---
title: "Invercargill accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Invercargill accounting firms using branded search demand from across New Zealand. Share of Search among BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE and Simpsons Chartered Accountants, the invercargill accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-invercargill-accounting-firms"
publisher: "Brandwave"
---

# Invercargill accounting firms in New Zealand: Which brands are most popular in search?

Compare Invercargill accounting firms using branded search demand from across New Zealand. Share of Search among BDO, McCulloch & Partners, Tax Link, Malloch McClean +MORE and Simpsons Chartered Accountants, the invercargill accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Invercargill accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 79.2%

## Which brand is most popular in search among invercargill accounting firms in New Zealand?

- In August 2026, BDO was the most searched among invercargill accounting firms in New Zealand, with an estimated 3.7K branded searches and 79.2% estimated Share of Search within this set.
- McCulloch & Partners is in 2nd place, 69.3 percentage points behind at 10% Share of Search.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand increased from 8.4% to 10%.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand increased from 4.6% to 5.1%.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand decreased from 6.4% to 4.9%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 82.1% in March 2026 and was lowest at 76% in April 2026.
- Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand peaked at 10% in August 2026 and was lowest at 7.1% in March 2026.
- Across the 11 months ending August 2026, Tax Link’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.5% in November 2025.
- Across the 11 months ending August 2026, Malloch McClean +MORE’s estimated Share of Search among invercargill accounting firms in New Zealand peaked at 7.6% in June 2026 and was lowest at 4.5% in March 2026.
- Across the 11 months ending August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
- Across the 11 months ending August 2026, Malloch McClean +MORE fell from 3rd to 4th among invercargill accounting firms in New Zealand.
- Across the 11 months ending August 2026, BDO and Simpsons Chartered Accountants held steady: their estimated Share of Search among invercargill accounting firms in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BDO vs McCulloch & Partners: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners): 79.2% against 10% Share of Search.
- [BDO vs Tax Link: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-tax-link): 79.2% against 5.1% Share of Search.
- [BDO vs Malloch McClean +MORE: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-malloch-mcclean-more): 79.2% against 4.9% Share of Search.
- [McCulloch & Partners vs Tax Link: compare search popularity](/demand/nz/compare/mcculloch-partners-vs-tax-link): 10% against 5.1% Share of Search.
- [McCulloch & Partners vs Malloch McClean +MORE: compare search popularity](/demand/nz/compare/malloch-mcclean-more-vs-mcculloch-partners): 10% against 4.9% Share of Search.
- [Tax Link vs Malloch McClean +MORE: compare search popularity](/demand/nz/compare/malloch-mcclean-more-vs-tax-link): 5.1% against 4.9% Share of Search.

