---
title: "Invercargill recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Enterprise Recruitment, Advanced Personnel Recruitment, Blokhaus, HR South and First Base Recruitment, the invercargill recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-invercargill-recruitment-agencies"
publisher: "Brandwave"
---

# Invercargill recruitment agencies in New Zealand: Which brands are most popular in search?

Compare Invercargill recruitment agencies using branded search demand from across New Zealand. Share of Search among OneStaff, Enterprise Recruitment, Advanced Personnel Recruitment, Blokhaus, HR South and First Base Recruitment, the invercargill recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: OneStaff, 73.3%

## Which brand is most popular in search among invercargill recruitment agencies in New Zealand?

- In August 2026, OneStaff was the most searched among invercargill recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 73.3% estimated Share of Search within this set.
- Enterprise Recruitment is in 2nd place, 54.1 percentage points behind at 19.1% Share of Search.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among invercargill recruitment agencies in New Zealand decreased from 77.7% to 73.3%.
- Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand increased from 15.7% to 19.1%.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand increased from 4.2% to 5%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 77.7% in October 2025 and was lowest at 71% in July 2026.
- Across the 11 months ending August 2026, Enterprise Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 21.7% in July 2026 and was lowest at 15.7% in October 2025.
- Across the 11 months ending August 2026, Advanced Personnel Recruitment’s estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 5.3% in March 2026 and was lowest at 4.2% in October 2025.
- Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among invercargill recruitment agencies in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.1% in January 2026.
- Across the 11 months ending August 2026, Blokhaus, HR South and First Base Recruitment held steady: their estimated Share of Search among invercargill recruitment agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [OneStaff vs Enterprise Recruitment: compare search popularity](/demand/nz/compare/enterprise-recruitment-vs-onestaff): 73.3% against 19.1% Share of Search.
- [OneStaff vs Advanced Personnel Recruitment: compare search popularity](/demand/nz/compare/advanced-personnel-recruitment-vs-onestaff): 73.3% against 5% Share of Search.
- [Enterprise Recruitment vs Advanced Personnel Recruitment: compare search popularity](/demand/nz/compare/advanced-personnel-recruitment-vs-enterprise-recruitment): 19.1% against 5% Share of Search.

