InvestNow | 18.6K | 12.4% | 2 |
| Oct 2025 | Craigs Investment Partners | 14.8K | 9.8% | 3 |
| Oct 2025 | Tiger Brokers | 3.2K | 2.1% | 4 |
| Oct 2025 | Jarden | 1.6K | 1.1% | 5 |
| Oct 2025 | Snowball Effect | 490 | 0.33% | 6 |
| Nov 2025 | Sharesies | 75K | 70.5% | 1 |
| Nov 2025 | InvestNow | 15.2K | 14.3% | 2 |
| Nov 2025 | Craigs Investment Partners | 12.1K | 11.4% | 3 |
| Nov 2025 | Tiger Brokers | 2.2K | 2.1% | 4 |
| Nov 2025 | Jarden | 1.3K | 1.2% | 5 |
| Nov 2025 | Snowball Effect | 600 | 0.56% | 6 |
| Dec 2025 | Sharesies | 61.3K | 68.7% | 1 |
| Dec 2025 | InvestNow | 15K | 16.8% | 2 |
| Dec 2025 | Craigs Investment Partners | 9.9K | 11.1% | 3 |
| Dec 2025 | Tiger Brokers | 1.7K | 1.9% | 4 |
| Dec 2025 | Jarden | 910 | 1% | 5 |
| Dec 2025 | Snowball Effect | 400 | 0.45% | 6 |
| Jan 2026 | Sharesies | 91.9K | 72.4% | 1 |
| Jan 2026 | InvestNow | 18.4K | 14.5% | 2 |
| Jan 2026 | Craigs Investment Partners | 12.1K | 9.5% | 3 |
| Jan 2026 | Tiger Brokers | 2.9K | 2.3% | 4 |
| Jan 2026 | Jarden | 1.1K | 0.85% | 5 |
| Jan 2026 | Snowball Effect | 490 | 0.39% | 6 |
| Feb 2026 | Sharesies | 75K | 70.4% | 1 |
| Feb 2026 | InvestNow | 15.1K | 14.1% | 2 |
| Feb 2026 | Craigs Investment Partners | 12.1K | 11.4% | 3 |
| Feb 2026 | Tiger Brokers | 2K | 1.9% | 4 |
| Feb 2026 | Jarden | 1.5K | 1.4% | 5 |
| Feb 2026 | Snowball Effect | 890 | 0.84% | 6 |
| Mar 2026 | Sharesies | 74.8K | 70.4% | 1 |
| Mar 2026 | InvestNow | 15K | 14.1% | 2 |
| Mar 2026 | Craigs Investment Partners | 12.1K | 11.4% | 3 |
| Mar 2026 | Tiger Brokers | 2K | 1.9% | 4 |
| Mar 2026 | Jarden | 1.5K | 1.4% | 5 |
| Mar 2026 | Snowball Effect | 730 | 0.69% | 6 |
| Apr 2026 | Sharesies | 74.8K | 68.7% | 1 |
| Apr 2026 | InvestNow | 18.3K | 16.8% | 2 |
| Apr 2026 | Craigs Investment Partners | 12.1K | 11.1% | 3 |
| Apr 2026 | Tiger Brokers | 2K | 1.9% | 4 |
| Apr 2026 | Jarden | 1.1K | 1% | 5 |
| Apr 2026 | Snowball Effect | 600 | 0.55% | 6 |
| May 2026 | Sharesies | 91.9K | 68.3% | 1 |
| May 2026 | InvestNow | 22.6K | 16.8% | 2 |
| May 2026 | Craigs Investment Partners | 14.8K | 11% | 3 |
| May 2026 | Tiger Brokers | 2.9K | 2.2% | 4 |
| May 2026 | Jarden | 1.5K | 1.1% | 5 |
| May 2026 | Snowball Effect | 730 | 0.54% | 6 |
| Jun 2026 | Sharesies | 91.6K | 68.6% | 1 |
| Jun 2026 | InvestNow | 22.6K | 16.9% | 2 |
| Jun 2026 | Craigs Investment Partners | 14.8K | 11.1% | 3 |
| Jun 2026 | Tiger Brokers | 3K | 2.2% | 4 |
| Jun 2026 | Jarden | 1.1K | 0.79% | 5 |
| Jun 2026 | Snowball Effect | 600 | 0.45% | 6 |
| Jul 2026 | Sharesies | 61.3K | 63.9% | 1 |
| Jul 2026 | InvestNow | 18.4K | 19.2% | 2 |
| Jul 2026 | Craigs Investment Partners | 12.1K | 12.6% | 3 |
| Jul 2026 | Tiger Brokers | 1.9K | 2% | 4 |
| Jul 2026 | Jarden | 1.8K | 1.8% | 5 |
| Jul 2026 | Snowball Effect | 490 | 0.51% | 6 |
| Aug 2026 | Sharesies | 75K | 65.6% | 1 |
| Aug 2026 | InvestNow | 18.4K | 16.1% | 2 |
| Aug 2026 | Craigs Investment Partners | 14.8K | 12.9% | 3 |
| Aug 2026 | Jarden | 3.8K | 3.4% | 4 |
| Aug 2026 | Tiger Brokers | 1.6K | 1.4% | 5 |
| Aug 2026 | Snowball Effect | 730 | 0.64% | 6 |