## How did search popularity change for New Zealand invercargill accounting firms in August 2026?

- In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%.
- In August 2026, Malloch McClean +MORE lost estimated Share of Search among invercargill accounting firms in New Zealand, from 6.1% to 4.9%.
- In August 2026, Tax Link rose from 4th to 3rd among invercargill accounting firms in New Zealand.
- Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 79.2% | 3.7K | +8.4% | BDO |
| 2 | McCulloch & Partners | 10% | 470 | +9.3% | McCulloch & Partners |
| 3 | Tax Link | 5.1% | 240 | +9.1% | Tax Link |
| 4 | Malloch McClean +MORE | 4.9% | 230 | -14.8% | Malloch McClean +MORE |
| 5 | Simpsons Chartered Accountants | 0.85% | 40 | 0.0% | Simpsons Chartered Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 3.5K | 79.7% | 1 |
| Oct 2025 | McCulloch & Partners | 370 | 8.4% | 2 |
| Oct 2025 | Malloch McClean +MORE | 280 | 6.4% | 3 |
| Oct 2025 | Tax Link | 200 | 4.6% | 4 |
| Oct 2025 | Simpsons Chartered Accountants | 40 | 0.91% | 5 |
| Nov 2025 | BDO | 3.6K | 79.5% | 1 |
| Nov 2025 | McCulloch & Partners | 440 | 9.6% | 2 |
| Nov 2025 | Malloch McClean +MORE | 280 | 6.1% | 3 |
| Nov 2025 | Tax Link | 160 | 3.5% | 4 |
| Nov 2025 | Simpsons Chartered Accountants | 60 | 1.3% | 5 |
| Dec 2025 | BDO | 2.9K | 81.2% | 1 |
| Dec 2025 | McCulloch & Partners | 300 | 8.4% | 2 |
| Dec 2025 | Malloch McClean +MORE | 180 | 5% | 3 |
| Dec 2025 | Tax Link | 160 | 4.5% | 4 |
| Dec 2025 | Simpsons Chartered Accountants | 30 | 0.84% | 5 |
| Jan 2026 | BDO | 2.9K | 78.4% | 1 |
| Jan 2026 | McCulloch & Partners | 300 | 8.2% | 2 |
| Jan 2026 | Malloch McClean +MORE | 220 | 6% | 3 |
| Jan 2026 | Tax Link | 210 | 5.7% | 4 |
| Jan 2026 | Simpsons Chartered Accountants | 60 | 1.6% | 5 |
| Feb 2026 | BDO | 3.6K | 80.6% | 1 |
| Feb 2026 | McCulloch & Partners | 370 | 8.2% | 2 |
| Feb 2026 | Malloch McClean +MORE | 270 | 6% | 3 |
| Feb 2026 | Tax Link | 210 | 4.6% | 4 |
| Feb 2026 | Simpsons Chartered Accountants | 30 | 0.66% | 5 |
| Mar 2026 | BDO | 5.1K | 82.1% | 1 |
| Mar 2026 | McCulloch & Partners | 440 | 7.1% | 2 |
| Mar 2026 | Tax Link | 340 | 5.5% | 3 |
| Mar 2026 | Malloch McClean +MORE | 280 | 4.5% | 4 |
| Mar 2026 | Simpsons Chartered Accountants | 50 | 0.81% | 5 |
| Apr 2026 | BDO | 3.3K | 76% | 1 |
| Apr 2026 | McCulloch & Partners | 420 | 9.7% | 2 |
| Apr 2026 | Tax Link | 290 | 6.7% | 3 |
| Apr 2026 | Malloch McClean +MORE | 280 | 6.5% | 4 |
| Apr 2026 | Simpsons Chartered Accountants | 50 | 1.2% | 5 |
| May 2026 | BDO | 3.7K | 78.4% | 1 |
| May 2026 | McCulloch & Partners | 430 | 9.2% | 2 |
| May 2026 | Malloch McClean +MORE | 290 | 6.2% | 3 |
| May 2026 | Tax Link | 250 | 5.3% | 4 |
| May 2026 | Simpsons Chartered Accountants | 40 | 0.85% | 5 |
| Jun 2026 | BDO | 3.5K | 76.4% | 1 |
| Jun 2026 | McCulloch & Partners | 400 | 8.7% | 2 |
| Jun 2026 | Malloch McClean +MORE | 350 | 7.6% | 3 |
| Jun 2026 | Tax Link | 270 | 5.9% | 4 |
| Jun 2026 | Simpsons Chartered Accountants | 60 | 1.3% | 5 |
| Jul 2026 | BDO | 3.5K | 78.2% | 1 |
| Jul 2026 | McCulloch & Partners | 430 | 9.8% | 2 |
| Jul 2026 | Malloch McClean +MORE | 270 | 6.1% | 3 |
| Jul 2026 | Tax Link | 220 | 5% | 4 |
| Jul 2026 | Simpsons Chartered Accountants | 40 | 0.91% | 5 |
| Aug 2026 | BDO | 3.7K | 79.2% | 1 |
| Aug 2026 | McCulloch & Partners | 470 | 10% | 2 |
| Aug 2026 | Tax Link | 240 | 5.1% | 3 |
| Aug 2026 | Malloch McClean +MORE | 230 | 4.9% | 4 |
| Aug 2026 | Simpsons Chartered Accountants | 40 | 0.85% | 5 |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Malloch McClean +MORE | — | — | — |
| Sep 2026 | McCulloch & Partners | — | — | — |
| Sep 2026 | Simpsons Chartered Accountants | — | — | — |
| Sep 2026 | Tax Link | — | — | — |

## What is being compared

- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Malloch McClean +MORE**: Measured on the search terms “malloch mcclean” and “malloch mcclean +more”, summed into one figure.
- **McCulloch & Partners**: Measured on the search terms “mcculloch & partners”, “mcculloch & partners invercargill”, “mcculloch and partners”, “mcculloch and partners invercargill” and “mcp.co.nz”, summed into one figure.
- **Simpsons Chartered Accountants**: Measured on the search terms “simpsons accountants”, “simpsons chartered accountants” and “simpsons chartered accountants invercargill”, summed into one figure.
- **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link chartered accountants”, “tax link hastings”, “tax link invercargill”, “tax link napier”, “tax link nz”, “tax link timaru”, “taxlink”, “taxlink accountants”, “taxlink accounting” and “taxlink timaru”, summed into one figure.

- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Malloch McClean +MORE](/demand/nz/brands/malloch-mcclean-more)
- [McCulloch & Partners](/demand/nz/brands/mcculloch-partners)
- [Simpsons Chartered Accountants](/demand/nz/brands/simpsons-chartered-accountants)
- [Tax Link](/demand/nz/brands/tax-link)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among invercargill accounting firms in New Zealand?

In August 2026, BDO was the most searched among invercargill accounting firms in New Zealand, with an estimated 3.7K branded searches and 79.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Invercargill accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-invercargill-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-invercargill-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.