---
title: "Invercargill real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Invercargill real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Raine & Horne, Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty, the invercargill real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-invercargill-real-estate-agencies"
publisher: "Brandwave"
---

# Invercargill real estate agencies in New Zealand: Which brands are most popular in search?

Compare Invercargill real estate agencies using branded search demand from across New Zealand. Share of Search among Ray White, Harcourts, Raine & Horne, Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty, the invercargill real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill real estate agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 61.6%

## Which brand is most popular in search among invercargill real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 63.6K branded searches and 61.6% estimated Share of Search within this set.
- Harcourts is in 2nd place, 28.2 percentage points behind at 33.3% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand increased from 58.7% to 61.6%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand decreased from 35.6% to 33.3%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 64.1% in July 2026 and was lowest at 58.7% in October 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among invercargill real estate agencies in New Zealand peaked at 35.6% in October 2025 and was lowest at 30.6% in July 2026.
- Across the 11 months ending August 2026, Raine & Horne, Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty held steady: their estimated Share of Search among invercargill real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 61.6% against 33.3% Share of Search.
- [Ray White vs Raine & Horne: compare search popularity](/demand/nz/compare/raine-and-horne-vs-ray-white): 61.6% against 2.4% Share of Search.
- [Harcourts vs Raine & Horne: compare search popularity](/demand/nz/compare/harcourts-vs-raine-and-horne): 33.3% against 2.4% Share of Search.

