---
title: "Invercargill restaurants in New Zealand: Which brands are most popular in search?"
description: "Compare restaurants in Invercargill, New Zealand. Share of Search among Buster Crabb, The Grille Cafe and Da Vinci's Pizzeria Invercargill, the invercargill restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-invercargill-restaurants"
publisher: "Brandwave"
---

# Invercargill restaurants in New Zealand: Which brands are most popular in search?

Compare restaurants in Invercargill, New Zealand. Share of Search among Buster Crabb, The Grille Cafe and Da Vinci's Pizzeria Invercargill, the invercargill restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill restaurants
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Buster Crabb, 77.5%

## Which brand is most popular in search among invercargill restaurants in New Zealand?

- In August 2026, Buster Crabb was the most searched among invercargill restaurants in New Zealand, with an estimated 2.7K branded searches and 77.5% estimated Share of Search within this set.
- The Grille Cafe is in 2nd place, 59.8 percentage points behind at 17.6% Share of Search.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand decreased from 79.5% to 77.5%.
- Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand increased from 16.2% to 17.6%.
- Across the 11 months ending August 2026, Da Vinci's Pizzeria Invercargill’s estimated Share of Search among invercargill restaurants in New Zealand increased from 4.3% to 4.9%.
- Across the 11 months ending August 2026, Buster Crabb’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 83.7% in November 2025 and was lowest at 76.1% in January 2026.
- Across the 11 months ending August 2026, The Grille Cafe’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 18.9% in July 2026 and was lowest at 13.6% in November 2025.
- Across the 11 months ending August 2026, Da Vinci's Pizzeria Invercargill’s estimated Share of Search among invercargill restaurants in New Zealand peaked at 5.8% in December 2025 and was lowest at 2.7% in November 2025.

## Compare search popularity between leading brands

- [Buster Crabb vs The Grille Cafe: compare search popularity](/demand/nz/compare/buster-crabb-vs-the-grille-cafe): 77.5% against 17.6% Share of Search.
- [Buster Crabb vs Da Vinci's Pizzeria Invercargill: compare search popularity](/demand/nz/compare/buster-crabb-vs-da-vincis-pizzeria-invercargill): 77.5% against 4.9% Share of Search.
- [The Grille Cafe vs Da Vinci's Pizzeria Invercargill: compare search popularity](/demand/nz/compare/da-vincis-pizzeria-invercargill-vs-the-grille-cafe): 17.6% against 4.9% Share of Search.

## How did search popularity change for New Zealand invercargill restaurants in August 2026?

- In August 2026, Da Vinci's Pizzeria Invercargill gained estimated Share of Search among invercargill restaurants in New Zealand, from 3% to 4.9%.
- In August 2026, The Grille Cafe lost estimated Share of Search among invercargill restaurants in New Zealand, from 18.9% to 17.6%.
- In August 2026, Buster Crabb lost estimated Share of Search among invercargill restaurants in New Zealand, from 78.1% to 77.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Buster Crabb | 77.5% | 2.7K | +2.7% | Buster Crabb |
| 2 | The Grille Cafe | 17.6% | 610 | -3.2% | Transport World |
| 3 | Da Vinci's Pizzeria Invercargill | 4.9% | 170 | +70.0% | Da Vinci's Pizzeria Invercargill |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Buster Crabb | 3.1K | 79.5% | 1 |
| Oct 2025 | The Grille Cafe | 640 | 16.2% | 2 |
| Oct 2025 | Da Vinci's Pizzeria Invercargill | 170 | 4.3% | 3 |
| Nov 2025 | Buster Crabb | 3.7K | 83.7% | 1 |
| Nov 2025 | The Grille Cafe | 600 | 13.6% | 2 |
| Nov 2025 | Da Vinci's Pizzeria Invercargill | 120 | 2.7% | 3 |
| Dec 2025 | Buster Crabb | 3.8K | 78.1% | 1 |
| Dec 2025 | The Grille Cafe | 780 | 16.1% | 2 |
| Dec 2025 | Da Vinci's Pizzeria Invercargill | 280 | 5.8% | 3 |
| Jan 2026 | Buster Crabb | 3.7K | 76.1% | 1 |
| Jan 2026 | The Grille Cafe | 880 | 18.1% | 2 |
| Jan 2026 | Da Vinci's Pizzeria Invercargill | 280 | 5.8% | 3 |
| Feb 2026 | Buster Crabb | 4.3K | 81.7% | 1 |
| Feb 2026 | The Grille Cafe | 750 | 14.1% | 2 |
| Feb 2026 | Da Vinci's Pizzeria Invercargill | 220 | 4.1% | 3 |
| Mar 2026 | Buster Crabb | 3.6K | 76.9% | 1 |
| Mar 2026 | The Grille Cafe | 880 | 18.8% | 2 |
| Mar 2026 | Da Vinci's Pizzeria Invercargill | 200 | 4.3% | 3 |
| Apr 2026 | Buster Crabb | 3K | 82.2% | 1 |
| Apr 2026 | The Grille Cafe | 530 | 14.3% | 2 |
| Apr 2026 | Da Vinci's Pizzeria Invercargill | 130 | 3.5% | 3 |
| May 2026 | Buster Crabb | 3.1K | 78.5% | 1 |
| May 2026 | The Grille Cafe | 730 | 18.3% | 2 |
| May 2026 | Da Vinci's Pizzeria Invercargill | 130 | 3.3% | 3 |
| Jun 2026 | Buster Crabb | 2.5K | 79.4% | 1 |
| Jun 2026 | The Grille Cafe | 520 | 16.2% | 2 |
| Jun 2026 | Da Vinci's Pizzeria Invercargill | 140 | 4.4% | 3 |
| Jul 2026 | Buster Crabb | 2.6K | 78.1% | 1 |
| Jul 2026 | The Grille Cafe | 630 | 18.9% | 2 |
| Jul 2026 | Da Vinci's Pizzeria Invercargill | 100 | 3% | 3 |
| Aug 2026 | Buster Crabb | 2.7K | 77.5% | 1 |
| Aug 2026 | The Grille Cafe | 610 | 17.6% | 2 |
| Aug 2026 | Da Vinci's Pizzeria Invercargill | 170 | 4.9% | 3 |
| Sep 2026 | Buster Crabb | — | — | — |
| Sep 2026 | Da Vinci's Pizzeria Invercargill | — | — | — |
| Sep 2026 | The Grille Cafe | — | — | — |

## What is being compared

- **Buster Crabb**: Measured on the search terms “buster crabb”, “buster crabb menu” and “buster crabb restaurant”, summed into one figure.
- **Da Vinci's Pizzeria Invercargill**: Measured on the search terms “da vinci invercargill”, “da vincis invercargill”, “da vincis pizzeria invercargill” and “davincis pizza invercargill”, summed into one figure.
- **The Grille Cafe**: Measured on the search terms “the grille cafe”, “the grille cafe invercargill” and “the grille invercargill”, summed into one figure.

- [Buster Crabb](/demand/nz/brands/buster-crabb)
- [Da Vinci's Pizzeria Invercargill](/demand/nz/brands/da-vincis-pizzeria-invercargill)
- [The Grille Cafe](/demand/nz/brands/the-grille-cafe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill restaurants in New Zealand?

In August 2026, Buster Crabb was the most searched among invercargill restaurants in New Zealand, with an estimated 2.7K branded searches and 77.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-invercargill-restaurants

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invercargill-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