## Compare two brands head-to-head

- [Sharesies vs InvestNow](/demand/nz/compare/investnow-vs-sharesies): 65.6% against 16.1% Share of Search.
- [Sharesies vs Craigs Investment Partners](/demand/nz/compare/craigs-investment-partners-vs-sharesies): 65.6% against 12.9% Share of Search.
- [Sharesies vs Jarden](/demand/nz/compare/jarden-vs-sharesies): 65.6% against 3.4% Share of Search.
- [InvestNow vs Craigs Investment Partners](/demand/nz/compare/craigs-investment-partners-vs-investnow): 16.1% against 12.9% Share of Search.
- [InvestNow vs Jarden](/demand/nz/compare/investnow-vs-jarden): 16.1% against 3.4% Share of Search.
- [Craigs Investment Partners vs Jarden](/demand/nz/compare/craigs-investment-partners-vs-jarden): 12.9% against 3.4% Share of Search.

## What is being compared

- **Craigs Investment Partners**: Measured on the search term “Craigs Investment Partners”.
- **InvestNow**: Measured on the search terms “InvestNow” and “investnow kiwisaver”, summed into one figure.
- **Jarden**: Measured on the search terms “jarden”, “jarden investment”, “Jarden Securities”, “jarden shares” and “jarden stocks”, summed into one figure.
- **Sharesies**: Measured on the search terms “Sharesies”, “sharesies investing”, “sharesies investment”, “sharesies kiwisaver”, “sharesies shares”, “sharesies stocks” and “sharesies trading”, summed into one figure.
- **Snowball Effect**: Measured on the search terms “Snowball Effect”, “snowball effect investing” and “snowball effect investment”, summed into one figure.
- **Tiger Brokers**: Measured on the search terms “tiger brokers”, “tiger brokers new zealand”, “tiger brokers nz”, “tiger brokers shares” and “tiger brokers stocks”, summed into one figure.

- [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners)
- [InvestNow](/demand/nz/brands/investnow)
- [Jarden](/demand/nz/brands/jarden)
- [Sharesies](/demand/nz/brands/sharesies)
- [Snowball Effect](/demand/nz/brands/snowball-effect)
- [Tiger Brokers](/demand/nz/brands/tiger-brokers)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What do geography and language mean?

Brandwave tracks brand demand worldwide and by individual country because brands compete in different ways. For instance, global brands such as SaaS companies are compared worldwide, while retailers and local businesses are usually compared within their own country.

Brands in the same competitor group are always measured using the same geographic area. This ensures that global demand is not compared with demand from only one country.

Brandwave currently tracks branded terms in English. Global indexes include searches for these terms from every country, even if English is not the main language there. In this context, language refers to the terms being measured, not the language spoken by the people searching.

Global and country estimates may overlap, so do not add them together.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for Craigs Investment Partners, InvestNow, Jarden, Sharesies, Snowball Effect and Tiger Brokers using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "Investment platforms in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-investment-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-investment-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.