## How did search popularity change for New Zealand invercargill real estate agencies in August 2026?

- In August 2026, Harcourts gained estimated Share of Search among invercargill real estate agencies in New Zealand, from 30.6% to 33.3%.
- In August 2026, Ray White lost estimated Share of Search among invercargill real estate agencies in New Zealand, from 64.1% to 61.6%.
- Estimated monthly branded searches for Nicol Realty in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
- Estimated monthly branded searches for Todd & Co Realty in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.
- Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026.
- Estimated monthly branded searches for Professionals Real Estate in New Zealand fell 18.5% over 11 measured months, from 2.2K to 1.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 61.6% | 63.6K | -0.7% | Ray White New Zealand |
| 2 | Harcourts | 33.3% | 34.5K | +12.8% | Harcourts New Zealand |
| 3 | Raine & Horne | 2.4% | 2.4K | -3.6% | Raine & Horne New Zealand |
| 4 | Professionals Real Estate | 1.8% | 1.8K | +0.6% | Professionals Real Estate New Zealand |
| 5 | One Agency | 0.84% | 870 | +10.1% | One Agency New Zealand |
| 6 | Todd & Co Realty | 0.09% | 90 | -25.0% | Todd & Co Realty |
| 7 | Nicol Realty | 0.04% | 40 | -20.0% | Nicol Realty |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 72K | 58.7% | 1 |
| Oct 2025 | Harcourts | 43.7K | 35.6% | 2 |
| Oct 2025 | Raine & Horne | 3.1K | 2.6% | 3 |
| Oct 2025 | Professionals Real Estate | 2.2K | 1.8% | 4 |
| Oct 2025 | One Agency | 1.4K | 1.2% | 5 |
| Oct 2025 | Todd & Co Realty | 130 | 0.11% | 6 |
| Oct 2025 | Nicol Realty | 10 | <0.01% | 7 |
| Nov 2025 | Ray White | 72.7K | 61.5% | 1 |
| Nov 2025 | Harcourts | 38.7K | 32.7% | 2 |
| Nov 2025 | Raine & Horne | 3.1K | 2.6% | 3 |
| Nov 2025 | Professionals Real Estate | 2.3K | 1.9% | 4 |
| Nov 2025 | One Agency | 1.3K | 1.1% | 5 |
| Nov 2025 | Todd & Co Realty | 90 | 0.08% | 6 |
| Nov 2025 | Nicol Realty | 60 | 0.05% | 7 |
| Dec 2025 | Ray White | 58.3K | 62% | 1 |
| Dec 2025 | Harcourts | 30.2K | 32.1% | 2 |
| Dec 2025 | Raine & Horne | 2.3K | 2.4% | 3 |
| Dec 2025 | Professionals Real Estate | 2.2K | 2.3% | 4 |
| Dec 2025 | One Agency | 960 | 1% | 5 |
| Dec 2025 | Todd & Co Realty | 90 | 0.1% | 6 |
| Dec 2025 | Nicol Realty | 20 | 0.02% | 7 |
| Jan 2026 | Ray White | 71.7K | 62% | 1 |
| Jan 2026 | Harcourts | 37.2K | 32.2% | 2 |
| Jan 2026 | Raine & Horne | 3K | 2.6% | 3 |
| Jan 2026 | Professionals Real Estate | 2.2K | 1.9% | 4 |
| Jan 2026 | One Agency | 1.4K | 1.2% | 5 |
| Jan 2026 | Todd & Co Realty | 90 | 0.08% | 6 |
| Jan 2026 | Nicol Realty | 80 | 0.07% | 7 |
| Feb 2026 | Ray White | 71.4K | 61.6% | 1 |
| Feb 2026 | Harcourts | 37.4K | 32.2% | 2 |
| Feb 2026 | Raine & Horne | 3.5K | 3% | 3 |
| Feb 2026 | Professionals Real Estate | 2.4K | 2% | 4 |
| Feb 2026 | One Agency | 1.1K | 0.97% | 5 |
| Feb 2026 | Todd & Co Realty | 90 | 0.08% | 6 |
| Feb 2026 | Nicol Realty | 50 | 0.04% | 7 |
| Mar 2026 | Ray White | 78.3K | 61.5% | 1 |
| Mar 2026 | Harcourts | 42.2K | 33.2% | 2 |
| Mar 2026 | Raine & Horne | 2.9K | 2.2% | 3 |
| Mar 2026 | Professionals Real Estate | 2.6K | 2.1% | 4 |
| Mar 2026 | One Agency | 1.2K | 0.93% | 5 |
| Mar 2026 | Todd & Co Realty | 110 | 0.09% | 6 |
| Mar 2026 | Nicol Realty | 90 | 0.07% | 7 |
| Apr 2026 | Ray White | 70.7K | 63.7% | 1 |
| Apr 2026 | Harcourts | 34.5K | 31.1% | 2 |
| Apr 2026 | Raine & Horne | 2.6K | 2.3% | 3 |
| Apr 2026 | Professionals Real Estate | 2.1K | 1.9% | 4 |
| Apr 2026 | One Agency | 920 | 0.83% | 5 |
| Apr 2026 | Todd & Co Realty | 90 | 0.08% | 6 |
| Apr 2026 | Nicol Realty | 70 | 0.06% | 7 |
| May 2026 | Ray White | 65K | 61.5% | 1 |
| May 2026 | Harcourts | 34.6K | 32.7% | 2 |
| May 2026 | Raine & Horne | 3K | 2.8% | 3 |
| May 2026 | Professionals Real Estate | 2.1K | 2% | 4 |
| May 2026 | One Agency | 910 | 0.86% | 5 |
| May 2026 | Todd & Co Realty | 130 | 0.12% | 6 |
| May 2026 | Nicol Realty | 50 | 0.05% | 7 |
| Jun 2026 | Ray White | 65.2K | 62.4% | 1 |
| Jun 2026 | Harcourts | 33.6K | 32.2% | 2 |
| Jun 2026 | Raine & Horne | 2.6K | 2.5% | 3 |
| Jun 2026 | Professionals Real Estate | 2.1K | 2% | 4 |
| Jun 2026 | One Agency | 770 | 0.74% | 5 |
| Jun 2026 | Todd & Co Realty | 90 | 0.09% | 6 |
| Jun 2026 | Nicol Realty | 40 | 0.04% | 7 |
| Jul 2026 | Ray White | 64.1K | 64.1% | 1 |
| Jul 2026 | Harcourts | 30.5K | 30.6% | 2 |
| Jul 2026 | Raine & Horne | 2.5K | 2.5% | 3 |
| Jul 2026 | Professionals Real Estate | 1.8K | 1.8% | 4 |
| Jul 2026 | One Agency | 790 | 0.79% | 5 |
| Jul 2026 | Todd & Co Realty | 120 | 0.12% | 6 |
| Jul 2026 | Nicol Realty | 50 | 0.05% | 7 |
| Aug 2026 | Ray White | 63.6K | 61.6% | 1 |
| Aug 2026 | Harcourts | 34.5K | 33.3% | 2 |
| Aug 2026 | Raine & Horne | 2.4K | 2.4% | 3 |
| Aug 2026 | Professionals Real Estate | 1.8K | 1.8% | 4 |
| Aug 2026 | One Agency | 870 | 0.84% | 5 |
| Aug 2026 | Todd & Co Realty | 90 | 0.09% | 6 |
| Aug 2026 | Nicol Realty | 40 | 0.04% | 7 |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Nicol Realty | — | — | — |
| Sep 2026 | One Agency | — | — | — |
| Sep 2026 | Professionals Real Estate | — | — | — |
| Sep 2026 | Raine & Horne | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Todd & Co Realty | — | — | — |

## What is being compared

- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Nicol Realty**: Measured on the search terms “nicol realty” and “nicol realty invercargill”, summed into one figure.
- **One Agency**: Measured on the search terms “one agency”, “one agency invercargill”, “one agency new zealand”, “one agency nz”, “one agency queenstown”, “one agency real estate”, “oneagency” and “oneagency.nz”, summed into one figure.
- **Professionals Real Estate**: Measured on the search terms “professionals invercargill”, “professionals nz”, “professionals palmerston north”, “professionals property managers”, “professionals real estate”, “professionals real estate lower hutt”, “professionals real estate nz”, “professionals rentals” and “professionals.co.nz”, summed into one figure.
- **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Todd & Co Realty**: Measured on the search terms “todd & co realty”, “todd & co realty invercargill”, “todd and co realty” and “todd and co realty invercargill”, summed into one figure.

- [Harcourts](/demand/nz/brands/harcourts)
- [Nicol Realty](/demand/nz/brands/nicol-realty)
- [One Agency](/demand/nz/brands/one-agency)
- [Professionals Real Estate](/demand/nz/brands/professionals-real-estate)
- [Raine & Horne](/demand/nz/brands/raine-and-horne)
- [Ray White](/demand/nz/brands/ray-white)
- [Todd & Co Realty](/demand/nz/brands/todd-co-realty)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among invercargill real estate agencies in New Zealand, with an estimated 63.6K branded searches and 61.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-invercargill-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invercargill-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.