--- title: "ABC Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ABC Insurance or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-invercargill-insurance-brokers/compare/abc-insurance-vs-the-insurance-collective" publisher: "Brandwave" --- # ABC Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, ABC Insurance or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ABC Insurance and The Insurance Collective - **Competitive set**: Invercargill insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ABC Insurance Share of Search**: 0.14% - **The Insurance Collective Share of Search**: 0.28% ## Which is more popular in search, ABC Insurance or The Insurance Collective? - In August 2026, The Insurance Collective had more branded searches than ABC Insurance among invercargill insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to ABC Insurance’s 20, and held a 0.28% Share of Search versus ABC Insurance’s 0.14%. - The lead changed hands 4 times in the 11 months ending August 2026: ABC Insurance took it in April 2026, The Insurance Collective took it in May 2026, ABC Insurance took it in June 2026, The Insurance Collective took it in July 2026. - Across the 11 months ending August 2026, ABC Insurance’s estimated Share of Search among invercargill insurance brokers in New Zealand moved from 0.06% to 0.14%, and its estimated monthly branded searches moved from 10 to 20. - Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among invercargill insurance brokers in New Zealand moved from 0.06% to 0.28%, and its estimated monthly branded searches moved from 10 to 40. ## How did search popularity change for New Zealand invercargill insurance brokers in August 2026? - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## Month by month | Month | ABC Insurance estimated searches | ABC Insurance Share of Search | ABC Insurance rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.06% | 3 | 10 | 0.06% | 4 | | Nov 2025 | 10 | 0.07% | 3 | 10 | 0.07% | 4 | | Dec 2025 | 10 | 0.09% | 4 | 40 | 0.36% | 3 | | Jan 2026 | 20 | 0.14% | 4 | 70 | 0.5% | 3 | | Feb 2026 | 20 | 0.14% | 4 | 50 | 0.35% | 3 | | Mar 2026 | 20 | 0.14% | 4 | 40 | 0.27% | 3 | | Apr 2026 | 20 | 0.17% | 3 | 10 | 0.09% | 4 | | May 2026 | 20 | 0.14% | 4 | 30 | 0.21% | 3 | | Jun 2026 | 40 | 0.28% | 3 | 30 | 0.21% | 4 | | Jul 2026 | 20 | 0.14% | 4 | 50 | 0.35% | 3 | | Aug 2026 | 20 | 0.14% | 4 | 40 | 0.28% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ABC Insurance’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ABC Insurance**: Measured on the search terms “abc insurance” and “abcinsurance”, summed into one figure. - **The Insurance Collective**: Measured on the search term “the insurance collective”. - [ABC Insurance profile](/demand/nz/brands/abc-insurance) - [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective) - [All invercargill insurance brokers in New Zealand](/demand/nz/categories/nz-invercargill-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ABC Insurance or The Insurance Collective? In August 2026, The Insurance Collective had more branded searches than ABC Insurance among invercargill insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to ABC Insurance’s 20, and held a 0.28% Share of Search versus ABC Insurance’s 0.14%. ## Cite this page Brandwave. "ABC Insurance vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-invercargill-insurance-brokers/compare/abc-insurance-vs-the-insurance-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invercargill-insurance-brokers/compare/abc-insurance-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.