## How did search popularity change for New Zealand invercargill recruitment agencies in August 2026?

- In August 2026, OneStaff gained estimated Share of Search among invercargill recruitment agencies in New Zealand, from 71% to 73.3%.
- In August 2026, Enterprise Recruitment lost estimated Share of Search among invercargill recruitment agencies in New Zealand, from 21.7% to 19.1%.
- Estimated monthly branded searches for First Base Recruitment in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
- Estimated monthly branded searches for HR South in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | OneStaff | 73.3% | 10.1K | -1.8% | OneStaff |
| 2 | Enterprise Recruitment | 19.1% | 2.6K | -16.0% | Enterprise Recruitment |
| 3 | Advanced Personnel Recruitment | 5% | 690 | 0.0% | Advanced Personnel Services Limited |
| 4 | Blokhaus | 1.8% | 250 | -13.8% | Blokhaus |
| 5 | HR South | 0.51% | 70 | +40.0% | HR South |
| 6 | First Base Recruitment | 0.22% | 30 | 0.0% | First Base Recruitment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | OneStaff | 11.9K | 77.7% | 1 |
| Oct 2025 | Enterprise Recruitment | 2.4K | 15.7% | 2 |
| Oct 2025 | Advanced Personnel Recruitment | 650 | 4.2% | 3 |
| Oct 2025 | Blokhaus | 230 | 1.5% | 4 |
| Oct 2025 | HR South | 90 | 0.59% | 5 |
| Oct 2025 | First Base Recruitment | 40 | 0.26% | 6 |
| Nov 2025 | OneStaff | 11.8K | 73.9% | 1 |
| Nov 2025 | Enterprise Recruitment | 3K | 19% | 2 |
| Nov 2025 | Advanced Personnel Recruitment | 680 | 4.3% | 3 |
| Nov 2025 | Blokhaus | 260 | 1.6% | 4 |
| Nov 2025 | HR South | 160 | 1% | 5 |
| Nov 2025 | First Base Recruitment | 30 | 0.19% | 6 |
| Dec 2025 | OneStaff | 9.2K | 76.1% | 1 |
| Dec 2025 | Enterprise Recruitment | 2K | 17% | 2 |
| Dec 2025 | Advanced Personnel Recruitment | 600 | 5% | 3 |
| Dec 2025 | Blokhaus | 170 | 1.4% | 4 |
| Dec 2025 | HR South | 40 | 0.33% | 5 |
| Dec 2025 | First Base Recruitment | 20 | 0.17% | 6 |
| Jan 2026 | OneStaff | 11.6K | 76.3% | 1 |
| Jan 2026 | Enterprise Recruitment | 2.5K | 16.6% | 2 |
| Jan 2026 | Advanced Personnel Recruitment | 760 | 5% | 3 |
| Jan 2026 | Blokhaus | 170 | 1.1% | 4 |
| Jan 2026 | HR South | 100 | 0.66% | 5 |
| Jan 2026 | First Base Recruitment | 40 | 0.26% | 6 |
| Feb 2026 | OneStaff | 11.7K | 76.7% | 1 |
| Feb 2026 | Enterprise Recruitment | 2.5K | 16.2% | 2 |
| Feb 2026 | Advanced Personnel Recruitment | 790 | 5.2% | 3 |
| Feb 2026 | Blokhaus | 210 | 1.4% | 4 |
| Feb 2026 | HR South | 60 | 0.39% | 5 |
| Feb 2026 | First Base Recruitment | 30 | 0.2% | 6 |
| Mar 2026 | OneStaff | 11.6K | 75.2% | 1 |
| Mar 2026 | Enterprise Recruitment | 2.6K | 16.7% | 2 |
| Mar 2026 | Advanced Personnel Recruitment | 820 | 5.3% | 3 |
| Mar 2026 | Blokhaus | 240 | 1.6% | 4 |
| Mar 2026 | HR South | 130 | 0.84% | 5 |
| Mar 2026 | First Base Recruitment | 60 | 0.39% | 6 |
| Apr 2026 | OneStaff | 9.8K | 73.3% | 1 |
| Apr 2026 | Enterprise Recruitment | 2.6K | 19.4% | 2 |
| Apr 2026 | Advanced Personnel Recruitment | 630 | 4.7% | 3 |
| Apr 2026 | Blokhaus | 230 | 1.7% | 4 |
| Apr 2026 | HR South | 90 | 0.67% | 5 |
| Apr 2026 | First Base Recruitment | 30 | 0.22% | 6 |
| May 2026 | OneStaff | 11.8K | 75.5% | 1 |
| May 2026 | Enterprise Recruitment | 2.5K | 16% | 2 |
| May 2026 | Advanced Personnel Recruitment | 790 | 5% | 3 |
| May 2026 | Blokhaus | 440 | 2.8% | 4 |
| May 2026 | HR South | 80 | 0.51% | 5 |
| May 2026 | First Base Recruitment | 30 | 0.19% | 6 |
| Jun 2026 | OneStaff | 11.9K | 73% | 1 |
| Jun 2026 | Enterprise Recruitment | 3.3K | 20.4% | 2 |
| Jun 2026 | Advanced Personnel Recruitment | 700 | 4.3% | 3 |
| Jun 2026 | Blokhaus | 320 | 2% | 4 |
| Jun 2026 | HR South | 40 | 0.24% | 5 |
| Jun 2026 | First Base Recruitment | 30 | 0.18% | 6 |
| Jul 2026 | OneStaff | 10.3K | 71% | 1 |
| Jul 2026 | Enterprise Recruitment | 3.1K | 21.7% | 2 |
| Jul 2026 | Advanced Personnel Recruitment | 690 | 4.8% | 3 |
| Jul 2026 | Blokhaus | 290 | 2% | 4 |
| Jul 2026 | HR South | 50 | 0.35% | 5 |
| Jul 2026 | First Base Recruitment | 30 | 0.21% | 6 |
| Aug 2026 | OneStaff | 10.1K | 73.3% | 1 |
| Aug 2026 | Enterprise Recruitment | 2.6K | 19.1% | 2 |
| Aug 2026 | Advanced Personnel Recruitment | 690 | 5% | 3 |
| Aug 2026 | Blokhaus | 250 | 1.8% | 4 |
| Aug 2026 | HR South | 70 | 0.51% | 5 |
| Aug 2026 | First Base Recruitment | 30 | 0.22% | 6 |
| Sep 2026 | Advanced Personnel Recruitment | — | — | — |
| Sep 2026 | Blokhaus | — | — | — |
| Sep 2026 | Enterprise Recruitment | — | — | — |
| Sep 2026 | First Base Recruitment | — | — | — |
| Sep 2026 | HR South | — | — | — |
| Sep 2026 | OneStaff | — | — | — |

## What is being compared

- **Advanced Personnel Recruitment**: Measured on the search terms “advanced personnel”, “advanced personnel invercargill”, “advanced personnel jobs”, “advanced personnel new zealand”, “advanced personnel nz”, “Advanced Personnel Recruitment”, “advanced personnel staffing” and “advancedpersonnel”, summed into one figure.
- **Blokhaus**: Measured on the search terms “blokhaus”, “blokhaus nz” and “blokhaus recruitment”, summed into one figure.
- **Enterprise Recruitment**: Measured on the search terms “Enterprise Recruitment”, “enterprise recruitment agency”, “enterprise recruitment auckland”, “enterprise recruitment christchurch”, “enterprise recruitment invercargill”, “enterprise recruitment jobs”, “enterprise recruitment new zealand”, “enterprise recruitment nz”, “enterprise recruitment recruitment” and “enterpriserecruitment”, summed into one figure.
- **First Base Recruitment**: Measured on the search terms “first base recruitment” and “first base recruitment invercargill”, summed into one figure.
- **HR South**: Measured on the search terms “hr south”, “hr south invercargill”, “hr south jobs” and “hrsouth”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.

- [Advanced Personnel Recruitment](/demand/nz/brands/advanced-personnel-recruitment)
- [Blokhaus](/demand/nz/brands/blokhaus)
- [Enterprise Recruitment](/demand/nz/brands/enterprise-recruitment)
- [First Base Recruitment](/demand/nz/brands/first-base-recruitment)
- [HR South](/demand/nz/brands/hr-south)
- [OneStaff](/demand/nz/brands/onestaff)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among invercargill recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 73.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-invercargill-recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invercargill-recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.